[Filing Overview](index=1&type=section&id=Filing%20Overview) This section provides an administrative overview of the Form 6-K filing, detailing registrant information, authorization, and included exhibits [General Filing Information](index=1&type=section&id=General%20Filing%20Information) This section details the administrative information of the Form 6-K filing, including registrant details and SEC rules - Registrant: **36Kr Holdings Inc.**[1](index=1&type=chunk) - Filing Type: **Form 6-K**, filed under Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934[1](index=1&type=chunk) - Annual Report Form: The registrant files annual reports under **Form 20-F**[1](index=1&type=chunk) [Signature and Authorization](index=2&type=section&id=Signature%20and%20Authorization) This section confirms the due authorization and signing of the Form 6-K report by an authorized representative - The report was signed on **March 31, 2022**[3](index=3&type=chunk) - Signatory: **Dagang Feng**, Co-chairman and Chief Executive Officer[3](index=3&type=chunk) [Exhibit Index](index=3&type=section&id=Exhibit%20Index) This section lists the exhibits furnished with the Form 6-K, including a Press Release as Exhibit 99.1 Exhibit List | Exhibit No. | Description | | :---------- | :------------ | | 99.1 | Press Release |

36Kr Holdings, Inc. (NASDAQ:KRKR) Q4 2021 Earnings Conference Call March 29, 2022 8:00 AM ET Company Participants Dagang Feng – Co-Chairman and Chief Executive Officer Lin Wei – Chief Financial Officer Conference Call Participants Peipei Qiu – Industrial Securities Lingyi Zhao – SWS Research Operator Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings, Inc. Fourth Quarter and Fiscal Year 2021 Earnings Conference Call. [Operator Instructions] Today’s conference call is being recorded. I ...

Financial Data and Key Metrics Changes - The total revenues for Q3 2021 were RMB 84.9 million, a decrease from RMB 123.5 million in the same period of the previous year, primarily due to changes in revenue recognition for enterprise value-added services [38] - Gross profit was RMB 47.6 million, with a gross profit margin of 56.1%, up from 37.9% in the same period last year, reflecting a shift towards higher margin businesses [35][39] - Net loss for Q3 2021 was RMB 31.3 million, compared to RMB 14 million in the same period of 2020, with a non-GAAP adjusted net loss of RMB 26.4 million [41] Business Line Data and Key Metrics Changes - Online advertising services revenues increased by 4% to RMB 53.4 million in Q3 2021, driven by innovative marketing solutions [36] - Enterprise value-added services revenues were RMB 22.5 million, a decrease from RMB 66.4 million in the same period of 2020, due to a shift in focus towards higher margin businesses [36] - Subscription services revenues grew by 52% year-over-year to RMB 9 million, attributed to high-quality subscription products [37] Market Data and Key Metrics Changes - Average monthly page views (PVs) reached 849 million, a 50% increase year-over-year, marking the 14th consecutive quarter of PV growth [8] - The advertising business achieved solid growth year-over-year and quarter-over-quarter in both the number of advertising clients and average revenue per customer, despite industry challenges [48] Company Strategy and Development Direction - The company is focusing on expanding its content matrix and enhancing its presence in new industries, including the metaverse and digital transformation [15][17] - The enterprise service review portal is expected to become a significant growth driver once fully commercialized, showcasing nearly 5,000 software applications [47] - The company aims to leverage its brand influence and innovative advertising formats, such as short videos and live streaming, to increase average revenue per user [60][62] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism for Q4 2021, anticipating continued growth in advertising revenue if there are no large-scale COVID-19 resurgences [50] - The company is well-positioned to capitalize on trends in the new economy and unlock commercialization potential as it empowers more new economy enterprises [32] Other Important Information - The company ended Q3 2021 with cash, cash equivalents, and short-term investments of RMB 178 million, an increase from RMB 149.6 million as of June 30, 2021 [41] - The company has repurchased approximately 786,000 ADSs for approximately RMB 17.5 million under its share repurchase program [42] Q&A Session Summary Question: What are the main contributors to enterprise value-added services revenue and future growth points? - The main contributors are consulting services and offline events, accounting for around 60% and 30% of total enterprise VAS revenue respectively, with both growing rapidly [44][46] Question: How is the housing business expected to perform in Q4 under the current macro environment? - Management remains cautiously optimistic about Q4, expecting growth in advertising revenue despite industry pressures [48] Question: What are the key revenue contributors in terms of industries? - The top five industries contributing to total revenue are consumption, lifestyle, investment institutions, entertainment and media, and e-commerce, accounting for 57% of total revenue [53] Question: What is the trend for enterprise value-added service customers and ARPU? - The number of enterprise VAS customers has been improving sequentially, driven by a shift towards higher-margin consulting and offline events services [56] Question: Can management provide insights on the development of short video and live streaming? - Both short video and live streaming achieved year-over-year growth, with short video revenue setting a record for average revenue per customer [60][62]

36Kr Holdings Inc. (NASDAQ:KRKR) Q2 2021 Earnings Conference Call August 24, 2021 8:00 AM ET Company Participants Yang Li - Investor Relations Dagang Feng - Co-Chairman and Chief Executive Officer Lin Wei - Vice President, Finance and Capital Markets Conference Call Participants Vincent Yu - Needham & Company Shan Jiao - CICC Jay Dong - TH Capital Operator Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings Inc. Second Quarter 2021 Earnings Conference Call. [Operator Instructions] Today ...

Financial Data and Key Metrics Changes - In Q1 2021, total revenues were RMB 43.5 million, a decrease from RMB 65.2 million in the same period last year, primarily due to changes in revenue recognition for enterprise value-added services [27][30] - Advertising revenue increased by 58% year-over-year to RMB 33.2 million, driven by strong market demand recovery [24][25] - Gross profit was RMB 23.4 million, representing a 329% increase year-over-year, with a gross profit margin of 53.7% compared to 8.4% in the same period last year [28][30] Business Line Data and Key Metrics Changes - Online advertising services revenue increased significantly, while enterprise value-added services revenue decreased to RMB 6.9 million from RMB 42.8 million due to a strategic shift towards higher-margin businesses [25][30] - Subscription services revenue surged by 154% year-over-year to RMB 3.4 million, attributed to growth in institutional investor and enterprise subscriptions [27] Market Data and Key Metrics Changes - Average monthly page views (PV) reached 829.3 million, a 75% year-over-year increase and a 32% sequential increase, indicating strong user engagement [8] - The advertising business saw substantial growth in sectors such as healthcare and artificial intelligence, with over 100% growth in advertising services for these verticals [35] Company Strategy and Development Direction - The company is focusing on digital transformation opportunities and enhancing its content production and technology capabilities to capture growth in the new economy [6][20] - A new equity marketing product was launched to serve public equity market participants, indicating a strategic expansion into this area [16][43] Management's Comments on Operating Environment and Future Outlook - Management noted a solid economic recovery post-pandemic, with expectations for increased advertising demand from multinational brands in 2021 [35] - The company anticipates continuous improvement in gross profit margins throughout the year due to a focus on higher-margin businesses and cost control measures [40] Other Important Information - The company has expanded its enterprise service review portal, showcasing over 3,000 enterprise applications, and aims to leverage its content and data insights to attract more enterprise service providers [17][41] - The company hosted significant industry events, including the China Fund Partner Future Summit, to discuss investment trends and opportunities in the new economy [21][47] Q&A Session Summary Question: Can you share comments on overall market recovery in Q1 2021 and expectations for the rest of the year? - Management observed solid economic recovery with strong momentum in advertising services, particularly in new economy sectors like healthcare and artificial intelligence, expecting continued growth in advertising demand [35] Question: Can you comment on client spending with 36Kr and the return of international clients? - Management noted that advertising services for new economy customers grew significantly, with a rebound in spending from multinational clients expected as the economy recovers [35] Question: Can you elaborate on the gross profit margin and outlook for 2021? - Management confirmed a substantial increase in gross profit margin due to a shift towards higher-margin businesses and cost control, with expectations for continued improvement throughout the year [39][40] Question: What is the strategy behind the new enterprise service review portal? - The portal aims to address enterprise transformation demands by showcasing enterprise service applications and leveraging high-quality content and data insights to attract service providers [41] Question: How is the monetization progress of new infrastructure and its combination with advertising and enterprise services? - Management highlighted the growth in followers and views for short-form video content, indicating successful monetization efforts through advertising and plans to expand service offerings [46]

Financial Data and Key Metrics Changes - Total revenue for Q4 2020 was RMB 121 million, a decrease from RMB 323 million in Q4 2019, indicating a significant decline [27] - Online advertising services revenue decreased by 54% to RMB 69 million in Q4 2020 from RMB 150 million in the same period of 2019 [27] - Enterprise value-added services revenue was RMB 41 million in Q4 2020, down from RMB 154 million in Q4 2019 [27] - Subscription services revenue decreased to RMB 11 million in Q4 2020 from RMB 18 million in the same period of 2019 [28] - Gross profit was RMB 51 million in Q4 2020, compared to RMB 156 million in Q4 2019 [28] - Net loss was RMB 19 million in Q4 2020, compared to a profit of RMB 32 million in Q4 2019 [30] - Basic and diluted net loss per share was RMB 0.09 in Q4 2020, compared to RMB 0.1 in the same period of 2019 [31] Business Line Data and Key Metrics Changes - UGC offerings accounted for 67% of total content offerings in Q4 2020, up from 48% in the prior-year period [8] - The company produced 180,000 pieces of content in 2020, an increase of 16% year-over-year [8] - The average monthly page views reached 630.2 million for the full year 2020, increasing 48.1% from the prior year [7] Market Data and Key Metrics Changes - The top five industries contributing to advertising demand in 2020 were consumer entertainment, enterprise services, 3C, e-commerce, and AI [36] - The company hosted an influential new economy Annual Summit in December 2020, attracting over 22,000 onsite visitors and 390 million live streaming views [16] Company Strategy and Development Direction - The company plans to focus on video-oriented strategies and explore opportunities in both private and public markets [40] - There is an intention to evolve the business model into a more scalable and contract-based model for enterprise value-added services [40] - The company aims to enhance its technical and data capabilities to innovate new products and improve existing services [40] Management Comments on Operating Environment and Future Outlook - Management acknowledged the challenges posed by the COVID-19 pandemic but expressed confidence in the company's ability to adapt and recover [5][6] - The company expects continued recovery in advertising services as offline activity restrictions are lifted [40] - Management highlighted the importance of strategic collaborations with government and other partners to enhance brand awareness and business opportunities [23] Other Important Information - The company has made adjustments to its prepayment policy and tightened client selection to improve accounts receivable [26] - Cash and cash equivalents as of December 31, 2020, were RMB 209 million, down from RMB 264 million a year earlier [31] Q&A Session Summary Question: How does ad demand by vertical trend in Q4? - Management noted that multinational customers were most affected, leading to delayed advertising budgets, but there was recovery in sectors like automobile and consumer brands [35] Question: Insights on the 2021 outlook and revenue growth potential? - Management indicated a focus on video-oriented strategies and expected a continued recovery in advertising services, while also investing in technical capabilities [40][41] Question: Progress of offline Enterprise Service recovery and outlook for 2021? - Management reported successful offline events and anticipated strong recovery in offline activities, with plans to expand initiatives across various regions [43][44]

[Form 6-K Report of Foreign Private Issuer](index=1&type=section&id=Form%206-K%20Report%20of%20Foreign%20Private%20Issuer) [Filing Information](index=1&type=section&id=Filing%20Information) This Form 6-K report by 36Kr Holdings Inc. details its March 2021 filing status, commission number, and Beijing executive offices - The report is a Form 6-K filed by **36Kr Holdings Inc.** for the month of March 2021[1](index=1&type=chunk) - The company's commission file number is **001-39117**[1](index=1&type=chunk) - The registrant's principal executive offices are located in **Beijing, People's Republic of China**[1](index=1&type=chunk) - **36Kr Holdings Inc.** files its annual reports under Form 20-F[1](index=1&type=chunk) [Signature](index=2&type=section&id=Signature) The Form 6-K report was officially signed on March 31, 2021, by Dagang Feng, Co-chairman and CEO of 36Kr Holdings Inc - The report was signed on **March 31, 2021**[2](index=2&type=chunk) - The signatory for **36Kr Holdings Inc.** was **Dagang Feng**, Co-chairman and Chief Executive Officer[2](index=2&type=chunk) [Exhibit Index](index=3&type=section&id=Exhibit%20Index) The filing includes one exhibit, Exhibit 99.1, which is a press release - The report contains one exhibit, **Exhibit 99.1**, which is a Press Release[3](index=3&type=chunk)

36Kr Holdings Inc. (NASDAQ:KRKR) Q3 2020 Earnings Conference Call November 30, 2020 8:00 AM ET Company Participants Yolanda Liu - Investor Relations Manager Dagang Feng - Chief Executive Officer and Co-Chairman Jihong Liang - Chief Financial Officer Conference Call Participants Ivy Ji - Credit Suisse Vincent Yu - Needham & Company Shan Jiao - CICC Brian Li - AMTD Group Operator Hello, ladies and gentlemen, thank you for standing by for 36Kr Holdings Incorporated's Third Quarter 2020 Earnings Conference Call ...

36Kr Holdings Inc. (NASDAQ:KRKR) Q2 2020 Results Earnings Conference Call August 31, 2020 8:00 AM ET Company Participants Yolanda Liu - Investor Relations Manager Dagang Feng - Chief Executive Officer and Co-Chairman Jihong Liang - Chief Financial Officer Conference Call Participants Kenneth Fong - Credit Suisse Vincent Yu - Needham & Company, LLC Brian Lee - AMTD Jay Dong - TH Capital Operator Hello, ladies and gentlemen, thank you for standing by for 36Kr Holdings Inc.'s Second Quarter 2020 Earnings Con ...