Core Insights - Direct Digital Holdings has released a guide titled "The Role of Data in AI Quality" aimed at helping organizations improve the quality and integrity of data used in AI systems [1][2][3] Group 1: Importance of Data Quality in AI - High-quality data is essential for reliable AI outcomes; without it, businesses risk inaccurate predictions, biased models, and security vulnerabilities [2][3] - The guide provides insights for business leaders to establish effective data management practices, ensuring AI solutions yield meaningful and trustworthy results [2][3] Group 2: Practical Steps for Data Management - The guide offers actionable steps for organizations to clean, structure, and manage their data effectively, addressing the complete data lifecycle [3][7] - It emphasizes the need for businesses to prioritize data quality, ensuring information is accurate, complete, and ethically sourced [3][7] Group 3: Resource Availability - Organizations can download "The Role of Data in AI Quality" from the AI Council resource center [4]

Core Insights - Direct Digital Holdings has released a framework for establishing employee generative AI usage policies to help organizations unlock the value of AI while mitigating associated risks [1][3] - The framework aims to address the lack of formal AI usage policies, as only 44% of companies currently have such guidelines in place [2] AI Adoption and Governance - The rapid adoption of AI tools in the workplace presents significant risks for organizations that lack clear guidelines [3] - The framework serves as a foundational resource for business leaders, IT teams, and compliance officers to create tailored AI policies that align with industry and regulatory requirements [3] Ethical AI Use and Transparency - The framework emphasizes the importance of ethical AI use, including data privacy guidelines, human review, and decision-making as a last line of defense [6] - It advocates for cyclic structures to evaluate and audit AI tools to maintain security and ensure responsible integration in the workplace [6]

New guide provides a practical framework for small and mid-market business leaders to navigate generative AI adoption HOUSTON, Feb. 13, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of "Demystifying AI," the first in a series of ebooks, published under its ...

The new initiative aims to ensure SMBs and mid-market brands aren't left behind in the digital marketplace HOUSTON, Feb. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the formation of its Artificial Intelligence (AI) Council, a new initiative aimed at demystifying a ...

Core Insights - The formation of the Emerging Markets Council by Orange 142 aims to empower small and mid-sized businesses (SMBs) to expand their reach into international markets, particularly in Latin America and Spanish-speaking regions [1][2] - The council will provide SMBs with culturally attuned strategies, insights, and resources to navigate dynamic markets and create impactful marketing campaigns [2][4] Group 1: Strategic Focus - The 2025 strategic focus of the Emerging Markets Council is to equip SMBs with tools and strategies for creating culturally resonant campaigns that yield measurable results [2][4] - The council will leverage data-driven market insights and tailored consulting services to help businesses connect with multicultural audiences [4] Group 2: Success Stories - Orange 142 has successfully worked with brands to engage Hispanic consumers in Mexico, exemplified by a campaign for Travel Santa Ana that generated over 3.5 million impressions and 68,818 website clicks [3] - The targeted digital campaign positioned Santa Ana as a must-visit destination, showcasing the effectiveness of Orange 142's strategies in boosting tourism and cultural relevance [3] Group 3: Company Overview - Orange 142 is a digital marketing and advertising company that operates under Direct Digital Holdings, focusing on data-driven media strategies to help marketers grow their reach and revenue [6][8] - The company emphasizes collaboration and transparency in its advertising and marketing initiatives, ensuring tailored solutions for clients [7]

HOUSTON, Jan. 9, 2025 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a leading supply-side advertising platform, announced a new integration with Scope3, the leading provider of carbon emissions data and reduction strategies for the media industry. This integration will empower Colossus SSP to offer its brands and agency partners high-performing green media solutions. The integration of Scope3's advertising emissions measurement technology will allow Colossus SSP to provide its clients with actionable ...

Company's 1184% Revenue Growth Driven By Strategic & Operational Investments in Sell-Side Technology stack Inclusion Marks the Company's Second Consecutive Appearance on the List HOUSTON, Nov. 21, 2024 /PRNewswire/ -- Direct Digital Holdings ("DDH" or the "Company") (Nasdaq: DRCT) today announced it ranked number 101 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its ...

Direct Digital Holdings, Inc. (NASDAQ:DRCT) Q3 2024 Earnings Conference Call November 12, 2024 5:00 PM ET Company Participants Brett Milotte - Investor Relations, ICR Mark Walker - Chairman & Chief Executive Officer Diana Diaz - Chief Financial Officer Conference Call Participants Dan Kurnos - The Benchmark Company Michael Kupinski - NOBLE Capital Markets Operator Good day, everyone, and welcome to the Direct Digital Holdings Third Quarter 2024 Earnings Call. At this time, I would like to hand the call over ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2024 OR o TRANSITION REPORT PURSUANT SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _________ TO _________ COMMISSION FILE NUMBER 001-41261 _________________________________________________________ DIRECT DIGITAL HOLDINGS, ...

Exhibit 99.1 Direct Digital Holdings Reports Q3 2024 Financial Results Company Launches Colossus Connections to Accelerate Direct Integration Ef orts with Leading Demand-Side Platforms New Unified Buy-Side Operating Structure Creates Additional Business Lines and Revenue Opportunities Company to Host Conference Call at 5:00 PM ET Today Houston, November 12, 2024 -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platfo ...