Core Insights - Assembly Control is a customized platform developed in partnership with a leading ad verification and measurement platform, aimed at enhancing programmatic advertising for clients [1] - The platform addresses inherent risks in programmatic advertising, such as ad misplacement and fraud, while improving campaign performance and accountability [2][3] Company Overview - Assembly is a global omnichannel media agency that integrates data, talent, and technology to drive growth for top brands, supported by a proprietary operating system called STAGE [4] - The agency employs a global team of 2,300 experts across 35 offices, focusing on impactful work and redefining marketing as part of the Stagwell network [4] Programmatic Advertising Insights - Programmatic advertising accounts for over 90% of US digital display ad spend, highlighting its significance and complexity in the digital media landscape [2] - The agency aims for a 75% client adoption rate of Assembly Control globally by the end of 2025, indicating a strong commitment to programmatic leadership [3] Key Features of Assembly Control - The platform offers improved campaign outcomes through strategic inventory selection and reduces brand safety risks across various publishers and environments [5] - It includes tiered controls based on advertisers' safety and suitability approaches, along with a proprietary inclusion list of compliant publishers and sellers [5]

Core Insights - Assembly has appointed Ilana Casser as Executive Vice President of Growth for North America, effective immediately [1][4] - Casser will lead business development efforts, focusing on expanding Assembly's client portfolio and shaping the agency's go-to-market strategy [2][3] - Casser brings over 20 years of experience in marketing and media, having held senior leadership roles at various agencies [2][3] Company Overview - Assembly is a leading global omnichannel media agency that integrates data, talent, and technology to drive growth for esteemed brands [5] - The agency employs over 2,300 professionals across 35 offices worldwide and utilizes its proprietary operating system, STAGE, to execute initiatives [5] - Assembly is committed to social and environmental impact and is a member of Stagwell, a network aimed at revolutionizing marketing [5] Leadership Transition - Jessie Mamey, who previously led growth in North America, has transitioned to the role of EVP, Assembly Lead, focusing on high-potential, performance-driven clients [3] - This transition reflects Assembly's evolved operational structure designed to enhance focus, agility, and opportunity [3]