Core Viewpoint - The surge in hotel stocks, particularly Huatian Hotel, is attributed to the expansion of the "buy now, refund later" policy and the enhancement of convenience, which is expected to boost domestic consumption demand alongside the visa-free entry policy for inbound tourism [1] Group 1: Stock Performance - Huatian Hotel experienced a direct surge, hitting the daily limit [1] - Lingnan Holdings achieved a consecutive two-day increase [1] - Other companies such as Junting Hotel, Zhangjiajie, Guilin Tourism, Dalian Shengya, and Tianmuhu also saw gains [1] Group 2: Policy Impact - The "buy now, refund later" policy is being expanded, which is anticipated to contribute to increased inbound tourism consumption [1] - The combination of this policy with the visa-free entry policy is expected to further stimulate domestic consumption demand [1]

大消费股集体走强 张家界等多股涨停 智通财经4月10日电，大消费股盘中集体走强，旅游、乳业、零售等多个方向表现活跃，张家界、王府 井、欧亚集团、金发拉比、岭南股份、国芳集团涨停，贝因美、品渥食品、格力地产、孩子王、东百集 团、中国中免等多股涨停5%。 ...

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A股旅游及酒店板块走低，大连圣亚、岭南控股跌停，张家界、长白山、曲江文旅、西安旅游等跌超 5%。 ...

Core Viewpoint - Zhangjiajie has gained significant attention and popularity due to its portrayal in the highly-rated Korean drama "My Life as a Dog," leading to increased tourism interest from South Korea [1][3][7] Group 1: Tourism Growth - The number of South Korean tourists visiting Zhangjiajie is projected to reach 400,000 in 2024, accounting for over half of the park's international visitor market share [3] - Zhangjiajie is expected to receive over 1.83 million international tourists in 2024, a year-on-year increase of 166.3% [7] Group 2: Marketing and Promotion - Zhangjiajie has actively engaged in marketing efforts, including sending invitations to the creators of "My Life as a Dog" to visit the area [1][8] - The city plans to conduct promotional activities in 17 countries and regions in 2024, inviting over 2,300 foreign travel agents to explore the destination [8] Group 3: Unique Attractions - Zhangjiajie is renowned for its stunning natural landscapes, including the Wulingyuan Scenic Area and Tianmen Mountain, which attract adventure-seeking tourists [4][9] - The area offers a variety of services tailored to international visitors, including Korean language support and culturally relevant amenities [6][9] Group 4: Cultural Impact - The success of "My Life as a Dog" has created a cultural bridge, enhancing the emotional connection between international audiences and Zhangjiajie's scenic beauty [8][9] - The interplay between film and tourism is becoming increasingly effective, showcasing the potential for media to drive travel interest [10]

Core Viewpoint - Zhangjiajie is experiencing a significant increase in Korean tourists, with projections indicating that 71% of inbound visitors in 2024 will be from South Korea, marking a 205% year-on-year increase in the number of Korean tourists [1][17]. Group 1: Tourist Statistics and Trends - In 2023, Zhangjiajie received approximately 690,000 inbound tourists, with 280,000 from South Korea, accounting for over 40% of total inbound visitors [17]. - From January 1 to March 15, 2024, Zhangjiajie welcomed 178,578 inbound tourists, with 73,084 being Korean, maintaining a percentage above 40% [17]. - The total number of foreign visitors entering Zhangjiajie in 2024 is expected to include tourists from 57 countries, with Koreans making up 71% of this demographic [17]. Group 2: Cultural Influence and Marketing - Korean dramas and variety shows have significantly contributed to the popularity of Zhangjiajie, with specific references in shows leading to increased interest and social media engagement [3][4][7]. - The concept of "filial piety" is deeply rooted in Korean culture, with Zhangjiajie being marketed as a destination for family trips, often promoted with slogans emphasizing filial duty [27][46]. - Zhangjiajie's marketing strategies have effectively targeted the Korean market, including direct flights and promotional materials tailored to Korean tourists [21][42]. Group 3: Geographical and Natural Appeal - Zhangjiajie is renowned for its unique quartz sandstone peak forest landscape, which is a significant draw for tourists, particularly those interested in hiking and nature [35][38]. - The geographical features of Zhangjiajie, including its diverse mountain ranges and scenic beauty, provide a stark contrast to the more limited hiking options available in South Korea [30][31]. Group 4: Historical Context and Development - The relationship between Zhangjiajie and Korean tourists has evolved since 1998, when only 116 Korean visitors were recorded, highlighting a dramatic increase in interest over the years [19][20]. - Zhangjiajie has been proactive in establishing friendly ties with Korean cities and promoting tourism through various initiatives, including the distribution of travel guides and the establishment of direct flights [21][22].

Core Viewpoint - The Korean drama "苦尽柑来遇见你" has sparked significant interest on social media, particularly due to its mention of Zhangjiajie, which has become a trending topic [1] Group 1: Popularity and Reception - The drama has received high ratings since its release on March 7, becoming one of the most well-received Korean dramas in recent years [1] - The phrase "Let's go to Zhangjiajie to see the leaves next year" from the drama has gained immense popularity, reaching the top of trending searches [1] Group 2: Tourism Insights - Zhangjiajie has seen a consistent influx of Korean tourists, with the city being the largest source of foreign visitors in recent years [7] - The local government has implemented marketing strategies targeting the Korean market, including Korean language signage and tour guides [7] - In the first half of 2024, Zhangjiajie accounted for 50% of the inbound and outbound personnel at its border checkpoints, despite having only 14% of the population size compared to Changsha [9] Group 3: Cultural Significance - The appeal of Zhangjiajie to Korean tourists is attributed to the unique mountain landscapes that resonate with their aesthetic preferences [9] - The strong emphasis on filial piety in Korean culture leads many to view trips to Zhangjiajie with their parents as a sign of respect and devotion [9] - The demographic of Korean tourists is skewed towards middle-aged individuals, reflecting the cultural importance of family-oriented travel [9] Group 4: Marketing and Promotion - Zhangjiajie has collaborated with Korean influencers and invited Korean variety show production teams to enhance its appeal among younger audiences [10] - The local government actively participates in cultural tourism promotion events in South Korea to attract travel companies [10] - Zhangjiajie Airport is set to increase flights to South Korea starting from March 30, 2025, further facilitating travel between the two regions [10]

天眼查商业履历信息显示，张家界旅游集团股份有限公司，成立于1992年，位于张家界市，是一家以从 事公共设施管理业为主的企业。企业注册资本40481.7686万人民币，实缴资本16981.74万人民币。公司 法定代表人为张坚持。 通过天眼查大数据分析，张家界旅游集团股份有限公司共对外投资了15家企业，参与招投标项目18次， 知识产权方面有商标信息20条，此外企业还拥有行政许可5个。 来源：金融界 张家界（000430）3月24日主力资金净流入9078.89 万元 金融界消息 截至2025年3月24日收盘，张家界（000430）报收于8.11元，上涨10.04%，换手率13.42%， 成交量44.53万手，成交金额3.56亿元。 资金流向方面，今日主力资金净流入9078.89万元，占比成交额25.52%。其中，超大单净流入9734.59万 元、占成交额27.37%，大单净流出655.70万元、占成交额1.84%，中单净流出流出4268.91万元、占成交 额12.0%，小单净流出4809.97万元、占成交额13.52%。 张家界最新一期业绩显示，截至2024三季报，公司营业总收入3.10亿元、同比减少5.08%，归 ...

Group 1 - The tourism and hotel sector is experiencing significant activity, with stocks such as Zhangjiajie, Emei Mountain A, Dalian Shengya, and Tianfu Cultural Tourism hitting the daily limit up, indicating strong market performance [1][2] - The increase in stock prices is attributed to favorable policies and enhanced consumer vitality, which are expected to further boost the spring and summer tourism market [1][3] - The upcoming Qingming Festival (April 4-6) is anticipated to drive travel demand, with short-distance trips being the primary focus, particularly within high-speed rail circles [3] Group 2 - Recent reports from online travel platforms indicate a rise in travel enthusiasm due to warming temperatures, with many travelers opting for quick domestic trips or short overseas excursions [3] - The Guangdong provincial government has introduced measures to promote high-quality tourism development, aiming to enhance urban tourism capabilities and support the construction of world-class tourist cities [3] - Analysts from Zhonghang Securities suggest that the combination of policy support and increased consumer activity is likely to accelerate the growth of China's tourism economy [3]