Core Insights - Assembly has appointed Bridget Hopkins as the new Europe CEO, effective immediately, to lead the agency's European business and drive its next phase of growth [1][2]. Leadership and Experience - Bridget Hopkins joined Assembly as Managing Partner in September 2023 and has served as Chief Operating Officer, significantly contributing to the agency's regional momentum by strengthening client partnerships and enhancing operational excellence [2][4]. - Prior to her role at Assembly, Hopkins held senior leadership positions at global networks, including Global Client Lead at Wavemaker, where she managed complex multi-market client engagements [4]. Strategic Focus - As Europe CEO, Hopkins will prioritize elevating Assembly's product and performance at scale, ensuring clients receive integrated solutions that address the complexities of Europe's regulatory and cultural landscape [3][5]. - Hopkins emphasized the importance of leveraging talent, data, and technology to achieve consistent and scalable growth for clients, aligning with Assembly's values of showing up, making change, and winning well [5]. Organizational Transformation - Assembly Europe has experienced significant transformation, including market expansion, integration of advanced digital commerce capabilities, and achieving B Corp certification, highlighting its commitment to social and environmental responsibility alongside commercial performance [5]. - The appointment of Hopkins is seen as a strategic move to build on this foundation and strengthen Assembly's position as a premier media partner for brands across Europe and the UK [5].

Core Insights - Assembly projects a record $10.1 billion in political advertising spending for the 2025-2026 U.S. election cycle, marking a 15% increase from the previous midterm cycle in 2022, making it the most expensive midterms in history [1][4] Political Advertising Landscape - Political ad spending is expected to collide with commercial advertising, fundamentally reshaping the media marketplace in 2026 [2] - Local broadcast television will attract the largest share of political ad dollars, leading brands with significant broadcast investments to anticipate competition and displacement [2][3] - Certain digital platforms that do not accept political advertising may offer partial insulation from political disruptions, but no advertiser is entirely immune [2][3] Strategic Implications for Advertisers - The risk to brand advertisers from political spending is not evenly distributed; exposure depends on the timing and placement of campaigns [3] - The Assembly Market Intensity Index (AMII) is utilized to measure political saturation in local markets, quantifying the impact of political ad spend on commercial campaigns [3] - Advertisers are urged to take proactive steps to safeguard their campaigns, including diversifying channel strategies and reassessing media partners to mitigate exposure to political disruptions [4]

Core Insights - Assembly Control is a customized platform developed in partnership with a leading ad verification and measurement platform, aimed at enhancing programmatic advertising for clients [1] - The platform addresses inherent risks in programmatic advertising, such as ad misplacement and fraud, while improving campaign performance and accountability [2][3] Company Overview - Assembly is a global omnichannel media agency that integrates data, talent, and technology to drive growth for top brands, supported by a proprietary operating system called STAGE [4] - The agency employs a global team of 2,300 experts across 35 offices, focusing on impactful work and redefining marketing as part of the Stagwell network [4] Programmatic Advertising Insights - Programmatic advertising accounts for over 90% of US digital display ad spend, highlighting its significance and complexity in the digital media landscape [2] - The agency aims for a 75% client adoption rate of Assembly Control globally by the end of 2025, indicating a strong commitment to programmatic leadership [3] Key Features of Assembly Control - The platform offers improved campaign outcomes through strategic inventory selection and reduces brand safety risks across various publishers and environments [5] - It includes tiered controls based on advertisers' safety and suitability approaches, along with a proprietary inclusion list of compliant publishers and sellers [5]

Core Insights - Maydan Sports is launched as a global sports engagement collective aimed at enhancing the MENA region's sports presence and reputation [1][2] - The initiative is a collaboration between Consulum and various Stagwell network companies, focusing on maximizing the impact of sports for federations, clubs, public bodies, and brands in the region [1][3] Industry Overview - The MENA region is identified as the fastest-growing sports market globally, hosting significant events such as the FIFA World Cup, Asian Football Cups, and Formula 1 races, positioning it as a hub for sports and innovation [4] - The collective aims to leverage the region's growing sports landscape to create opportunities for various stakeholders, including governments, brands, and local communities [5] Company Details - Consulum is recognized as a leading strategy and communications advisory firm in the MENA region, specializing in enhancing organizations' global standing [8] - Stagwell, the parent company, is described as a challenger holding company focused on transforming marketing through a blend of creativity and technology [6] - The Maydan Sports initiative draws on the expertise of several award-winning agencies within the Stagwell network, including Allison Worldwide, ARound, Assembly, Code and Theory, and Gold Rabbit Sports, each contributing unique capabilities in sports marketing and technology [7][9][10][11][12][13]

Core Insights - Assembly has launched Scene Modeled Media Attribution (MMA), an enhancement to its STAGE Scene app aimed at transforming marketing measurement and optimization for brands [1][6] - The new app is designed to increase the frequency and detail of marketing mix model outputs while automating data processes for clients [2] Performance Improvements - Brands utilizing Scene MMA can expect an ROI boost of up to 13%, a 26% reduction in modeling time, and an average of 30% cost savings compared to competing platforms [4] - The app resolves discrepancies between various attribution sources, enabling real-time campaign optimization across all media channels [3] Technological Integration - Scene MMA will integrate with STAGE, Assembly's global operating system, and leverage STAGE AI for faster modeling and insights [6] - The app is currently in BETA testing and is expected to be available for clients later this year [6] Industry Recognition - Assembly has achieved Certified Company status with META, showcasing its expertise in utilizing META technologies for digital campaign management [5]

Core Insights - Assembly has appointed Ilana Casser as Executive Vice President of Growth for North America, effective immediately [1][4] - Casser will lead business development efforts, focusing on expanding Assembly's client portfolio and shaping the agency's go-to-market strategy [2][3] - Casser brings over 20 years of experience in marketing and media, having held senior leadership roles at various agencies [2][3] Company Overview - Assembly is a leading global omnichannel media agency that integrates data, talent, and technology to drive growth for esteemed brands [5] - The agency employs over 2,300 professionals across 35 offices worldwide and utilizes its proprietary operating system, STAGE, to execute initiatives [5] - Assembly is committed to social and environmental impact and is a member of Stagwell, a network aimed at revolutionizing marketing [5] Leadership Transition - Jessie Mamey, who previously led growth in North America, has transitioned to the role of EVP, Assembly Lead, focusing on high-potential, performance-driven clients [3] - This transition reflects Assembly's evolved operational structure designed to enhance focus, agility, and opportunity [3]