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奶粉终端价格波动背后:国产恢复价盘,进口控货控渠
Bei Jing Shang Bao· 2025-08-13 16:23
Core Viewpoint - Recent reports indicate that prices of certain infant formula brands, including Aptamil, Royal FrieslandCampina, Wyeth, Beingmate, and a2, have increased, primarily influenced by promotional activities on platforms and the recovery of domestic milk powder prices after a prolonged price war [1][4] Price Fluctuations - Consumer feedback on social media highlighted price increases for several milk powder brands, although investigations revealed that price changes were largely due to promotional activities rather than consistent price hikes [1][2] - Online channels showed significant price volatility for premium brands, with Royal FrieslandCampina's Stage 3 formula ranging from 298 yuan to 356 yuan per can, a difference of 58 yuan [2] - Offline channels reported stable prices for domestic brands, with promotional offers available in various supermarkets [2] Company Responses - Beingmate publicly stated that there have been no price increases for their products, urging consumers not to spread rumors [3] Market Dynamics - The infant formula market is undergoing a deep adjustment phase, with domestic brands recovering from a price war while foreign brands maintain strict control over pricing and distribution [4] - The demand for ultra-premium formulas containing HMO and A2 protein is rising, with foreign brands leveraging price increases to uphold their high-end image [4] Raw Material Costs - The increase in prices for international bulk powder raw materials, such as whole and skim milk powder from New Zealand, is contributing to the rising costs of foreign brands [5] - Factors such as high European milk prices and inflation are impacting the cost of raw milk, which in turn affects consumer prices [5] Competitive Landscape - Foreign companies like Danone and FrieslandCampina dominate the ultra-premium segment of the infant formula market in China, with FrieslandCampina's market share leading among international brands [7] - Danone reported a 12.9% year-on-year sales growth in its specialized nutrition segment, driven by strong demand for its premium products [7] E-commerce Impact - The development of cross-border e-commerce is providing favorable conditions for foreign dairy companies, with policy adjustments since 2024 facilitating easier access to high-end formulas [8] - The ultra-premium formula market is projected to grow by 4.2% year-on-year, becoming a key growth driver in the industry [8] Strategic Directions - Industry experts suggest that companies should focus on three main areas: enhancing high-end product development, strengthening niche market offerings, and optimizing channel strategies to improve brand loyalty [8] - The future of the dairy industry is expected to shift towards service-oriented models, emphasizing comprehensive nutritional solutions over mere product sales [8]
贝因美:公司创新拓展的驱蚊产品涵盖了电蚊香液、驱蚊喷雾等
Mei Ri Jing Ji Xin Wen· 2025-08-12 00:53
Group 1 - The company has developed innovative mosquito repellent products, including electric mosquito repellent liquid and spray, which cater to different demographics and formulations [2] - The company emphasizes the importance of following packaging instructions and professional advice for the use of its products [2]
猝不及防!“育儿通胀”要来了
商业洞察· 2025-08-11 09:23
Core Viewpoint - The article discusses the phenomenon of "parenting inflation" in China, where the introduction of government subsidies for childcare is leading to price increases in baby products, effectively negating the benefits of the subsidies for parents [4][10][12]. Group 1: Government Initiatives - The Chinese government has recently announced two significant policies: the implementation of a childcare subsidy for families with children under three years old and the gradual introduction of free preschool education [4]. - These initiatives aim to alleviate the financial burden on parents, providing a monthly subsidy of 300 yuan [10]. Group 2: Price Increases in Baby Products - Following the announcement of the subsidy, some baby product retailers have raised prices significantly. For instance, the price of Beiyinmei infant formula increased from 191 yuan to 269 yuan, a rise of 40% [6]. - Another example includes baby diapers, which saw a price increase from approximately 257 yuan to 318 yuan, reflecting a rise of 61 yuan [9]. - The overall increase in prices for baby products could lead to an additional monthly expenditure of 250-300 yuan for parents, which aligns with the amount of the new subsidy [9][10]. Group 3: Historical Context and Patterns - The article draws parallels with past instances where government subsidies led to price hikes in various sectors, such as agricultural inputs and consumer goods, indicating a recurring pattern of businesses capitalizing on government financial support [12][14]. - It highlights a similar situation in South Korea, where extensive government subsidies aimed at increasing birth rates have resulted in corresponding price increases in childcare services and products, creating a cycle of "parenting inflation" [16]. Group 4: Recommendations for Mitigation - To combat the issue of price inflation following subsidy announcements, the article suggests establishing a closed-loop system of "subsidy-pricing-supervision" [16]. - Recommendations include implementing price protection features on e-commerce platforms, monitoring unusual price fluctuations, and encouraging consumers to compare prices and report discrepancies [16][17].
奶粉悄悄涨价?乳企否认
Shen Zhen Shang Bao· 2025-08-11 00:22
记者调查发现确有个别品类价格上调,但并非普遍现象 近日,部分社交平台上有网友称,多家国内外婴幼儿奶粉品牌产品价格出现30元到50元/罐的上涨。这 一消息引发众多网友热议,并于8月6日冲上热搜。 被消费者提到的品牌涵盖了多家国内外知名厂商,包括飞鹤、贝因美(002570)、伊利、佳贝艾特、爱 他美、惠氏以及帮宝适、喜舒安等品牌。 针对涨价传闻,伊利、飞鹤、贝因美等公司均回应,未在官方渠道上调婴幼儿奶粉售价。贝因美董秘在 投资者互动平台回应称,公司所有产品未涨价,呼吁"勿信谣、不传谣",并强调企业的责任是让政策红 利真正惠及家庭。 飞鹤客服表示,线上官方售价未涨,若因促销活动结束导致价格回调属正常现象,但无法确认经销商或 线下门店是否存在调价行为。爱他美客服同样表示价格稳定,贝因美客服则称旗下所有品类均维持原 价。 一位母婴行业分析人士补充,线上渠道往往通过平台补贴和大促活动来吸引消费者,价格相对透明;而 线下门店除了承担更高租金和人力成本,还会根据区域消费水平进行差异化定价,这也是为何部分家长 在实体店购买时感到涨价更明显的原因。 原料成本变化也是影响价格的重要因素。伊利方面在投资者互动平台透露,2025年上半 ...
贝因美股价下跌4.41% 公司回应奶粉涨价传闻不实
Jin Rong Jie· 2025-08-08 18:32
Group 1 - The stock price of Beiyinmei is reported at 7.37 yuan, down 4.41% from the previous trading day, with a trading volume of 1.851 billion yuan and a turnover rate of 23.24% [1] - Beiyinmei's main business includes the research, production, and sales of infant formula milk powder and complementary food products, operating in sectors such as food and beverage and local Zhejiang stocks [1] - In response to recent rumors about price increases for milk powder, Beiyinmei stated that the information is false and emphasized that the current market competition is intense, making price increases unfeasible [1] Group 2 - On the capital flow side, Beiyinmei experienced a net outflow of 213 million yuan on that day, with a cumulative net outflow of 311 million yuan over the past five days [1]
母婴消费链多股年内翻倍
Shen Zhen Shang Bao· 2025-08-07 16:48
Group 1 - Recent favorable policies such as childcare subsidies and free education fees have been introduced at the national level, leading to a surge in related A-share concept stocks [1] - As of the market close on August 7, shares of Chuangyuan Co. rose by 15.34%, while Beiyinmei and Weisi Medical increased by over 5% [1] - Year-to-date, related concept stocks have shown significant price increases, with Qide New Materials up 187.36%, Chuangyuan Co. up 102.90%, Weisi Medical up 97.53%, and Beiyinmei up over 80% [1] Group 2 - The "Implementation Plan for Childcare Subsidy System" issued by the Central Committee and the State Council states that starting January 1, 2025, subsidies will be provided for children under three years old, amounting to 3,600 yuan per child per year [1] - The implementation of childcare subsidy policies and free education fees is expected to continuously benefit the maternal and infant consumption chain, including dairy products, baby products, educational services, textiles, toys, and maternal and infant medical devices [1] - The market's growth expectations for preschool education and maternal and infant consumption sectors have been further strengthened with the clarification and implementation of policy details [1]
育儿补贴刚出台,奶粉就要涨价?多家乳企回应
Chang Jiang Ri Bao· 2025-08-07 09:27
中婴商情总经理曹天伟表示,近期对全国部分母婴门店的调查显示,约有七成母婴店老板表示门店内奶粉价格并未上涨;另有约三成门店称价格有所调 整,但这也与育儿补贴无关,主要是产品促销策略的调整。 独立乳业分析师宋亮分析指出,2024年以来,国内奶粉行业销售有所回暖,除新生人口回升因素外,也与市场秩序恢复有关。此前为争夺市场,各奶粉品 牌进行了较长时间的价格战。2024年以来,主流奶粉企业通过控货控价,推行理性竞争策略,带动了市场价格体系的回升。他强调,这属于企业的长期市 场策略调整,并非短期行为。 此前报道,国务院新闻办公室7月30日14时举行新闻发布会,介绍育儿补贴制度及生育支持措施有关情况。根据《育儿补贴制度实施方案》,从2025年1月 1日起,对符合法律法规规定生育的3周岁以下婴幼儿发放补贴,至其年满3周岁。 近日,部分社交平台上有网友称国家公布育儿补贴后,多家国内外婴幼儿奶粉品牌产品价格出现30元到50元/罐的上涨,并呼吁抵制涨价品牌。这一消息 引发众多网友热议,并于8月6日冲上新浪热搜。 记者从伊利股份、中国飞鹤、贝因美等多家乳业上市公司了解到,相关涨价传言不实。 8月6日和7日,伊利股份、中国飞鹤、贝因美 ...
贝因美换手率34.48%,深股通龙虎榜上净买入1393.37万元
Group 1 - The stock of BeiYinMe increased by 5.47% with a turnover rate of 34.48%, and a trading volume of 2.813 billion yuan, showing a fluctuation of 11.36% [2] - The net inflow of funds for the stock was 123 million yuan, with large orders contributing 89.59 million yuan and big orders contributing 33.16 million yuan over the past five days [2] - The stock has appeared on the "Dragon and Tiger List" 24 times in the past six months, with an average price increase of 0.59% the day after being listed and an average increase of 1.06% over the following five days [2] Group 2 - As of August 6, the margin balance for the stock was 489 million yuan, with a financing balance of 489 million yuan and a securities lending balance of 150 yuan [3] - The financing balance increased by 65.68 million yuan over the past five days, representing a growth of 15.52%, while the securities lending balance decreased by 16 yuan, a decline of 1.08% [3] - On August 7, the top buying and selling members included the ShenGuTong special account, which had a buying amount of 133.34 million yuan and a selling amount of 119.41 million yuan [3][4]
育儿补贴刚到位奶粉就涨价不实多家乳企辟谣称奶粉并未涨价
Di Yi Cai Jing· 2025-08-07 02:53
Core Viewpoint - The recent rumors regarding price increases for infant formula following the announcement of national childcare subsidies have been refuted by several major dairy companies, indicating that the market conditions do not support such price hikes [1] Company Responses - Major dairy companies including Yili (伊利股份), China Feihe (中国飞鹤), and Beingmate (贝因美) have publicly stated that they have not raised prices for their infant formula products [1] - Beingmate specifically urged consumers not to believe or spread rumors about price increases, confirming that all products remain at their previous prices [1] Market Analysis - Industry analysis suggests that the declining birth rate in China has led to an oversupply in the infant formula market, resulting in intensified competition that does not favor price increases [1] - Despite social media claims of price hikes ranging from 30 to 50 yuan per can, investigations into the pricing of major brands over the past 180 days show no overall upward trend in prices [1]
育儿补贴刚到位,奶粉就要涨价?多家乳企辟谣
第一财经· 2025-08-07 02:44
Core Viewpoint - The article addresses the recent rumors regarding price increases of infant formula following the announcement of national childcare subsidies, clarifying that major companies in the dairy industry have not raised prices due to market conditions [3][4]. Industry Analysis - The domestic infant formula market is experiencing oversupply and intensified competition due to a continuous decline in newborn population, which does not support price increases [4][7]. - The total number of children aged 0-3 in China has decreased from 50.1 million in 2018 to 28.5 million in 2023, contributing to market contraction [7]. - Despite a slight rebound in birth rates in 2024, the overall downward trend in the market is expected to persist in the short term [8]. Company Responses - Major companies such as Yili (伊利股份), China Feihe (中国飞鹤), and Beingmate (贝因美) have publicly stated that they have not increased prices for their infant formula products [4][5]. - Beingmate specifically urged consumers not to believe or spread rumors about price hikes [4]. Market Trends - A survey indicated that approximately 70% of baby store owners reported no price increases in infant formula, while about 30% noted price adjustments unrelated to childcare subsidies, primarily due to promotional strategies [8]. - Since 2024, the infant formula industry has seen some sales recovery, attributed to both the rebound in newborn numbers and the restoration of market order after a prolonged price war among brands [8].