Exhibit 99.1 Purple Innovation Reports First Quarter 2024 Results Lehi, Utah, May 7, 2024 – Purple Innovation, Inc. (NASDAQ: PRPL), a comfort innovation company known for creating the "World's First No Pressure ™ Mattress," today announced results for the first quarter ended March 31, 2024, which were in line with guidance. First Quarter Financial Summary (Comparisons versus First Quarter 2023) Chief Executive Officer, Rob DeMartini, said "We are encouraged by our start to the year as our first quarter perf ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Conference Call March 12, 2024 4:30 PM ET Company Participants Brendon Frey - ICR Robert DeMartini - Chief Executive Officer Todd Vogensen - Chief Financial Officer Conference Call Participants Bradley Thomas - KeyBanc Capital Markets Seth Basham - Wedbush Securities Jeremy Hamblin - Craig-Hallum Capital Group Robert Griffin - Raymond James Matthew Koranda - ROTH Capital MKM Daniel Silverstein - UBS Operator Good afternoon, ladies and gentlemen. Welcome ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission file number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) Delaware 47-4078206 (State o ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q3 2023 Earnings Conference Call November 9, 2023 4:30 PM ET Company Participants Cody McAlester - Investor Relations Rob DeMartini - Chief Executive Officer Todd Vogensen - Chief Financial Officer Conference Call Participants Brad Thomas - KeyBanc Capital Markets Seth Basham - Wedbush Securities Jeremy Hamblin - Craig-Hallum Capital Group Bobby Griffin - Raymond James Atul Maheswari - UBS Keith Hughes - Truist Securities Matt Koranda - ROTH MKM Operator Good afternoon, ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q2 2023 Earnings Conference Call August 9, 2023 4:30 PM ET Company Participants Brendon Frey – Managing Director-ICR Rob DeMartini – Chief Executive Officer Bennett Nussbaum – Chief Financial Officer Conference Call Participants Brad Thomas – KeyBanc Capital Markets Brian Nagel – Oppenheimer Jeremy Hamblin – Craig-Hallum Capital Group Seth Basham – Wedbush Securities Matt Koranda – ROTH MKM Bobby Griffin – Raymond James Atul Maheswari – UBS Operator Good afternoon, ladi ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) Delaware 47-4078206 (State o ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q1 2023 Earnings Conference Call May 10, 2023 4:30 PM ET Company Participants Cody McAlester - Investor Relations Vice President, ICR Rob DeMartini - Chief Executive Officer Bennett Nussbaum - Chief Financial Officer Conference Call Participants Brad Thomas - KeyBanc Capital Markets Brian Nagel - Oppenheimer. Jeremy Hamblin - Craig-Hallum Capital Group Bob Griffin - Raymond James Matt Koranda - ROTH Capital Keith Hughes - Truist Atul Maheswari - UBS Curtis Nagle - Ban ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 | | ...

Sales and Revenue - In 2022, direct-to-consumer (DTC) sales accounted for 57.4% of net revenues, while wholesale sales contributed 42.6%[25] - Sleep products represented 91.2% of net revenues, with other products making up 8.8%[25] - The company anticipates a 40% increase in effective marketing after launching new Premium and Luxe product categories in May 2023[38] - The company expects to increase the number of beds in approximately 3,400 retail doors by 1.2 to 1.4 beds per door in 2023, contributing an estimated $1,000 to $1,500 per month per incremental slot[38] - The company is experiencing weaker demand partly due to current inflationary trends, which may affect revenue growth sustainability[146] - Persistent inflation and shifts in consumer spending towards services may adversely affect demand for the company's premium-priced products, impacting sales and financial position[121] - The company may face challenges in anticipating consumer trends, which could lead to reduced net sales and lower gross profit margins, particularly as consumers shift preferences from online to brick-and-mortar shopping[120] Product Development and Innovation - In 2022, the company acquired Advanced Comfort Technologies, Inc., allowing it to expand into the luxury mattress segment and own exclusive rights to its Hyper-Elastic Polymer technologies[31] - The company plans to launch more new mattresses in 2023 than in all previous years combined, with a focus on innovation and new technologies[38] - The company plans to introduce three mattress collections in 2023: Essentials, Premium, and Luxe, featuring the patented Hyper-Elastic Polymer technology[5] - The proprietary Hyper-Elastic Polymer technology developed by the company can stretch up to 15 times its resting size without losing shape[77] - The company has developed a new innovation center in Draper, Utah, comprising approximately 61,000 sq ft, expected to be occupied in June 2023[58] Retail and Distribution - The company added 27 Purple owned retail showrooms in 2022, totaling 55 locations across the U.S., with plans to open 11 more in 2023[26] - The company has expanded its retail presence to 55 owned showrooms across the United States and plans to continue expanding this footprint[50] - The company is expanding into wholesale distribution channels, but there is uncertainty regarding the success of these partnerships and the volume of expected purchases[160] - The company has established relationships with multiple wholesale partners, including Mattress Firm and Macy's, to increase product placements and consumer exposure[51] - Operating Purple owned retail showrooms involves additional risks, including increased expenses and obligations related to leases and employee management[162] Financial Condition and Risks - The company has significant debt obligations, having paid off $45.0 million to former lenders, who hold approximately 44.7% of the company's outstanding shares[176] - The company may need additional capital to execute its business plan and fund operations, which may not be obtainable on acceptable terms[113] - The company has entered into multiple amendments to the 2020 Credit Agreement to avoid breaches of financial covenants, including a fifth amendment that reduced access to the revolving credit facility from $55 million to $50 million[116] - The company has access to a $50 million revolving credit facility, but its ability to access these funds is subject to certain conditions and restrictive covenants[115] - The company experienced significant fluctuations in operating results and growth rates, making future results difficult to predict[99] - The company has a comprehensive risk factor summary that outlines potential risks affecting its business and financial condition[92] Supply Chain and Production - The company faces risks related to supply chain constraints, including the availability of raw materials and increased production costs[101] - The ongoing COVID-19 pandemic continues to impact the company's supply chain, workforce, and operations[98] - Shipping and freight delays due to port congestion and container shortages may adversely affect the ability to deliver products on time[190] - The company relies on key suppliers for raw materials and components, and disruptions in supply could harm sales and profitability[189] - Supply chain constraints and increases in raw material costs have been noted, which could adversely impact production capacity and gross margins[138] Employee and Talent Management - As of March 20, 2023, the company had approximately 1,600 employees, a decrease of about 45% from the end of 2021[67] - In 2022, the company launched the Pinnacle Program to identify high-potential employees for mentorship, enhancing talent development[70] - The company has invested in better recruitment technology to improve candidate experience as part of its talent acquisition strategy[69] - The company is focused on delivering competitive and transparent compensation and benefits to enhance employee retention[71] - The company has implemented safety initiatives and restructured its on-site safety departments to promote employee safety[72] Marketing and Brand Strategy - DTC efforts are complemented by multiple wholesale relationships with leading retailers in various sectors, enhancing market presence[25] - The company emphasizes data-driven marketing strategies to enhance brand awareness and customer engagement, with a focus on premium mattress market share growth in the second half of 2023[46] - The company relies heavily on internet-based advertising, which has seen increased costs, potentially affecting the efficiency of marketing expenditures[166] - Advertising costs on platforms like Google are increasing, which may adversely affect profitability if not managed effectively[168] - The company is relying on relationships with traditional and digital media partners to drive traffic to its website and generate new customers, which are critical for its financial condition[167] Legal and Regulatory Compliance - The company is subject to environmental regulations that may require costly expenditures and could expose it to liability[216] - Legislative proposals addressing greenhouse gas emissions could increase manufacturing costs and impact future financial condition[218] - Changes in federal regulations effective in 2010 have placed additional restrictions on consumer credit programs, potentially impacting sales and profitability[186] - Regulatory compliance costs may increase due to changing laws and regulations, impacting financial condition and results of operations[215] Acquisitions and Integration - The company is integrating systems from the 2022 acquisition of Intellibed, which may require significant resources and could lead to material misstatements if not managed effectively[201] - The company may encounter challenges in integrating acquisitions, which could negatively impact growth and financial condition[153] - The company may face challenges in expanding into new markets due to lack of brand recognition and acceptance, which could lead to costlier and less profitable efforts[128] Market Competition - The company operates in a highly competitive sleep products industry, facing risks of losing market share and significant customers due to competition from both established and new entrants[123] - The introduction of new luxury mattress models is underway, but the company has limited experience in this market, which may hinder effective competition[124] - The company is facing increasing competition from direct-to-consumer internet-based retailers, driving up marketing costs[169] - The company faces challenges from competitors using its trademarks in search engines, which could confuse consumers and impact sales[169] Operational Challenges - The company has significant related-party transactions that may lead to conflicts of interest[98] - The final assembly of some mattresses is dependent on third-party partners, and disruptions in these relationships could adversely affect production and financial results[183] - Information technology system failures or disruptions could significantly impact operations, including order processing and inventory management[205] - Cybersecurity threats and natural disasters pose risks to the integrity and security of the company's information systems, potentially affecting sales and profitability[206] - Previous material weaknesses in internal controls have resulted in restatements of financial statements, posing risks for future litigation[202] - The company is required to prepay revolving loans if cash and cash equivalents exceed $25.0 million, limiting its ability to accumulate cash[207] Economic and External Factors - The ongoing COVID-19 pandemic has adversely affected the company's supply chain, workforce, operations, marketing, and customer demand, impacting financial condition and results of operations[208] - Government measures to prevent COVID-19 spread have resulted in disruptions to the company's activities and operations, negatively impacting business and financial condition[209] - The duration of the pandemic's impact remains uncertain, potentially affecting liquidity and the ability to access capital[211] - The pandemic has slowed anticipated wholesale partner and showroom plans, leading to a temporary contraction in wholesale and retail businesses[213] - E-commerce sales initially increased during the pandemic but have since declined due to the return of consumers to physical stores and economic softening[214]