中国旅游研究院（文化和旅游部数据中心） 202古镇旅游发展指数报告 中国旅游研究院（文化和旅游部数据中心） 2024年12月 古镇旅游发展指数说明 中国旗游研究院（文化和地游部数掘中心） （一）古镇旅游发展指数研究目的 发展指数是评估古镇旅游发展水平的重要指标。通过指数构建、数据采集、清洗与分析，对古镇旅游发展水平进行科学、全面的 定量评估，有助于综合了解古镇旅游吸引力、市场影响力和旅游服务质量，可为提升游客忠诚度、推进古镇旅游可持续发展提供依据 可以为古镇旅游发展提供更加科学、客观、全面的现状认知，推动古镇旅游可持续发展。 古镇旅游发展指数研究 可以反映古镇旅游产业发展效能，帮助古镇了解产业升级的进展和成效，便于以现状为基础，丰 富旅游产品与业态，推动产业升级， 有助于古镇旅游开发者、管理者和运营者，有针对性地提升旅游产品和服务质量，满足多样化市 场需求。 有助于提高游客忠诚度和口碑牌，增加古镇人气和客流量，提高古镇知名度和美誉度，从而实古 镇旅游发展地位。 古镇旅游发展指数说明 中国旗游研究院（文化和地游部数据中心） （二）古镇旅游发展指数构建 旅游，以游客到访为前提。在"旅游者定义旅游业"的时代背景下， ...

Industry Investment Rating - The report does not explicitly provide an industry investment rating [1] Core Viewpoints - The report highlights that smart tourism is entering a new phase of accelerated development, with significant advancements in governance, services, marketing, and digital innovation [3] - Digital economy development is driving new requirements for the digital transformation of the tourism industry, with tourists increasingly relying on internet resources, especially social media and short video platforms, for travel inspiration, product comparison, and booking [7] - Generative AI is bringing new opportunities for smart tourism development, impacting content creation, predictive analysis, and personalized marketing [9] - Data is becoming a new essential element for tourism development, with national policies promoting the integration of public, industry, and tourist data [13] Smart Tourism Governance - Smart tourism governance is transitioning from point-to-point to area-wide coordination, with examples like the AI peak avoidance system in Suzhou, which optimized travel itineraries for 11,523 tourists during the 2024 National Day holiday [17] - The governance model is shifting from offline to online, with digital technologies enhancing resource protection and market supervision [18] Smart Tourism Services - Smart tourism services are becoming more convenient, with integrated systems like smart check-in, robot services, and personalized dining recommendations enhancing the tourist experience [22] - Smart travel is evolving from booking services to comprehensive itinerary planning, with online travel booking users reaching 509 million by December 2023, a 46.6% penetration rate among internet users [24] Smart Tourism Marketing - Smart tourism marketing is shifting from "other-shaped" to "self-shaped," with social media platforms like WeChat, Weibo, Douyin, and Xiaohongshu playing a crucial role in forming a diversified and influential promotional matrix [28][29] - The marketing approach is becoming more personalized and interactive, leveraging data analysis and AI to enhance efficiency and effectiveness [30] Smart Tourism Scenarios - Digital innovation is accelerating in smart tourism scenarios, with VR technology reshaping tourist perceptions and providing immersive cultural experiences [37] - Digital exhibitions are emerging as a new way to spread excellent traditional culture, focusing on immersive interaction, virtual-real integration, and artistic expression [38] - Smart streets and villages are enhancing tourism management efficiency and transparency, with projects like Lijiang's smart street system and rural digital platforms gaining traction [41][42] Smart Tourism Experience - Interactive experiences are continuously optimized, with generative AI and VR/MR technologies enabling real-time interaction and immersive storytelling in theme parks and museums [47] - Immersive experiences are becoming more diverse, with 85.5% of tourists having participated in immersive tourism activities, particularly in theme parks and live-action games [51] - Personalized experiences are improving, with AI technology enabling tailored travel services and rapid development of elderly-friendly services [54] Trends and Outlook - The tourism industry's digital transformation is shifting from demand-side upgrades to production management empowerment, with technology enhancing both leisure and learning experiences [59] - Technology is reshaping the tourism supply system, moving towards cross-border integration and fostering innovation in smart tourism [61] - The future outlook includes accelerating the digitalization of tourism enterprises, building an open platform for the tourism industry internet, and cultivating innovative talent in smart tourism [63]

: 77 中国旅游研究院(文化和旅游部数据中心) 湖南美食旅游发展报告 GASTRONOMY TOURISM 中国旅游研究院 美食旅游课题组 中國旅游研究院(文化和旅游) China Tourism Academy (Ents Center of the Minist 优势+机遇 湖南发展美食旅游的基础 农耕文化与稻作文化名片 以考德市城头山古文化遗址和怀化市安江农校为代表 火文化与烹饪文化名片 以德阳市祝融现火、芝界圣地为代表 小吃文化名片 以长沙市火宫殿等老字号与非物质文化遗产为代表 湘菜文化名片 以利捷鱼头等名菜和费大厨等名企为代表 资 源 20.0 5.0 15.0 10.0 额以上餐饮企业利润总额TOP10省份 (亿元) 150 100 50 2023年国内旅游总收入TOP10省份(百亿元) 业 东部沿海地区和中西部地区的过渡带 长江开放经济带和沿海开放经济带结合部 全国高铁里程十强省份排名第 六 长沙=广州高铁跑进2 小 | 时 四 小 的 航空经济圈"已基本达成 20 一国家和地区4小时内直达长沙 区 划局 景观 之上 島 生活 | --- | --- | --- | --- | |------ ...

游戏 IP & 文旅 共创新可能 政策导向 消费诉求 产业趋势 中国旅游研究院（文化和旅游部数据中心） 2024 年 5 月 ...