这一成绩超过了2019年4月上映的《复仇者联盟4》保持的国内市场进口片单日票房记录，同时，《疯狂动物城2》也成为今年春节档之外，唯一一部单日 票房超过7亿元的影片。 迪士尼动画电影《疯狂动物城2》正在"疯狂"破纪录。 | 影片 | | 实时票房 票房占比 排片占比 全天票房 | | | | --- | --- | --- | --- | --- | | | (万) | | | 预测(万) | | 疯狂动物城2 上映4天 13.67亿 | 70013.29 | 94.9% | 78.1% | 74527.5 | | 鬼灭之刃:无限 城篇 第一章 ... | 1922.69 | 2.6% | 6.8% | 2024.26 | | 上映16天 6.12亿 | | | | | | 狂野时代 | 910.50 | 1.2% | 6.4% | 925.42 | | 上映8天 1.71亿 | | | | | | 惊天魔盗团3 | 320.61 | 0.4% | 3.1% | 367.44 | | 上映16天 2.60亿 | | | | | | 我的世界没有我 | 227.43 | 0.3% | 0.9% | 233.88 ...

Core Insights - The surge in visitor numbers at Shanghai Disneyland and other theme parks during the autumn holiday has exposed service gaps, leading to the emergence of "play guides" as a gray market response to high demand [2][4][11] - The "play guides" are seen as a spontaneous market response to the lack of sufficient supply in the theme park industry, with a hidden profit chain involving intermediaries [3][18] - The demand for personalized services in the tourism sector is growing, with the "accompanying economy" projected to reach a market size of 500 billion yuan by 2025 [35][41] Group 1: Visitor Experience and Demand - Shanghai Disneyland experienced overwhelming crowds during the autumn holiday, with wait times for attractions reaching up to 150 minutes, highlighting the park's inability to manage the influx of visitors [4][11] - The autumn holiday has driven significant tourism consumption, particularly among families with school-aged children, with potential consumer groups estimated at around 17.92 million in Zhejiang province alone [6][7] - The park's strong brand and emotional connection with consumers make it a preferred choice for families seeking safe and enjoyable experiences during peak times [6][11] Group 2: Emergence of "Play Guides" - "Play guides" have emerged as a response to the high demand for personalized services, offering assistance in navigating the parks and even selling premium tickets at a markup [3][24] - The pricing for "play guide" services varies widely, from 60 yuan for online guidance to 1,500 yuan for personalized, on-site assistance, indicating a diverse market catering to different consumer needs [22][24] - The presence of "play guides" raises concerns about the legality and regulation of such services, as many operate without proper licenses and can lead to consumer risks [29][41] Group 3: Industry Response and Future Outlook - Industry experts suggest that rather than outright banning "play guides," there should be a move towards formalizing their role within the tourism sector, potentially transforming them into legitimate service providers [35][41] - The ongoing demand for personalized and efficient services indicates that if official offerings do not meet consumer expectations, the market will continue to fill the gap with informal services [35][41] - Regulatory frameworks may need to be established to ensure the safety and reliability of "play guides," including certification and oversight to protect consumers and maintain industry standards [41][41]

Core Viewpoint - Disney shares have experienced an approximate 8.5% decline in November, primarily due to a mixed earnings report, leading to varied analyst opinions on whether to buy, sell, or hold the stock as 2026 approaches [1][2]. Group 1: Reasons to Buy or Hold Disney Stock - A Morningstar analysis suggests a fair market price of $120 for Disney stock, significantly higher than its current valuation of around $104 as of November 24 [3]. - The recent fiscal fourth-quarter report indicated a 0.5% year-over-year decline in revenue, mainly from linear entertainment networks and theatrical films, while parks, experiences, streaming, and sports showed positive results [4]. - A consensus among 16 analysts covering Disney stock indicates a strong "Buy" rating, with 14 recommending to buy, 2 suggesting to hold, and none advocating for a sell [4]. Group 2: Reasons to Consider Selling Disney Stock - Guggenheim analyst Michael Morris maintains a price target of $140 but notes that most profit potential for the next year is expected in the latter half [5]. - The growth in segment operating income for fiscal year 2026 is anticipated to be back-half weighted, influenced by cruise expenses, film release schedules, and sports rights payments, alongside concerns about consumer demand and the decline of linear networks [6]. - Despite potential challenges, several blockbuster intellectual properties are set to release in 2026, which could drive Disney's stock price to approximately $129.14, reflecting a 13-14% year-over-year gain [7].

以下文章来源于中国企业家杂志 ，作者陈浩 中国企业家杂志 . 讲好企业家故事，弘扬企业家精神 本文来自微信公众号： 中国企业家杂志 ，作者：马吉英、陈浩（见习记者），编辑：马吉英、张昊 （见习编辑），题图来自：视觉中国 《疯狂动物城2》创造了新的纪录。 继预售票房超3.1亿元，超越《哪吒之魔童闹海》登顶中国影史动画片预售票房榜后，11月26日，这 部迪士尼今年的主力片在上映首日票房就达2.28亿元，票务平台预测首周票房将超12亿元，总票房直 指25亿元。 隔出了专用电梯。 过去几年，能让艾格远渡重洋亲自站台的电影仅此一部。他上一次来到中国还是2023年12月，恰巧 参加的是"疯狂动物城"在上海乐园的开园典礼，足以见得他对这部电影以及IP在中国市场落地的重视 程度。 九年前《疯狂动物城1》上映时，中国观众贡献了超15亿元票房，令其至今稳坐国内进口动画片票房 榜冠军。如今看来，这个纪录大概率将被续作打破。 上映当天，全国院线综合排片占比66.5%，票房占比92.7%。万达影城向《中国企业家》表示，"全面 供给排片，为今年票房做最后的冲刺努力。"刚刚经历了低迷的暑期档和国庆档，国内电影市场被一 部好莱坞大片点燃。 ...

每经记者｜毕媛媛 每经编辑｜陈柯名 董兴生 猫眼专业版数据显示，截至11月28日10点55分，迪士尼动画《疯狂动物城2》的累计票房已突破5.18亿元。观影人次已突破1291万人。 11月下旬，中国电影市场久违地"热起来了"。 26日零点，一个普通的周三，北京一家影院挤满了人。大学生结伴来看首映日第一场《疯狂动物城2》，有人背包上挂着朱迪徽章，有人特意穿了角色T 恤。 不少人专程蹲守零点场，只为看朱迪和尼克时隔9年的再度携手。目前，猫眼专业版已将影片内地预测总票房调至24.03亿元，《疯狂动物城2》将打破进 口动画影片票房冠军纪录似乎已无悬念。 图片来源：豆瓣电影 | | | @ 票房明细 | | | C | | --- | --- | --- | --- | --- | --- | | | 疯狂动物城 | | | | | | | 2016-03-04中国大陆上映 | | | | | | | 慧计票房15.38亿 | | | | | | 日期票房 | 预售排片 | 全球票房 | 票房预测 | | 票房分布 | | 全球票房(美元) | | 北美票房(美元) | | IMDb评分 | | | 10.26亿 | | ...

Core Insights - "Zootopia 2" has achieved remarkable box office success in China, with a first-day revenue of 2.28 billion yuan and a cumulative total of 2.4 billion yuan within two days, setting a record for the highest single-day box office for an imported animated film in Chinese history [1][2] - The film's release has significantly boosted interest in visiting Shanghai Disneyland, which recently welcomed its 100 millionth visitor, highlighting the synergy between film releases and theme park attendance [2][19] Box Office Performance - "Zootopia 2" broke the pre-sale record for animated films in China, with pre-sale and midnight screening revenues exceeding 3.1 billion yuan [2] - The film's success is not just a box office win but also a catalyst for increased visitor numbers to Shanghai Disneyland, indicating a strong connection between cinematic releases and theme park attendance [13][22] Theme Park Dynamics - Shanghai Disneyland's unique "Zootopia" themed area has become a major attraction, with over 1 million visitors in its first year and an average stay of 4.2 hours per visitor, leading to a high rate of secondary spending [4][21] - The park has strategically prepared for the film's release, enhancing visitor experiences with interactive elements and themed merchandise, which has driven consumer engagement and spending [6][7][17] Long-term Strategy - Disney's approach to integrating film and theme park experiences is evident, as the company aims to extend the life of its IP through immersive experiences that encourage repeat visits and increased spending [13][22] - The ongoing development of new attractions, such as the upcoming Spider-Man themed area and a new hotel, reflects Disney's commitment to expanding its offerings and enhancing visitor experiences, aiming to convert day trips into multi-day stays [18][21] Consumer Engagement - The emotional connection fostered by Disney's storytelling and immersive experiences drives consumer willingness to spend, as evidenced by the popularity of themed merchandise and experiences linked to "Zootopia" [17][25] - The success of "Zootopia 2" serves as a validation of Disney's theme park and IP model, demonstrating that well-crafted narratives can lead to sustained consumer interest and financial success [22][25]

Core Insights - The release of "Zootopia 2" has revitalized the film market, achieving a cumulative box office of over 503 million yuan and attracting over 12.53 million viewers as of November 28 [1][9] - The film's success highlights the importance of blockbuster films in a challenging market, as evidenced by a significant decline in box office revenues during the recent National Day holiday [1][2] - The strong performance of "Zootopia 2" indicates ongoing demand for quality films, suggesting that the current market downturn is largely due to a lack of high-quality commercial film supply [4] Industry Performance - The film market faced a downturn in the second quarter, with a year-on-year box office decline of 34.73%, and notable drops during the Qingming and May Day holidays [2] - The National Film Administration reported a 13% to 18% year-on-year decline in box office revenue for the 2025 National Day holiday, with this year's revenue down by 270 million yuan compared to last year [1] Commercialization Opportunities - "Zootopia 2" has demonstrated the commercial potential of film projects, with various brand collaborations and merchandise launched prior to the film's release, including partnerships with well-known brands like Luckin Coffee, McDonald's, and Uniqlo [5] - The Shanghai Disney Resort has constructed the world's first "Zootopia" themed park, which has attracted millions of visitors, becoming one of the most popular attractions in the resort [5] Industry Confidence - The success of animated films like "Zootopia" has bolstered the confidence of domestic animation professionals, who believe in the high IP monetization value and the potential for animation to expand internationally [6]

Core Insights - The release of "Zootopia 2" is expected to significantly boost visitor numbers at Shanghai Disneyland, with projections of 14.7 million visitors in 2024, marking a notable increase from previous years [1][11] - Shanghai Disneyland has successfully integrated IP-driven experiences with ongoing expansions, including the construction of a new theme park and hotels, enhancing its competitive edge in the Chinese theme park market [4][6] Group 1: Movie Release Impact - "Zootopia 2" premiered globally on November 26, achieving a record-breaking box office of 213 million yuan on its opening day, making it the highest single-day box office for an imported animated film in China [1][3] - The film's release has generated significant pre-sale interest, with over 309.1 million yuan in pre-sale ticket sales, setting a new record for animated films in China [1][3] - The movie's storyline has been integrated into the park's attractions, enhancing the visitor experience and driving engagement [3][9] Group 2: Expansion Plans - Shanghai Disneyland is advancing its expansion plans, including the construction of a third hotel and the ninth theme park, which are expected to enhance the overall visitor experience [6][10] - The fourth hotel will be located near the main entrance of the park, making it the closest Disney hotel to the park, further enriching the "park + hotel + commercial" ecosystem [6][10] - The park has maintained a strategy of regular updates and expansions, with a history of introducing new attractions every year, which has proven effective in sustaining visitor interest [6][10] Group 3: Visitor Experience and Revenue Growth - The "Zootopia" themed area has become a major attraction, drawing millions of visitors and receiving industry recognition, including the TEA's Outstanding Achievement Award [8][9] - Shanghai Disneyland's visitor numbers have surpassed 100 million since its opening, achieving a significant milestone in its nine-year operation [8][11] - The park's visitor growth rate of 5% positions it as a leader among the top ten global theme parks, with expectations of continued growth driven by upcoming holidays and events [11][12] Group 4: Market Position and Competitive Landscape - Shanghai Disneyland's success has elevated its status within the global Disney portfolio, contributing approximately 10% of Disney's global visitor numbers [11][12] - The park faces competition from both international and domestic theme parks, necessitating continuous innovation and investment to maintain its market position [13] - The upcoming tenth anniversary and the success of "Zootopia 2" are anticipated to open new growth opportunities for Shanghai Disneyland in the coming years [13]

Core Insights - The most profitable business in the world is not chips or oil, but selling stories and happiness, exemplified by Disney, which has reached a valuation of $200 billion through its extensive IP portfolio and diversified business model [1][2]. Group 1: Disney's Business Model - Disney operates a vast array of businesses including movies, television, theme parks, streaming, sports, and consumer products, creating a self-sustaining profit machine [2][4]. - The company has successfully navigated various challenges, including the death of its founder, missed opportunities in the internet boom, and creative stagnation, demonstrating resilience and adaptability [4][5]. Group 2: Walt Disney's Vision and Early Challenges - Walt Disney, born into a modest family, faced numerous failures in his early career but remained committed to his dream of animation, leading to the creation of iconic characters like Mickey Mouse [6][7]. - His first major gamble was the introduction of synchronized sound in animation with "Steamboat Willie," which became a massive success and established Disney as a leader in the industry [10][12]. Group 3: The Golden Age of Animation - Disney's second major gamble was the production of "Snow White and the Seven Dwarfs," the first full-length animated feature, which was met with skepticism but ultimately became a box office triumph, solidifying Disney's place in Hollywood [13][14]. - The success of "Snow White" led to a series of classic animated films, establishing Disney as the king of animation [14]. Group 4: The Eisner Era - Michael Eisner took over Disney in 1984, leading the company through a period of rapid expansion and revitalization, introducing successful animated films and re-releasing classic titles [18][21]. - Under Eisner, Disney acquired ABC for $19 billion, transforming it into a cross-media empire and significantly increasing its market value [22][24]. Group 5: The Iger Era and Strategic Acquisitions - Bob Iger succeeded Eisner and focused on high-quality content creation, embracing technology, and global expansion, leading to significant acquisitions including Pixar, Marvel, and Lucasfilm [28][30]. - Iger's leadership saw Disney's profits grow from $2.5 billion to $11.58 billion, and its market value increase sevenfold [34]. Group 6: Recent Challenges and Future Directions - Disney faces challenges in its streaming business, traditional media transitions, and maintaining creative sustainability amid rising competition and technological advancements [41][42]. - The return of Iger in 2022 aims to address these issues through cost-cutting measures and a renewed focus on quality content and strategic investments in profitable experiences [44].

Core Insights - Disney is committing approximately $60 billion to its Parks, Experiences, and Products segment over the next decade, marking its largest capital investment in this area [1][10] - The expansion strategy focuses on increasing capacity at existing domestic parks rather than opening new locations, leveraging popular franchises like Avatar, Frozen, and Marvel to create premium experiences [2][10] - The Experiences segment reported a 23% growth in operating income for Q4 fiscal 2025, indicating strong current performance [2][10] Financial Projections - Management projects mid-to-high single-digit operating income growth for fiscal 2026, driven by continued strength in domestic parks, despite expected softness in international operations and cruise lines [3][10] - The Zacks Consensus Estimate for Disney's earnings for fiscal 2026 is $6.59, reflecting an 11.13% year-over-year growth [14] Competitive Landscape - Disney faces increasing competition from Universal Studios, which is aggressively expanding its theme park portfolio, including the Epic Universe park in Orlando set to open in 2025 [7] - Six Flags is pursuing a different growth strategy through strategic partnerships and modest capital investments, focusing on enhancing existing properties rather than large-scale expansions [6] Challenges and Risks - Rising construction costs and economic uncertainty pose risks to the expansion strategy, potentially inflating budgets and affecting consumer willingness to pay premium prices [4][10] - Execution risks are significant, as Disney must balance attendance levels with capacity additions, requiring precise market timing and understanding [5][10] Valuation Metrics - Disney shares have declined 7.1% year-to-date, contrasting with a 0.7% growth in the Zacks Consumer Discretionary sector [8] - The stock is trading at a forward 12-month price/earnings ratio of 15.4X, below the Zacks Media Conglomerates industry's 17.97X [11]