Core Insights - Integral Ad Science (IAS) has launched industry-aligned misinformation reporting for advertisers on YouTube, enhancing brand safety and suitability for digital media investments [1][3]. Group 1: Product Offerings - IAS's Total Media Quality (TMQ) product suite provides third-party assurance that campaigns run adjacent to brand-safe content, with independent verification of misinformation [2][5]. - The new misinformation measurement allows advertisers to detect and analyze content identified as misinformation, enabling campaign adjustments based on brand suitability profiles [3][4]. Group 2: Advertiser Benefits - Advertisers can access expanded third-party transparency with video-level insights into adjacent content, driving results by optimizing ad placements next to misinformation [4]. - IAS offers global reporting in over 30 languages, supporting advertisers during key international events in 2024 and beyond [4]. Group 3: Company Background - IAS is a leading global media measurement and optimization platform, focused on delivering actionable data to enhance advertising effectiveness and ensure ads are placed in safe environments [6].

NEW YORK, Sept. 4, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Marc Grabowski as Chief Operating Officer (COO) and Srishti Gupta as Chief Product Officer (CPO), effective September 16, 2024. IAS appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer.IAS appoints Marc Grabowski as Chief Operating Officer and Srishti Gupta as Chief Product Officer. Grabowski, prev ...

NEW YORK, Aug. 2, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the appointment of Bob Lord to its Board of Directors effective immediately. Bob Lord is appointed to IAS's Board of Directors.Bob Lord is appointed to IAS's Board of Directors. Mr. Lord brings highly relevant industry expertise to IAS's Board and has been a leader in business transformation at the nexus of marketing, media, and technology for over three dec ...

Core Insights - Integral Ad Science (IAS) reported revenue of $129.01 million for the quarter ended June 2024, reflecting a 13.5% increase year-over-year [1] - The earnings per share (EPS) was $0.05, unchanged from the same quarter last year, with a significant EPS surprise of +66.67% compared to the consensus estimate of $0.03 [1] - The reported revenue exceeded the Zacks Consensus Estimate of $126.13 million, resulting in a revenue surprise of +2.28% [1] Revenue Breakdown - Optimization revenue reached $58.50 million, surpassing the average estimate of $57.17 million from five analysts [3] - Publisher revenue was reported at $17.80 million, exceeding the average estimate of $16.84 million from five analysts [4] - Measurement revenue totaled $52.70 million, compared to the average estimate of $51.71 million from five analysts [5] Stock Performance - Shares of Integral Ad Science have increased by +5.2% over the past month, outperforming the Zacks S&P 500 composite, which saw a +1.1% change [5] - The stock currently holds a Zacks Rank 3 (Hold), indicating potential performance in line with the broader market in the near term [5]

Core Insights - Integral Ad Science (IAS) has expanded its Quality Attention™ measurement product to include mobile in-app environments, enhancing its capabilities in media quality and eye tracking through machine learning [1][2][9] Expanded Coverage and Metrics - The enhancement allows for measurement across mobile in-app environments and introduces new metrics such as the number of ads that paused, resumed, skipped, and started a video ad, along with volume change and sub-metrics of volume change [3][7] - The Quality Attention model has improved accuracy in correlating attention scores with business outcomes, predicting the likelihood of impressions leading to results like awareness, consideration, and conversion [2][3] Advanced Machine Learning Model - The updated model provides a singular view of campaign attention performance, trained on data from billions of impressions and millions of conversion events [3][8] Proven Performance and Brand Results - High attention impressions can lead to a conversion rate increase of up to 130% compared to low attention impressions, with higher attention scores resulting in 91% greater brand consideration and 166% higher purchase intent [3][7] Unification of Media Quality with Human Attention - IAS is the first company to combine extensive consumer attention biometric data with media quality metrics, offering a comprehensive view of attention for global advertisers [3][4] Industry Context - According to eMarketer, mobile apps are expected to capture 82% of the projected $200 billion in mobile ad spending this year, highlighting the importance of effective attention measurement in mobile in-app campaigns [7]

Core Viewpoint - The Zacks rating system, which focuses on earnings estimate revisions, is a significant tool for investors to gauge stock price movements and make informed decisions [1][2][3]. Earnings Estimate Revisions - The Zacks Rank stock-rating system classifies stocks into five groups based on earnings estimates, with Zacks Rank 1 (Strong Buy) stocks historically generating an average annual return of +25% since 1988 [4]. - Integral Ad Science is expected to earn $0.22 per share for the fiscal year ending December 2024, reflecting a 450% increase from the previous year [5]. - Over the past three months, the Zacks Consensus Estimate for Integral Ad Science has increased by 37.1% [13]. Stock Rating and Performance - Integral Ad Science has been upgraded to a Zacks Rank 2 (Buy), indicating it is in the top 20% of Zacks-covered stocks based on estimate revisions, suggesting potential for near-term price appreciation [7][11]. - The upgrade reflects an upward trend in earnings estimates, which is a strong indicator of the company's improving business fundamentals [8][12]. Market Dynamics - The relationship between earnings estimate revisions and stock price movements is well-established, with institutional investors using these estimates to determine fair value, influencing their buying and selling actions [3][6][9].

Core Insights - Integral Ad Science (IAS) will report its second quarter 2024 financial results on August 1, 2024, after market close [3] - A conference call and webcast will be held on the same day at 5:00 p.m. ET to discuss the financial results [3] Company Overview - IAS is a leading global media measurement and optimization platform that provides actionable data to enhance results for advertisers, publishers, and media platforms [4] - The company's software ensures ads are viewed by real people in safe environments, improving return on ad spend for advertisers and yield for publishers [4] - IAS aims to be the global benchmark for trust, safety, and transparency in digital media quality [4]

Core Insights - IAS has expanded its collaboration with Microsoft Advertising to enhance measurement capabilities for advertisers, providing deeper insights into engagement with verified users and ensuring brand safety through IAS Signal [1][5][7]. Group 1: Collaboration Details - The collaboration allows advertisers to leverage IAS's measurement solutions to assess the impact of various campaign types, including native, video, display, and CTV, across the Microsoft Advertising ecosystem [2][4]. - Advertisers can now access independent analysis on brand safety, viewability, and invalid traffic across Microsoft's advertising solutions, marking a significant enhancement in verification reporting [7][8]. Group 2: Platform Features - The Microsoft Advertising Platform enables businesses to utilize Audience ads across Microsoft-owned sites and trusted third-party publishers, facilitating targeted audience reach through Microsoft AI [3]. - Microsoft Invest provides programmatic access to over 1 billion users, utilizing unique data sources to enhance campaign performance and reach previously untapped audiences [4][8]. Group 3: Company Background - Integral Ad Science (IAS) is recognized as a leading global media measurement and optimization platform, focusing on delivering actionable data to improve ad visibility and return on ad spend for advertisers [6][10].

Core Insights - IAS has expanded its Brand Safety and Suitability Measurement for YouTube to include Performance Max and Demand Gen campaigns, providing advertisers with enhanced assurance that their ads are placed alongside safe and suitable content [7][9]. Group 1: Product Enhancements - IAS's Brand Safety and Suitability verification now covers YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, as well as YouTube in-stream and Shorts inventory for Demand Gen [2][4]. - The new Demand Gen solution reaches up to three billion users monthly, utilizing Google AI to deliver immersive and relevant ad creatives [4]. Group 2: Performance Metrics - Advertisers using Performance Max experience an average increase of 27% in conversions or value at a similar cost per acquisition (CPA) or return on ad spend (ROAS) [8]. - The integration of IAS's measurement solutions aims to drive efficiency, scale, and safety for advertisers [1]. Group 3: Industry Recognition - IAS received MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability in March 2024, and expanded its Total Media Quality measurement to include YouTube Shorts in December 2023 [5]. Group 4: Company Overview - Integral Ad Science (IAS) is a leading global media measurement and optimization platform, providing actionable data to enhance advertising results for major advertisers, publishers, and media platforms [6].

New Total Media Quality for Pinterest Gives Advertisers Safeguards Across a Total of 39 Countries in 40 Languages NEW YORK, June 13, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a partnership with Pinterest (NYSE: PINS) to provide global advertisers with greater transparency into campaigns across Pinterest's in-app feed through IAS's AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product. IAS announces ...