Ford stock price held steady at its highest since 2022 after the company admitted that its electric vehicle bet had backfired. It was trading at $13.65, up by nearly 70% from its lowest level in April this year, bringing its market capitalization to over $54 billion. Ford's EV bet has backfired Copy link to section The company also announced that it was canceling some of its planned EV products, including the upcoming F- series truck. Its F-150 Lightning will be the a hybrid, which will use its Extended Ran ...

Investors Gene Munster of Deepwater Asset Management and Gary Black, managing director at The Future Fund LLC, have shared their thoughts on Ford Motor Co.'s (NYSE:F) recent EV pullback.Gene Munster Thinks Ford's EV Pullback Is Good News For TeslaThe investor, sharing his thoughts in a post on the social media platform X on Monday, said that the news could be beneficial for Tesla Inc. (NASDAQ:TSLA) . "Ford in full retreat from EVs," Munster said, adding that it could be difficult to build autonomous vehicle ...

Ford Motor Co. (NYSE:F) has announced that it is discontinuing production of the F-150 Lightning EV pickup truck, marking a shift away from pure electric mobility.A $19.5 Billion EV ChargeThe company, in an official statement released on Monday, announced that it has taken a $19.5 billion charge, pivoting to hybrids globally, but will focus more on low-cost EVs for the U.S. via its Universal EV Platform."The first vehicle from the Universal EV Platform will be the fully connected midsize pickup truck assemb ...

Core Viewpoint - Ford Motor Company is shifting its investment strategy from large electric vehicles (EVs) to higher-margin products, including hybrids and American-built trucks, in response to profitability challenges in the EV segment [2][3]. Investment Strategy - The company plans to take a significant write-off of nearly $20 billion related to its previous EV plans, redirecting funds towards more profitable areas [2][3]. - Investments will focus on hybrids, affordable EVs, and energy storage solutions, particularly in the Midwest [3][5]. Product Performance - The F-150 hybrid has become increasingly popular, making up 30% of the vehicle mix, with sales of hybrids up 30% last month despite overall flat sales [4][5]. - Ford aims to provide a range of vehicles, including affordable EVs priced around $30,000, while maintaining options for traditional combustion engines [7]. Job Creation and Economic Impact - The announcement is expected to create thousands of new jobs across America, reinforcing Ford's position as the leading auto producer in the country [6][9]. - The company emphasizes the importance of providing affordable vehicles and choices for consumers, which aligns with new regulatory standards [6][7].

Core Insights - Ford Motor announced a $19.5 billion charge related to electric-vehicle investments, indicating a significant shift in the auto industry's approach to technology that was previously embraced [1] Summary by Category - **Company Actions** - Ford's $19.5 billion charge reflects a major financial commitment to electric vehicles, highlighting the challenges faced in this sector [1] - **Industry Trends** - The announcement serves as a clear indication of the auto industry's retreat from the aggressive adoption of electric vehicle technology that was prevalent earlier in the decade [1]

Core Insights - The car maker has announced a significant write-down of $19.5 billion on its electric-vehicle business, indicating substantial financial challenges within this segment [1] Company Summary - The write-down reflects the company's struggles in the electric vehicle market, which may impact future investments and strategic direction [1] Industry Summary - This event highlights broader challenges in the electric vehicle industry, potentially signaling a need for reevaluation of business models and market strategies among competitors [1]

LOOKING FOR A LOWER END PRICE POINT. >> PHIL THANK YOU. PHIL LEBEAU WITH THE NEWS ON FORD.SHARES ARE HIGHER BY ABOUT 1% IN THE AFTERMARKET SESSION. BUT GOING DOWN THE AFFORDABILITY ROUTE, WHILE A GREAT ONE FOR THE AMERICAN PEOPLE, MEANS A LOT MORE COMPETITION. THAT IS WHERE TESLA IS NOW COMPETING WITH ITS LOWER COST VERSION.A LOT OF OTHER AUTOMAKERS ARE COMPETING WITH LOWER COST VERSIONS OF EVS. WHAT DO YOU MAKE OF THIS NEWS. >> I THINK ON THE MARGINS, IT'S POSITIVE FOR FORD, BUT INCREMENTALLY. SO I THINK I ...

The Detroit automaker is refocusing on hybrids and pouring money into battery-energy storage. ...

Just a few minutes ago, we learned that Ford is undergoing a sweeping overhaul of its electric vehicle business, and it's going to amount to about $19.5% billion in charges. It's also going to include scrapping its next generation electric F-Series truck as the shift gears to a hybrid. Joining us right now to talk a little bit more about this is the host of Bloomberg's Open Interest, Matt Miller, and he brings along with him the CEO of Ford, Jim Farley.Jim, thanks very much for joining us. This is a major p ...

Ford Motor said on Monday it will take a $19.5 billion writedown and is killing several electric-vehicle models, in the most dramatic example yet of the auto industry's retreat from battery-powered models in response to the Trump administration's policies and weakening EV demand. The Dearborn, Michigan-based company said it will stop making the F-150 Lightning in its electric vehicle form, but will pivot to producing an extended-range electric model, a version of a hybrid vehicle called an EREV, which uses ...