UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended March 31, 2024 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number: 001-40566 TABOOLA.COM LTD. (Exact name of registrant as specified in its charter) Israel (State or other jurisdiction of ...

Exhibit 99.1 Taboola Q1 2024 Results Beat High End of Guidance; Reiterates 2024 Guidance and Expects Accelerating Growth Across All Key Metrics Q1 2024 and FY 2024 Key Highlights Q1 Financials - beat high end of guidance across all key metrics 2024 Guidance - expecting strong Q2 and FY 2024 YoY growth across all metrics Share Buyback - Bought back $28M in shares in Q1; $92M remaining under current buyback authorization (~7% of current market cap); expecting buyback program to continue through 2024 Engaging/ ...

Financial Data and Key Metrics Changes - Q4 2023 revenues were approximately $420 million, growing 13% year-over-year, accelerating from Q3 levels [18] - Ex-TAC gross profit for Q4 was $169 million, representing a 6% year-over-year growth [18] - Full-year 2023 revenue reached over $1.4 billion, with an adjusted EBITDA of $99 million and a net loss of $82 million [19][26] - Free cash flow for 2023 was $52 million, up 181% compared to 2022 [19] Business Line Data and Key Metrics Changes - E-commerce experienced double-digit growth in 2023, driven by increased advertising budgets from major retail advertisers [20] - Taboola News exceeded $100 million in revenue in 2023, indicating strong growth potential [20][43] - The Header Bidding segment is expected to expand, with Microsoft being the largest bidder partner [13] Market Data and Key Metrics Changes - The open web market is estimated to be around $80 billion, with significant room for monetization improvements [14] - Taboola's revenue per user is approximately $3.00 to $4.00 annually, compared to $200 for Meta and $33 for Snap, highlighting potential growth opportunities [14] Company Strategy and Development Direction - The company is focusing on enhancing its technology and AI capabilities to improve user engagement and monetization [11][14] - A new share buyback authorization of $100 million has been announced, representing about 6% of the current market cap [5][28] - The company aims to become the advertising engine of choice for the open web, leveraging partnerships with major brands like Yahoo [42][59] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about 2024 being a record year, with expected revenue growth of 33% to nearly $2 billion [28] - The company anticipates positive yield growth in 2024 after two years of softness [25][63] - Management highlighted the importance of the Yahoo partnership and the onboarding of a new iconic consumer brand as key growth drivers [25][59] Other Important Information - The company has seen a significant increase in free cash flow and operating cash flow, indicating strong financial health [52] - The share repurchase program has been active, with over 15 million shares repurchased at an average price of $3.62 [23] Q&A Session Summary Question: Clarification on Yahoo revenue - Management confirmed that the $100 million revenue expectation from Yahoo is for Q1 2024, not cumulative [34][65] Question: Impact of Yahoo on business growth - Management indicated that while Yahoo contributes significantly to growth, the overall business is still expanding independently [89] Question: Challenges with new enterprise advertisers - Management noted that new enterprise clients are looking for innovative ad formats and experiences, which could lead to new product developments [98][100] Question: Political advertising impact - Historically, political cycles have provided a boost in demand, but management remains conservative in their financial planning regarding this [95] Question: Data as a differentiator for AI - Management emphasized the importance of their extensive data set for training AI and enhancing advertising effectiveness [75][76]

Financial Performance & Guidance - FY 2023 revenues reached $1.44 billion[215], with an Adjusted EBITDA of $99 million[215] - The company anticipates FY 2024 revenues between $1.892 billion and $1.942 billion[231], representing a year-over-year growth of 33%[231] - FY 2024 Adjusted EBITDA is projected to exceed $200 million[279] - Q1 2024 revenue guidance is set between $535 million and $555 million[216], a 28% year-over-year increase[216] - Q1 2024 ex-TAC Gross Profit is expected to range from $123 million to $135 million[352], reflecting a 12% year-over-year growth[216] Key Metrics & Strategies - The company's long-term model targets Free Cash Flow to be 50-60% of Adjusted EBITDA[21] - The company's ex-TAC Gross Profit for FY 2023 was $536 million[296] - The company's ex-TAC Gross Profit margin has increased significantly since 2015[157] - E-commerce is growing double digits, reaching approximately 20% of ex-TAC Gross Profit in 2023[226] - The company's technology is resilient to the future disappearance of third-party cookies[170]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 _________________________ FORM 10-K _________________________ ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number: 001-40566 _________________________ TABOOLA.COM LTD. (Exact name of regist ...

2024 Financials - step function top line growth and massive Adj. EBITDA/margin growth Exhibit 99.1 Taboola Reports Strong Q4 Net Income and Adj. EBITDA; Profits Beat High End of Guidance for Q4 and FY 2023; 2024 Guidance Calls for Record Year With Substantial Growth Across All Key Metrics Key Highlights 2023 Financials - strong exiting momentum sets Taboola up for great 2024 Announcing new $100M buyback authorization (represents ~6% of current market cap) Engaging/reaching users - Yahoo crossing $100M+ in Q ...

Financial Data and Key Metrics Changes - The company achieved $360.2 million in revenue for Q3, exceeding the midpoint of guidance by $16.2 million, and reported a gross profit of $100.7 million, also above expectations [111] - Adjusted EBITDA was $22.8 million, significantly higher than the midpoint of $4 million, and non-GAAP net income was $6.7 million, compared to a projected loss of $14 million [111] - Free cash flow for Q3 was $22.8 million, driven by stronger than forecasted ex-TAC gross profit and controlled operating expenses [112][113] - Free cash flow over the last 12 months reached $55 million, three times higher than the previous year [87] Business Line Data and Key Metrics Changes - eCommerce saw double-digit growth in Q3, driven by strong momentum in Europe and the U.S., contributing to over 100% revenue retention among top advertisers [114] - Taboola News is on track to approach $100 million in revenue for 2023, compared to $50 million in 2022 [115] - The bidding technology, particularly with Microsoft, registered nearly double the ex-TAC revenue compared to Q3 of the previous year [116] Market Data and Key Metrics Changes - The company reported that approximately 10% of its revenue comes from advertisers with billing addresses in Israel, but most of this is export revenue targeting consumers outside of Israel [108] - Less than 2% of revenue is considered domestic Israeli revenue, indicating limited exposure to local market disruptions [109] Company Strategy and Development Direction - The company aims to become the first must-buy advertising platform for the open web, similar to Google for search and Meta for social [89] - There is a focus on migrating Yahoo native advertisers to Taboola, with expectations to be fully ramped up by mid-2024 [92] - Investments in AI technology and bidding capabilities are seen as crucial for future growth, with expectations that the majority of revenue will come from AI-driven solutions in 2024 [104] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's resilience and performance despite external challenges, emphasizing the importance of professional journalism and support for open web publishers [84] - The company reiterated its guidance for 2024, expecting over $200 million in adjusted EBITDA and over $100 million in free cash flow [87][110] Other Important Information - The company has initiated a share buyback program and plans to repay additional long-term debt, reflecting a strong cash position [123][124] - The integration of Yahoo's supply into Taboola's platform is progressing well, with early results from migrated advertisers being promising [92] Q&A Session Summary Question: What is the status of the Yahoo advertiser migration? - Management confirmed good visibility and a solid plan in place for migrating Yahoo advertisers, with expectations to complete the process by mid-2024 [49][51] Question: How is the adoption of Max Conversions impacting net dollar retention? - Approximately 30% of revenue has adopted Max Conversions, which is positively affecting net dollar retention and reducing churn among advertisers [40][42] Question: What are the drivers for the next $100 million in Taboola News revenue? - Growth in Taboola News is driven by existing relationships with OEMs and expanding touchpoints, with a long-term roadmap to significantly increase revenue [44][46]

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q ☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Quarterly Period Ended September 30, 2023 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number: 001-40566 TABOOLA.COM LTD. (Exact name of registrant as specified in its charter) Israel (State or other jurisdiction ...

Financial Data and Key Metrics Changes - In Q2 2023, the company achieved revenues of $332 million, exceeding the midpoint of guidance by $23 million, and gross profit of $97.1 million, surpassing guidance by $14.1 million [28] - Adjusted EBITDA was reported at $15.7 million, significantly above the midpoint of guidance of $1 million, while non-GAAP net loss was $6.4 million, better than the expected loss of $21 million [28][36] - For the full year 2023, the company raised its revenue guidance to between $1,438 million and $1,469 million, with adjusted EBITDA expected to be between $73 million and $80 million [35][36] Business Line Data and Key Metrics Changes - eCommerce now represents nearly 20% of ex-TAC gross profit, up from 15% in the previous quarter, indicating strong growth in this segment [17][22] - The company reported strong performance in its bidding offerings, with expectations that more than 50% of revenue in 2024 will utilize advanced bidding strategies [21][28] Market Data and Key Metrics Changes - The company noted that its partnership with Yahoo is progressing, with international markets now live, and anticipates ramping up ad spend in the U.S. market in 2024 [19][64] - The digital advertising environment is stabilizing, with eCommerce showing particularly strong performance, while top-of-funnel video remains soft [75][76] Company Strategy and Development Direction - The company is focused on four key priorities: Yahoo, Performance Advertising, eCommerce, and Bidding, each representing significant growth opportunities [18][26] - Investments in technology, particularly in Generative AI and bidding strategies, are expected to enhance advertiser success and drive future growth [7][21][48] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about future performance, expecting a step change in financial results with targets of over $200 million in adjusted EBITDA and over $100 million in free cash flow for 2024 [37][56] - The company is confident in its position within the industry, aiming to become a must-buy platform for advertisers in the open web [26][66] Other Important Information - The company repurchased approximately 2.9 million shares at an average price of $3.17 as part of its share buyback program [34] - Cash and cash equivalents decreased to $246.9 million, primarily due to the repayment of $30 million in long-term debt [33] Q&A Session Summary Question: What is the outlook for the 2023 guidance given the strong Q2 performance? - Management indicated that the raised guidance reflects conservatism, not expecting the same level of outperformance to continue throughout the year [92] Question: How is the digital advertising environment stabilizing? - Management noted that since Q3 of the previous year, there has been relative stability in budgets, with eCommerce performing particularly well [75][76] Question: Is there a channel conflict with new eCommerce initiatives? - Management clarified that the relationship with publishers is collaborative, focusing on partnership rather than vendor dynamics, which mitigates potential conflicts [78] Question: What are the early insights from the Yahoo integration? - Initial results from Yahoo's international markets have validated the platform's effectiveness for advertisers, with plans to ramp up in the U.S. market [80][81] Question: What is the expected impact of increased operating expenses in the second half of the year? - Management explained that increased expenses are primarily due to investments in the Yahoo partnership and eCommerce growth initiatives, with some costs being permanent and others temporary [85][104]

Forward-Looking Statements - Disclaimer Nothing in this presentation should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on these forward-looking statements, which speak only as of the date they were made. The Company undertakes no duty to update these forward-looking statements except as may be required by law ...