[Filing Overview](index=1&type=section&id=Filing%20Overview) This section provides an administrative overview of the Form 6-K filing, detailing registrant information, authorization, and included exhibits [General Filing Information](index=1&type=section&id=General%20Filing%20Information) This section details the administrative information of the Form 6-K filing, including registrant details and SEC rules - Registrant: **36Kr Holdings Inc.**[1](index=1&type=chunk) - Filing Type: **Form 6-K**, filed under Rule 13a-16 or 15d-16 of the Securities Exchange Act of 1934[1](index=1&type=chunk) - Annual Report Form: The registrant files annual reports under **Form 20-F**[1](index=1&type=chunk) [Signature and Authorization](index=2&type=section&id=Signature%20and%20Authorization) This section confirms the due authorization and signing of the Form 6-K report by an authorized representative - The report was signed on **March 31, 2022**[3](index=3&type=chunk) - Signatory: **Dagang Feng**, Co-chairman and Chief Executive Officer[3](index=3&type=chunk) [Exhibit Index](index=3&type=section&id=Exhibit%20Index) This section lists the exhibits furnished with the Form 6-K, including a Press Release as Exhibit 99.1 Exhibit List | Exhibit No. | Description | | :---------- | :------------ | | 99.1 | Press Release |

36Kr Holdings, Inc. (NASDAQ:KRKR) Q4 2021 Earnings Conference Call March 29, 2022 8:00 AM ET Company Participants Dagang Feng – Co-Chairman and Chief Executive Officer Lin Wei – Chief Financial Officer Conference Call Participants Peipei Qiu – Industrial Securities Lingyi Zhao – SWS Research Operator Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings, Inc. Fourth Quarter and Fiscal Year 2021 Earnings Conference Call. [Operator Instructions] Today’s conference call is being recorded. I ...

Financial Data and Key Metrics Changes - The total revenues for Q3 2021 were RMB 84.9 million, a decrease from RMB 123.5 million in the same period of the previous year, primarily due to changes in revenue recognition for enterprise value-added services [38] - Gross profit was RMB 47.6 million, with a gross profit margin of 56.1%, up from 37.9% in the same period last year, reflecting a shift towards higher margin businesses [35][39] - Net loss for Q3 2021 was RMB 31.3 million, compared to RMB 14 million in the same period of 2020, with a non-GAAP adjusted net loss of RMB 26.4 million [41] Business Line Data and Key Metrics Changes - Online advertising services revenues increased by 4% to RMB 53.4 million in Q3 2021, driven by innovative marketing solutions [36] - Enterprise value-added services revenues were RMB 22.5 million, a decrease from RMB 66.4 million in the same period of 2020, due to a shift in focus towards higher margin businesses [36] - Subscription services revenues grew by 52% year-over-year to RMB 9 million, attributed to high-quality subscription products [37] Market Data and Key Metrics Changes - Average monthly page views (PVs) reached 849 million, a 50% increase year-over-year, marking the 14th consecutive quarter of PV growth [8] - The advertising business achieved solid growth year-over-year and quarter-over-quarter in both the number of advertising clients and average revenue per customer, despite industry challenges [48] Company Strategy and Development Direction - The company is focusing on expanding its content matrix and enhancing its presence in new industries, including the metaverse and digital transformation [15][17] - The enterprise service review portal is expected to become a significant growth driver once fully commercialized, showcasing nearly 5,000 software applications [47] - The company aims to leverage its brand influence and innovative advertising formats, such as short videos and live streaming, to increase average revenue per user [60][62] Management's Comments on Operating Environment and Future Outlook - Management expressed cautious optimism for Q4 2021, anticipating continued growth in advertising revenue if there are no large-scale COVID-19 resurgences [50] - The company is well-positioned to capitalize on trends in the new economy and unlock commercialization potential as it empowers more new economy enterprises [32] Other Important Information - The company ended Q3 2021 with cash, cash equivalents, and short-term investments of RMB 178 million, an increase from RMB 149.6 million as of June 30, 2021 [41] - The company has repurchased approximately 786,000 ADSs for approximately RMB 17.5 million under its share repurchase program [42] Q&A Session Summary Question: What are the main contributors to enterprise value-added services revenue and future growth points? - The main contributors are consulting services and offline events, accounting for around 60% and 30% of total enterprise VAS revenue respectively, with both growing rapidly [44][46] Question: How is the housing business expected to perform in Q4 under the current macro environment? - Management remains cautiously optimistic about Q4, expecting growth in advertising revenue despite industry pressures [48] Question: What are the key revenue contributors in terms of industries? - The top five industries contributing to total revenue are consumption, lifestyle, investment institutions, entertainment and media, and e-commerce, accounting for 57% of total revenue [53] Question: What is the trend for enterprise value-added service customers and ARPU? - The number of enterprise VAS customers has been improving sequentially, driven by a shift towards higher-margin consulting and offline events services [56] Question: Can management provide insights on the development of short video and live streaming? - Both short video and live streaming achieved year-over-year growth, with short video revenue setting a record for average revenue per customer [60][62]

36Kr Holdings Inc. (NASDAQ:KRKR) Q2 2021 Earnings Conference Call August 24, 2021 8:00 AM ET Company Participants Yang Li - Investor Relations Dagang Feng - Co-Chairman and Chief Executive Officer Lin Wei - Vice President, Finance and Capital Markets Conference Call Participants Vincent Yu - Needham & Company Shan Jiao - CICC Jay Dong - TH Capital Operator Hello, ladies and gentlemen. Thank you for standing by for 36Kr Holdings Inc. Second Quarter 2021 Earnings Conference Call. [Operator Instructions] Today ...

Financial Data and Key Metrics Changes - In Q1 2021, total revenues were RMB 43.5 million, a decrease from RMB 65.2 million in the same period last year, primarily due to changes in revenue recognition for enterprise value-added services [27][30] - Advertising revenue increased by 58% year-over-year to RMB 33.2 million, driven by strong market demand recovery [24][25] - Gross profit was RMB 23.4 million, representing a 329% increase year-over-year, with a gross profit margin of 53.7% compared to 8.4% in the same period last year [28][30] Business Line Data and Key Metrics Changes - Online advertising services revenue increased significantly, while enterprise value-added services revenue decreased to RMB 6.9 million from RMB 42.8 million due to a strategic shift towards higher-margin businesses [25][30] - Subscription services revenue surged by 154% year-over-year to RMB 3.4 million, attributed to growth in institutional investor and enterprise subscriptions [27] Market Data and Key Metrics Changes - Average monthly page views (PV) reached 829.3 million, a 75% year-over-year increase and a 32% sequential increase, indicating strong user engagement [8] - The advertising business saw substantial growth in sectors such as healthcare and artificial intelligence, with over 100% growth in advertising services for these verticals [35] Company Strategy and Development Direction - The company is focusing on digital transformation opportunities and enhancing its content production and technology capabilities to capture growth in the new economy [6][20] - A new equity marketing product was launched to serve public equity market participants, indicating a strategic expansion into this area [16][43] Management's Comments on Operating Environment and Future Outlook - Management noted a solid economic recovery post-pandemic, with expectations for increased advertising demand from multinational brands in 2021 [35] - The company anticipates continuous improvement in gross profit margins throughout the year due to a focus on higher-margin businesses and cost control measures [40] Other Important Information - The company has expanded its enterprise service review portal, showcasing over 3,000 enterprise applications, and aims to leverage its content and data insights to attract more enterprise service providers [17][41] - The company hosted significant industry events, including the China Fund Partner Future Summit, to discuss investment trends and opportunities in the new economy [21][47] Q&A Session Summary Question: Can you share comments on overall market recovery in Q1 2021 and expectations for the rest of the year? - Management observed solid economic recovery with strong momentum in advertising services, particularly in new economy sectors like healthcare and artificial intelligence, expecting continued growth in advertising demand [35] Question: Can you comment on client spending with 36Kr and the return of international clients? - Management noted that advertising services for new economy customers grew significantly, with a rebound in spending from multinational clients expected as the economy recovers [35] Question: Can you elaborate on the gross profit margin and outlook for 2021? - Management confirmed a substantial increase in gross profit margin due to a shift towards higher-margin businesses and cost control, with expectations for continued improvement throughout the year [39][40] Question: What is the strategy behind the new enterprise service review portal? - The portal aims to address enterprise transformation demands by showcasing enterprise service applications and leveraging high-quality content and data insights to attract service providers [41] Question: How is the monetization progress of new infrastructure and its combination with advertising and enterprise services? - Management highlighted the growth in followers and views for short-form video content, indicating successful monetization efforts through advertising and plans to expand service offerings [46]

36Kr Holdings Inc. (NASDAQ:KRKR) Q4 2020 Earnings Conference Call April 15, 2021 8:00 AM ET Company Participants Yolanda Liu - IR Dagang Feng - Chairman & CEO Xiang Li - CFO Conference Call Participants Vincent Yu - Needham & Company Operator Hello, ladies and gentlemen, thank you for standing by for 36Kr Holdings Inc. Fourth Quarter and Fiscal Year 2020 Earnings Conference Call. At this time, all participants are in listen-only mode. And after management's prepared remarks, there will be a question-and-ans ...

[Form 6-K Report of Foreign Private Issuer](index=1&type=section&id=Form%206-K%20Report%20of%20Foreign%20Private%20Issuer) [Filing Information](index=1&type=section&id=Filing%20Information) This Form 6-K report by 36Kr Holdings Inc. details its March 2021 filing status, commission number, and Beijing executive offices - The report is a Form 6-K filed by **36Kr Holdings Inc.** for the month of March 2021[1](index=1&type=chunk) - The company's commission file number is **001-39117**[1](index=1&type=chunk) - The registrant's principal executive offices are located in **Beijing, People's Republic of China**[1](index=1&type=chunk) - **36Kr Holdings Inc.** files its annual reports under Form 20-F[1](index=1&type=chunk) [Signature](index=2&type=section&id=Signature) The Form 6-K report was officially signed on March 31, 2021, by Dagang Feng, Co-chairman and CEO of 36Kr Holdings Inc - The report was signed on **March 31, 2021**[2](index=2&type=chunk) - The signatory for **36Kr Holdings Inc.** was **Dagang Feng**, Co-chairman and Chief Executive Officer[2](index=2&type=chunk) [Exhibit Index](index=3&type=section&id=Exhibit%20Index) The filing includes one exhibit, Exhibit 99.1, which is a press release - The report contains one exhibit, **Exhibit 99.1**, which is a Press Release[3](index=3&type=chunk)

36Kr Holdings Inc. (NASDAQ:KRKR) Q3 2020 Earnings Conference Call November 30, 2020 8:00 AM ET Company Participants Yolanda Liu - Investor Relations Manager Dagang Feng - Chief Executive Officer and Co-Chairman Jihong Liang - Chief Financial Officer Conference Call Participants Ivy Ji - Credit Suisse Vincent Yu - Needham & Company Shan Jiao - CICC Brian Li - AMTD Group Operator Hello, ladies and gentlemen, thank you for standing by for 36Kr Holdings Incorporated's Third Quarter 2020 Earnings Conference Call ...