Core Insights - Dogfish Head and the Grateful Dead have launched a new beer, Grateful Dead Citrus Daydream Lager, alongside the "Daydream Playbook," promoting creativity and exploration [1][3][4] Product Details - Grateful Dead Citrus Daydream Lager is a 5.3% ABV American Rice Lager made with rice and sustainable Fonio grain, featuring Lemondrop and Contessa hops, and infused with lemongrass, lime, and lemon peel for a refreshing taste [2][11] - The beer is packaged in 6-pack, 12oz cans and is designed to be easy-drinking and sessionable, evoking a sunny, daydream-like experience [2][11] Marketing and Philosophy - The "Daydream Playbook" serves as a digital resource for creativity, encouraging users to explore and enjoy off-centered thinking, aligning with the ethos of both Dogfish Head and the Grateful Dead [3][4][12] - The collaboration emphasizes the importance of authenticity and experimentation in both the beer and music industries, aiming to inspire others to pursue their own creative paths [4][7] Historical Context - This launch continues the more than 10-year partnership between Dogfish Head and the Grateful Dead, building on the success of the previous Grateful Dead Juicy Pale Ale, which was the biggest product launch in Dogfish Head's history [6][7] - The Grateful Dead has a rich cultural history, known for its dedicated fan base and significant impact on music and concert culture, further enhancing the brand's appeal [15]

Core Concept - Dogfish Head is promoting a unique pop-up experience called "30 Minute Time Bank" to encourage individuals to take a break during the busy New Year season, highlighting the brewery's 30 Minute Light IPA as a perfect beverage choice for this initiative [1][2][3] Group 1: Event Details - The "30 Minute Time Bank" is a one-day pop-up event designed to provide attendees with 30 uninterrupted minutes to relax and engage in sensory experiences [1][2] - The event will feature interactive stations that include music, creative activities, and complimentary samples of the 30 Minute Light IPA [3][4] - The pop-up is free and open to individuals aged 21 and over, with an option to register in advance via Eventbrite [5] Group 2: Product Information - The 30 Minute Light IPA is a low-calorie beer option with only 95 calories and 3.6g of carbs per 12oz can, making it a healthier choice without sacrificing flavor [4][8] - This IPA is characterized by its continual hopping process, resulting in a less bitter and more aromatic profile compared to traditional IPAs [4][8] - The beer is positioned as part of Dogfish Head's Minute Series, appealing to consumers looking for flavorful yet lighter beer options during the New Year [4][8] Group 3: Company Background - Dogfish Head has been committed to brewing unique beers with high-quality ingredients for over 30 years, expanding its offerings to include spirits and ready-to-drink cocktails [5] - The company emphasizes creativity and non-conformity in its brewing philosophy, aligning with the "better-for-you" trend in the beverage industry [3][5]

Core Concept - Dogfish Head is launching a "30 Minute Time Bank" pop-up experience to encourage self-care and relaxation during the busy New Year season, offering participants 30 minutes of uninterrupted time to engage in sensory and creative activities [1][2][3] Company Overview - Dogfish Head is known for its commitment to quality, creativity, and non-conformity in brewing unique beers with high-caliber culinary ingredients, having been in operation for over 30 years [6] - The brewery has expanded its offerings beyond craft beer to include a range of spirits and ready-to-drink cocktails, positioning itself as a versatile player in the beverage industry [6] Product Details - The "30 Minute Light IPA" is a key product featured in the pop-up, characterized by its low calorie count of 95 calories and 4.0% ABV, making it a lighter choice without compromising on flavor [2][4] - This IPA is brewed using a unique method that results in a less bitter and more aromatic beer, appealing to health-conscious consumers who still desire taste [4] Event Information - The "30 Minute Time Bank" pop-up will be free and open to individuals aged 21 and over, with options for walk-ins or advance registration via Eventbrite [5] - The event is scheduled for January 17, 2026, at 1 p.m. in New York City, providing a space for attendees to relax and enjoy the brewery's offerings [7]

Core Insights - Dogfish Head celebrates its 30th anniversary with a collaboration with CREEM Magazine, launching the "Drrrty Thrrrty" playlist and a limited-edition dirty martini canned cocktail [1][2][5] Group 1: Collaboration and Marketing - The "Drrrty Thrrrty" playlist features 30 of the dirtiest rock 'n' roll songs, curated by CREEM Magazine, reflecting a rebellious spirit shared by both Dogfish Head and rock music [2][5] - The collaboration aims to challenge conventional marketing approaches, embracing a bold and adventurous theme [5] Group 2: Product Launch - The "Drrrty Thrrrty" dirty martini canned cocktail is crafted using Dogfish Head's Awe Spray Vodka, infused with rosemary, garlic, and chili pepper flakes, blended with Greek olive brine and a house-made vermouth [3][4][14] - Priced at $19.99 for a 4-pack of 12oz cans, the cocktail has an ABV of 19.5% and is designed to be enjoyed chilled with olives [4] Group 3: Launch Event - A launch party for the "Drrrty Thrrrty" collaboration will take place on December 11 in New York City's Bowery, featuring live performances and the first tasting of the new cocktail [5][12]

Core Idea - Dogfish Head Cocktails is promoting its new Peach Mango Rum Punch by launching a contest that offers a month-long seaside escape in Delaware and a $10,000 stipend to one winner, aiming to extend the summer experience for participants [1][9]. Company Overview - Dogfish Head has been based in coastal Delaware for over 30 years, emphasizing the beauty of the local beaches and the appeal of visiting during the less crowded months of September and October, referred to as "locals' summer" [2]. Contest Details - The "Extend Your Summer" contest invites participants to share their reasons for wanting to prolong summer, with bonus points for creativity. Entrants must be U.S. residents aged 21 and older [2][5]. - The winner will receive a month-long stay in a beachfront bungalow and a $10,000 stipend to enjoy the summer [1][9]. Product Offering - Dogfish Head's Tropical Cocktail Mix Pack includes the new Peach Mango Rum Punch and three other cocktails, each with a 7.0% ABV, made with real fruit juices and house-made spirits [3][8]. - The cocktails are designed to provide a bar-quality experience in a convenient ready-to-drink format [4].

Core Insights - Dogfish Head has launched a new crowd-sourced Rewind Variety Pack, featuring four off-centered ales, two of which were selected by social media followers [1][2][12] - The Rewind Variety Pack includes Raison D'Etre, Chicory Stout, Punkin Ale, and 60 Minute IPA, with three cans of each beer [2][12] - Liquid Truth Serum, a fan-favorite IPA, is also making a comeback as part of Dogfish Head's Small Batch Series, available in select East Coast markets [3][6] Company Overview - Dogfish Head has been committed to brewing unique beers with high-quality culinary ingredients for nearly 30 years, expanding its offerings to include spirits and ready-to-drink cocktails [4] - The company operates multiple venues, including a production brewery, distillery, brewpub, and a beer-themed hotel [4][7] Product Details - 60 Minute IPA (6.0% ABV): Known for its hoppy yet balanced flavor, first brewed in 2003 [6] - Punkin Ale (7.0% ABV): A full-bodied brown ale with real pumpkin, brown sugar, and spices, first brewed in 1994 [6] - Raison D'Etre (8.0% ABV): A Belgian-style brown ale brewed with beet sugar and raisins, first brewed in 1996 [6] - Chicory Stout (5.2% ABV): A dark beer with roasted chicory and organic Mexican coffee, first brewed in 1995 [6] - Liquid Truth Serum (7.0% ABV): An unfiltered IPA brewed using hops in four states, first brewed in 2016 [3][11]

Core Insights - Dogfish Head Craft Brewery celebrates its 30th anniversary by releasing a limited-edition Cherry Pale Ale, a recreation of the founder's first homebrew from 1993 [1][3] - The Cherry Pale Ale is brewed with Delaware wheat, Maine barley, Cascade hops, and cherries, designed to evoke the flavors of the mid-90s [1][3] - The special 30th birthday box includes a 6-pack of Cherry Pale Ale and 90s-inspired merchandise, priced at $30, available for purchase online starting July 18, 2025 [2][4] Company Background - Dogfish Head was established in June 1995 as the first brewpub in Delaware and has grown to become one of the largest craft breweries in the U.S. [5] - The brewery operates a production brewery, distillery, tasting room, a beer-themed hotel, and two restaurants, maintaining its commitment to "off-centered goodness" [5][7] - Dogfish Head has expanded its offerings beyond craft beer to include a range of spirits and ready-to-drink cocktails, emphasizing quality and creativity [7][8]

Core Points - Dogfish Head Craft Brewery has launched a limited-edition 19.2oz can of Grateful Dead Juicy Pale Ale to celebrate the 60th anniversary of Grateful Dead [1][8] - The special can features a new design centered on Grateful Dead's iconic 60th anniversary logo and is available at select locations [2][3] Company Overview - Dogfish Head Craft Brewery is known for its commitment to quality, creativity, and non-conformity, producing unique beers with high-caliber culinary ingredients [5] - The brewery has expanded its offerings beyond craft beer to include a range of spirits and ready-to-drink cocktails [5] Product Details - Grateful Dead Juicy Pale Ale has an alcohol by volume (ABV) of 5.3% and is brewed with Kernza® perennial grains, granola, and hops that impart tropical flavors [4] - The brewery will also release a limited-edition T-shirt and coaster featuring the 60th anniversary logo to accompany the beer launch [3] Cultural Significance - Grateful Dead is recognized as a significant cultural and musical phenomenon, with a legacy of attracting large audiences and a strong community of fans known as "Dead Heads" [6] - The band has achieved numerous accolades, including induction into the Rock & Roll Hall of Fame and recognition as MusiCares Persons of the Year in 2025 [6]

Company Overview - Dogfish Head is celebrating its 30th anniversary in 2025, having opened as the first brewpub in Delaware in June 1995 [3] - The company has grown from one of the smallest commercial breweries in America to one of the largest and most well-known craft breweries, with multiple facilities including a production brewery, distillery, tasting room, and a beer-themed hotel [3][6] - Dogfish Head is committed to brewing unique beers with high-quality culinary ingredients and has expanded its offerings to include spirits and ready-to-drink cocktails [6] Partnership and Events - Dogfish Head has partnered with the Martha's Vineyard Chamber of Commerce to celebrate the 50th anniversary of the film JAWS, becoming the "Official Beer" for the event [1] - The celebrations will take place on June 20 and 21, 2025, at Martha's Vineyard, where the original film was shot [1] - Dogfish Head products will be available for sampling at the JAWS 50 anniversary celebrations, and a "Fish Finder" tool is available for locating their products [2] Product Offerings - Dogfish Head offers a variety of products, including: - 60 Minute IPA (6.0% ABV): A hoppy and balanced IPA [7] - Grateful Dead Juicy Pale Ale (5.3% ABV): A light-bodied pale ale brewed with Kernza® and granola [7] - 30 Minute Light IPA (4.9% ABV): A low-calorie, aromatic light IPA [7] - Strawberry Honeyberry Vodka Lemonade (7.0% ABV): A craft cocktail with vodka, lemon juice, and honeyberries [7] - Blood Orange Mango Vodka Crush (7.0% ABV): A citrusy cocktail blending vodka with blood orange and mango juice [7]