Core Insights - Safety Shot, Inc. has appointed CORE IR & PR to enhance its investor relations and public communications as part of its strategic growth initiatives [1][2] - The partnership aims to increase market awareness of Safety Shot's business model and growth strategies among institutional and retail investors [2][3] - CORE IR specializes in investor engagement and public relations for small to mid-sized companies, particularly in the healthcare and retail sectors [3] Company Overview - Safety Shot, Inc. is a wellness and dietary supplement company known for its product Sure Shot, which is designed to lower blood alcohol content while enhancing clarity, energy, and mood [4] - Sure Shot is available for purchase online through various platforms including its own website, Walmart, and Amazon, with plans to expand into business-to-business sales throughout 2025 [4]

Core Insights - Safety Shot, Inc. has received a significant order for its flagship product, Sure Shot, from a major Midwestern grocery chain with over 285 stores across eight states, marking a key milestone in its retail expansion strategy [1][2] - The order consists of 150 cases, equivalent to 600 six packs, indicating strong consumer and retailer confidence in Sure Shot's ability to promote responsible alcohol consumption [1][2] - The company aims to establish a strong presence in the grocery sector, with Sure Shot now available in an increasing number of stores across the United States [2][3] Company Overview - Safety Shot, Inc. specializes in wellness and dietary supplements, having developed Sure Shot, the first patented product designed to lower blood alcohol content while enhancing clarity, energy, and overall mood [3] - Sure Shot is available for purchase online through various platforms, including its own website, Walmart, and Amazon, and the company plans to introduce business-to-business sales throughout 2025 [3]

Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in the region [1][4][6] - The partnership aligns with the growing consumer demand for plant-based, healthier beverage options, positioning Yerbaé to capitalize on this trend [2][4] - Eagle Rock's established distribution network will facilitate the delivery of Yerbaé's products across key locations in Colorado, including Denver, Boulder, and Colorado Springs [3][5] Company Overview - Yerbaé Brands Corp. was founded in 2017 and focuses on creating plant-based functional beverages that are zero sugar, zero calorie, non-GMO, and gluten-free, appealing to health-conscious consumers [7][8] - The company's key ingredient, yerba mate, is known for its nutritional benefits, containing 196 different vitamins, minerals, and nutrients [7] Product Expansion - The new distribution agreement will introduce flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist to King Soopers customers, expanding their selection of healthy beverage options [5] - This initiative aims to empower consumers to make healthier choices without compromising on taste [5] Strategic Alignment - The distribution agreement reflects a strategic alignment with Safety Shot, Inc., which is in the process of acquiring Yerbaé, focusing on securing distribution agreements with major supermarket chains [4][6] - Both companies share a vision of providing convenient access to innovative and healthy beverage choices, which is expected to drive growth for both brands [6][7]

Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in a key region [1][4][6] Group 1: Company Overview - Yerbaé Brands Corp. is a plant-based functional beverage company founded in 2017, focusing on clean ingredients and natural energy, with products that are zero sugar, zero calorie, non-GMO, and gluten-free [7][8] - The company utilizes yerba mate, a South American herb, which is known to provide 196 different vitamins, minerals, and nutrients, along with caffeine [7] Group 2: Distribution Agreement - The partnership with Eagle Rock will ensure that Yerbaé's products reach various King Soopers locations across Colorado, including major cities like Denver, Boulder, and Colorado Springs [3][4] - Eagle Rock is recognized for its quality service and extensive experience in beverage distribution, which will aid in the effective delivery of Yerbaé's products [3] Group 3: Market Trends - There is a growing consumer demand for plant-based and healthier beverage alternatives, positioning Yerbaé to capitalize on this trend within the King Soopers network [2][6] - The expansion into King Soopers aligns with the company's strategy to increase retail availability and meet the needs of health-conscious consumers [6][4] Group 4: Product Offerings - The new product lineup includes flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist, all designed to provide healthy choices without compromising on taste [5] - The expansion aims to empower consumers by offering a wider selection of functional beverages that cater to health and wellness preferences [5]

Core Viewpoint - Safety Shot, Inc. has terminated its at-the-market (ATM) equity offering program, reflecting its strong financial position and commitment to maximizing shareholder value [1][2][6]. Financial Performance and Outlook - The company has secured major distribution agreements with leading retailers, enhancing its market presence [2][3]. - Safety Shot's acquisition of Yerbaé Brands Corp. is expected to further enhance its product portfolio and market reach in the healthy beverage sector [5][9]. ATM Offering Update - Prior to termination, Safety Shot sold 397,064 shares through the ATM offering, raising approximately $0.48 million, which supported its growth initiatives [4]. Strategic Acquisition - The acquisition of Yerbaé Brands Corp. aligns with Safety Shot's mission to provide a comprehensive range of wellness solutions, tapping into the growing market for plant-based functional beverages [5][9]. Commitment to Shareholder Value - By terminating the ATM program, Safety Shot eliminates potential equity dilution, which is expected to positively impact shareholder value and contribute to a more stable share price [6][7].

SCOTTSDALE, Ariz., Jan. 23, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or the “Company”), a wellness and dietary supplement company, today announced that it has reached a settlement agreement with Bigger Capital LLC, resolving outstanding litigation and further solidifying the Company's financial foundation for future growth. This settlement allows Safety Shot to move forward with its strategic initiatives, including expanding its product portfolio, strengthening its distributi ...

SCOTTSDALE, Ariz., Jan. 10, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSX-V: YERB.U; OTCQX: YERBF) (“Yerbaé” or the “Company”), a plant-based functional beverage company, announced today new partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage to service Smith’s Food & Drug locations across the western United States. Smith’s Food & Drug, a regional grocery chain with locations in Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a subsi ...

SCOTTSDALE, Ariz., Jan. 10, 2025 (GLOBE NEWSWIRE) -- Yerbaé Brands Corp. (TSXV:YERB, OTCQX:YERBF) ("Yerbaé" or the "Company"), a plant-based functional beverage company, announced today new partnerships with Carlson Distributing, Bison Beverage, George's Distributing, and Craig Stein Beverage to service Smith's Food & Drug locations across the western United States. Smith's Food & Drug, a regional grocery chain with locations in Utah, Nevada, New Mexico, Arizona, Montana, Idaho, and Wyoming, is a subsidiary ...

Safety Shot to Acquire Yerbaé Brands Corp., Adding Approximately $12 Million to Annual Revenue and Creating a Potential Force in Wellness and Functional BeveragesJanuary 08, 2025 8:30 AM EST | Source: Yerbae Brands CorpYerbaé is a scalable, growth-oriented complementary brand with a large and growing addressable marketYerbaé creates clean, simple, and delicious plant-based energy beverages that are "better-for-you"Yerbaé had approximately $12 million in revenue for the fiscal year ending 2023S ...

Yerbaé is a scalable, growth-oriented complementary brand with a large and growing addressable marketYerbaé creates clean, simple, and delicious plant-based energy beverages that are “better-for-you”Yerbaé had approximately $12 million in revenue for the fiscal year ending 2023Safety Shot and Yerbaé will combine primary and secondary management teams in an attempt to deliver top-line growthThe proposed transaction is expected to deliver significant cost synergies, driven by G&A and supply chain efficiencies ...