Industry Overview - The company operates in the programmatic advertising industry, which saw global ad spends reach approximately $418.4 billion in 2021, projected to exceed $493 billion in 2022[129]. - The ATOS platform engages with around 10 billion advertisement opportunities daily, enhancing speed and performance through real-time scaling technology[132]. Revenue Generation - The company generates revenue through two main verticals: licensing platforms as white-label products and a managed services model, with the latter yielding a higher percentage of revenue[137]. - The company’s revenue recognition follows ASC Topic 606, aligning revenue with service delivery and enhancing financial disclosures[152]. Data and Privacy Management - The data intelligence platform offers precise insights into consumer behavior, believed to be one of the most accurate solutions for data collection and analysis in the industry[134]. - The publisher platform enables content publishers to monetize user data and advertising inventory while ensuring data privacy compliance[136]. - The company aims to address challenges faced by publishers due to privacy laws, emphasizing the need for first-party data management[131]. Financial Performance - Revenues for Q1 2023 were $132,224, a decrease of $409,945 from $542,169 in Q1 2022[166]. - Cost of revenues was $62,808, representing 47.5% of revenues in Q1 2023, down from 56.4% in Q1 2022[167]. - Gross profit for Q1 2023 was $69,416, or 52.5% of revenues, compared to $236,042, or 43.6% of revenues in Q1 2022[168]. - General and administrative expenses decreased to $1,425,747 in Q1 2023 from $2,077,724 in Q1 2022, a reduction of $651,977[169]. - Loss from operations for Q1 2023 was $1,356,331, an improvement of approximately $485,000 compared to $1,841,682 in Q1 2022[170]. - Cash on hand as of March 31, 2023, was $2,182,330, with cash used in operating activities amounting to $1,606,449[172]. Future Plans and Developments - The Company plans to hire new sales personnel to enhance revenue generation through the Advangelists platform and MobiExchange[164]. - The Company anticipates releasing new products and services in early 2023 to address changes in the AdTech industry[166]. Financial Instruments and Liabilities - The company’s financial instruments are accounted for at fair value, with carrying amounts approximating fair value due to their short-term nature[145]. - As of March 31, 2023, the remaining unamortized debt discounts totaled $773,473, with $360,993 recognized as interest expense for the quarter[178]. - The fair value of the Investor Warrant at closing was $1,526,363, and the Incentive Shares had a fair value of $318,863[178]. - The net proceeds from the February 2023 Offering were $3,207,500, with 3,777,634 shares of common stock and pre-funded warrants for 4,286,883 shares offered at $0.465 each[179]. - The Company issued a warrant for the purchase of 403,226 shares to the Underwriter, with an exercise price of $0.5115 per share[181]. - As of March 31, 2023, there were 1,250,216 pre-funded warrants and 11,290,325 Series 2023 Warrants remaining outstanding[182]. - Subsequent to March 31, 2023, 1,250,216 shares of common stock were issued from the exercise of pre-funded warrants[183]. Internal Controls and Legal Matters - The Company has identified control gaps and deficiencies in its internal controls and is actively working on remediation efforts[189]. - The Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures were not effective as of March 31, 2023[185]. - The Company is facing a lawsuit claiming not less than $2.5 million in damages from a former Co-CEO, which it intends to vigorously defend[191]. Risks and Challenges - The company’s operations are subject to significant risks, including competition, economic conditions, and price volatility, which may affect sales and earnings variability[142]. - The Company has a history of operating losses, raising substantial doubt about its ability to continue as a going concern[171]. - The Company adopted ASU 2016-13 on January 1, 2023, which did not have a significant impact on its financial statements[162].

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED September 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED June 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Ide ...

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) | (I.R.S. Employer Identification No.) | | 35 Torrington Lane, SHOREHAM, NY | 11786 | | (Address of principal executive offices | (Zip Code) | (516) 246-9422 (Registrant's telephone number) ____________________________________________ (Former name, address an ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d0 OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 000-51160 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Iden ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2021 COMMISSION FILE NUMBER: 000-51160 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Identification No.) 35 Torrington Lane SHOREHAM, NY 11786 (Address of principal executive office ...

Table of Contents Securities registered pursuant to Section 12(g) of the Act: (Exact name of Registrant as specified in its charter) | New York | 11-3427886 | | --- | --- | | (State of jurisdiction of | (I.R.S. Employee | | incorporation or organization) | Identification Number) | | 35 Torrington Lane Shoreham, NY | 11786 | | (Address of principal executive offices) | (Zip Code) | | Registrant's telephone number, including area code: | (516) 246-9422 | Securities registered pursuant to Section 12(b) of the ...