UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2024 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 | | ...

Exhibit 99.1 Purple Innovation Reports First Quarter 2024 Results Lehi, Utah, May 7, 2024 – Purple Innovation, Inc. (NASDAQ: PRPL), a comfort innovation company known for creating the "World's First No Pressure ™ Mattress," today announced results for the first quarter ended March 31, 2024, which were in line with guidance. First Quarter Financial Summary (Comparisons versus First Quarter 2023) Chief Executive Officer, Rob DeMartini, said "We are encouraged by our start to the year as our first quarter perf ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q4 2023 Earnings Conference Call March 12, 2024 4:30 PM ET Company Participants Brendon Frey - ICR Robert DeMartini - Chief Executive Officer Todd Vogensen - Chief Financial Officer Conference Call Participants Bradley Thomas - KeyBanc Capital Markets Seth Basham - Wedbush Securities Jeremy Hamblin - Craig-Hallum Capital Group Robert Griffin - Raymond James Matthew Koranda - ROTH Capital MKM Daniel Silverstein - UBS Operator Good afternoon, ladies and gentlemen. Welcome ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 10-K (Mark One) ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from __________ to __________ Commission file number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) Delaware 47-4078206 (State o ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED SEPTEMBER 30, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q3 2023 Earnings Conference Call November 9, 2023 4:30 PM ET Company Participants Cody McAlester - Investor Relations Rob DeMartini - Chief Executive Officer Todd Vogensen - Chief Financial Officer Conference Call Participants Brad Thomas - KeyBanc Capital Markets Seth Basham - Wedbush Securities Jeremy Hamblin - Craig-Hallum Capital Group Bobby Griffin - Raymond James Atul Maheswari - UBS Keith Hughes - Truist Securities Matt Koranda - ROTH MKM Operator Good afternoon, ...

Purple Innovation, Inc. (NASDAQ:PRPL) Q2 2023 Earnings Conference Call August 9, 2023 4:30 PM ET Company Participants Brendon Frey – Managing Director-ICR Rob DeMartini – Chief Executive Officer Bennett Nussbaum – Chief Financial Officer Conference Call Participants Brad Thomas – KeyBanc Capital Markets Brian Nagel – Oppenheimer Jeremy Hamblin – Craig-Hallum Capital Group Seth Basham – Wedbush Securities Matt Koranda – ROTH MKM Bobby Griffin – Raymond James Atul Maheswari – UBS Operator Good afternoon, ladi ...

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED JUNE 30, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) Delaware 47-4078206 (State o ...

Financial Data and Key Metrics Changes - Net revenue for Q1 2023 was $109.4 million, down 23.6% from $143.2 million in the prior year period, primarily due to reduced advertising spend and softer industry demand [81][87] - Gross profit was $43.2 million with a gross margin of 39.5%, an increase from 36.1% in Q1 2022, attributed to lower material and labor costs and improved manufacturing efficiency [88] - Net loss for the quarter was $23.4 million compared to $13.6 million a year ago, while adjusted net loss was $12 million or $0.12 per share, an improvement from $16.5 million or $0.24 per share in the prior year [89] Business Line Data and Key Metrics Changes - Direct-to-consumer (DTC) net revenues declined by 22.5%, with e-commerce down 30.1%, partially offset by a 24.4% increase in showroom net revenue due to the addition of 21 showrooms [64] - Wholesale net revenue declined 25.3%, impacted by the upcoming launch of new premium products [64] Market Data and Key Metrics Changes - The overall mattress category remains soft, with no significant promotional pressure noted, although the company expects some improvement as new products are launched [111] - The company is optimistic about the performance of its new product lineup, which includes the Purple Essential, Premium, and Luxe collections, aimed at different market segments [83][84] Company Strategy and Development Direction - The strategic plan includes product lineup expansion, new brand positioning, investment in wholesale partnerships, and showroom expansion, with a target of 200 stores in the long term [86][91] - The company is focused on enhancing relationships with wholesale partners and improving sell-through rates at higher average selling prices [61][82] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the new product launch and its potential to drive profitable growth despite current market challenges [59][93] - The company anticipates stronger revenue in Q2 compared to Q1 but below Q2 of the previous year, with adjusted EBITDA reflecting launch costs [68][91] Other Important Information - Operating expenses were $65.2 million, or 59.6% of net revenue, down from $70.0 million or 48.9% in the prior year, primarily due to reduced marketing expenses [65] - The company ended Q1 with cash and cash equivalents of $54.5 million, up from $41.8 million at the end of 2022 [90] Q&A Session Summary Question: Can you provide clarity on the second quarter revenue guidance? - Management indicated that revenue is expected to be better than Q1 but below Q2 of the previous year, with expectations set appropriately [6][6] Question: What are the implications of the channel fill for Q2? - Management noted that while there may be a unit bump from backfilling floor samples, significant revenue bumps are not expected until new products are sold through [27][27] Question: How is the performance across different product tiers? - Management reported that there has been no significant trade-down observed, with some consumers trading up to higher-end products [9][9] Question: What is the outlook for advertising spend in Q2? - Advertising spend is expected to ramp up significantly in the second half of the year, with a focus on improving marketing efficiency [10][10] Question: How is the company managing inventory levels? - The company expects to run with somewhat increased inventories through Labor Day, as wholesale partners have delayed some introductions [21][21]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, DC 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE QUARTERLY PERIOD ENDED March 31, 2023 OR ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE TRANSITION PERIOD FROM _____________ TO _____________ Commission File Number: 001-37523 PURPLE INNOVATION, INC. (Exact name of registrant as specified in its charter) | Delaware | 47-4078206 | | ...