Revenue Performance - Q3 2024 revenue was $430.1 million, a decrease of 13.8% year-over-year, with a foreign exchange impact of $(16.7) million[1][2] - Full-year 2024 revenue is expected to be in the range of $1.70 billion to $1.73 billion, a decrease of 14% to 12%[5] - Total revenue for the nine months ended September 30, 2024, was $1,286,532, a decrease of 13.1% compared to $1,480,491 in 2023[14] - Revenue for Q3 2024 was $430,145, a decrease of 13.8% from $498,772 in Q3 2023[25] - Q4 2024 revenue guidance is projected between $410 million and $445 million, reflecting a decline of 16% to 9%[4] - The Americas segment reported revenue of $237,160, down 21.1% from $300,469 in the previous year[14] Customer and Affiliate Metrics - The number of customers decreased by 15% to 831,768, while paid affiliates dropped by 20% to 149,264[1][2] - Total paid affiliates decreased by 20% to 149,264 from 186,162 in the same period last year[15] - The total number of customers fell by 15% to 831,768 from 978,907 year-over-year[16] Profitability and Margins - Gross margin improved to 70.1% compared to 58.6% in the prior year, with Nu Skin business gross margin at 76.5%[2] - Operating margin for Q3 2024 was 4.2%, compared to (5.3)% in the prior year[2] - The company reported a gross profit of $301,463 for Q3 2024, up from $292,267 in Q3 2023[21] - Gross profit for Q3 2024 was $301,463, compared to $292,267 in Q3 2023, reflecting a year-over-year increase of 3.9%[23] - Adjusted gross profit, excluding the impact of inventory write-off, was $301,463 for Q3 2024, down from $357,995 in Q3 2023, indicating a decrease of 15.8%[23] - Gross margin for Q3 2024 was 70.1%, up from 58.6% in Q3 2023, while the gross margin excluding inventory write-off impact was 70.1%, compared to 71.8% in Q3 2023[23] Income and Earnings - Operating income for Q3 2024 was $18,231, compared to a loss of $26,365 in Q3 2023[21] - Net income for Q3 2024 was $8,302, a significant improvement from a net loss of $36,955 in Q3 2023[21] - The effective tax rate for Q3 2024 was 37.6%, compared to (7.3)% in Q3 2023, indicating a substantial change in tax obligations[26] - Diluted earnings per share for Q3 2024 was $0.17, compared to a loss of $(0.74) in Q3 2023[27] - The company reported an adjusted operating income of $18,231 for Q3 2024, compared to $39,363 in Q3 2023, reflecting a decrease of 53.7%[25] Cost Management - The company saved an additional $15 million in general and administrative expenses during the quarter, aiming for total savings of $45 to $65 million for 2024[5] - The company generated $31.4 million in cash from operations and reduced inventory levels by $43 million year-over-year[5] Asset and Liability Changes - Total assets decreased to $1,590,895 from $1,806,463 at the end of 2023[22] - Goodwill decreased significantly to $99,885 from $230,768 at the end of 2023[22] - Total liabilities decreased to $876,020 from $984,495 at the end of 2023[22]

Core Viewpoint - Nu Skin Enterprises, Inc. (NUS) is expected to report a decline in both revenue and earnings for the third quarter of 2024, with revenues estimated at $444.1 million, reflecting an almost 11% decrease year-over-year, and earnings per share projected at 20 cents, indicating a 64.3% decline from the previous year [1][3]. Financial Performance Expectations - The Zacks Consensus Estimate for NUS's revenues is $444.1 million, suggesting a decrease of nearly 11% from the prior-year quarter [1]. - The consensus estimate for earnings per share has remained unchanged at 20 cents, indicating a decline of 64.3% from the figure reported in the year-ago quarter [1]. - NUS anticipates revenues between $430 million and $465 million for the third quarter, which translates to a decline of 14% to 7% from the year-ago quarter's reported level [4]. Industry Challenges - The company has been facing macroeconomic challenges that have negatively impacted performance, particularly in consumer spending and customer acquisition for premium products [3]. - Direct selling industry pressures and adverse foreign currency fluctuations are additional concerns affecting the company's performance [4]. Positive Aspects - Despite the challenges, Nu Skin's Rhyz business has shown strong performance, supported by innovation, brand building, and effective cost management [5]. - The company continues to benefit from its strategic pillars, which include Products, Programs, and Platforms [5]. Earnings Prediction Insights - The current model does not predict an earnings beat for Nu Skin, as it has an Earnings ESP of 0.00% and a Zacks Rank of 3 (Hold) [6].

Core Insights - Later partners with Mavely to enhance affiliate capabilities in creator campaigns, aiming to address the challenge of measuring full-funnel impact in social commerce [1][2] - The integration allows brands to manage influencer marketing campaigns while tracking traffic, orders, revenue, and costs effectively [2][3] - The partnership emphasizes ease of use, requiring no technical implementation, thus enabling marketers to focus on strategy rather than technical hurdles [3] Company Overview - Later is a unified social revenue platform trusted by over eight million users, including enterprise clients, helping marketers create high-performing social content [4] - Mavely operates as the Everyday Influencer Platform®, driving significant sales for brand partners through a performance-driven approach to influencer marketing [5] - Mavely's network of creators generates hundreds of millions of dollars in sales annually, providing attributable data from post to purchase [5]

Company Overview - Nu Skin Enterprises (NYSE: NUS) has experienced a significant decline, reaching multi-year lows at approximately $6 per share [1] - The company has faced revenue declines and increasing competition, compounded by various economic and industry-related challenges [1] Investment Perspective - The article reflects a value investing approach, focusing on identifying bargains in any market, particularly in emerging markets [1] - The investor emphasizes an owner-mindset and tends to overlook macroeconomic noise, prioritizing company fundamentals over economic forecasts [1]

Core Insights - Nu Skin Enterprises, Inc. (NUS) is focusing on growth through strategic initiatives, including product launches and the expansion of its Rhyz business, while facing macroeconomic challenges [1][8]. Product Innovations - The launch of MYND360, a new line of clinically validated nutritional formulas aimed at cognitive well-being, reflects the company's commitment to aligning with consumer preferences [1]. - Nu Skin's second-quarter 2024 results highlighted positive contributions from new products such as ageLOC, WellSpa IO, and RenewSpa IO, which are integral to the company's growth strategy [2]. Rhyz Business Performance - The Rhyz business has shown remarkable growth, with a 32.3% revenue increase in Q2 2024, contributing 15% to total enterprise revenues and expected to rise to 20-25% by 2025 [3][4]. Financial Challenges - Nu Skin's Q2 2024 revenues fell 12.2% year-over-year to $439.1 million due to macroeconomic headwinds and pressures in the direct selling industry [6]. - The company has revised its 2024 revenue guidance to a range of $1.73-$1.81 billion, indicating a decline of 12-8% from the previous year [7]. Future Outlook - For Q3 2024, Nu Skin anticipates revenues between $430 million and $465 million, reflecting a decline of 14% to 7% from the same quarter last year [7]. - The company's ability to balance innovation with market realities will be crucial for sustaining growth amidst ongoing challenges [8].

Core Insights - Mavely has introduced new integrations with LinkDM and Button, enhancing its platform for creators by providing advanced content creation and monetization tools for free, leading to significant cost savings and increased revenue potential [1][2][3] Group 1: New Integrations - Mavely has partnered with LinkDM to offer a new LinkDM Mavely Pro Plan, providing creators with free access to advanced features that enhance their content creation and monetization capabilities [2][3] - The integration with LinkDM allows Mavely creators to send up to 200,000 DMs monthly, compared to the typical limit of 1,000 DMs, resulting in savings of over $1,100 annually [3] - Mavely is also expanding its partnership with Button to optimize affiliate traffic through app-to-app deep-linking, which is expected to save creators over $1,000 per year compared to similar software [5][6] Group 2: Enhancements to Mavely MyShop - Mavely MyShop has been upgraded to provide creators with a more personalized and efficient shopping experience for their followers, integrating affiliate links with curated content [7][8] - Key upgrades include improved mobile functionality, AI post-assist features, and easier customization options for creators [8] - The platform aims to streamline the process for creators, allowing them to focus on content creation while enhancing user engagement and conversion rates [7][8] Group 3: Company Background - Mavely operates as the Everyday Influencer Platform®, enabling creators to monetize their content effectively and drive significant sales for brand partners [9] - The company is part of Rhyz, a subsidiary of Nu Skin Enterprises, and has established a performance-driven approach to influencer marketing [9]

Core Viewpoint - Nu Skin Enterprises, Inc. is experiencing significant challenges, reflected in its stock performance and financial outlook, primarily due to macroeconomic pressures and industry-specific issues [1][3][7]. Financial Performance - Nu Skin's stock has declined 34.5% over the past three months, underperforming the industry decline of 13.8% and the Consumer Staples sector's increase of 6.7% [2]. - In Q2 2024, Nu Skin's revenues fell 12.2% year over year to $439.1 million, with a constant-currency decline of 8% [3]. - The number of sales leaders decreased by 16% year over year to 38,592, while the customer base dropped 14% to 893,514 [3]. - Paid affiliates decreased by 17% to 155,486, with an adjusted decline of 9% [3]. Guidance and Projections - For 2024, Nu Skin revised its revenue guidance to a range of $1.73-$1.81 billion, indicating a decline of 12-8% from the previous year [4]. - Adjusted earnings per share (EPS) are projected to be between 75-95 cents, down from $1.85 in 2023 [4]. - For Q3 2024, the company expects revenues between $430 million and $465 million, suggesting a decline of 14% to 7% from the previous year [5]. Analyst Sentiment - Over the past 60 days, the Zacks Consensus Estimate for the current fiscal year EPS has decreased by 29.1% to 78 cents per share, reflecting negative analyst sentiment [6]. - The estimate for the next fiscal year EPS has also declined by 26.6% to $1.05, indicating ongoing challenges in achieving profitability [6].

Core Insights - The study reveals significant trends in holiday shopping behaviors, particularly the influence of online creators and the varying preferences across different generations [1][2][3] Group 1: Shopping Trends - Over half (54%) of consumers plan to shop both online and in-person for the holiday season, with older generations showing a preference for online shopping [1] - The Silent Generation shows 30% online shopping, Baby Boomers at 22%, Gen X at 20%, Millennials at 16%, and Gen Z at 15% [1] - A quarter (25%) of consumers utilize gift guides for shopping decisions, increasing to nearly half (47%) for Gen Z [1] Group 2: Influence of Online Creators - More than half (56%) of consumers purchase gifts influenced by online creators, with Gen Z being the most responsive to these recommendations [1][2] - Trust in recommendations varies, with 58% of Gen Z trusting local or micro-influencers [1] - Consumers generally require to see a product promoted two to three times before considering a purchase, with 23% of Gen Z needing four to five exposures [2] Group 3: Factors Influencing Purchases - Key motivators for holiday gift purchases include customer reviews (39%), recommendations from friends/family (37%), and limited-time deals (28%) [3] - The reliance on trusted sources for purchasing decisions highlights the importance of everyday influencers in the marketing landscape [3]

Core Viewpoint - Nu Skin Enterprises, Inc. has experienced a significant decline in stock price, dropping as much as 38.7% over the past three months, underperforming compared to the industry and broader market indices [1][3] Group 1: Financial Performance - In Q2 2024, Nu Skin reported a 12.2% year-over-year decline in revenues, totaling $439.1 million, with a constant-currency revenue drop of 8% [3][4] - The company's customer base decreased by 14% to 893,514, and paid affiliates fell by 17% to 155,486 [3] - For 2024, Nu Skin anticipates revenues between $1.73 billion and $1.81 billion, indicating a decline of 12-8% from the previous year [5] Group 2: Market Challenges - Nu Skin is facing macroeconomic difficulties and a slow-moving direct-selling market, which have adversely affected its performance, particularly in the premium product segment [2][4] - Adverse currency fluctuations have negatively impacted revenues, with an estimated reduction of 3-4% expected for Q3 and full-year 2024 [4] Group 3: Analyst Sentiment - The Zacks Consensus Estimate for EPS has been revised downward by 29.1% and 26.6% for the current and next fiscal year, reflecting negative sentiment among analysts [6] - Nu Skin's stock is currently rated as a Zacks Rank 5 (Strong Sell), indicating a cautious outlook from investors [7]

Core Viewpoint - Nu Skin Enterprises, Inc. is facing significant challenges due to macroeconomic pressures, a sluggish direct selling environment, and adverse foreign currency fluctuations, leading to a bleak outlook for 2024 [1][2][4] Financial Performance - In Q2 2024, Nu Skin's revenues fell 12.2% year over year to $439.1 million, with a constant-currency decline of 8% [2] - The number of sales leaders decreased by 16% to 38,592, while the customer base dropped 14% to 893,514 [2] - Paid affiliates declined by 17% to 155,486, with an adjusted basis showing a 9% drop [2] Currency Impact - The company experienced a negative impact of 4.2% on revenues due to foreign currency fluctuations in Q2 2024 [3] - Future projections indicate unfavorable foreign currency impacts of around 4-3% on Q3 and 2024 revenues [3] 2024 Guidance - Nu Skin anticipates revenues between $1.73 billion and $1.81 billion for 2024, reflecting a decline of 12-8% from the previous year [4] - Adjusted earnings per share (EPS) are projected to be between 75-95 cents, down from $1.85 in 2023 [4] - For Q3 2024, expected revenues are between $430 million and $465 million, indicating a decline of 14% to 7% year over year [4] Analyst Sentiment - The Zacks Consensus Estimate for EPS has been revised downward by 58.3% for the current quarter and 29.1% for the fiscal year, indicating significant year-over-year declines [5] Stock Performance - Nu Skin's shares have decreased by 44.9% over the past three months, underperforming the industry average decline of 24.9% [6] - The stock is trading below its 50 and 200-day moving averages, suggesting potential weakness in momentum [6] Strategic Initiatives - The company is implementing strategic initiatives to revitalize its market presence, focusing on new product launches and the Rhyz business [7] - However, these efforts may take time to yield significant results amid ongoing macroeconomic and industry-specific challenges [7]