Taboola.com (NasdaqGS:TBLA) Q4 2025 Earnings call February 25, 2026 08:30 AM ET Company ParticipantsAadam Anwar - Head of Investor RelationsAdam Singolda - Founder and CEOMatthew Condon - Director of Equity ResearchStephen Walker - CFOConference Call ParticipantsBarton Crockett - Managing Director and Senior Research AnalystJames Kopelman - VP and TMT Research AnalystLaura Martin - Senior Entertainment and Internet AnalystMark Zgutowicz - Equity Research AnalystTyler DiMatteo - VP and Digital Media and Live ...

Taboola.com (NasdaqGS:TBLA) Q4 2025 Earnings call February 25, 2026 08:30 AM ET Company ParticipantsAadam Anwar - Head of Investor RelationsAdam Singolda - Founder and CEOMatthew Condon - Director of Equity ResearchStephen Walker - CFOConference Call ParticipantsBarton Crockett - Managing Director and Senior Research AnalystJames Kopelman - VP and TMT Research AnalystLaura Martin - Senior Entertainment and Internet AnalystMark Zgutowicz - Equity Research AnalystTyler DiMatteo - VP and Digital Media and Live ...

Financial Data and Key Metrics Changes - In 2025, ex-TAC Gross Profit reached $714 million, up 7% year-over-year, and Adjusted EBITDA grew 7% to $260 million [5][18] - Free cash flow generated was $163 million, up 10% year-over-year, representing approximately 76% conversion from Adjusted EBITDA [6][20] - Revenues in Q4 grew 6% to $522.3 million, and for the full year, increased 8% to $1.91 billion [15][18] Business Line Data and Key Metrics Changes - Scaled advertisers grew 6% in 2025, with an average revenue per scaled advertiser up 2% [6][16] - In Q4, there was a 3% increase in the number of scaled advertisers and a 2% increase in average revenue per scaled advertiser [16] - Personal finance revenue generated in 2025 was $120 million within a $15 billion U.S. market, capturing only 1%-10% of advertisers' total spend [9][12] Market Data and Key Metrics Changes - The company reported strong growth in the rest of the world, with revenue from this segment growing about 10% in Q4, indicating faster growth compared to the U.S. market [86] - The exposure to search traffic remains in the single digits, with about 1/3 of supply coming from in-app usage [12] Company Strategy and Development Direction - The company is focused on three priorities: investing in technology to advance the Realize platform, restructuring the sales organization around ideal customer profiles, and enhancing brand perception [7][9] - The strategy aims to position Taboola as a leading performance advertising company outside of search and social, leveraging proprietary data and distribution [11][13] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in achieving double-digit growth in the long term, with 2025 performance indicating progress in the right direction [6][13] - The company anticipates continued investment in technology and brand perception to attract new advertisers and deepen existing relationships [9][10] Other Important Information - The company repurchased 77 million shares for a total of $254 million in 2025, reducing the share count by roughly 18% [4][22] - The company ended the fourth quarter with a net cash balance of $18.6 million and cash and cash equivalents totaling $120.9 million [21] Q&A Session Summary Question: Variance in revenues versus guidance - Management explained that the variance was due to a revenue mix, with more business in higher-margin areas and less in lower-margin segments [28][31] Question: Disconnect between growth in non-scaled advertisers and revenue guidance - Management indicated that the guidance reflects current performance from Realize, with conservative estimates based on existing trends [36][38] Question: Incremental investments in Realize and growth from existing versus new advertisers - Management highlighted that growth is expected from both existing advertisers increasing budgets and new advertisers being onboarded [51][52] Question: Impact of generative AI on traffic and advertising - Management noted that trusted publishers will continue to thrive, and AI adoption by these publishers could enhance revenue opportunities [60][61] Question: Factors influencing Adjusted EBITDA guidance for Q1 - Management mentioned foreign exchange headwinds and increased marketing expenses as key factors affecting EBITDA in the first quarter [94][96]

Q4 2025 Highlights & Supplemental Information February 25, 2026 Investor Relations Aadam Anwar investors@taboola.com Forward-Looking Statements - Disclaimer Certain statements in this presentation are forward-looking statements, including our Q1 2026 and full-year 2026 guidance and our expectations for Realize, our new performance advertising platform. Forward-looking statements generally relate to future events including future financial or operating performance of Taboola.com Ltd. (the "Company"). In some ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K ☒ PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2025 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ___________ to ___________ Commission File Number: 001-40566 TABOOLA.COM LTD. (Exact name of registrant as specified in its charter) | Israel | Not Applicable | | --- | --- ...

Exhibit 99.1 Taboola Reports Strong Fourth Quarter & Full Year 2025 Financial Results NEW YORK, Feb. 25, 2026 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced its results for the fourth quarter ended December 31, 2025. *About Non-GAAP Financial Information "2025 was not just about beating guidance - it was a turning point for Taboola and validation that Realize is working." said Adam Singolda, CEO of Taboola. "We accelerated grow ...

Core Insights - Taboola has expanded its leadership team by hiring Krishan Bhatia as Chief Business Officer to drive global sales and partnerships, focusing on revenue growth across its product portfolio [1][2] Company Overview - Taboola's product portfolio includes the Realize performance advertising platform, a network of publisher partnerships, CTV performance, and generative AI products [2] - The company has surpassed two billion dollars in revenue, indicating strong growth and a solid foundation for future success [4] Leadership and Strategy - Krishan Bhatia has a proven track record in accelerating growth at major companies like Amazon and NBCUniversal, where he led significant advertising initiatives [3] - The CEO of Taboola, Adam Singolda, emphasized the importance of Bhatia's experience in scaling advertising businesses and executing disciplined strategies [4] - Bhatia expressed excitement about joining Taboola at a pivotal growth moment, highlighting the company's innovative technology and commitment to performance advertising [4] Market Position - Taboola aims to redefine performance advertising beyond traditional search and social media, positioning itself as a leading player in the market [4] - The company reaches approximately 600 million daily active users through its advertising technology, which is utilized by major publishers like NBC News and Yahoo [5]

Core Insights - Taboola has partnered with Reach to implement DeeperDive, a Generative AI answer engine that enhances user engagement on publisher websites [1][6] - The adoption of DeeperDive by major publishers aims to combat challenges posed by Generative AI-powered search engines that scrape content, affecting traffic [2][3] Company Developments - DeeperDive has been adopted by several leading publishers since its launch in 2025, including Gannett, India Today Group, and BuzzFeed Asia [3] - The technology allows readers to ask questions and receive instant answers sourced from trusted journalists, enhancing the user experience [4][5] Industry Trends - Publishers are increasingly seeking innovative technologies to maintain competitiveness and reader engagement in a rapidly evolving digital landscape [2][5] - DeeperDive is designed to provide smarter, more diverse answers, leveraging real-time insights from over 600 million daily active users across a network of 9,000 publisher partners [7] Monetization Opportunities - DeeperDive presents new monetization channels for publishers by integrating contextually relevant, high-intent ads into AI-powered results pages, creating commercial opportunities while maintaining user experience [7]

Group 1 - Taboola will release its fourth quarter and full year 2025 financial results on February 25, 2026, at 8:30 a.m. ET [1] - A conference call and webcast will be hosted by Taboola's senior management team to discuss the financial results [1] - The webcast will be available for replay for one year, until February 25, 2027 [1] Group 2 - Taboola provides performance advertising technology that extends beyond search and social media, delivering measurable outcomes at scale [2] - The company collaborates with thousands of businesses, reaching approximately 600 million daily active users through its ad platform, Realize [3] - Major publishers like NBC News and Yahoo, as well as OEMs such as Samsung and Xiaomi, utilize Taboola's technology to enhance audience growth and revenue [3]

Summary of Taboola FY Conference Call (January 14, 2026) Company Overview - **Company**: Taboola (NasdaqGS:TBLA) - **Industry**: Digital Advertising and Content Discovery - **CEO**: Adam Singolda - **Founded**: 2007 - **Business Model**: Performance advertising platform focusing on engagement and monetization across the open web, serving over 1 billion users monthly and thousands of publishers and advertisers worldwide [2][4] Key Points and Arguments Market Position - Taboola is the largest performance advertising company globally outside of Google, Facebook, and Amazon, operating in a $1 trillion advertising market [4][5] - The company emphasizes performance metrics in advertising, focusing on the "open web" where performance is harder to measure compared to major platforms [4][5] Business Model and Revenue - Taboola operates as both a Supply-Side Platform (SSP) and Demand-Side Platform (DSP), generating approximately $2 billion in revenue, primarily from direct advertisers [5][6] - The company reaches about 600 million people daily, with a focus on cost-per-click (CPC) advertising rather than cost-per-thousand impressions (CPM) [6][5] Advertising Funnel - Taboola positions itself in the middle of the advertising funnel, targeting consumers who are in the consideration phase of their purchasing decisions [7][10] - The company aims to help advertisers drive conversions by engaging users at critical decision-making moments [10][11] AI and Technology Integration - Taboola acknowledges the risks and opportunities presented by AI, particularly in relation to search traffic and the potential for AI to enhance user engagement [12][15] - The company has launched a product called "Deeper Dive," an AI-based tool for the open web that allows users to interact with content and receive targeted advertisements [15][17][70] Product Innovations - **Realize**: Launched as an advertising console to integrate native and display advertising, allowing advertisers to upload various ad formats and access diverse supply sources [21][24] - The product has shown promising growth, with a focus on attracting new advertisers and increasing spending from existing clients [27][29] Growth Strategies - Taboola aims to achieve double-digit revenue growth by increasing demand from advertisers and expanding its market presence [34][36] - The company is focusing on high-consideration segments such as personal finance, healthcare, and e-commerce, where it believes it can excel [116][118] Taboola News - Taboola News is identified as one of the fastest-growing segments, providing news content on OEM devices, which creates intimate advertising opportunities [37][43] - The growth is driven by increasing device partnerships and improved revenue per user through better targeting [43][44] E-commerce and Creator Economy - E-commerce is highlighted as a significant growth area, particularly through the Creator Economy, where creators drive product conversions via social media [45][46] - Taboola is capitalizing on this trend by integrating products into creator content, which has proven to be a profitable segment [47] Political Advertising - Political advertising is not a major focus for Taboola, as the company has not invested significantly in that area [48][50] Future Outlook - The company is optimistic about its growth trajectory, with plans to continue investing in technology and expanding its advertiser base [54][56] - Taboola is cautious about acquisitions, preferring to focus on organic growth and improving existing products before considering significant purchases [56][58] Additional Important Insights - The company is experiencing a decline in search traffic, but this has a limited impact on revenue due to the nature of the traffic [159][170] - Taboola is committed to maintaining a strong financial position, with a focus on share buybacks and sustainable growth [54][56] - The CEO emphasizes the importance of execution and consistency in achieving the company's growth objectives [115][145]