Core Insights - The partnership between Paramount and Taboola aims to revolutionize the advertising industry by combining high-impact TV ads with performance-driven online advertising technology [3][9] - The traditional approach to TV advertising is being challenged as advertisers seek measurable results rather than relying on hope for consumer action [2][4] Advertising Industry Transformation - The TV advertising market is valued at approximately $100 billion and is undergoing significant changes as advertisers demand more accountability [2] - Advertisers can now utilize a dashboard provided by Paramount to enable Taboola's technology, allowing them to track conversions and performance across the open web [6][8] Technology Integration - The integration of AI technology from Taboola allows advertisers to see their TV ads and related content across various online platforms, enhancing visibility and engagement [3][4] - This new service is expected to launch across all Paramount properties by Q1, targeting small business advertisers initially [8] Competitive Landscape - The partnership draws inspiration from Amazon's successful advertising model, which demonstrates the effectiveness of tracking consumer actions from ads to purchases [9][10] - The shift towards performance-based advertising is seen as essential for various sectors beyond retail, including healthcare and small businesses [6][10] Future Outlook - There is optimism regarding the role of AI in enhancing the open web experience for both consumers and advertisers, emphasizing the importance of trusted publishers in decision-making processes [13][15] - The younger generation's preference for authenticity and trust in media sources is expected to drive demand for reliable advertising platforms [15]

Core Insights - Taboola and Paramount Advertising have announced a strategic partnership to launch "Performance Multiplier," a solution aimed at enhancing the effectiveness of TV advertising for small and medium-sized businesses (SMBs) [1][2] Group 1: Partnership Overview - The Performance Multiplier will integrate into Paramount Ads Manager, allowing SMB advertisers to access premium streaming advertising while measuring its impact [2][4] - This partnership marks the first time a major streaming provider has adopted a solution like Taboola Realize, setting a new standard for how TV advertising can drive performance across digital channels [3] Group 2: Technology and Capabilities - The Performance Multiplier leverages Taboola's Realize AI technology to enhance targeting and attribution capabilities, extending brand messages beyond Paramount's reach to matched and lookalike viewers across Taboola's network [2][4] - Advertisers will be able to track post-view outcomes such as clicks, sign-ups, and purchases directly within the Paramount Ads Manager dashboard [7] Group 3: Market Impact - The initiative aims to make CTV advertising more measurable and actionable for SMBs, driving performance outcomes beyond traditional advertising environments [4] - The Performance Multiplier is currently in BETA within Paramount Ads Manager, with general availability expected by early 2026 [4]

Core Viewpoint - Taboola is set to release its third quarter 2025 financial results on November 5, 2025, with a conference call scheduled for 8:30 a.m. ET to discuss the earnings [1] Group 1: Financial Results Announcement - The third quarter 2025 financial results will be announced on November 5, 2025 [1] - A conference call and webcast will be held at 8:30 a.m. ET to discuss the financial results [1] - The webcast will be available for replay for one year, until November 5, 2026 [1] Group 2: Company Overview - Taboola specializes in performance advertising technology that extends beyond search and social media, delivering measurable outcomes at scale [2] - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize [3] - Major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, utilize Taboola's technology to enhance audience engagement and revenue [3]

Core Insights - Taboola has partnered with India Today Group to introduce DeeperDive, a Gen AI answer engine designed for the open web, marking a significant advancement in AI-driven content engagement in the APAC region [1][3] Group 1: DeeperDive Overview - DeeperDive allows readers to ask questions and receive instant answers sourced from high-quality content created by journalists, enhancing the user experience on publisher websites [2][4] - The AI engine leverages proprietary, real-time content, providing smarter and more diverse answers based on current trends and user engagement [5][6] Group 2: India Today Group's Role - India Today Group, with a legacy of 50 years, is recognized for its leadership in India's media landscape and commitment to innovation [3][7] - The partnership with Taboola reflects the Group's strategy to embrace technology and enhance reader engagement through AI [5][9] Group 3: Benefits of DeeperDive - DeeperDive aims to increase readership and engagement by providing intuitive answers and links to relevant articles, encouraging deeper content exploration [5][6] - The platform also opens new monetization opportunities for publishers by integrating contextually relevant ads into the AI-generated results, allowing for search-like advertising revenue [5][6]

Core Insights - Taboola has enhanced its Realize platform with new Generative AI technology, enabling the transformation of static images into motion ads, which has resulted in a 20% increase in conversion rates for select advertisers [1][11]. Company Overview - Taboola is a global leader in performance advertising technology, focusing on delivering measurable outcomes at scale beyond traditional search and social media [3][12]. - The Realize platform is designed to provide advertisers with performance-based campaign management across a wide range of trusted publishers and ad inventories [2][4]. Performance Metrics - Since its launch, over 650 advertisers have tested the features of Realize, with notable success stories including an aviation brand that exceeded its performance goal by 34% [5]. - Advertisers across various sectors, such as Homes.com, Tripadvisor, and Philips Home Appliances, have reported significant improvements in user engagement and conversion rates due to the platform [7][8][9]. Technological Advancements - The introduction of Generative AI features in Realize allows advertisers to create more engaging ads, contributing to improved campaign performance [11]. - Realize leverages first-party data and AI technology to optimize advertising outcomes, reaching approximately 600 million daily active users [12]. Advertiser Feedback - Advertisers have praised Realize for its impact on performance marketing, highlighting increased user activity and effective campaign scaling [7][10]. - The platform is recognized as a vital tool for new customer acquisition and engagement, enhancing overall marketing strategies [8][9].

Core Insights - Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI answer engine developed by Taboola, fully implemented on USA TODAY, reaching over 195 million monthly unique visitors [1][2][3] - The DeeperDive technology aims to enhance user engagement by providing clear, AI-generated responses enriched with relevant stories and context, addressing the challenges posed by traditional AI search engines [2][3] - This partnership is expected to create new revenue channels through stronger advertising CPMs and increased reader engagement, with plans to integrate purchasing opportunities tailored to user interests [2][3] Company Overview - Gannett Co., Inc. is a diversified media company focused on empowering communities through trusted journalism and digital marketing solutions, reaching approximately 140 million monthly unique visitors [5][7] - USA TODAY, a cornerstone of the national media landscape since 1982, serves as the foundation for Gannett's newsroom network, delivering high-quality content to a significant audience [6][7] - Taboola, the partner behind DeeperDive, provides performance advertising technology that reaches approximately 600 million daily active users, enabling businesses to achieve measurable outcomes [8]

Core Insights - Gannett Co., Inc. has launched DeeperDive, an industry-first Generative AI answer engine developed by Taboola, now fully implemented on USA TODAY, reaching over 195 million monthly unique visitors [1][2] - DeeperDive aims to enhance user engagement by providing AI-generated responses enriched with relevant stories and context, addressing the challenges posed by traditional AI search engines [2][3] - The partnership with Taboola is expected to drive stronger advertising CPMs and create new revenue channels through curated ads and increased reader engagement [2][3] Company Overview - Gannett Co., Inc. is a diversified media company focused on empowering communities through trusted journalism and digital marketing solutions, reaching approximately 140 million monthly unique visitors [5][7] - USA TODAY, a cornerstone of the national media landscape since 1982, serves as the foundation for Gannett's newsroom network, delivering high-quality content to an audience of about 73 million unique visitors each month [6][7] - Taboola specializes in performance advertising technology, reaching approximately 600 million daily active users and partnering with major publishers to enhance audience engagement and revenue [8]

NEW YORK, Sept. 08, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced that members of its management team will host one-on-one meeting at the B. Riley Consumer & TMT Conference on Wednesday, September 10, 2025. About TaboolaTaboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who a ...

Company Overview - Taboola is the largest performance advertising technology company driven by AI outside of major platforms like Google and Meta, providing a non-walled garden option for businesses seeking growth in performance advertising [1] - The company has been operational for over a decade, generating approximately $2 billion in revenue, with around $700 million in ex-TAC (revenue retained after sharing with publisher partners) and over $200 million in adjusted EBITDA [1] Unique Partnerships - Taboola collaborates with notable partners such as Yahoo!, Apple News, Microsoft, Disney, NBC, and USA Today, which have chosen Taboola exclusively as their performance advertising engine [2] - These exclusive partnerships provide predictability in inventory, enhancing the company's ability to deliver consistent advertising performance [2]

Summary of Taboola.com (TBLA) 2025 Conference Call Company Overview - **Company**: Taboola.com (TBLA) - **Industry**: Performance Advertising Technology - **Revenue**: Approximately $2 billion with $700 million of XTAC (revenue retained after sharing with publishers) and over $200 million of adjusted EBITDA [3][2][6] Core Business Insights - **Unique Position**: Taboola is positioned as the largest performance advertising technology company outside of major platforms like Google and Meta, focusing on the open web for growth opportunities [2][3] - **Client Base**: Works with 15,000 to 20,000 advertisers, with 90% of revenue derived from direct client relationships [5][10] - **Partnerships**: Collaborates with major publishers like Yahoo, Apple News, Microsoft, and Disney, providing predictability in inventory [3][2] Financial Performance - **Q2 Performance**: Achieved a revenue beat and raised guidance for the remainder of the year, driven by the launch of the Realize platform and strong demand generation [6][8] - **Market Stability**: Reported minimal impact from macroeconomic factors, with only a 1% revenue decline attributed to Chinese advertisers [10][11] Product Development - **Realize Platform**: Launched in Q1, designed to simplify the advertising process for clients by utilizing AI to optimize campaigns based on their goals [7][12] - **Market Expansion**: Transitioning from a focus on native advertising to a broader performance advertising strategy, targeting a market size of approximately $55 billion [15][17] Competitive Landscape - **Focus on Performance**: Taboola aims to be the best in performance advertising, avoiding the pitfalls of trying to excel in multiple advertising types [25][27] - **Demand Generation**: The strategy includes increasing the number of advertisers and their average spend, with a focus on specific market segments like financial services and direct-to-consumer [22][21] Supply and Data Strategy - **Exclusive Supply**: Most of Taboola's supply is exclusive, leveraging first-party data to enhance advertising effectiveness [38][39] - **Predictive Audiences**: The platform uses predictive analytics to identify potential clients for advertisers, enhancing the certainty of campaign outcomes [41][42] AI Integration - **AI Utilization**: Taboola employs AI for matchmaking between advertisers and publishers, and is integrating generative AI to enhance creative processes [48][49] - **Deeper Dive Initiative**: Aiming to become a leading player in the open LLM market, focusing on providing valuable insights and decision-making support for users [51][56] Future Outlook - **Growth Strategy**: Plans to aggressively buy back shares and invest in growth initiatives like Realize and deeper dive, while remaining cautious about dilutive M&A activities [70][73] - **Market Perception**: The company believes that Wall Street may not fully recognize its growth potential, particularly with the upcoming adoption of the Realize platform by a larger advertiser base [75][76] Additional Insights - **Cultural Shift**: Anticipates a significant cultural change among publishers regarding AI adoption due to the ongoing AI revolution [59] - **Taboola News**: A growing segment that aggregates publisher content, providing a new revenue stream and enhancing traffic to publishers [61][63] This summary encapsulates the key points discussed during the Taboola conference call, highlighting the company's strategic direction, financial performance, product innovations, and market positioning.