Business Model and Revenue Streams - The data intelligence platform aims to generate multiple revenue streams, including advertising, data licensing, and custom research [23]. - The revenue model includes licensing platforms as white-label products and a managed services model, with varying billing percentages based on usage [41]. - The revenue model includes licensing platforms as white-label products and a managed services model, with users billed a percentage of advertising revenue run through the platform [173]. - The company recognizes revenue in accordance with ASC Topic 606, aligning revenue recognition with the delivery of services [183]. Financial Performance - The company reported net losses of $6,533,117 for fiscal 2023 and $8,062,328 for fiscal 2022, with an accumulated deficit of $217,040,339 as of December 31, 2023 [49]. - Revenues for fiscal 2023 were $860,090, a decrease of $3,307,182 compared to $4,167,272 in fiscal 2022, primarily due to the lack of political revenue and downturns in cryptocurrency and automotive sectors [197]. - Cost of revenues was $480,160, representing 56% of revenues in fiscal 2023, compared to $2,295,404 or 55% of revenues in fiscal 2022 [198]. - Gross profit for fiscal 2023 was $379,930, or 44% of revenues, down from $1,871,868 or 45% of revenues in fiscal 2022 [199]. - Total operating expenses decreased to $5,928,678 in fiscal 2023 from $9,213,632 in the prior year, a reduction of $3,284,954 [199]. - The loss from operations for fiscal 2023 was $5,548,748, an improvement of approximately $1,793,000 compared to a loss of $7,341,764 in fiscal 2022 [200]. - Cash used in operating activities for fiscal 2023 was $4,395,868, resulting from a net loss of $6,533,117 [203]. - Cash provided by financing activities in fiscal 2023 was $6,861,216, primarily from the issuance of common stock and preferred stock [203]. Customer Dependency and Risks - For fiscal years 2023 and 2022, sales to two customers accounted for approximately 73% and 48% of total revenues, respectively [44]. - The company relies heavily on a limited number of customers, making it vulnerable to revenue fluctuations if these customers reduce their spending or terminate contracts [74]. - The company faces intense competition from both small and large firms, which could lead to reduced sales and operating margins [66]. - The company is subject to various risks, including cybersecurity threats and the need to comply with data protection regulations, which could adversely affect its operations and reputation [59]. - Changes in consumer sentiment regarding data privacy could adversely affect the company's ability to generate revenues [81]. - Evolving government regulations on e-commerce and data privacy may pose risks to the company's operations and financial condition [82]. Technology and Operations - The ATOS platform engages with approximately 10 billion advertisement opportunities per day, enhancing efficiency for advertisers and publishers [17]. - The proprietary ATOS technology includes features such as machine learning optimization, audience targeting, and real-time reporting [19]. - The company utilizes Amazon Web Services (AWS) for its data intelligence platform, leveraging services like EC2, Lambda, and Machine Learning [25]. - The technology and business processes may contain undetected errors, which could limit service provision and diminish product attractiveness [63]. - The complexity of the company's data products requires highly trained personnel, and competition for such talent may hinder business operations [87]. - The company must invest in technology and resources to keep pace with rapid changes in the digital advertising market [76]. Compliance and Internal Controls - The company is committed to compliance with privacy and data protection laws, which may impact operational costs and revenue [40]. - The company has identified a material weakness in internal control over financial reporting, which could lead to material misstatements in financial statements [104]. - The company is taking steps to enhance its internal control environment to prevent future material weaknesses and ensure accurate financial reporting [109]. - The company has implemented policies to manage cybersecurity risks, although it lacks formal cybersecurity policies [124]. Market Trends and Future Outlook - The global programmatic ad spend reached an estimated $558 billion in 2023, projected to surpass $700 billion by 2026, indicating a growing market for the company's services [160]. - The market for programmatic advertising is evolving, and the company expects it to remain a significant revenue source, dependent on increased spending through its platform [70]. - Mobiquity Technologies expects its three platforms—Advangelists, MobiExchange, and AdHere—to contribute to overall financial success in 2024 [36]. - The company must continually innovate and adapt to changing consumer needs and industry standards to maintain its competitive position [69]. Stock and Corporate Governance - The company's common stock and warrants are subject to "penny stock" rules due to being quoted in the OTC Markets, which may limit trading activity and liquidity [93]. - The company has experienced volatility in its stock price, which may continue due to factors such as low trading volume and overall market fluctuations [99]. - Principal stockholders, directors, and executive officers own over 50% of the outstanding common stock, potentially influencing corporate actions [114]. - The board of directors has the authority to issue preferred stock without shareholder approval, which could affect common stockholder rights [115]. - The company’s common stock was delisted from NasdaqCM on December 6, 2023, due to failure to meet listing requirements, and is now trading on OTC Markets [133].

Business Operations - The Company operates through three proprietary software platforms in the programmatic advertising industry, targeting publishers, brands, and advertising agencies [150]. - The ATOS platform engages with approximately 10 billion advertisement opportunities per day, enhancing speed and performance through AI and machine learning [155]. - The Company generates revenue through two main verticals: licensing platforms as white-label products and a managed services model [164]. - The content publisher platform allows publishers to monetize opt-in user data and advertising inventory while ensuring data privacy compliance [159]. - The Company’s data intelligence platform is believed to provide one of the most accurate solutions for data collection and analysis, utilizing proprietary technologies [157]. Financial Performance - Revenues for Q3 2023 were $177,271, a decrease of $726,952 from $904,223 in Q3 2022, attributed to a lack of political revenue and downturns in cryptocurrency and automotive sectors [191]. - Cost of revenues in Q3 2023 was $114,174, representing 64% of revenues, compared to $936,824 or 104% of revenues in Q3 2022 [192]. - Gross profit for Q3 2023 was $63,097, or 36% of revenues, compared to a loss of $32,601 in Q3 2022, which was (4%) of revenues [194]. - Total operating expenses for Q3 2023 were $1,458,136, a decrease of $781,852 from $2,239,988 in Q3 2022, primarily due to reduced salaries and other operational costs [195]. - Loss from operations for Q3 2023 was $1,395,039, compared to $2,272,589 in Q3 2022, indicating a focused effort on product development despite increased losses [196]. - Revenues for the first nine months of 2023 were $441,010, down $2,926,336 from $3,367,346 in the same period of 2022, again due to lack of political revenue and sector downturns [198]. - Cost of revenues for the first nine months of 2023 was $281,071, or 64% of revenues, compared to $1,916,720 or 57% of revenues in the same period of 2022 [199]. - Gross profit for the first nine months of 2023 was $159,939, or 36% of revenues, compared to $1,450,626 or 43% of revenues in the same period of 2022 [200]. - Operating expenses for the first nine months of 2023 were $4,421,863, a decrease of $2,102,179 from $6,524,042 in the same period of 2022 [201]. - Loss from operations for the first nine months of 2023 was $4,261,924, down from $5,073,416 in the same period of 2022, primarily due to reduced operating expenses [202]. Compliance and Financial Health - The Company received a deficiency letter from NasdaqCM regarding noncompliance with the stockholders' equity requirement of at least $2.5 million [207]. - As of September 30, 2023, the Company's total stockholders' equity was $3,054,982 after adjustments from the October 2023 Loan conversion and Series G Preferred Stock issuance [211]. - The Company has a history of operating losses, raising substantial doubt about its ability to continue as a going concern [213]. - The Company plans to regain compliance with NasdaqCM listing requirements by the extended deadline of November 14, 2023 [208]. Cash Flow and Financing Activities - The Company had cash of $140,939 at September 30, 2023, with cash used in operating activities amounting to $3,732,469 for the nine months ended September 30, 2023 [214]. - The net loss for the nine months ended September 30, 2023, was $5,220,014, offset by stock-based compensation and other adjustments [214]. - The Company raised net proceeds of $3,207,500 from the February 2023 public offering, which included 251,842 shares of common stock and pre-funded warrants [221]. - The Company entered into a Securities Purchase Agreement for a senior secured promissory note of $1,437,500, with a net subscription amount of $1,150,000 [217]. - The Company had cash flows provided by financing activities of $5,159,599, primarily from the sale of common stock and pre-funded warrants [214]. - Mobiquity Technologies, Inc. closed a public offering on June 30, 2023, selling 375,000 shares and 1,625,000 common stock equivalents for total gross proceeds of $3,000,000 [226]. - The net proceeds from the offering, after deducting placement agent fees and offering costs, were approximately $2,528,000 [226]. - The company used $1,437,500 of the proceeds to fully satisfy its Senior Secured 20% OID Promissory Note [226]. - In July 2023, the company issued 478,334 shares upon exercise of pre-funded warrants, increasing outstanding common shares to 2,588,333 [226]. - The company granted 6,667 shares of restricted common stock to the Chairman of the Board, valued at $2.505 per share [230]. - The company issued 104,142 shares of restricted common stock to settle outstanding accounts payable totaling $265,563, at a per share value of $2.55 [230]. - As of September 30, 2023, the company reported no off-balance-sheet arrangements [228]. - The company plans to use remaining funds from the public offering for working capital [226]. - The exercise price of pre-funded warrants is $0.0015 per share, subject to customary adjustments [226]. - The company’s stock transactions in April 2023 were based on the market price of the common stock on transaction dates [227].

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FOR THE QUARTERLY PERIOD ENDED June 30, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Identification No.) FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHA ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Ide ...

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED September 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED June 30, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) NEW YORK 11-3427886 (State of jurisdiction of Incorporation) (I.R.S. Employer Ide ...

Table of Contents MOBIQUITY TECHNOLOGIES, INC. SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2021 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _____ to _____ COMMISSION FILE NUMBER: 001-41117 MOBIQUITY TECHNOLOGIES, INC. (Exact name of Registrant as specified in its charter) | New York ...

Table of Contents SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-Q MOBIQUITY TECHNOLOGIES, INC. (Exact name of registrant as specified in its charter) | NEW YORK | 11-3427886 | | --- | --- | | (State of jurisdiction of Incorporation) | (I.R.S. Employer Identification No.) | | 35 Torrington Lane, SHOREHAM, NY | 11786 | | (Address of principal executive offices | (Zip Code) | (516) 246-9422 (Registrant's telephone number) ____________________________________________ (Former name, address an ...