Core Insights - Mavely has introduced new integrations with LinkDM and Button, enhancing its platform for creators by providing advanced content creation and monetization tools for free, leading to significant cost savings and increased revenue potential [1][2][3] Group 1: New Integrations - Mavely has partnered with LinkDM to offer a new LinkDM Mavely Pro Plan, providing creators with free access to advanced features that enhance their content creation and monetization capabilities [2][3] - The integration with LinkDM allows Mavely creators to send up to 200,000 DMs monthly, compared to the typical limit of 1,000 DMs, resulting in savings of over $1,100 annually [3] - Mavely is also expanding its partnership with Button to optimize affiliate traffic through app-to-app deep-linking, which is expected to save creators over $1,000 per year compared to similar software [5][6] Group 2: Enhancements to Mavely MyShop - Mavely MyShop has been upgraded to provide creators with a more personalized and efficient shopping experience for their followers, integrating affiliate links with curated content [7][8] - Key upgrades include improved mobile functionality, AI post-assist features, and easier customization options for creators [8] - The platform aims to streamline the process for creators, allowing them to focus on content creation while enhancing user engagement and conversion rates [7][8] Group 3: Company Background - Mavely operates as the Everyday Influencer Platform®, enabling creators to monetize their content effectively and drive significant sales for brand partners [9] - The company is part of Rhyz, a subsidiary of Nu Skin Enterprises, and has established a performance-driven approach to influencer marketing [9]

Core Viewpoint - Nu Skin Enterprises, Inc. is experiencing significant challenges, reflected in its stock performance and financial outlook, primarily due to macroeconomic pressures and industry-specific issues [1][3][7]. Financial Performance - Nu Skin's stock has declined 34.5% over the past three months, underperforming the industry decline of 13.8% and the Consumer Staples sector's increase of 6.7% [2]. - In Q2 2024, Nu Skin's revenues fell 12.2% year over year to $439.1 million, with a constant-currency decline of 8% [3]. - The number of sales leaders decreased by 16% year over year to 38,592, while the customer base dropped 14% to 893,514 [3]. - Paid affiliates decreased by 17% to 155,486, with an adjusted decline of 9% [3]. Guidance and Projections - For 2024, Nu Skin revised its revenue guidance to a range of $1.73-$1.81 billion, indicating a decline of 12-8% from the previous year [4]. - Adjusted earnings per share (EPS) are projected to be between 75-95 cents, down from $1.85 in 2023 [4]. - For Q3 2024, the company expects revenues between $430 million and $465 million, suggesting a decline of 14% to 7% from the previous year [5]. Analyst Sentiment - Over the past 60 days, the Zacks Consensus Estimate for the current fiscal year EPS has decreased by 29.1% to 78 cents per share, reflecting negative analyst sentiment [6]. - The estimate for the next fiscal year EPS has also declined by 26.6% to $1.05, indicating ongoing challenges in achieving profitability [6].

Core Insights - The study reveals significant trends in holiday shopping behaviors, particularly the influence of online creators and the varying preferences across different generations [1][2][3] Group 1: Shopping Trends - Over half (54%) of consumers plan to shop both online and in-person for the holiday season, with older generations showing a preference for online shopping [1] - The Silent Generation shows 30% online shopping, Baby Boomers at 22%, Gen X at 20%, Millennials at 16%, and Gen Z at 15% [1] - A quarter (25%) of consumers utilize gift guides for shopping decisions, increasing to nearly half (47%) for Gen Z [1] Group 2: Influence of Online Creators - More than half (56%) of consumers purchase gifts influenced by online creators, with Gen Z being the most responsive to these recommendations [1][2] - Trust in recommendations varies, with 58% of Gen Z trusting local or micro-influencers [1] - Consumers generally require to see a product promoted two to three times before considering a purchase, with 23% of Gen Z needing four to five exposures [2] Group 3: Factors Influencing Purchases - Key motivators for holiday gift purchases include customer reviews (39%), recommendations from friends/family (37%), and limited-time deals (28%) [3] - The reliance on trusted sources for purchasing decisions highlights the importance of everyday influencers in the marketing landscape [3]

Core Viewpoint - Nu Skin Enterprises, Inc. has experienced a significant decline in stock price, dropping as much as 38.7% over the past three months, underperforming compared to the industry and broader market indices [1][3] Group 1: Financial Performance - In Q2 2024, Nu Skin reported a 12.2% year-over-year decline in revenues, totaling $439.1 million, with a constant-currency revenue drop of 8% [3][4] - The company's customer base decreased by 14% to 893,514, and paid affiliates fell by 17% to 155,486 [3] - For 2024, Nu Skin anticipates revenues between $1.73 billion and $1.81 billion, indicating a decline of 12-8% from the previous year [5] Group 2: Market Challenges - Nu Skin is facing macroeconomic difficulties and a slow-moving direct-selling market, which have adversely affected its performance, particularly in the premium product segment [2][4] - Adverse currency fluctuations have negatively impacted revenues, with an estimated reduction of 3-4% expected for Q3 and full-year 2024 [4] Group 3: Analyst Sentiment - The Zacks Consensus Estimate for EPS has been revised downward by 29.1% and 26.6% for the current and next fiscal year, reflecting negative sentiment among analysts [6] - Nu Skin's stock is currently rated as a Zacks Rank 5 (Strong Sell), indicating a cautious outlook from investors [7]

Core Viewpoint - Nu Skin Enterprises, Inc. is facing significant challenges due to macroeconomic pressures, a sluggish direct selling environment, and adverse foreign currency fluctuations, leading to a bleak outlook for 2024 [1][2][4] Financial Performance - In Q2 2024, Nu Skin's revenues fell 12.2% year over year to $439.1 million, with a constant-currency decline of 8% [2] - The number of sales leaders decreased by 16% to 38,592, while the customer base dropped 14% to 893,514 [2] - Paid affiliates declined by 17% to 155,486, with an adjusted basis showing a 9% drop [2] Currency Impact - The company experienced a negative impact of 4.2% on revenues due to foreign currency fluctuations in Q2 2024 [3] - Future projections indicate unfavorable foreign currency impacts of around 4-3% on Q3 and 2024 revenues [3] 2024 Guidance - Nu Skin anticipates revenues between $1.73 billion and $1.81 billion for 2024, reflecting a decline of 12-8% from the previous year [4] - Adjusted earnings per share (EPS) are projected to be between 75-95 cents, down from $1.85 in 2023 [4] - For Q3 2024, expected revenues are between $430 million and $465 million, indicating a decline of 14% to 7% year over year [4] Analyst Sentiment - The Zacks Consensus Estimate for EPS has been revised downward by 58.3% for the current quarter and 29.1% for the fiscal year, indicating significant year-over-year declines [5] Stock Performance - Nu Skin's shares have decreased by 44.9% over the past three months, underperforming the industry average decline of 24.9% [6] - The stock is trading below its 50 and 200-day moving averages, suggesting potential weakness in momentum [6] Strategic Initiatives - The company is implementing strategic initiatives to revitalize its market presence, focusing on new product launches and the Rhyz business [7] - However, these efforts may take time to yield significant results amid ongoing macroeconomic and industry-specific challenges [7]

Core Insights - Mavely, the Everyday Influencer Platform®, has demonstrated significant growth and financial achievements in the first half of 2024, solidifying its position in the influencer marketing industry [1][2] Business Growth and GMV Run Rate - Mavely has achieved a GMV (Gross Merchandise Value) run rate exceeding $675 million, reflecting over 175% growth compared to the previous year [2] - The current GMV run rate is based on a three-month average transaction volume from May to July 2024 [6] Creator Payouts - The company has distributed over $37 million in commissions, bonuses, campaign fees, and other incentives to creators, with over $16 million paid out in 2024 alone from January to July [2] Brand Partnerships - Mavely has added more than 250 new brands in 2024, increasing its total to over 1,250 brand partners, including notable names like ELEMIS, Etsy, and Samsung [2] Industry Momentum - The platform has facilitated over 5.6 million influencer-driven purchases and welcomed 35,000 new creators in 2024, indicating strong growth in the influencer marketing landscape [2] Awards and Recognition - Mavely has received accolades such as the Rakuten Advertising 2024 Golden Link Award for Best Influencer Marketing Strategy and the Chicago Innovation Awards, highlighting its leadership in the industry [4] Community Building Initiatives - The company has launched regional Mavely Meetups to foster a robust creator community, offering educational and networking opportunities for influencers and brands [5] Future Outlook - Mavely is committed to supporting creators and brands through innovative partnerships and continuous enhancements to user experience, aiming to set new industry standards [6]

Core Insights - Nu Skin Enterprises, Inc. has experienced a significant decline in its stock, down 27.7% over the past three months, compared to a 21.3% decline in the industry and a 1.2% growth in the Zacks Consumer Staples sector [1] - The company is facing macroeconomic challenges that have negatively impacted consumer spending on premium products, alongside pressures in the direct selling industry [2][4] - Management has revised its annual revenue guidance for 2024 to a range of $1.73-$1.81 billion, indicating a decline of 12-8% from the previous year [4] Financial Performance - In Q2 2024, Nu Skin's revenues fell 12.2% year over year to $439.1 million, with a constant-currency decline of 8% [2] - The number of sales leaders decreased by 16% to 38,592, while the customer base dropped by 14% to 893,514 [2] - Paid affiliates decreased by 17% to 155,486, with an adjusted decline of 9% [2] Currency Impact - The company is significantly affected by foreign currency fluctuations, which contributed to a 4.2% negative impact on Q2 revenues [3] - Nu Skin anticipates unfavorable foreign currency impacts of around 4-3% on revenues for Q3 and the full year of 2024 [3] Future Projections - For Q3 2024, Nu Skin expects revenues between $430 million and $465 million, reflecting a decline of 14% to 7% from the previous year [4] - Adjusted earnings per share (EPS) for Q3 are projected to be between 15-25 cents, down from 56 cents in the same period last year [4] - The Zacks Consensus Estimate for 2024 EPS has decreased from $1.10 to 78 cents, indicating a negative sentiment among analysts [5] Strategic Initiatives - The company is pursuing strategic initiatives to enhance market presence and drive growth, including new product launches and leveraging its Rhyz business [6] - Despite these efforts, the combination of ongoing challenges and tighter guidance suggests a difficult path ahead for Nu Skin [6]

Core Viewpoint - Nu Skin Enterprises reported disappointing second-quarter results, with revenue and adjusted net income falling significantly year over year, leading to a decline in stock value despite exceeding analyst expectations for the quarter [1][2]. Financial Performance - Revenue for the second quarter decreased by 12% year over year to slightly over $439 million [2]. - Non-GAAP adjusted net income fell to $10.4 million ($0.21 per share) from nearly $27 million in the same quarter of 2023 [2]. - Despite the declines, the reported figures surpassed consensus analyst estimates of approximately $432 million in revenue and adjusted earnings of $0.17 per share [2]. Strategic Insights - CEO Ryan Napierski highlighted sequential gains in several markets, including the U.S. and Southeast Asia/Pacific, as a positive aspect of the performance [2]. - The strategic investment arm, Rhyz, experienced a 32% growth, contributing nearly $68 million in revenue during the second quarter [2]. Future Guidance - For the current third quarter, Nu Skin expects revenue between $430 million and $465 million, with adjusted per-share earnings of $0.15 to $0.25 [3]. - The collective analyst estimate for revenue is nearly $460 million, but the forecast for adjusted net income of $0.42 per share does not align with the company's guidance [3]. - For the full year of 2024, the company anticipates revenue between $1.73 billion and $1.81 billion, and adjusted net income per share of $0.75 to $0.95 [3].

Core Insights - Nu Skin Enterprises, Inc. (NUS) reported second-quarter 2024 results with earnings and net sales exceeding Zacks Consensus Estimates, but both metrics declined year over year due to a challenging macroeconomic environment [1] - The company is narrowing its annual guidance range in light of first-half 2024 performance and increasing foreign exchange headwinds [1] - Management is focusing on transforming its operating model and cost-saving measures to enhance its position as a leading integrated beauty, wellness, and lifestyle ecosystem [1] Financial Performance - Adjusted earnings were 21 cents per share, down from 54 cents in the prior year but above the Zacks Consensus Estimate of 18 cents [2] - Revenues totaled $439.1 million, a decline of 12.2% year over year, impacted negatively by 4.2% from foreign currency fluctuations; on a constant-currency basis, revenues fell 8% [2] - Rhyz revenues increased by 32.3% year over year, contributing positively to the overall revenue performance [2] - Sales leaders decreased by 16% to 38,592, while the customer base dropped by 14% to 893,514, and paid affiliates fell by 17% to 155,486 [2] Profitability Metrics - Gross profit was $307.2 million, down from $364.7 million in the previous year, with a gross margin of 70%, down from 72.9% [3] - Selling expenses decreased to $165.5 million from $185.2 million, representing 37.7% of revenues, up from 37% in the prior year [3] - General and administrative expenses were $117.9 million, down from $137 million, accounting for 26.9% of revenues, a slight decrease from 27.4% [3] - Adjusted operating margin contracted to 5.4% from 8.5% in the year-ago quarter [4] Regional Performance - Revenue declines were noted across various regions, including a 15.1% drop in the Americas and a 24.5% decline in Mainland China; however, other revenues surged by 100.8% year over year [5] Guidance and Future Outlook - Nu Skin anticipates 2024 revenues between $1.73 billion and $1.81 billion, indicating a decline of 12-8% from the previous year, with unfavorable foreign currency impacts of 4-3% [7] - Adjusted earnings per share (EPS) are projected to be between 75-95 cents, down from $1.85 in 2023 [7] - For Q3 2024, the company expects revenues between $430 million and $465 million, reflecting a decline of 14% to 7% year over year, with adjusted earnings of 15-25 cents per share [7] Financial Position - At the end of the quarter, the company had cash and cash equivalents of $224.3 million, long-term debt of $428.3 million, and total stockholders' equity of $686.2 million [6] - The company declared a cash dividend of 6 cents per share, payable on September 11, 2024 [6]

Revenue Performance - Revenue for Q2 2024 decreased by 12% to $439.1 million compared to $500.3 million in the prior-year period, with a 13% decline to $0.9 billion for the first six months of 2024[97] - Revenue for Q2 2024 decreased by 12% to $439.1 million compared to $500.3 million in the prior-year period[120] - Revenue for the first half of 2024 decreased by 13% to $0.9 billion compared to $1.0 billion in the prior-year period[120] - Foreign-currency fluctuations negatively impacted Q2 and first six months of 2024 revenue by 4.2% and 4.0%, respectively[97] - The Americas segment revenue was negatively impacted by 6% due to unfavorable foreign currency fluctuations in Q2 2024[109] - Constant-currency revenue change removes foreign-currency exchange rate impacts, enabling period-to-period performance comparisons[153] - Majority of revenue and expenses are recognized outside the U.S., with reported revenue and earnings impacted by U.S. dollar fluctuations[157] Segment Performance - Rhyz segments showed significant growth, with revenue increasing by 32.3% in Q2 and 43.3% in the first half of 2024, driven by acquisitions and organic growth[98] - Nu Skin Americas segment revenue declined by 21.1% in Q2 2024, while Mainland China saw a 26.8% decline[102] - Rhyz Investments Manufacturing segment revenue grew by 13.0% in Q2 2024, with Rhyz other segment revenue increasing by 186.1%[102] - Total Nu Skin segment contribution decreased by 23% in Q2 2024, while Rhyz Investments segment contribution declined by 550%[104] - Manufacturing segment revenue increased by 13.0% in Q2 2024 and 25.2% in the first half of 2024[118] Customer and Affiliate Metrics - Customers, Paid Affiliates, and Sales Leaders declined by 14%, 17%, and 16% year-over-year, respectively[97] - Total Customers decreased by 14% to 893,514 in June 2024 compared to 1,041,118 in June 2023[107] - Total Paid Affiliates decreased by 17% to 155,486 in June 2024 compared to 187,652 in June 2023[107] - Japan's Paid Affiliates decreased by 41% to 21,575 in June 2024 due to changes in eligibility requirements[107] Earnings and Profitability - Earnings per share for Q2 2024 decreased by 541% to $(2.38), primarily due to $149.4 million in restructuring and impairment charges[99] - Gross profit as a percentage of revenue decreased to 70.0% in Q2 2024 from 72.9% in the prior-year period[121] - Selling expenses as a percentage of revenue increased to 37.7% in Q2 2024 from 37.0% in the prior-year period[123] - General and administrative expenses decreased to $117.9 million in Q2 2024 from $137.0 million in the prior-year period[124] - Net loss of $(118.3) million in Q2 2024 compared to net income of $26.9 million in the prior-year period[132] Restructuring and Impairment Charges - Total charges under the workforce reduction program estimated at $20.0 million in cash severance, $2.2 million in other cash charges, and $8.2 million in non-cash charges, including $6.4 million in fixed asset impairments[126] - Non-cash goodwill impairment charge of $130.9 million recorded in Q2 2024 due to decline in stock price and market capitalization[127] - Impairment charge of $10.1 million for the BeautyBio retail asset group in Q2 2024[128] Cash Flow and Financial Position - Cash flow from operations increased to $54.5 million in the first six months of 2024, up from $13.4 million in the prior-year period[133] - Capital expenditures for 2024 estimated at $40–60 million, including Rhyz plant expansion and facility upgrades[134] - Outstanding borrowings under the revolving credit facility decreased to $90.0 million as of June 30, 2024, from $120.0 million as of December 31, 2023[136] - Quarterly cash dividends of $0.06 per share declared in February, May, and August 2024[138] - Non-U.S. cash and cash equivalents held as of June 30, 2024, totaled $170.1 million, down from $213.7 million as of December 31, 2023[139] Strategic Initiatives and Outlook - The company plans to launch MYND360, a new brand focused on cognitive health, in Q3 2024[98] - The company remains optimistic for the remainder of 2024, with key events like the Global Nu Skin L!VE in July and September 2024[98] - Revenue and profitability forecasts considered recent and historical performance, strategic initiatives, industry trends, and macroeconomic factors, with assumptions similar to those used by market participants[149] - Sensitivity analysis showed that a 5% reduction in annual EBIT or a 40 basis point increase in discount rates did not cause reporting units' fair values to fall below carrying values[151] Seasonal and Market Factors - Seasonal factors, such as local New Year celebrations in Asian markets, negatively impact Q1 revenue, while vacation patterns in Q3 affect direct selling[152] - Argentina subsidiary adopted highly inflationary accounting in 2018, with net sales contributing less than 2% of consolidated net sales as of June 30, 2024[158] - Foreign currency exposure is managed through exchange contracts and intercompany loans, with no material derivative contracts held as of June 30, 2024[159] Interest and Other Expenses - Interest expense increased to $6.7 million in Q2 2024, up from $5.8 million in the prior-year period[129]