Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in the region [1][4][6] - The partnership aligns with the growing consumer demand for plant-based, healthier beverage options, positioning Yerbaé to capitalize on this trend [2][4] - Eagle Rock's established distribution network will facilitate the delivery of Yerbaé's products across key locations in Colorado, including Denver, Boulder, and Colorado Springs [3][5] Company Overview - Yerbaé Brands Corp. was founded in 2017 and focuses on creating plant-based functional beverages that are zero sugar, zero calorie, non-GMO, and gluten-free, appealing to health-conscious consumers [7][8] - The company's key ingredient, yerba mate, is known for its nutritional benefits, containing 196 different vitamins, minerals, and nutrients [7] Product Expansion - The new distribution agreement will introduce flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist to King Soopers customers, expanding their selection of healthy beverage options [5] - This initiative aims to empower consumers to make healthier choices without compromising on taste [5] Strategic Alignment - The distribution agreement reflects a strategic alignment with Safety Shot, Inc., which is in the process of acquiring Yerbaé, focusing on securing distribution agreements with major supermarket chains [4][6] - Both companies share a vision of providing convenient access to innovative and healthy beverage choices, which is expected to drive growth for both brands [6][7]

Core Insights - Yerbaé Brands Corp. has entered a distribution agreement with Eagle Rock Distributing Company to distribute its 12oz functional beverage line to King Soopers locations in Colorado, enhancing its market presence in a key region [1][4][6] Group 1: Company Overview - Yerbaé Brands Corp. is a plant-based functional beverage company founded in 2017, focusing on clean ingredients and natural energy, with products that are zero sugar, zero calorie, non-GMO, and gluten-free [7][8] - The company utilizes yerba mate, a South American herb, which is known to provide 196 different vitamins, minerals, and nutrients, along with caffeine [7] Group 2: Distribution Agreement - The partnership with Eagle Rock will ensure that Yerbaé's products reach various King Soopers locations across Colorado, including major cities like Denver, Boulder, and Colorado Springs [3][4] - Eagle Rock is recognized for its quality service and extensive experience in beverage distribution, which will aid in the effective delivery of Yerbaé's products [3] Group 3: Market Trends - There is a growing consumer demand for plant-based and healthier beverage alternatives, positioning Yerbaé to capitalize on this trend within the King Soopers network [2][6] - The expansion into King Soopers aligns with the company's strategy to increase retail availability and meet the needs of health-conscious consumers [6][4] Group 4: Product Offerings - The new product lineup includes flavors such as Mango Passionfruit, Black Cherry Pineapple, and Peachy Mimosa Twist, all designed to provide healthy choices without compromising on taste [5] - The expansion aims to empower consumers by offering a wider selection of functional beverages that cater to health and wellness preferences [5]

Core Viewpoint - Safety Shot, Inc. has terminated its at-the-market (ATM) equity offering program, reflecting its strong financial position and commitment to maximizing shareholder value [1][2][6]. Financial Performance and Outlook - The company has secured major distribution agreements with leading retailers, enhancing its market presence [2][3]. - Safety Shot's acquisition of Yerbaé Brands Corp. is expected to further enhance its product portfolio and market reach in the healthy beverage sector [5][9]. ATM Offering Update - Prior to termination, Safety Shot sold 397,064 shares through the ATM offering, raising approximately $0.48 million, which supported its growth initiatives [4]. Strategic Acquisition - The acquisition of Yerbaé Brands Corp. aligns with Safety Shot's mission to provide a comprehensive range of wellness solutions, tapping into the growing market for plant-based functional beverages [5][9]. Commitment to Shareholder Value - By terminating the ATM program, Safety Shot eliminates potential equity dilution, which is expected to positively impact shareholder value and contribute to a more stable share price [6][7].

SCOTTSDALE, Ariz., Jan. 23, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or the “Company”), a wellness and dietary supplement company, today announced that it has reached a settlement agreement with Bigger Capital LLC, resolving outstanding litigation and further solidifying the Company's financial foundation for future growth. This settlement allows Safety Shot to move forward with its strategic initiatives, including expanding its product portfolio, strengthening its distributi ...

Core Insights - Yerbaé Brands Corp. has announced new distribution partnerships to expand its presence in over 100 Smith's Food & Drug locations across the western United States, aligning with the strategic growth plans of Safety Shot, Inc. which is set to acquire Yerbaé [1][6]. Distribution Expansion - The new partnerships include Carlson Distributing for Utah, Bison Beverage for Wyoming, George's Distributing for Montana, and Craig Stein Beverage for Boise, Idaho, ensuring comprehensive coverage across the region [2]. - This expansion is part of a broader strategy to enhance Yerbaé's distribution network, which is crucial for retail success in a competitive market where over 1,000 new brands seek distribution each year [5]. Product Offering - Yerbaé will introduce its latest 12oz functional beverage line, featuring flavors such as Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist [3]. Market Positioning - The expansion strengthens Yerbaé's position in the west coast market, where there is a growing demand for healthier and functional beverage options [4]. - The partnerships are expected to create synergies for Safety Shot, allowing for potential collaboration on marketing and sales initiatives, thereby enhancing the reach of both brands [6]. Company Overview - Yerbaé Brands Corp., founded in 2017, focuses on plant-based functional beverages that are zero sugar, zero calorie, and non-GMO, utilizing yerba mate as a key ingredient known for its nutritional benefits [7][8].

Core Insights - Yerbaé Brands Corp. has announced new distribution partnerships to expand its presence in over 100 Smith's Food & Drug locations across the western United States, aligning with its strategic growth plans and the upcoming acquisition by Safety Shot, Inc. [1][6] Distribution Expansion - The new partnerships include Carlson Distributing for Utah, Bison Beverage for Wyoming, George's Distributing for Montana, and Craig Stein Beverage for Boise, Idaho, ensuring comprehensive coverage across the region [2][5] - This expansion is expected to strengthen Yerbaé's position in the west coast market, where there is a growing demand for healthier and functional beverage options [4][5] Product Offering - Yerbaé will introduce its latest 12oz functional beverage line, which includes flavors such as Mango Passionfruit, Watermelon Strawberry, Black Cherry Pineapple, Raspberry Sorbet, and Peachy Mimosa Twist [3][5] Strategic Synergies - The new distribution agreements are anticipated to create synergies for Safety Shot, providing access to an expanded distribution network and opportunities for collaboration, including potential joint marketing initiatives [6][10] - Yerbaé's retail success is supported by a growing distribution network, which is crucial for competing in the rapidly changing beverage market [5][6] Company Background - Founded in 2017, Yerbaé Brands Corp. focuses on plant-based functional beverages that are zero sugar, zero calorie, and non-GMO, utilizing yerba mate as a key ingredient known for its nutritional benefits [7][8]

Safety Shot to Acquire Yerbaé Brands Corp., Adding Approximately $12 Million to Annual Revenue and Creating a Potential Force in Wellness and Functional BeveragesJanuary 08, 2025 8:30 AM EST | Source: Yerbae Brands CorpYerbaé is a scalable, growth-oriented complementary brand with a large and growing addressable marketYerbaé creates clean, simple, and delicious plant-based energy beverages that are "better-for-you"Yerbaé had approximately $12 million in revenue for the fiscal year ending 2023S ...

Yerbaé is a scalable, growth-oriented complementary brand with a large and growing addressable marketYerbaé creates clean, simple, and delicious plant-based energy beverages that are “better-for-you”Yerbaé had approximately $12 million in revenue for the fiscal year ending 2023Safety Shot and Yerbaé will combine primary and secondary management teams in an attempt to deliver top-line growthThe proposed transaction is expected to deliver significant cost synergies, driven by G&A and supply chain efficiencies ...

JUPITER, Fla., Jan. 03, 2025 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (NASDAQ:SHOT) (the "Company") today announced a breakthrough in convenient wellness solutions with the launch of its Sure Shot On-the-Go Powder Stick Packs. This innovative format delivers the world's first alcohol-reducing product in a convenient and portable form, poised to disrupt the rapidly growing wellness market which is projected to exceed $2 billion by 2033. Following successful trials demonstrating marked improvement in blood alcoh ...

JUPITER, Fla., Dec. 12, 2024 (GLOBE NEWSWIRE) -- Safety Shot, Inc. (Nasdaq: SHOT) (“Safety Shot” or “the Company”) today announced an expected surge in revenue growth projected to exceed approximately 50% in Q4 2024 over Q3 of 2024. This projected performance is believed to be fueled by a combination of factors, including the rebranding of its flagship product, Sure Shot, which the Company believes has captured significant market share; strategic alliances with retailers, expanding the Company's reach acros ...