Core Viewpoint - Flora Growth Corp. is launching a THC-infused Cola as part of its strategic expansion into the beverage market, targeting a $220 million beverage market and aiming to capture a share of the growing demand for functional beverages [2][3][4]. Group 1: Product Launch and Technology - The new THC-infused Cola utilizes proprietary emulsion technology to ensure a consistent and high-quality consumer experience, maintaining the traditional cola taste while incorporating the benefits of hemp [4][5]. - This product follows the introduction of Melo, Flora's first beverage, indicating a continued commitment to innovation in the beverage sector [3][4]. Group 2: Market Strategy and Distribution - The launch will be supported by an extensive distribution network, including traditional retail channels, U.S. distributors, and liquor stores, targeting both the mainstream cola market and the emerging hemp-based product demand [6][7]. - Flora aims to establish a strong foothold in the U.S. Southeast, with plans for national expansion, focusing on building brand recognition and loyalty [7][8]. Group 3: Company Background and Vision - Flora Growth Corp. is positioned as a leading NASDAQ small-cap international cannabis company, with a mission to serve all 50 states and 28 countries, boasting over 20,000 points of distribution globally [9]. - The company has previously achieved success with its gummies, demonstrating its capability to create products that resonate with consumers, which it aims to replicate in the THC-infused beverage category [8].

Flora Growth Corp. Launches THC-Infused Melo to Capture Booming $220 Million Beverage MarketOctober 24, 2024 8:00 AM EDT | Source: Flora Growth Corp.Fort Lauderdale, Florida--(Newsfile Corp. - October 24, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is excited to announce the launch of its first THC-infused beverage, Melo. This marks Flora's highly anticipated debut into the rapidly growing beverage market, an industry experiencing significant momentum in th ...

Flora Growth Corp. Provides Update on Hoshi Investment in PortugalFacility Received GACP License, First Commercial Harvest Expected in 2025October 23, 2024 8:20 AM EDT | Source: Flora Growth Corp.Fort Lauderdale, Florida--(Newsfile Corp. - October 23, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is pleased to announce important progress on its strategic investment in Hoshi International Inc. ("Hoshi") in Portugal. This update highlights the ongoing developme ...

Flora Growth Corp. Completes Build-Out of Specialized Beverage Facility, Marking Entry into the $220 Million Beverage MarketNew Facility Employs Proven Technology from Peak to Deliver Product Quality and Competitive Edge in the Rapidly Expanding THC-Infused Beverage SectorOctober 22, 2024 8:20 AM EDT | Source: Flora Growth Corp.Fort Lauderdale, Florida--(Newsfile Corp. - October 22, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") today announced the completion ...

● . . | --- | --- | |------------------------------------------------|-------| | | | | Flora Growth Corp. Appoints Omar Sharif Jr. as | | | Special Advisor, Strengthening Commitment to | | | Diversity and Social Advocacy | | October 16, 2024 9:10 AM EDT | Source: Flora Growth Corp. Fort Lauderdale, Florida--(Newsfile Corp. - October 16, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") proudly announces the appointment of Omar Sharif Jr., internationally acclaimed activist, au ...

● ● ● | --- | --- | |-------------------------------------------------|-------| | | | | Dr. Manfred Ziegler Joins Flora Growth Corp. as | | | | | | Managing Director, Bolstering German Business | | | with Unmatched Expertise | | October 10, 2024 7:15 AM EDT | Source: Flora Growth Corp. Fort Lauderdale, Florida--(Newsfile Corp. - October 10, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is pleased to announce the appointment of Dr. Manfred Ziegler as a Managing Director. Dr ...

. . . | --- | --- | |-------------------------------------------------|-------| | | | | Flora Growth Corp. Signs Exclusive Distribution | | | Agreement with Nordic Tower AB for Vessel | | | Products in Sweden and the Nordic Region | | September 26, 2024 9:10 AM EDT | Source: Flora Growth Corp. Fort Lauderdale, Florida--(Newsfile Corp. - September 26, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is pleased to announce the signing of an exclusivity agreement with Nordic Tow ...

. ● . Flora Growth Corp. Applauds Senator Wyden for Introducing the Cannabinoid Safety and Regulations Act September 25, 2024 4:01 PM EDT | Source: Flora Growth Corp. Fort Lauderdale, Florida--(Newsfile Corp. - September 25, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") today commended U.S. Senator Ron Wyden for introducing the Cannabinoid Safety and Regulations Act. This landmark piece of legislation is aimed at establishing a comprehensive framework to ensure cannabinoid ...

. ● . Clifford Starke, CEO of Flora Growth Corp., Appointed to HoshiCap Board of Directors September 17, 2024 9:20 AM EDT | Source: Flora Growth Corp. Fort Lauderdale, Florida--(Newsfile Corp. - September 17, 2024) - Flora Growth Corp. (NASDAQ: FLGC) (FSE: 7301) ("Flora" or the "Company") is pleased to announce the appointment of Clifford Starke, Chief Executive Officer, to the Board of Directors of HoshiCap, a subsidiary of Hoshi International ("Hoshi") which has a cannabis-cultivation facility in Portugal ...

. ● . Clifford Starke's Holdings in Flora Growth Corp. September 12, 2024 4:01 PM EDT | Source: Clifford Starke Panama City, Panama--(Newsfile Corp. - September 12, 2024) - On August 14, 2024, at the annual meeting of the shareholders of Flora Growth Corp. (the "Issuer"), the shareholders of the Issuer approved: (a) the December 15, 2023, issuance of 1,028,665 stock appreciation rights ("SARs") to Clifford Starke (the "Acquiror") and the; (b) the August 14, 2024 issuance of 575,319 SARs to the Acquiror. The ...