Group 1 - Shares of Marcus (MCS) have increased by 5.5% over the past four weeks, closing at $16.87, with a mean price target of $24.67 indicating a potential upside of 46.2% [1] - The mean estimate includes three short-term price targets with a standard deviation of $0.58, where the lowest estimate suggests a 42.3% increase and the highest a 48.2% increase [2] - Analysts show strong agreement in revising earnings estimates higher, with the Zacks Consensus Estimate increasing by 19.7% over the last 30 days [11][12] Group 2 - The Zacks Rank for MCS is 2 (Buy), placing it in the top 20% of over 4,000 ranked stocks based on earnings estimates [13] - A tight clustering of price targets, indicated by a low standard deviation, suggests a high degree of agreement among analysts regarding the stock's price movement [9] - While price targets can be misleading, the direction they imply may serve as a useful guide for potential price movements [10][11]

[PART I – FINANCIAL INFORMATION](index=4&type=section&id=PART%20I%20%E2%80%93%20FINANCIAL%20INFORMATION) Part I presents the company's consolidated financial statements, management's discussion, market risk, and controls [Consolidated Financial Statements](index=4&type=section&id=Item%201.%20Consolidated%20Financial%20Statements) The consolidated financial statements present The Marcus Corporation's Q1 2025 financial position, operations, and cash flows [Consolidated Balance Sheets](index=4&type=section&id=Consolidated%20Balance%20Sheets) Balance sheets show total assets decreased to **$1.018 billion**, driven by lower cash, with equity declining due to net loss Consolidated Balance Sheet Highlights (in thousands) | Account | March 31, 2025 | December 26, 2024 | | :--- | :--- | :--- | | **Assets** | | | | Cash and cash equivalents | $11,865 | $40,841 | | Net property and equipment | $693,120 | $685,734 | | Total current assets | $59,768 | $92,150 | | **Total Assets** | **$1,017,957** | **$1,044,528** | | **Liabilities & Equity** | | | | Total current liabilities | $142,812 | $176,681 | | Long-term debt | $189,062 | $149,007 | | Total liabilities | $576,166 | $579,662 | | Total shareholders' equity | $441,791 | $464,866 | | **Total Liabilities & Equity** | **$1,017,957** | **$1,044,528** | [Consolidated Statements of Operations](index=6&type=section&id=Consolidated%20Statements%20of%20Operations) The statements of operations show Q1 2025 revenues increased to **$148.8 million**, but operating and net losses widened due to higher costs Q1 Statement of Operations (in thousands, except per share data) | Metric | Q1 2025 | Q1 2024 | | :--- | :--- | :--- | | Total revenues | $148,766 | $138,547 | | Operating loss | $(20,412) | $(16,665) | | Net loss | $(16,816) | $(11,866) | | Net loss per share - diluted (Common) | $(0.54) | $(0.38) | [Consolidated Statements of Cash Flows](index=9&type=section&id=Consolidated%20Statements%20of%20Cash%20Flows) Cash flow statements indicate a significant increase in cash used in operations to **$35.3 million**, leading to a net cash decrease Q1 Cash Flow Summary (in thousands) | Activity | Q1 2025 | Q1 2024 | | :--- | :--- | :--- | | Net cash used in operating activities | $(35,329) | $(15,098) | | Net cash used in investing activities | $(22,779) | $(20,758) | | Net cash provided by (used in) financing activities | $29,252 | $(3,429) | | **Net decrease in cash** | **$(28,856)** | **$(39,285)** | [Condensed Notes to Consolidated Financial Statements](index=10&type=section&id=Condensed%20Notes%20to%20Consolidated%20Financial%20Statements) The notes detail accounting policies, fiscal year change, debt increase, segment performance, and a new hotel joint venture - The company changed its fiscal year from a 52/53-week system ending on the last Thursday of December to a calendar year ending on **December 31**, effective **December 27, 2024**[15](index=15&type=chunk) - In March 2024, the company invested **$5.62 million** for an initial **33.3%** equity interest in a joint venture to acquire the Loews Minneapolis Hotel, now rebranded as The Lofton Hotel. The interest was later reduced to **24.7%** after selling a portion to a minority investor[57](index=57&type=chunk) Q1 2025 Segment Performance (in thousands) | Segment | Total Revenues | Operating Loss | | :--- | :--- | :--- | | Theatres | $87,357 | $(6,281) | | Hotels/Resorts | $61,322 | $(6,044) | [Management's Discussion and Analysis of Financial Condition and Results of Operations](index=21&type=section&id=Item%202.%20Management%27s%20Discussion%20and%20Analysis%20of%20Financial%20Condition%20and%20Results%20of%20Operations) Management discusses Q1 2025 results, including revenue growth, widened operating loss due to increased costs, and liquidity, with negative Adjusted EBITDA [Overall Results](index=22&type=section&id=Overall%20Results) Overall Q1 2025 revenues increased by **7.4%** to **$148.8 million**, but operating and net losses widened due to higher costs Q1 Overall Results Summary (in millions) | Metric | F2025 | F2024 | Variance Amt. | Variance Pct. | | :--- | :--- | :--- | :--- | :--- | | Revenues | $148.8 | $138.5 | $10.2 | 7.4% | | Operating loss | $(20.4) | $(16.7) | $(3.7) | (22.5)% | | Net loss | $(16.8) | $(11.9) | $(5.0) | (41.7)% | - The first quarter of fiscal 2025 included **four additional operating days** compared to the prior year, which favorably impacted revenues by approximately **$9.2 million**[70](index=70&type=chunk)[72](index=72&type=chunk) [Theatres](index=24&type=section&id=Theatres) Theatre division revenues rose **7.5%** to **$87.4 million**, but operating loss increased due to higher costs and lower average ticket price - Comparable theatre admission revenues increased **1.3%**, underperforming the U.S. box office increase of **3.1%** by **1.8 percentage points**, attributed to strategic pricing decisions[79](index=79&type=chunk) - Average ticket price decreased by **5.1%** in Q1 2025, negatively impacted by promotional pricing and an unfavorable ticket mix with more family films[84](index=84&type=chunk) - Average concession revenues per person increased by **2.9%** in Q1 2025, driven by market pricing adjustments and changes to the Value Tuesday promotion[85](index=85&type=chunk) [Hotels and Resorts](index=26&type=section&id=Hotels%20and%20Resorts) Hotels and Resorts revenues grew **7.2%** to **$61.3 million**, but operating loss widened due to increased depreciation, despite RevPAR growth Q1 Hotels and Resorts Operating Statistics (Comparable Properties) | Metric | F2025 | F2024 | Variance | | :--- | :--- | :--- | :--- | | Occupancy pct. | 50.3% | 53.7% | (3.4) pts | | ADR | $162.09 | $150.11 | +8.0% | | RevPAR | $81.45 | $80.57 | +1.1% | - The operating loss increase was significantly impacted by a **$1.9 million** rise in depreciation expense from hotel renovations completed in fiscal 2024[88](index=88&type=chunk) - Group room revenue bookings for the remainder of fiscal 2025 are running over **11%** ahead of the same time last year (excluding the RNC), and fiscal 2026 bookings are over **20%** ahead[95](index=95&type=chunk) [Adjusted EBITDA](index=27&type=section&id=Adjusted%20EBITDA) Total Adjusted EBITDA for Q1 2025 was a loss of **$0.3 million**, a decline from prior year, with varied segment performance Adjusted EBITDA Reconciliation (in millions) | Line Item | F2025 | F2024 | | :--- | :--- | :--- | | Net loss | $(16.8) | $(11.9) | | Depreciation and amortization | 17.8 | 16.0 | | Share-based compensation | 3.5 | 2.5 | | Interest expense | 2.8 | 2.5 | | Income tax benefit | (7.4) | (7.4) | | Other adjustments | (0.8) | 1.1 | | **Total Adjusted EBITDA** | **$(0.3)** | **$2.3** | Adjusted EBITDA by Segment (in millions) | Segment | F2025 | F2024 | | :--- | :--- | :--- | | Theatres | $3.7 | $6.2 | | Hotels and resorts | $1.0 | $— | | Corporate items | $(5.0) | $(3.9) | | **Total Adjusted EBITDA** | **$(0.3)** | **$2.3** | [LIQUIDITY AND CAPITAL RESOURCES](index=30&type=section&id=LIQUIDITY%20AND%20CAPITAL%20RESOURCES) The company maintains strong liquidity with **$180.2 million** available credit, despite increased cash used in operations and capital expenditures - As of **March 31, 2025**, the company had a cash balance of **$11.9 million** and **$180.2 million** of availability under its **$225 million** revolving credit facility[104](index=104&type=chunk) - Capital expenditures in Q1 2025 totaled **$23.0 million**, including **$15.9 million** for the hotels division (primarily for Hilton Milwaukee renovations) and **$4.4 million** for the theatre division[108](index=108&type=chunk)[109](index=109&type=chunk) - During Q1 2025, the company repurchased **0.4 million shares** of common stock for **$7.1 million**[113](index=113&type=chunk) [Quantitative and Qualitative Disclosures About Market Risk](index=32&type=section&id=Item%203.%20Quantitative%20and%20Qualitative%20Disclosures%20About%20Market%20Risk) No material changes in market risk exposures were experienced since **December 26, 2024** - No material changes in market risk exposures were experienced since **December 26, 2024**[116](index=116&type=chunk) [Controls and Procedures](index=32&type=section&id=Item%204.%20Controls%20and%20Procedures) Management concluded disclosure controls and procedures are **effective**, with no significant changes in internal control over financial reporting - The principal executive officer and principal financial officer concluded that disclosure controls and procedures are **effective**[117](index=117&type=chunk) - No significant changes in internal control over financial reporting were identified during the quarter[118](index=118&type=chunk) [PART II – OTHER INFORMATION](index=33&type=section&id=PART%20II%20%E2%80%93%20OTHER%20INFORMATION) Part II provides updates on risk factors, equity security sales, and other required disclosures [Risk Factors](index=33&type=section&id=Item%201A.%20Risk%20Factors) Updated risk factors highlight potential negative financial impact from tariffs and dependency on film quantity and audience appeal - A new risk factor was added regarding tariffs, which could increase costs for commodities or film production, potentially harming financial results if costs cannot be offset[119](index=119&type=chunk) - A revised risk factor highlights the adverse financial impact from a lack of quantity and audience appeal of films, exacerbated by production disruptions from events like pandemics or labor strikes[120](index=120&type=chunk) [Unregistered Sales of Equity Securities and Use of Proceeds](index=33&type=section&id=Item%202.%20Unregistered%20Sales%20of%20Equity%20Securities%20and%20Use%20of%20Proceeds) The company repurchased **452,592 shares** of common stock at **$16.87 per share**, with **1.26 million shares** remaining authorized Q1 2025 Share Repurchase Summary | Period | Total Shares Purchased | Average Price Paid per Share | | :--- | :--- | :--- | | Dec 26 - Jan 31 | — | $— | | Feb 1 - Feb 28 | 10,989 | $20.81 | | Mar 1 - Mar 31 | 441,603 | $16.77 | | **Total** | **452,592** | **$16.87** | - As of **March 31, 2025**, **1,262,090 shares** remain authorized for repurchase[122](index=122&type=chunk) [Other Information](index=34&type=section&id=Item%205.%20Other%20Information) No director or Section 16 officer adopted or terminated a Rule 10b5-1 trading arrangement in **Q1 2025** - No director or Section 16 officer adopted or terminated a Rule 10b5-1 trading arrangement in **Q1 2025**[125](index=125&type=chunk) [Exhibits](index=34&type=section&id=Item%206.%20Exhibits) The report lists several exhibits filed with the Form 10-Q, including incentive plan agreements and required certifications - Exhibits filed include incentive plan agreements and required CEO/CFO certifications (Sections 302 and 906)[126](index=126&type=chunk)

Financial Data and Key Metrics Changes - Consolidated revenues for the first quarter were $148.8 million, an increase of $10.2 million or 7.4% compared to the prior year quarter, with revenue growth in both divisions [9] - Operating loss for the quarter was $20.4 million, a decline of $3.7 million compared to the prior year quarter [9] - Consolidated adjusted EBITDA for the first quarter was a loss of $0.3 million, a decrease of $2.6 million over the first quarter of fiscal 2024 [10][21] - Cash flow from operations was a use of cash of $35.3 million in the first quarter, compared to $15.1 million in the prior year quarter [21] - Total capital expenditures during the first quarter were $23 million, compared to $15.4 million in the first quarter of fiscal 2024 [22] Business Line Data and Key Metrics Changes Theater Division - Total revenue for the first quarter was $87.4 million, an increase of 7.5% compared to the prior year first quarter [11] - Comparable theater admission revenue increased by 1.3% and comparable theater attendance increased by 6.9% compared to the prior year [11] - Theater division adjusted EBITDA was $3.7 million, compared to $6.2 million in the prior year quarter [17] Hotels and Resorts Division - Revenues were $61.3 million for the first quarter, an increase of 7.2% compared to the prior year [17] - RevPAR for comparable owned hotels grew by 1.1% during the first quarter, with an overall occupancy rate decrease of 3.4 percentage points [18] - Hotels adjusted EBITDA increased by $1 million in the first quarter compared to the prior year quarter [20] Market Data and Key Metrics Changes - Comparable competitive hotels in the markets experienced RevPAR growth of 6.7% for the first quarter, indicating that the company's hotels underperformed the competitive set by 5.6 percentage points [19] - Group room revenue bookings for fiscal 2025 are running slightly ahead of the previous year, with group room pace for 2026 up 20% compared to the previous year [38] Company Strategy and Development Direction - The company plans to maintain a focus on long-term value creation while managing short-term dynamics, with expectations for growth in both theater and hotel divisions [25][34] - The company is investing in enhancing customer experience through new ScreenX auditoriums and additional concession stands at Dine-in Movie Tavern locations [30][31] - The Hilton Milwaukee renovation is expected to enhance competitiveness and capture group business once completed [39] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the summer movie season and the overall outlook for the year, despite challenges faced in the first quarter [26][34] - The company noted that economic uncertainty has increased, but its diversified business model provides a counterbalance [26] - Management highlighted the importance of attendance and customer experience in driving long-term growth [66] Other Important Information - The company repurchased approximately 424,000 shares of common stock for $7.1 million in cash during the quarter [23] - The balance sheet remains strong, ending the first quarter with $12 million in cash and over $192 million in total liquidity [23] Q&A Session Summary Question: Impact of concessions per patron - Management indicated that the change in food and beverage per caps was primarily due to pricing, with no significant change in incidence or basket size [44] Question: Ability to take price increases - Management expressed confidence in their ability to manage pricing, noting that customers have been willing to accept price increases in recent years [45] Question: Impact of Hilton Milwaukee renovation on pricing - Management views the renovation as an opportunity to hold or potentially increase prices, especially with the upcoming convention center demand [46][48] Question: Impact of Marcus Movie Club on ticket pricing - Initial results from the Marcus Movie Club have been positive, but its impact on ticket pricing is still minimal [54][55] Question: Group pace and market dynamics - Group room revenue bookings are performing well, particularly in recently renovated properties, with varying dynamics across different markets [57][58] Question: Strength of upcoming movie slate - Management highlighted the quality and variety of upcoming films as a positive indicator for continued momentum in attendance [61][63]

Financial Data and Key Metrics Changes - Consolidated revenues for the first quarter were $148.8 million, an increase of $10.2 million or 7.4% compared to the prior year quarter, with revenue growth in both divisions [10] - Operating loss for the quarter was $20.4 million, a decline of $3.7 million compared to the prior year quarter [10] - Consolidated adjusted EBITDA for the first quarter was a loss of $0.3 million, a decrease of $2.6 million over the first quarter of fiscal 2024 [11] - Cash flow from operations was a use of cash of $35.3 million in the first quarter, compared to cash used by operations of $15.1 million in the prior year quarter [20] - Total capital expenditures during the first quarter were $23 million, compared to $15.4 million in the first quarter of fiscal 2024 [21] Business Line Data and Key Metrics Changes Theater Division - Total revenue for the first quarter was $87.4 million, an increase of 7.5% compared to the prior year first quarter [12] - Comparable theater admission revenue increased by 1.3% and comparable theater attendance increased by 6.9% compared to the prior year [12] - Theater division adjusted EBITDA was $3.7 million, compared to $6.2 million in the prior year quarter [17] Hotels and Resorts Division - Revenues were $61.3 million for the first quarter, an increase of 7.2% compared to the prior year [18] - RevPAR for comparable owned hotels grew by 1.1% during the first quarter, with an average daily rate (ADR) increase of 8% [18] - Hotels adjusted EBITDA increased by $1 million in the first quarter compared to the prior year quarter [20] Market Data and Key Metrics Changes - Comparable competitive hotels in the markets experienced RevPAR growth of 6.7% for the first quarter, indicating that the company's hotels underperformed the competitive set by 5.6 percentage points [19] - The upper upscale segment experienced an increase in RevPAR of 2.8% during the first quarter, indicating that the company's hotels underperformed the industry by 1.7 percentage points [19] Company Strategy and Development Direction - The company plans to maintain a focus on long-term value creation while managing short-term dynamics, with expectations for growth in both theater and hotel divisions [25] - The company is investing in enhancing customer experience through new ScreenX auditoriums and additional concession stands at Dine-in Movie Tavern locations [30][32] - The company is optimistic about the film slate for the rest of the year and into 2026, with several major franchises expected to perform well [34] Management's Comments on Operating Environment and Future Outlook - Management acknowledged that the first quarter did not meet expectations but expressed optimism for the summer movie season and the overall outlook for the year [25][26] - The company is prepared to react quickly to any economic uncertainties that may arise, leveraging its diversified business model [26][40] - Management emphasized the importance of attendance and customer experience, indicating a thoughtful approach to pricing in a potentially slowing economy [29][46] Other Important Information - The company repurchased approximately 424,000 shares of common stock for $7.1 million in cash during the quarter [23] - The Hilton Milwaukee renovation is progressing as planned, with 65% of the guest rooms completed and expected to be fully operational by June 30 [39] Q&A Session Summary Question: Impact of concessions per patron - Management indicated that the change in food and beverage per caps was primarily due to pricing, with no significant changes in incidence or basket size [45] Question: Ability to take price increases - Management expressed confidence in their ability to manage pricing, noting that they have successfully passed through price increases in the past [46] Question: Hilton Milwaukee renovation pricing strategy - Management views the renovation as an opportunity to hold or potentially increase prices, especially with the upcoming convention center demand [47][50] Question: Impact of Marcus Movie Club on ticket pricing - Management reported that the initial results of the subscription product are positive, but its impact is still minimal [56] Question: Group pace and market dynamics - Management noted that group business is performing well, particularly in recently renovated properties, and that bookings are solid across several markets [58] Question: Labor expense impact and staffing levels - Management indicated that higher labor costs were due to a return to normal operating hours and that there is room for improvement in labor efficiency [75][76]

分组1 - Marcus reported a quarterly loss of $0.54 per share, slightly worse than the Zacks Consensus Estimate of a loss of $0.52, and a decline from a loss of $0.38 per share a year ago [1] - The company posted revenues of $148.77 million for the quarter ended March 2025, exceeding the Zacks Consensus Estimate by 3.96% and up from $138.55 million year-over-year [2] - Marcus has surpassed consensus revenue estimates four times over the last four quarters, indicating a positive trend in revenue performance [2] 分组2 - The stock has underperformed, losing about 23.8% since the beginning of the year, compared to a decline of 3.9% for the S&P 500 [3] - The current consensus EPS estimate for the upcoming quarter is $0.05 on revenues of $191.3 million, and for the current fiscal year, it is $0.33 on revenues of $762.5 million [7] - The Leisure and Recreation Services industry, to which Marcus belongs, is currently ranked in the bottom 27% of over 250 Zacks industries, which may impact stock performance [8]

Financial Performance - Total revenues for Q1 fiscal 2025 were $148.8 million, a 7.4% increase from $138.5 million in Q1 fiscal 2024[4] - Operating loss for Q1 fiscal 2025 was $20.4 million, compared to an operating loss of $16.7 million in the prior year[4] - Net loss for Q1 fiscal 2025 was $16.8 million, compared to a net loss of $11.9 million in Q1 fiscal 2024[4] - Adjusted EBITDA loss was $0.3 million for Q1 fiscal 2025, down from an Adjusted EBITDA of $2.3 million in the prior year[4] - Total revenues for the three months ended March 31, 2025, increased to $148.766 million, up from $138.547 million in the same period of 2024, representing a growth of 7.9%[24] - Theatre admissions revenue rose to $40.931 million, compared to $40.596 million in the prior year, reflecting an increase of 0.8%[24] - The net loss for the three months ended March 31, 2025, was $16.816 million, compared to a net loss of $11.866 million for the same period in 2024, indicating a deterioration of 41.8%[24] - Adjusted EBITDA for the three months ended March 31, 2025, was $(259) thousand, a decrease from $2.291 million in the prior year[34] - Operating loss for the theatre segment was $6.281 million for the three months ended March 31, 2025, compared to a loss of $5.739 million in the same period of 2024[30] Revenue Breakdown - Marcus Theatres reported total revenues of $87.4 million in Q1 fiscal 2025, a 7.5% increase compared to Q1 fiscal 2024[5] - Marcus Hotels & Resorts achieved total revenues of $52.3 million in Q1 fiscal 2025, an 8.9% increase over the prior year[9] - Same store attendance increased by 6.9% in Q1 fiscal 2025, while average ticket prices decreased by 5.1%[6] - Revenue per available room (RevPAR) increased by 1.1% at company-owned hotels in Q1 fiscal 2025[11] Shareholder Returns - The company repurchased approximately 424,000 shares for $7.1 million in Q1 fiscal 2025, totaling over $25 million returned to shareholders in the last four fiscal quarters[14] Assets and Cash Flow - Cash and cash equivalents decreased to $11.865 million as of March 31, 2025, down from $40.841 million at the end of the previous year[25] - Total assets decreased to $1.018 billion as of March 31, 2025, from $1.045 billion at the end of the previous year[25] - The company reported a net cash flow used in operating activities of $(35.329) million for the three months ended March 31, 2025, compared to $(15.098) million in the prior year[32] - Capital expenditures for the three months ended March 31, 2025, were $(23.005) million, compared to $(15.440) million in the same period of 2024[32] Debt and Renovation - Long-term debt increased to $189.062 million as of March 31, 2025, compared to $149.007 million at the end of the previous year, reflecting a rise of 26.9%[26] - The Hilton Milwaukee renovation is expected to be substantially complete in the first half of 2025, enhancing the company's portfolio[12]

Company Overview - Wall Street anticipates a year-over-year decline in earnings for Marcus (MCS) with a projected loss of $0.52 per share, reflecting a -36.8% change, while revenues are expected to reach $143.1 million, up 3.3% from the previous year [3][10]. Earnings Expectations - The upcoming earnings report for Marcus is scheduled for May 6, and the stock may rise if actual results exceed expectations, while a miss could lead to a decline [2][10]. - The consensus EPS estimate for Marcus has remained unchanged over the last 30 days, indicating stability in analyst expectations [4]. Earnings Surprise Prediction - The Zacks Earnings ESP model shows that the Most Accurate Estimate for Marcus aligns with the Zacks Consensus Estimate, resulting in an Earnings ESP of 0%, suggesting no recent differing analyst views [10]. - Marcus holds a Zacks Rank of 3 (Hold), making it challenging to predict an earnings beat conclusively [11]. Historical Performance - In the last reported quarter, Marcus had an expected EPS of $0.11 but delivered $0.13, resulting in a positive surprise of +18.18% [12]. - Over the past four quarters, Marcus has beaten consensus EPS estimates two times [13]. Industry Context - In the Zacks Leisure and Recreation Services industry, Airbnb, Inc. (ABNB) is expected to report earnings of $0.25 per share, indicating a -39% year-over-year change, with projected revenues of $2.26 billion, up 5.6% from the previous year [17]. - The consensus EPS estimate for Airbnb has been revised 1.9% lower in the last 30 days, but a higher Most Accurate Estimate has resulted in an Earnings ESP of 7.39%, indicating a likelihood of beating the consensus EPS estimate [18].

Core Insights - CJ 4DPLEX and Marcus Theatres are expanding their partnership with the addition of three new 270-degree panoramic SCREENX auditoriums in Shakopee, MN, Columbus, OH, and Addison, IL, marking the first SCREENX theater in Illinois and Columbus [1][2] - The new SCREENX locations will open ahead of the 2025 blockbuster summer season and will feature luxury recliner seating, enhancing the premium moviegoing experience [2] Company Overview - CJ 4DPLEX is a leading cinema technology company known for innovative film formats such as SCREENX, 4DX, and Ultra 4DX, with headquarters in Seoul and international offices in Los Angeles and Beijing [5] - Marcus Theatres, a division of Marcus Corporation, is the fourth largest theatre circuit in the U.S., operating 985 screens across 78 locations in 17 states [9][10] Technology Insights - SCREENX is the world's first multi-projection cinema technology, providing a 270-degree panoramic viewing experience that enhances storytelling by extending visuals onto the auditorium's side walls [3][7] - The success of the initial SCREENX location at Marcus Ridge Cinema has demonstrated strong box office results, indicating a growing demand for premium cinema experiences [2][4] Market Position - The expansion of SCREENX auditoriums reflects both companies' commitment to redefining the moviegoing experience and setting new standards in the cinema industry [4] - CJ 4DPLEX has over 425 SCREENX auditoriums in 40 countries, showcasing its global reach and the popularity of its innovative cinema technologies [7]

Core Insights - Screenvision Media has announced an agreement to extend its partnership with Marcus Theatres, the fourth largest cinema exhibitor in the U.S., which has been ongoing for 16 years [2][4] - The agreement includes the introduction of "Platinum" inventory, allowing brands to advertise just before the final two trailers, enhancing the preshow experience for moviegoers [3][4] - Marcus Theatres operates 993 screens across 79 locations in 17 states, contributing to a significant footprint in major markets [6] Company Overview - Screenvision Media is a leader in cinema advertising, with a network that includes nearly half of all measured cinema admissions, comprising 14,000 screens in 2,300 theatre locations across all 50 states [5] - Marcus Theatres, a division of The Marcus Corporation, operates under various brands including Movie Tavern and BistroPlex, and is known for providing an engaging environment for audiences [6] Market Context - The enthusiasm for the 2025 box office is reportedly returning to levels not seen in years, indicating a potential recovery in cinema attendance and advertising opportunities [2] - The partnership aims to leverage exclusive content and advanced research and technology capabilities to enhance advertising effectiveness throughout the year [4]

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