UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 _________________________ FORM 10-K _________________________ ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2022 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number: 001-40566 _________________________ TABOOLA.COM LTD. (Exact name of regist ...

Financial Data and Key Metrics Changes - For the full year 2022, the company achieved $569.6 million in Ex-TAC, $156.7 million in adjusted EBITDA, and positive free cash flow [9][20] - Q4 revenues were approximately $371 million, with an Ex-TAC gross profit of $159 million, and a net income of $15.2 million [21][22] - Ex-TAC gross profit declined approximately 6% year-over-year, impacted by foreign currency exchange rate headwinds [21][22] Business Line Data and Key Metrics Changes - The company signed new publisher partnerships, achieving over 90% higher new revenue per month compared to 2020 and 2021 [9] - Taboola News exceeded $50 million in annual revenue, growing at triple digits [11] - The eCommerce segment gained momentum with the rollout of Dynamic Creative Optimization (DCO) [11][16] Market Data and Key Metrics Changes - The company experienced a decline in existing digital property partners, resulting in a $71 million decrease due to global macroeconomic weakness [21] - The advertising market showed a relatively normal fourth quarter in terms of seasonality, but with a soft December [37] Company Strategy and Development Direction - The company aims to be the largest open web advertising company by revenue, with a focus on contextual advertising partnerships [13] - The strategy includes "Taboola Anything" and "Taboola Anywhere," expanding content and technology to various platforms [10][11] - Significant investments are planned for performance advertising, eCommerce, and header bidding to drive future growth [14][16] Management's Comments on Operating Environment and Future Outlook - Management anticipates a weaker year-over-year performance in 2023, with a guidance of 6% lower Ex-TAC compared to 2022 [12] - The company expects to return to year-over-year growth in Q3 and Q4 of 2023 as they lap hard comparables from 2022 [12] - For 2024, management is confident in generating at least $200 million in adjusted EBITDA and over $100 million in free cash flow [13][27] Other Important Information - The company plans to invest approximately $30 million in the Yahoo transition, which is expected to be accretive to financials [17][26] - The company has a goal of retiring $30 million to $40 million of long-term debt in 2023 due to rising interest rates [23][32] Q&A Session Summary Question: Can you help us understand Yahoo's current activities and the 2023 guidance? - The company is entering 2023 with a lower run rate due to macroeconomic effects and decreased yield, expecting to grow off this lower base [31] Question: Can you provide insights on ad market trends into February? - The advertising market has shown normal seasonality, with no significant changes regionally, but overall demand remains soft [37][38] Question: What verticals were stronger or weaker in Q4 and into 2023? - eCommerce was identified as a stronger vertical, particularly with the success of Connexity DCO [39] Question: What is the progress of Taboola News? - Taboola News is growing significantly, contributing 5% to 10% of traffic for some publishers, and is expected to become a $100 million business [41] Question: How is the company managing complexity with multiple initiatives? - The company is focused on maintaining positive free cash flow while investing in key areas that are expected to yield significant returns [45]

Taboola.com Ltd. (NASDAQ:TBLA) Q3 2022 Results Conference Call November 9, 2022 8:30 AM ET Company Participants Adam Singolda - Founder & Chief Executive Officer Steve Walker - Chief Financial Officer Conference Call Participants Andrew Boone - JMP Securities Laura Martin - Needham & Company James Kopelman - Cowen Stephen Ju - Credit Suisse Operator Good day and thank you for standing by. Welcome to Taboola's Third Quarter 2022 Earnings Conference Call. At this time, all participants are in a listen-only mo ...

Taboola Reports Q3 2022 Results New York, NY, November 9, 2022 -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its results for the quarter ended September 30, 2022. "Our financial performance was solid in Q3—as we exceeded our guidance for revenues, gross profit, Adjusted EBITDA and Non- GAAP Net Income. We are effectively managing costs and are reiterating our full year Adjusted EBITDA guidance for 2022 a ...

Call Start: 08:30 January 1, 0000 9:17 AM ET Taboola.com Ltd. (NASDAQ:TBLA) Q2 2022 Earnings Conference Call August 10, 2022 08:30 ET Company Participants Jennifer Horsley - Head of Investor Relations Adam Singolda - Founder & Chief Executive Officer Stephen Walker - Chief Financial Officer Conference Call Participants James Kopelman - Cowen Andrew Boone - JMP Securities Laura Martin - Needham Stephen Ju - Credit Suisse Operator Good day and thank you for standing by. Welcome to the Taboola Second Quarter 2 ...

For more commentary on the quarter, please refer to Taboola's Q2 2022 Shareholder Letter, which was furnished to the SEC and also posted on Taboola's website today at https://investors.taboola.com. Exhibit 99.1 Taboola Reports Q2 2022 Results New York, NY, August 09, 2022 -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its results for the quarter ended June 30, 2022. "Our second quarter performance exceede ...

Forward-Looking Statements Certain statements in the following presentations and in any related oral remarks or discussions (collectively, the "Presentation") may be forward-looking statements. Forward-looking statements generally relate to future events or Taboola.com Ltd.'s (the "Company's") future financial or operating performance, estimates, expectations, plans, strategies or assumptions. They include, among others, financial projections for 2022; long-term model targets for ex-TAC Gross Profit, Adjust ...

Financial Data and Key Metrics Changes - Q1 2022 revenue was $335 million, with ex-TAC gross profit of $135 million, representing a 31% year-over-year growth [36][38] - Adjusted EBITDA for Q1 was $35 million, with an adjusted EBITDA margin of 25.2%, which was lower year-over-year but in line with expectations [40][42] - Full-year 2022 guidance was revised to expect gross profit between $595 million and $616 million and adjusted EBITDA between $152 million and $162 million [10][43] Business Line Data and Key Metrics Changes - The growth in ex-TAC gross profit was driven by new digital property partners and growth from existing partners, with a net dollar retention rate of 106% [38][39] - E-commerce contributed 15% of ex-TAC gross profit in Q1, with steady progress post-Connexity acquisition [27][28] - The company aims to double its engineering resources in performance advertising over the next year [13][72] Market Data and Key Metrics Changes - Economic uncertainty due to the war in Ukraine negatively impacted the European advertising business, which constitutes over 30% of total revenue [8][31] - The weakening euro against the U.S. dollar had an estimated 1.5% impact on growth in Q1 [33] - The company noted that performance advertisers were less affected by the macroeconomic environment compared to brand advertisers [84] Company Strategy and Development Direction - The company is focusing on replacing traditional banner ads with personalized recommendations, targeting a $64 billion open web advertising market [15][16] - Taboola News is experiencing rapid growth, contributing significantly to the business [88] - The company plans to expand its technology and product offerings, including the SmartBid product, to enhance performance advertising capabilities [13][88] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the fundamentals of the business, expecting to generate significant cash flow and maintain profitability despite macro challenges [11][44] - The revised guidance reflects a conservative outlook, with management believing that the two one-time events impacting guidance are now behind them [10][35] - The company remains committed to investing in growth opportunities, even during economic downturns [110] Other Important Information - The company has a strong balance sheet with $318 million in cash and short-term deposits, exceeding its debt balance of $285 million [42] - Management highlighted the importance of personalized homepages and partnerships with publishers to drive growth [25][26] Q&A Session All Questions and Answers Question: Can you give us a little color on the bidder product that you called out as being behind plan? - The bidder is fully live and has potential for growth, with plans to integrate it into other inventory beyond Microsoft [51][53] Question: Did the overall activity in Europe just step down on the heels of the war? - Yes, the economic uncertainty led to reduced spending from advertisers, impacting global yields [54][56] Question: Can you talk about where you saw advertiser strength during the quarter? - The impact was more regional, with Europe being weaker, while performance advertisers remained stable compared to brand advertisers [84][85] Question: What do you view as the two or three biggest factors that could drive upside? - Strong publisher pipeline, explosive growth in Taboola News, and improvements in the bidder technology are key factors for potential upside [88][90]

Exhibit 99.1 Taboola Reports Q1 2022 Results New York, NY, May 12, 2022 -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced its results for the quarter ended March 31, 2022. "Q1 was a strong quarter, we beat our ex-TAC Gross Profit and Adjusted EBITDA objectives, growing ex-TAC 31%, while meeting our revenues guidance. We won new deals, expanded relationships with existing clients, launched new products and ge ...

Market Opportunity & Growth - The company estimates a $64 billion market opportunity [4, 23, 48]. - The open web accounts for 25% of people's online time [39, 57, 174, 176]. - E-commerce is projected to surpass 20% of all retail globally in 2022 [210]. - The company expects to cross $1 billion ex-TAC, maintaining margins [50]. AI & Technology - The company has invested over $100 million in R&D for its AI rocket engine [41]. - The AI engine processes over 100TB of data daily [101, 141]. - The company's AI makes over 50 billion recommendations per day [141]. - SmartBid can improve CPA down 40% for COVID-19 travel campaigns [149]. Financial Performance - The company's 2021 ex-TAC gross profit was $519 million [81, 82, 83, 255]. - The company's 2022 adjusted EBITDA is expected to be $204 million [263]. - The company anticipates approximately 60% adjusted EBITDA to FCF conversion [311, 309].