Integral Ad Science (IAS)

Search documents
IAS to Announce Second Quarter 2025 Financial Results on August 7, 2025
Prnewswire· 2025-07-08 20:06
Core Insights - Integral Ad Science (IAS) will report its second quarter 2025 financial results on August 7, 2025, after market close [1] - A conference call and webcast will be held on the same day at 5:00 p.m. ET to discuss the financial results [2] Company Overview - IAS is a leading global media measurement and optimization platform that provides actionable data to enhance results for advertisers, publishers, and media platforms [3] - The company's software ensures ads are viewed by real people in safe environments, improving return on ad spend for advertisers and yield for publishers [3] - IAS aims to be the global benchmark for trust and transparency in digital media quality [3]
IAS Launches First-to-Market AI-Powered Social Attention Measurement for Snap
Prnewswire· 2025-06-30 12:00
Core Insights - Integral Ad Science (IAS) has formed a strategic partnership with Snap Inc. and Lumen Research to introduce a customized attention measurement tool for Snapchat campaigns, enabling advertisers to gain social attention metrics through a unique Snapchat attention score within the IAS Signal platform [1][3][5] Company Developments - The Snap Attention Measurement combines Lumen's eye-tracking technology with IAS's AI-powered media quality data, allowing advertisers to move beyond traditional viewability metrics and obtain deeper insights into consumer behavior [4][6] - IAS's CEO, Lisa Utzschneider, emphasized the importance of understanding consumer engagement with media, highlighting the partnership's role in providing a comprehensive view of attention to enhance media performance on social platforms [3][5] Industry Impact - This partnership is seen as a significant advancement in the Attention Economy, providing advertisers on Snapchat with the ability to measure how attention influences consumer actions [5] - The new attention measurement tool will be integrated into IAS Signal, which is designed to deliver essential data and insights for optimizing digital campaigns across various channels [5][9]
IAS Announces Completion of Expanded Credit Facility
Prnewswire· 2025-06-18 12:00
NEW YORK, June 18, 2025 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has entered into a second amendment to its credit agreement (the "Credit Agreement Amendment") with a syndicate of banks led by PNC Capital Markets LLC, as the joint lead arranger and administrative agent, and HSBC Bank USA, National Association and TD Bank, N.A. as joint lead arrangers and syndication agents. The Credit Agreement Amendment extends ...
IAS Launches New AI-Driven Contextual Category Reporting for Meta Platforms, Maximizing Optimization and Precision for Advertisers
Prnewswire· 2025-06-18 08:00
Core Insights - Integral Ad Science (IAS) has launched new contextual category reporting for Meta Platforms, enhancing measurement reporting across Facebook and Instagram Feed and Reels [1][3] - This initiative aims to provide advertisers with trusted, independent third-party measurement tools to support brand suitability and performance goals [1][3] Group 1: New Reporting Features - The new contextual category reporting is part of IAS's Total Media Quality (TMQ) for Meta, offering accurate and actionable brand safety and suitability measurement [3] - Advertisers can access this reporting through IAS's Content Block List optimization solution, which was first launched in October 2024 [4] Group 2: Technology and Insights - TMQ is powered by IAS's multimedia technology, which includes frame-by-frame analysis of video content to deliver precise measurement at scale [3] - The contextual category reporting includes over 46 categories such as Politics, Natural Disasters, and Family & Parenting, available globally in 34 languages [7] Group 3: Company Background - IAS is recognized as a leading global media measurement and optimization platform, providing actionable data to enhance results for advertisers, publishers, and media platforms [5] - The company's mission is to establish a global benchmark for trust and transparency in digital media quality [5]
IAS LAUNCHES FIRST-TO-MARKET PARTNERSHIP WITH LYFT MEDIA TO PROVIDE AI-DRIVEN THIRD-PARTY MEASUREMENT FOR ADVERTISERS
Prnewswire· 2025-06-11 12:00
Group 1 - Integral Ad Science (IAS) has formed a first-to-market partnership with Lyft Media to provide advertisers with third-party measurement for Viewability, Invalid Traffic (IVT), and Brand Safety [1][2] - Lyft Media aims to engage users with targeted ad solutions throughout their transportation journeys, allowing advertisers to connect ad exposures to outcomes like store visits and in-app purchases [3][5] - The partnership enhances transparency for advertisers, enabling them to validate their media buys and ensure ads are seen by real users in brand-safe environments [4][8] Group 2 - IAS's measurement capabilities are now available for Lyft's In-App ads, which launched in August 2023, allowing advertisers to leverage deep first-party data for impactful campaigns [5][6] - Advertisers can utilize IAS Signal, a unified reporting platform, to access industry-leading insights on Viewability and IVT, facilitating informed decision-making [8] - The partnership supports measurement across various ad formats, including Mobile In-App Video and Poster Ads, ensuring ads are viewed in a fraud-free environment [8]
Integral Ad Science (IAS) 2025 Conference Transcript
2025-06-05 15:15
Integral Ad Science (IAS) 2025 Conference June 05, 2025 10:15 AM ET Speaker0 Awesome. Alright. I think we can go ahead and get started here. Thanks everybody for joining us today. For those of you who don't know me, my name is Vic Kasevavotla. I'm one of our senior research analysts here at Baird. I lead our coverage of the Internet sector. Very excited to be hosting the conference this week, and right now, it's my pleasure to welcome Integral Ad Science to the stage. And joining me from the company is the ...
IAS Appoints Alpana Wegner as Chief Financial Officer
Prnewswire· 2025-06-03 12:00
Company Overview - Integral Ad Science (IAS) is a leading global media measurement and optimization platform that provides actionable data to enhance results for advertisers, publishers, and media platforms [3]. - The company's mission is to establish itself as the global benchmark for trust and transparency in digital media quality [3]. Leadership Change - Alpana Wegner has been appointed as the Chief Financial Officer (CFO) of IAS, effective June 10, 2025, succeeding Jill Putman, who served as Interim CFO since January 2025 [1][2]. - Wegner brings over 25 years of financial leadership experience, having previously served as CFO at Secureworks and Benefitfocus, where she was instrumental in business transformation and growth strategy [2]. Strategic Vision - Wegner expressed enthusiasm about joining IAS, highlighting her proven track record in financial execution, scaling businesses, and increasing profitability [3]. - She aims to collaborate across the organization to advance IAS's growth strategy and realize the company's full potential [3].
Kuehn Law Encourages Investors of Integral Ad Science Holding Corp. to Contact Law Firm
GlobeNewswire News Room· 2025-05-28 22:14
Core Viewpoint - Kuehn Law is investigating potential breaches of fiduciary duties by officers and directors of Integral Ad Science Holding Corp. related to misrepresentation of the company's competitive pricing pressures and revenue growth [1][2]. Group 1: Company Misrepresentation - Integral Ad Science (IAS) allegedly misrepresented its financial health by failing to disclose increased competitive pricing pressures, leading to price cuts due to weakening demand and slowing revenue growth [2]. - The company's pricing function was reported to be no longer 'favorable', indicating an inability to sustain pricing or implement price increases [2]. - Pricing has become a critical differentiator for IAS in securing major renewals and new deals, highlighting the competitive landscape [2]. - The risk of increased pricing pressure from competition has materialized, contradicting IAS's public statements which were deemed materially false and misleading [2].
IAS to Participate at Upcoming Investor Conference
Prnewswire· 2025-05-20 20:05
Company Overview - Integral Ad Science (IAS) is a leading global media measurement and optimization platform that provides actionable data to enhance results for advertisers, publishers, and media platforms [2] - The company's software ensures that advertisements are viewed by real people in safe environments, improving return on ad spend for advertisers and yield for publishers [2] - IAS aims to be the global benchmark for trust and transparency in digital media quality [2] Upcoming Events - Lisa Utzschneider, CEO of IAS, will participate in a fireside chat at the Baird 2025 Global Consumer, Technology & Services Conference on June 5, 2025, at 10:15 a.m. ET [1] - The event will be available via live webcast and archived replay on the IAS investor relations website [1]
Integral Ad Science Q1: Strong Results Warrant A Higher Valuation
Seeking Alpha· 2025-05-20 08:43
Company Performance - Integral Ad Science (NASDAQ: IAS) shares have declined over 20% this year despite Q1 results exceeding guidance [1] - The underlying metrics of the company are healthy, indicating a solid business outlook [1] Investment Focus - The company is of interest to individual investors focused on undercovered companies, particularly in technology, software, electronics, and energy transition sectors [1]