(B) E B Investor Presentation (August 2021) Safe Harbor Statement This presentation contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, which reflect the company's current views with respect to, among other things, future events and financial performance. These statements can be identified by the use of forward- looking words such as "outlook," "believ ...

Ulta Beauty, Inc. (NASDAQ:ULTA) Q2 2021 Results Conference Call August 25, 2021 4:30 PM ET Company Participants Dave Kimbell – Chief Executive Officer Kiley Rawlins – Vice President, Investor Relations Scott Settersten – Chief Financial Officer Kecia Steelman – Chief Operating Officer Conference Call Participants Adrienne Yih – Barclays Simeon Siegel – BMO Chris Horvers – JPMorgan Olivia Tong – Raymond James Steph Wissink – Jefferies Ike Boruchow – Wells Fargo Kate McShane – Goldman Sachs Krisztina Katai – ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the Quarterly Period Ended July 31, 2021 or ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from _____________ to _____________ ULTA BEAUTY, INC. (Exact name of Registrant as specified in its charter) Delaware (State or other jurisdiction of incorpora ...

Financial Data and Key Metrics Changes - For Q1 2021, net sales increased 65.2% to $1.9 billion, with operating margin at 15.8% of sales and GAAP diluted EPS at $4.10 per share, while adjusted diluted EPS was $4.07 per share [8][60] - Total company comp increased 65.9%, driven by an 8.8% growth in average ticket and a 52.5% increase in transactions [53] - Gross profit margin improved to 38.9% compared to 25.9% last year, primarily due to higher sales and lower salon expenses [55][56] Business Line Data and Key Metrics Changes - Comp store sales increased 65.9%, with strong performance across channels, categories, and geographic markets [26] - Cosmetics accounted for 45% of sales, down from 50% last year, while skincare increased to 19% of sales [54] - Sales from service businesses increased nearly 50% compared to 2020, but remained lower than 2019 levels due to appointment constraints [44] Market Data and Key Metrics Changes - E-commerce performance exceeded expectations, with mid-teen growth on top of last year's 100% growth, and sales penetration in the mid-20s [28] - BOPIS (Buy Online, Pick Up In Store) increased to about 16% of total e-commerce sales compared to about 4% in the first quarter last year [29] - The company increased market share across all major prestige beauty categories based on NPD Group's point-of-sale data [31] Company Strategy and Development Direction - The company is focused on four key areas for growth: culture, members, omni-channel experiences, and operational excellence [21] - Plans to open approximately 40 net new stores in fiscal 2021 and remodel or relocate 19 stores [67] - The partnership with Target is expected to enhance guest engagement and strengthen the Ulta Beauty brand [49][50] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the recovery, citing strong sales trends, market share gains, and consumer sentiment [21] - The company anticipates net sales for the year to be between $7.7 billion and $7.8 billion, with comp sales growth expected to vary significantly between the first and second halves of the year [66] - Management acknowledged challenges such as wage pressure and supply chain issues but remains confident in the company's ability to meet demand [92][112] Other Important Information - The company continues to enhance its Conscious Beauty platform, certifying 27 additional brands, bringing the total to 250 [40] - The mobile app's virtual try-on and skin analysis tools have resonated well with guests, driving higher average order values [45] - The loyalty program saw an increase of 1.7 million members in Q1, ending the quarter with 32.3 million members [46] Q&A Session Summary Question: Insights on operating margins and structural benefits - Management highlighted strong comp sales and structural changes in the business model contributing to improved operating margins, but noted potential over-leverage in Q1 [74][76] Question: Trends in store recovery relative to 2019 - Management reported that while store traffic was down about 20%, there was strong ticket performance and continued improvement in store traffic [82][83] Question: Inventory position and sales outlook - Management expressed confidence in inventory levels, anticipating higher inventory than 2020 but at a rate lower than comp sales [92] Question: Cosmetics category performance and regional differences - Management noted that while the cosmetics category was still negative compared to 2019, there were encouraging signs of recovery, with no significant regional variances observed [100][103]

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the Quarterly Period Ended May 1, 2021 or ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from _____________ to _____________ Commission File Number: 001-33764 ULTA BEAUTY, INC. (Exact name of Registrant as specified in its charter) Delaware (State or ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-K ☒ Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended January 30, 2021 or ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from _____________ to _____________ Commission File Number: 001-33764 ULTA BEAUTY, INC. (Exact name of registrant as specified in its charter) Delaware (State or ot ...

Ulta Beauty, Inc. (NASDAQ:ULTA) Q4 2020 Earnings Conference Call March 11, 2021 5:00 PM ET Company Participants Kiley Rawlins - Vice President, Investor Relations Mary Dillon - Chief Executive Officer Dave Kimbell - President Scott Settersten - Chief Financial Officer Conference Call Participants Kate McShane - Goldman Sachs Christopher Horvers - JPMorgan Omar Saad - Evercore ISI Dana Telsey - Telsey Advisory Group Kelly Crago - Citi Research Simeon Gutman - Morgan Stanley Steph Wissink - Jefferies Michael ...

Ulta Beauty, Inc. (NASDAQ:ULTA) Q3 2020 Results Earnings Conference Call December 3, 2020 5:00 PM ET Company Participants Kiley Rawlins - Vice President, Investor Relations Mary Dillon - Chief Executive Officer Scott Settersten - Chief Financial Officer Dave Kimbell - President Conference Call Participants Erinn Murphy - Piper Sandler Joe Altobello - Raymond James Oliver Chen - Cowen Rupesh Parikh - Oppenheimer Simeon Siegel - BMO Capital Markets Mark Altschwager - Baird Operator Greetings. And welcome to t ...

Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 10-Q ☒ Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the Quarterly Period Ended October 31, 2020 or ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from _____________ to _____________ Commission File Number: 001-33764 ULTA BEAUTY, INC. (Exact name of Registrant as specified in its charter) Delaware (Sta ...

Ulta Beauty, Inc. (NASDAQ:ULTA) Q2 2020 Earnings Conference Call August 27, 2020 5:00 AM ET Company Participants Kiley Rawlins – Vice President-Investor Relations Mary Dillon – Chief Executive Officer Scott Settersten – Chief Financial Officer Dave Kimbell – President Conference Call Participants Adrienne Yih – Barclays Lauren Frasch – Wells Fargo Steven Forbes – Guggenheim Securities Michael Binetti – Credit Suisse Paul Trussell – Deutsche Bank Simeon Gutman – Morgan Stanley Steph Wissink – Jefferies Opera ...