LIZZY: LIVE FROM LONDON. THIS IS BLOOMBERG DAYBREAK EUROPE. TARIFF PUSHBACK.THE REPUBLICAN-LED U.S. HOUSE DEIFIES PRESIDENT TRUMP AND VOTES TO END HIS LEVIES ON CANADA AS CONCERNS OVER HIS ECONOMIC AGENDA INTENSIFY AHEAD OF THE MIDTERMS. TREASURIES SLIDE AS TRADERS TRIM BACK FOR A FED RATE CUT. EARNINGS ON THE DOCKET FROM HEAVYWEIGHTS UNILEVER, MERCEDES AND SIEMENS.WE’LL BE SPEAKING WITH THEM LATER ON THIS HOUR. GOOD MORNING. WELCOME TO THURSDAY.THIS IS THE PICTURE IN YOUR MARKETS THIS MORNING. THE DAY AFTE ...

Anheuser-Busch InBev offset weaker volumes in Europe and North America with growth in other regions and stronger sales of premium products https://t.co/2TruwmkgBc ...

Exclusive: Anheuser-Busch InBev is in talks to buy BeatBox, a maker of fruity and highly alcoholic punch and tea drinks, in a deal valued at around $700 million. https://t.co/t0jgPni6X3 ...

Shares in Anadolu Efes dropped by the most in over five months after the Turkish brewer’s Russian joint venture with Anheuser-Busch InBev was rebranded, deepening concerns that it may not regain control of the business https://t.co/AMTReiaQbV ...

Investment Rating - The report indicates a negative trend in the total alcoholic beverage market, with a decline of -3.9% in sales for the two weeks ending May 31, 2025, compared to previous periods [1]. Core Insights - The total alcoholic beverage market is experiencing continued pressure on volumes, with a worsening trend of -5.9% in volume sales against a slight pricing growth of +2.2% [1]. - The beer category specifically saw a decline of -4.2% in sales, with volume down -5.8% and pricing growth remaining flat at +1.5% [2]. - The FMB (Flavored Malt Beverages) category faced a significant decline of -8.0% in sales, with hard seltzer sales down -10.5% [3]. - Spirit-based RTD (Ready-to-Drink) sales showed some growth at +12.8%, while wine-based RTD sales increased by +32.5% [6]. Summary by Category Total Alcoholic Beverage Market - Total U.S. market sales reached $73.699 billion, with a year-over-year decline of -3.9% in dollar sales and -5.9% in volume [7]. Beer Category - The beer category accounted for $38.656 billion, with a sales decline of -4.2% and volume down -5.8% [7]. - Notable brands like Bud Light experienced a significant sales drop of -10.8% year-over-year [2]. FMB and Hard Seltzer - The FMB category saw a decline of -8.0%, while hard seltzer sales decreased by -10.5% [3]. - Brands like Truly faced a substantial decline of -21.2% in sales [3]. Spirits and RTD - Spirit-based RTD sales increased by +12.8%, while wine-based RTD sales grew by +32.5% [6]. Promotional Spending - Total U.S. market promotional spending across alcoholic categories was 23.9%, remaining below 2019 levels [9].