�a Consulting DATA INSIDER 解 数 咨询 低度酒行业公布 低度酒行业综述 报告综述 低度酒市场分析： • 酒的起源在中国大约可以追溯到公元前5000-3000年时候，此时的中国已经出现了谷物酿酒。粮食经过发酵后酿出的酒一般是十几度，由于低 度酒不易保存，成品低度酒是高度酒通过降度处理(在酿酒工艺中称"加浆")得来的。随着养生理念年轻化，低热量、 少添加的健康饮酒文化逐渐"收割"众多年轻人，而年轻女性成为低度酒市场的中坚力量。2021年低度酒行业融资10余起，且多以初期轮次为 主，低度酒市场热度高涨。低度酒常见类型有果酒、鸡尾酒、苏打酒等，本文以露酒/果酒为核心分析对象。 • 露酒/果酒行业2021年全年的市场体量达到11.24亿元，露酒/果酒行业从2020年4月在淘内划分出来，自2020年3月到2022年2月，该行业整 体的体量呈现上升的趋势，行业销售额节点爆发出现在大促及年货节；行业内客单价则是经历过一次变动，在21年1月及以前，该行业客单价 在150元附近，而在21年2月后客单价基本维持在80元附近。露酒/果酒的市场有交易卖家数在45%-49%之间波动，占比受到行业活动波动， 1 ...

Investment Rating - The report does not explicitly state an investment rating for the industry or the specific company. Core Insights - KERES brand focuses on scientific pet nutrition, offering a range of products tailored to different pet breeds, life stages, and health conditions [5][12] - The pet food market is experiencing fluctuations, with cat food and snacks showing higher sales compared to dog food, indicating a preference for cat products among consumers [12][19] - KERES has established itself in the top 10 brands within the pet food sector, maintaining a competitive position against established brands like Royal Canin and Maffidi [18][30] Summary by Sections Brand Introduction - KERES was founded in August 2017 in Jinan, Shandong, and is a subsidiary of Shandong KERES Animal Nutrition Co., Ltd. The brand promotes a philosophy of "scientific pet care" and specializes in customized nutrition for pets [5][6] Market Analysis - The pet food industry, particularly in the online segment, shows a significant focus on cat food, with sales figures indicating a decline in dog food and snacks while cat health products have seen growth [12][13] - Monthly transaction indices for cat and dog food reveal fluctuations, with cat food maintaining higher sales volumes compared to dog food [12][13] Sales Channels - KERES primarily sells through Taobao, with sales on this platform being approximately ten times that of Douyin [38] - The brand's self-operated sales account for a significant portion of its revenue, indicating a strong direct-to-consumer strategy [40] Competitive Landscape - KERES competes with top brands in the market, focusing on affordability and targeting specific consumer segments, which differentiates it from competitors that emphasize premium features [19][30] - The brand's market share and ranking have shown variability, with KERES maintaining a position within the top 10 brands in the pet food category [18][30] Consumer Demographics - The target demographic for KERES is older, with a concentration in cities like Shenzhen and Suzhou, particularly among consumers aged 31-50 [35]

Investment Rating - The report does not explicitly state an investment rating for the beauty industry in Vietnam. Core Insights - The beauty market in Vietnam is experiencing significant growth, with skincare and cosmetics markets being the largest in Indonesia and Vietnam, while Singapore and Malaysia have more development potential [5]. - In June 2024, the distribution of skincare and cosmetics across various sites shows Indonesia with a market size of 11.36 billion and Vietnam at 32.52 billion [5]. - The top-selling products include hair removal devices and sunscreen, indicating a strong consumer interest in skincare and personal care [18]. Summary by Sections Market Analysis - The beauty market in Vietnam is characterized by a high demand for skincare products, particularly sunscreen, which has the highest search volume [20]. - The top brands in the market include SKIN1004, centella, and Olay, with SKIN1004 leading in sales at 162 million [13]. Sales Performance - The top-selling stores include Anessa Store and CERAVE VIỆT NAM STORE, with sales reaching 116.43 million and 104.17 million respectively [16]. - The top product categories are skincare and cosmetics, with a notable performance in facial care and sun protection products [27]. Consumer Trends - The report highlights a growing interest in beauty products on social media platforms, particularly TikTok, where beauty-related content is gaining traction [29]. - The most searched keywords in the beauty sector are sunscreen and facial cleansers, reflecting consumer preferences [20]. Product Insights - The report lists the top products in the beauty market, with the highest sales recorded for hair removal devices and sunscreen products [18][35]. - The average price for top products varies, with hair removal devices priced at approximately 284.84 and sunscreen at 71.37 [18]. Advertising and Marketing - Advertising investments in the beauty sector are substantial, with Thailand leading in ad spending, while Taiwan has the smallest scale [23]. - The report emphasizes the importance of digital marketing and influencer partnerships in driving sales in the beauty industry [29].

Investment Rating - The report does not explicitly state an investment rating for the beauty industry in Indonesia. Core Insights - The beauty market in Indonesia shows significant growth potential, particularly in skincare and cosmetics, with Indonesia and Vietnam being the largest markets in the region [5]. - The top brand in the Indonesian beauty market is L'Oreal, with a monthly sales revenue of 2.821 billion and a wide range of products [12]. - The most searched keywords in the beauty industry include "Skintific" and "sunscreen," indicating consumer interest in skincare products [17]. Summary by Sections Market Analysis - The skincare and cosmetics market in Indonesia is substantial, with skincare products generating 11.36 billion and cosmetics 39.58 billion in sales [5]. - The distribution of skincare and cosmetics across various platforms shows a strong presence in Indonesia, with significant sales figures reported [25]. Sales Performance - The top-selling product in the skincare category is the ELFORMULA Intensive Peeling Solution, with a sales figure of 721.6 million [30]. - In the cosmetics category, Maybelline's Superstay Matte Ink Liquid Lipstick leads with a sales figure of 321.9 million [32]. Brand Rankings - L'Oreal ranks first among beauty brands in Indonesia, followed by Avoskin and Skintific, with respective monthly sales of 2.821 billion, 212 million, and 55.54 million [12]. - The top-selling product series includes Scarlett Whitening, which has seen a remarkable sales increase of 6770% [15]. Consumer Trends - The report highlights a growing interest in local brands and products, with Coolvita Indonesia leading in sales among influencers [26]. - The beauty industry is heavily influenced by social media, with significant engagement and sales driven by platforms like TikTok [19]. Advertising Insights - Advertising investments in the beauty sector are substantial across various platforms, with Thailand showing the highest ad spend [21].

Industry Overview - The dietary nutrition-probiotics industry has shown steady growth from 2020 to 2022, with sales increasing by 17.46% in 2020, 17.01% in 2021, and reaching 165.76 billion in 2022 [12] - The industry's visitor count grew by 6.12% in 2020, 11.40% in 2021, and reached 636 million in 2022, indicating strong consumer interest [12] - The payment conversion rate increased from 12.85% in 2020 to 15.64% in 2022, reflecting improved consumer purchasing behavior [12] Key Players and Market Trends - WonderLab, Life Space, and Jiangzhong are prominent brands in the probiotics sector, with WonderLab leading in sales and market penetration [1][3] - The probiotics sub-category within dietary nutrition saw a 40% increase in sales from 2020 to 2022, reaching 1.585 billion in 2022 [16] - The industry is highly promotional, with sales peaks during major shopping events like 618 and Double 11, indicating strong seasonal demand [13][18] Consumer Behavior and Preferences - The core consumer group for probiotics is predominantly female, with the 30-34 age group making up 20.33% of the market [31] - Consumers prefer products with specific attributes, such as 2g*20 sachets of powder, indicating a preference for convenience and dosage accuracy [27] - The top search terms on platforms like Taobao and Douyin include "probiotics," "wonderlab," and "probiotics for adults," reflecting strong brand awareness and consumer interest [29][54] Sales and Marketing Strategies - WonderLab's sales strategy heavily relies on live streaming, with 82.2% of its sales on Douyin coming from live broadcasts [92] - The brand's top-selling product, WonderLab Small Blue Bottle Probiotics, generated 587.5 million in sales in January 2023, driven by effective marketing and high consumer trust [81][83] - Life Space focuses on high-quality, specialized probiotic products, with its top product, Life Space Broad-Spectrum Probiotics, achieving significant sales growth, reaching 37.385 million in January 2023 [117][120] Regulatory and Policy Environment - The dietary supplement industry in China has undergone significant regulatory changes since 2009, with the implementation of the Food Safety Law and the Health Food Registration and Filing Management System in 2016 [5][7] - Recent policies, such as the "14th Five-Year Plan for Traditional Chinese Medicine Development," emphasize the importance of health products, including probiotics, in the national health strategy [7] International Trade and Market Dynamics - China's dietary supplement imports grew 13-fold from 2008 to 2022, with the US, Australia, and Germany being the top suppliers [9] - The export of dietary supplements also saw steady growth, with a compound annual growth rate of 16.85% over 15 years, reaching 9.126 billion in 2022 [8] Emerging Trends and Future Outlook - The probiotics market is expected to continue its growth trajectory, driven by increasing consumer awareness of gut health and the rising demand for functional foods [16][32] - Brands like WonderLab and Life Space are likely to maintain their market dominance through innovative product offerings and effective digital marketing strategies [76][113]

Industry Overview - The pet food and supplies industry, specifically the full-price cat food segment, has shown steady growth with a rising visitor index from November 2022 to November 2023 [12] - Among the subcategories of full-price cat food, cat prescription food experienced the fastest year-on-year growth, while cat expanded food remains the largest subcategory [14] - The cat expanded food subcategory saw a slight increase in transaction and visitor indices during major sales events like "618" and "Double 11" but remained stable during regular sales periods [17] Brand Analysis: LEGENDSANDY - LEGENDSANDY is a leading domestic brand in the pet food industry, focusing on combining scientific formulas with natural ingredients to provide optimal nutrition for pets [6] - The brand has a strong presence in the full-price cat food market, particularly in the expanded food subcategory, and has consistently ranked in the top 10 brands from June to November 2023 [20] - LEGENDSANDY's ranking in the cat expanded food subcategory has shown an upward trend, rising from 20th in December 2022 to 2nd in October 2023 [22] Market Performance - LEGENDSANDY's flagship store on Taobao achieved a GMV of 259 million RMB from January to November 2023, with a significant increase in transaction volume and visitor numbers compared to the previous year [28] - The brand's top-selling products are primarily in the cat expanded food category, with the "Hunting Bird Pigeon" series contributing 74.69% of the store's total sales in November 2023 [38] - On Douyin, LEGENDSANDY's sales grew rapidly, increasing from 5-7.5 million RMB in December 2022 to 10-25 million RMB in November 2023, with a focus on live streaming and video content [69] Consumer Insights - LEGENDSANDY's target audience overlaps significantly with the broader cat expanded food industry, primarily consisting of young females aged 18-29 in first-tier and new first-tier cities [26] - The brand's younger audience (18-24 years old) accounts for 42.81% of its customer base, indicating strong appeal among younger consumers [26] - On Douyin, the brand's audience is predominantly female (72%), with a focus on the 18-30 age group, particularly in provinces like Guangdong, Jiangsu, and Zhejiang [73] Marketing and Distribution - LEGENDSANDY primarily operates through self-owned channels, with self-operated sales accounting for an average of 87.45% from November 2022 to November 2023 [32] - The brand's flagship store on Taobao focuses heavily on cat expanded food, which accounted for an average of 78.69% of sales from June to November 2023 [34] - On Douyin, LEGENDSANDY's live streaming channels dominate, with self-broadcasting accounting for an average of 76.31% of sales, while collaborations with influencers have been increasing [71] Social Media Strategy - LEGENDSANDY's social media strategy is centered around Douyin for live streaming and Xiaohongshu for brand promotion, with a focus on engaging content and influencer collaborations [62] - On Xiaohongshu, the brand's related notes increased from 416 in December 2022 to 1,340 in November 2023, with a significant focus on cat-related content and product recommendations [82] - The brand's Douyin accounts, "LEGENDSANDY Official Flagship Store" and "LEGENDSANDY Pet Food Flagship Store," focus on product promotions, pet health knowledge, and brand activities [65][66][68] Product Performance - LEGENDSANDY's top-selling product across both Taobao and Douyin is the "Hunting Bird Pigeon Full-Price Raw Meat Freeze-Dried Cat Food 1.5kg*4," which is a best-seller in both platforms [78] - On Taobao, the "Hunting Bird Pigeon" series contributed 50.55% of the store's total sales in November 2023, with a monthly sales volume exceeding 200,000 units [38] - On Douyin, the same product is offered with more free gifts and at a lower price compared to Taobao, reflecting the platform's competitive pricing strategy [79]