UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2018 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission file number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 | | ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q4 2018 Earnings Conference Call March 12, 2019 4:30 PM ET Company Participants Brendon Frey - ICR Joseph Megibow - CEO & Director Mark Watkins - CFO & Treasurer Conference Call Participants Seth Basham - Wedbush Securities Bradley Thomas - KeyBanc Capital Markets Peter Keith - Piper Jaffray Companies Robert Griffin - Raymond James & Associates Operator Greetings, ladies and gentlemen. Welcome to Purple Innovation Fourth Quarter 2018 Earnings Conference Call. [Operator ...