[Q2 2025 Financial Highlights](index=1&type=section&id=Key%20Financial%20Results) USANA's Q2 2025 saw consolidated net sales rise 11% to $236 million, with GAAP net earnings declining but adjusted diluted EPS growing 36% Q2 2025 Financial Performance vs. Q2 2024 | Metric | Q2 2025 | YoY Change | Sequential Change | | :--- | :--- | :--- | :--- | | **Net Sales** | $236 million | +11% | -5% | | **Net Earnings** | $9.7 million | -7% | +3% | | **Diluted EPS** | $0.52 | -4% | +6% | | **Adjusted Diluted EPS** | $0.74 | +36% | +1% | | **Adjusted EBITDA** | $30.5 million | +13% | +2% | - Direct selling Active Customers decreased to **418,000** from **468,000** in the prior year, while the newly acquired Hiya business reported **200,400** Active Monthly Subscribers[4](index=4&type=chunk) - Management confirmed that the business performed in line with expectations and maintained the fiscal 2025 outlook[5](index=5&type=chunk) [Management Commentary and Strategy](index=2&type=section&id=Management%20Commentary) Management is implementing a new commercial strategy for direct sales, rebranding members as 'Brand Partners,' while the Hiya DTC business shows strong growth and a new Disney partnership - The company is rolling out a new commercial strategy for its direct sales business, which involves enhanced sales incentives, a simplified model, improved business support, and refreshed brand messaging[6](index=6&type=chunk) - The terminology for members of the direct sales business has been changed to "**Brand Partner**"[6](index=6&type=chunk) - The Hiya business demonstrated strong top-line growth and improved profitability, launching a new partnership with Disney featuring special edition Lion King and Princesses branded multivitamins[7](index=7&type=chunk) [Business Segment & Regional Performance](index=2&type=section&id=Business%20Segment%20%26%20Regional%20Performance) Direct selling sales declined across all regions, totaling $199.1 million, while the Hiya direct-to-consumer segment generated $34 million in net sales [Direct Selling Regional Results](index=2&type=section&id=Direct%20Selling%20Regional%20Results) Q2 2025 Direct Selling Performance by Region (YoY) | Region | Net Sales (Millions) | YoY Change | Active Customers (Thousands) | YoY Change | | :--- | :--- | :--- | :--- | :--- | | **Asia Pacific** | $163 | -4% | 336 | -9% | | Greater China | $113 | -2% | 231 | -8% | | North Asia | $17 | -13% | 37 | -12% | | Southeast Asia Pacific | $33 | -7% | 68 | -12% | | **Americas and Europe** | $39 | -8% | 82 | -17% | [Hiya Direct-to-Consumer Results](index=3&type=section&id=Hiya%20Direct%20to%20Consumer%20Results) Q2 2025 Hiya Performance | Metric | Value | | :--- | :--- | | **Net Sales** | $34 million | | **Active Monthly Subscribers** | 200,400 | [Financial Position and Capital Allocation](index=3&type=section&id=Balance%20Sheet%20and%20Share%20Repurchase%20Activity) USANA maintained a strong balance sheet with $151 million cash and no debt, generating $13 million in operating cash flow and repurchasing $15 million in shares - Generated **$13 million** in operating cash flow during the second quarter[11](index=11&type=chunk) - Ended the quarter with **$151 million** in cash and cash equivalents and **zero debt**[11](index=11&type=chunk) - Repurchased **528,000 shares** for **$15 million**, with approximately **$34 million** remaining under the current share repurchase authorization[11](index=11&type=chunk) [Fiscal Year 2025 Outlook](index=3&type=section&id=Fiscal%20Year%202025%20Outlook) USANA reiterated its FY2025 outlook, projecting consolidated net sales of $920 million to $1.0 billion, driven by Hiya growth despite direct sales promotional costs Fiscal Year 2025 Guidance | Metric | Range | | :--- | :--- | | **Consolidated Net Sales** | $920 million to $1.0 billion | | **Net Earnings** | $29 million to $41 million | | **Diluted EPS** | $1.50 to $2.20 | | **Adjusted Diluted EPS** | $2.35 to $3.00 | | **Adjusted EBITDA** | $107 million to $123 million | - The outlook anticipates net sales from the direct selling business of **$775 million to $840 million**[15](index=15&type=chunk) - Net sales from Hiya are projected to be **$145 million to $160 million**, reflecting significant year-over-year growth of **29% to 42%**[15](index=15&type=chunk) - The outlook includes an effective tax rate of **44.0% to 45.0%** and accounts for fiscal 2025 being a 53-week year[15](index=15&type=chunk) [Non-GAAP Financial Measures & Reconciliations](index=5&type=section&id=Non-GAAP%20Financial%20Measures) USANA provides non-GAAP measures like Adjusted EBITDA and Adjusted Diluted EPS, excluding acquisition-related costs, to offer a clearer view of core operational performance - **Adjusted Diluted EPS** is a non-GAAP measure that excludes acquisition-related costs like transaction costs, integration expenses, and amortization of intangible assets[16](index=16&type=chunk)[20](index=20&type=chunk) - **Adjusted EBITDA** is a non-GAAP measure that adjusts net earnings for interest, taxes, depreciation, amortization, non-cash share-based compensation, and transaction/integration costs for the Hiya acquisition[17](index=17&type=chunk)[19](index=19&type=chunk) Q2 2025 GAAP to Non-GAAP Reconciliation Highlights | Metric | GAAP | Adjustments | Non-GAAP (Adjusted) | | :--- | :--- | :--- | :--- | | **Net Earnings (attributable to USANA)** | $9.7 million | +$4.1 million | $13.7 million | | **Diluted EPS** | $0.52 | +$0.22 | $0.74 | [Financial Statements](index=12&type=section&id=Financial%20Statements) The condensed consolidated financial statements detail performance, showing gross profit at $185.7 million, earnings from operations at $16.7 million, total assets at $734.5 million, and total liabilities at $148.9 million Condensed Consolidated Statement of Operations (Q2 2025 vs Q2 2024, in thousands) | Line Item | Q2 2025 | Q2 2024 | | :--- | :--- | :--- | | **Net sales** | $235,848 | $212,869 | | **Gross profit** | $185,664 | $172,536 | | **Earnings from operations** | $16,718 | $17,840 | | **Net earnings attributable to USANA** | $9,655 | $10,432 | Condensed Consolidated Balance Sheet (As of June 28, 2025, in thousands) | Line Item | Amount | | :--- | :--- | | **Cash and cash equivalents** | $151,338 | | **Total current assets** | $261,866 | | **Total assets** | $734,526 | | **Total current liabilities** | $121,625 | | **Total stockholders' equity** | $531,060 | - Total Active Brand Partners decreased from **193,000** in Q2 2024 to **172,000** in Q2 2025, while Total Active Preferred Customers decreased from **275,000** to **246,000** over the same period[37](index=37&type=chunk)[38](index=38&type=chunk)

Core Insights - The article emphasizes a focused investment strategy in the micro-cap segment, utilizing technical analysis and the CAN SLIM methodology to identify high-growth companies often overlooked by mainstream analysts [1] - The approach seeks emerging businesses with strong financial momentum, rapid earnings growth, and signs of institutional interest, which are indicators of potential stock price increases [1] - The research process integrates both fundamental and technical perspectives, focusing on indicators like relative strength, unusual trading volume, and earnings acceleration to identify stocks poised for significant breakouts [1] Investment Strategy - The investment strategy combines technical analysis with the CAN SLIM methodology, which is designed to uncover high-growth companies [1] - The focus is on identifying stocks with strong financial momentum and rapid earnings growth, as well as institutional interest [1] - The goal is to spot opportunities early, before broader market recognition drives prices higher [1] Research Process - The research process includes both fundamental and technical analysis, paying close attention to key indicators [1] - Indicators such as relative strength, unusual trading volume, and earnings acceleration are critical in identifying potential breakout stocks [1] - The multi-market background in Forex trading enhances the ability to interpret price action and market sentiment [1] Community Engagement - Writing on Seeking Alpha is an integral part of the investment process, allowing for validation of ideas and documentation of research [1] - The articles aim to uncover under-the-radar growth stocks with compelling fundamentals and favorable technical setups [1] - The ultimate goal is to provide insightful and actionable content to help others navigate the market with greater confidence [1]

Company Overview - USANA Health Sciences is a global leader in health and wellness products, focusing on social wellness as a key component of its business strategy since its founding in 1992 [8] - The company operates in 25 countries, emphasizing clear communication to build trust with customers and distributors [8] Leadership Insights - Kevin Guest, the Executive Chairman of USANA, emphasizes the importance of personal freedom and self-care, encouraging individuals to take control of their independence [2][6] - Guest's book, "All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony," outlines principles for achieving personal empowerment and harmony [2][5] Principles for Personal Empowerment - Guest identifies five key actions to celebrate personal freedom: releasing limiting beliefs, overcoming self-doubt, leaving toxic relationships, defeating loneliness, and prioritizing self-care [7] - The essence of freedom is described as inspiring joy, cultivating confidence, and transforming lives [6] Social Responsibility - Proceeds from Guest's book are dedicated to feeding hungry children, with each purchase providing 40 meals, highlighting the company's commitment to social responsibility [6]

Core Viewpoint - USANA Health Sciences (USNA) has been upgraded to a Zacks Rank 2 (Buy), indicating a positive outlook based on an upward trend in earnings estimates, which significantly influences stock prices [1][4]. Earnings Estimates and Stock Ratings - The Zacks rating system is primarily driven by changes in a company's earnings picture, with the Zacks Consensus Estimate tracking EPS estimates from sell-side analysts [2]. - The correlation between earnings estimate revisions and near-term stock price movements makes the Zacks rating system valuable for investors, as it provides a clearer picture than subjective Wall Street analyst ratings [3][7]. Institutional Investor Influence - Institutional investors play a role in the relationship between earnings estimates and stock prices, as they adjust their valuations based on these estimates, leading to significant stock transactions that affect price movements [5]. Business Improvement Indicators - Rising earnings estimates and the Zacks rating upgrade for USANA Health suggest an improvement in the company's underlying business, which could lead to increased stock prices as investors respond positively [6]. Earnings Estimate Revisions for USANA Health - For the fiscal year ending December 2025, USANA Health is expected to earn $2.61 per share, with no year-over-year change, but the Zacks Consensus Estimate has increased by 1.8% over the past three months [9]. Zacks Rank System Performance - The Zacks Rank system classifies stocks into five groups based on earnings estimates, with Zacks Rank 1 stocks historically generating an average annual return of +25% since 1988 [8]. - The upgrade of USANA Health to a Zacks Rank 2 places it in the top 20% of Zacks-covered stocks, indicating strong potential for market-beating returns in the near term [11].

Core Insights - Value investing provides an opportunity to acquire overlooked stocks that are trading at low multiples, particularly using the price-to-book (P/B) ratio as a metric for identifying potential bargains with high-growth prospects [1][2] Understanding P/B Ratio - The P/B ratio is calculated as market capitalization divided by book value of equity, helping to identify low-priced stocks with high growth potential [2] - A P/B ratio of less than one indicates that a stock is undervalued, while a ratio greater than one suggests it may be overvalued [5][6] - The P/B ratio is particularly relevant for industries with tangible assets, such as finance and manufacturing, but may be misleading for companies with high R&D expenditures or significant debt [8] Screening Parameters - Stocks were screened based on several criteria, including a P/B ratio less than the industry median, a P/S ratio lower than the industry average, and a PEG ratio of less than 1, indicating undervaluation relative to growth prospects [11][12][13] - Additional criteria included a minimum current price of $5, an average 20-day trading volume of at least 100,000, and a Zacks Rank of 1 or 2, which indicates strong buy potential [14] Selected Stocks - Five stocks identified with low P/B ratios and strong projected EPS growth include: - **USANA Health Sciences (USNA)**: Projected 3-5 year EPS growth rate of 12.0%, Zacks Rank 2, Value Score A [15] - **CVS Health (CVS)**: Projected 3-5 year EPS growth rate of 11.4%, Zacks Rank 2, Value Score A [16] - **Pfizer (PFE)**: Projected 3-5 year EPS growth rate of 9.0%, Zacks Rank 2, Value Score A [17] - **StoneCo (STNE)**: Highest projected 3-5 year EPS growth rate at 26.3%, Zacks Rank 1, Value Score B [10][18] - **Paysafe Limited (PSFE)**: Projected 3-5 year EPS growth rate of 17.9%, Zacks Rank 2, Value Score A [19]

Group 1 - USANA President and CEO Jim Brown has been elected to the Board of Directors of the Direct Selling Association (DSA) for a three-year term [1] - Jim Brown has over 25 years of leadership experience, with 19 years at USANA in various roles [1] - The DSA has been a national trade association for direct selling companies for over a century, generating $36.7 billion in retail sales in 2023 [2] Group 2 - In 2023, 6.1 million entrepreneurs in the U.S. engaged in direct selling, providing a personalized buying experience for customers [2] - DSA CEO David Grimaldi expressed confidence in Jim Brown's impact on the board, highlighting his significant experience in the industry [3] - USANA has been recognized for its quality nutritional and lifestyle products for over 30 years [4]

Company Overview - USANA Health Sciences is a global leader in health and wellness products, emphasizing the importance of social wellness in building a successful business [8] - Since its founding in 1992, USANA has focused on clear communication to build trust with customers and distributors across 25 countries [8] Leadership Insights - Kevin Guest, Executive Chairman of USANA, encourages individuals and families to celebrate National Outdoors Month by engaging with nature, drawing from his personal experiences growing up in Montana [1][2] - Guest's book, "All the Right Reasons: 12 Timeless Principles for Living a Life in Harmony," highlights the transformative power of nature and its role in achieving physical, mental, and emotional well-being [2][6] Benefits of Nature - Physical Health Improvements: Engaging in outdoor activities enhances physical fitness, cardiovascular health, and energy levels [3] - Mental Well-Being Enhancement: Nature has been shown to alleviate anxiety and improve mood, acting as a healer that restores balance [4] - Stress Reduction: Time spent in green spaces lowers cortisol levels, aiding in stress management [4] - Creativity Boosts: The outdoors fosters imagination and innovation, providing a tranquil environment for inspiration [5] - Social Bonding Opportunities: Nature serves as a setting for strengthening relationships and building meaningful connections [5] Corporate Social Responsibility - Proceeds from Guest's book go towards feeding hungry children, with each purchase providing 40 meals [7]

Core Insights - USANA has released its fifth annual sustainability report, showcasing its commitment to sustainability in the areas of people, planet, and products since 2020 [2][3] Group 1: Sustainability Commitment - The company emphasizes that sustainability is a fundamental part of its mission to create the healthiest family on earth [2] - USANA's sustainability achievements include significant advancements in employee engagement, leadership diversity, and energy use [6] Group 2: Stakeholder Assessment - In 2020, USANA initiated a formal stakeholder assessment to evaluate its sustainability performance and identify key issues [3] Group 3: Achievements and Initiatives - Key achievements include 84% engagement in global employee surveys, 51% of leadership positions held by women, and 58% of energy use at its Salt Lake campus sourced from solar and renewable energy [6] - The company diverted 57% of operational waste from landfills and saved the equivalent of 300,319 supplement bottles worth of plastic in 2024 [6] - USANA provided 12.3 million meals through the USANA Foundation and employees completed over 2,690 volunteer hours [6] - The company launched seven new products and invested $11.6 million in research and development [6]

Core Insights - Kevin Guest, Executive Chairman of USANA Health Sciences, emphasizes the importance of living a life of purpose, harmony, and fulfillment, sharing strategies for success on Executive Coaching Day [1][2] Company Overview - USANA Health Sciences is a global leader in health and wellness products, founded in 1992, focusing on social wellness and clear communication to build trust with customers and distributors in 25 countries [6][7] Key Principles for Success - **Growth Mindset**: The belief that abilities and potential can be developed through effort and learning, encouraging individuals to push through fear of failure [6] - **Power of Collaboration**: Emphasizes the importance of working together towards shared goals, highlighting that collaboration amplifies individual strengths [6] - **Vision**: The necessity of having a clear vision to guide decisions and priorities, as exemplified by USANA's founder, Dr. Myron Wentz [6] - **Resilience**: The ability to adapt and recover from setbacks, encouraging individuals to reframe situations and launch into comebacks [6]

Core Insights - USANA Health Sciences, Inc. announced that its Celavive Postbiotic Rescue Serum won a Good Housekeeping 2025 Beauty Award, highlighting the product's recognition in the beauty industry [1][2] Group 1: Product Recognition - The Celavive Postbiotic Rescue Serum is recognized for its ability to visibly reset and balance stressed-out, blemish-prone skin, featuring a lightweight formula with microbiome-friendly postbiotics and soothing botanicals [2] - Brent Neidig, USANA's chief commercial officer, expressed excitement over the award, attributing it to the hard work of the product and R&D teams [2] Group 2: Company Overview - USANA has been providing quality nutritional and lifestyle products for over 30 years, including award-winning supplements and innovative skincare lines [3] - The company emphasizes trust and quality in its offerings, encouraging consumers to explore its products through its website [3]