S Shopee 哥伦比亚 市场概览 2024.06 Shopee migration ♧ 坐标 : 哥伦比亚 1 基础信息 2 电商市场规模及相关设施 3 人口特征及消费习惯 4 消费品类 哥伦比亚 基础信息 哥伦比亚 地理：哥伦比亚位于南美洲西北部，是拉丁美洲第三大国 ！家，北部是加勒比海，东部与委内瑞拉接壤，东南方是以 ：西，南方是秘鲁和厄瓜多尔，西部是巴拿马和太平洋。 气候：赤道横贯哥伦比亚南部，平原南部和西岸沿海为热 带雨林气候，向北过渡为热带草原气候和干燥草原气候。 | 首都：波哥大 官方语言：西班牙语 人口: 约5,187万人口，同比增长0.7%。 宗教: 81%信奉天主教 年龄结构：15-64岁人口占比70%。 国民经济： 2022年 GDP 3,436.2亿美元，排名世界第 44，是拉丁美洲第四大经济体；人均GDP6,624.2美元 位于全球第107名。 对外贸易：中国是哥伦比亚的第二大贸易伙伴和第一 大进口来源地。2023年两国双边贸易额为187.9亿美元， 同比下降16.5%，其中中方出口124.7亿美元，同比下 終20%。 哥伦比亚GDP自2021年开始回弹 5000 亿美元 4000 ...

Investment Rating - The report does not explicitly state an investment rating for the industry. Core Insights - The 2024 Paris Olympics is expected to drive significant growth in the sports and outdoor market, with a projected compound annual growth rate (CAGR) of 9.71% for the fitness market in Southeast Asia from 2022 to 2027 [21]. - The Shopee platform's cross-border sales in the sports and outdoor category increased by 54% year-on-year in 2023, indicating strong demand and market potential [21]. Summary by Sections 1. Paris Olympic Event Schedule and Key Marketing Nodes - The report outlines key dates for the Paris Olympics, including the opening ceremony on July 24, 2024, and the closing ceremony on August 11, 2024. It highlights promotional opportunities during the pre-event period and the event itself [4][6]. 2. Recommended Products Related to Olympic IP - The report suggests various products that can be marketed around the Olympic theme, including waterproof bags, commemorative medals, and mini basketball hoops, which are expected to attract consumer interest [14][19]. 3. Product Selection Recommendations for Olympic-Related Categories - The report provides specific product recommendations for categories such as sports jerseys, badminton equipment, and skateboarding gear, emphasizing the importance of aligning product offerings with the Olympic theme to capture market interest [24][66]. 4. Market Trends and Sales Forecasts - The Southeast Asian market for sports jerseys is projected to reach $15 billion by 2028, with online sales expected to increase from 14% in 2023 to 35% in the coming years [32][34]. - The report notes that the sports and outdoor market is experiencing robust growth, with significant opportunities arising from the upcoming Olympics [21]. 5. Hot Selling Items and Market Insights - The report identifies trending products in the badminton and skateboarding categories, highlighting consumer preferences for specific styles and brands, such as Yonex for badminton equipment [54][64]. - It also discusses the popularity of skateboarding as a newly added Olympic sport, which is expected to attract a younger demographic [67]. 6. Risks and Considerations for Olympic-Related Products - The report emphasizes the need for sellers to be cautious regarding the use of Olympic-related keywords, logos, or mascots, as there is a risk of brand complaints leading to product removal [77].

Industry Overview - The penetration rate of laptops and desktops in Southeast Asia is expected to continue rising over the next five years, with online sales of laptops projected to reach 56% by 2029 [2][3] - The demand for computer accessories is also growing in tandem with the increasing adoption of laptops and desktops [2] Product Recommendations - Key product categories for computer accessories include office scenarios, gaming scenarios, and DIY computer components [5] - Recommended products for office scenarios include iPad Bluetooth keyboards, office mice, and Mini PCs [5] - Gaming scenario recommendations include mechanical keyboards, gaming mice, and displays [5] - DIY computer component recommendations include SSDs, RAM, and blower-style coolers [5] Advertising and Marketing Strategies - Keyboard and mouse advertisements have a high return on investment, with a 32X ad-to-sales ratio in 2023 [8] - Sellers are advised to increase advertising budgets for core products and set higher commission rates for affiliate marketing (AMS) to achieve a 25% ROI [9] - CPAS (Shopee x Facebook ads) have shown strong performance, with a 25% share of total GMV and a 56X ROI for touchpad and drawing tablet categories [11][12] Localized Fulfillment Recommendations - Keyboards weighing between 800g to 1,500g are recommended for localized fulfillment in Vietnam, Thailand, Philippines, and Malaysia [15] - Laptops are recommended for localized fulfillment in Malaysia, Thailand, Singapore, and the Philippines, with a focus on lightweight, high-performance models [18][19] - Displays are recommended for localized fulfillment in Thailand, Vietnam, Malaysia, Philippines, and Singapore, with a focus on high-resolution, eye-care, and high-refresh-rate models [20] Market Trends and Hot Products - In Malaysia, gaming laptops and portable office laptops dominate the market, with prices ranging from $134.2 to $725.6 [26] - In Vietnam, MacBooks are leading the market, with sales showing an upward trend [53] - In Thailand, gaming keyboards and mice are popular, with a focus on cost-effectiveness [67] - In the Philippines, minimalist and stylish keyboards and mice are gaining popularity, with mechanical keyboards remaining a key segment [77] Data Storage and Networking Components - Data storage products with larger capacities and smaller sizes are preferred in Vietnam [127] - Networking components such as routers, optical modems, and data cables are performing well in Vietnam [222] - In Brazil, cost-effective memory sticks, graphics cards, and cooling fans are popular in the computer components category [195]