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Grupo Bimbo to Donate More Than 3 Million Slices of Bread to Food Banks
Globenewswire· 2025-10-09 15:26
Core Insights - Grupo Bimbo celebrated the 10th edition of the Bimbo Global Race, which is recognized as the largest race with a cause globally, involving over 165,000 participants across 28 cities in 22 countries [1][2] - The event resulted in the donation of more than 3 million slices of bread to food banks, highlighting the company's commitment to social responsibility [1][3] Company Overview - Grupo Bimbo is the largest baking company in the world, operating in 76 countries and managing 245 bakeries and plants, with a diverse product portfolio that includes sliced bread, pastries, and snacks [5] - The company has a significant distribution network with over 54,000 routes and more than 152,000 associates, emphasizing its extensive reach in the market [5] Event Details - The Bimbo Global Race has attracted over 1.7 million participants over its ten editions and has facilitated the donation of over 29 million slices of bread, promoting community support and physical activity [3] - In the United States, participants had the option to run a 5K or 10K race, with winners receiving the opportunity to participate in the next year's race [4]
"The Bimbo Dream" Brings 50 Girls From 23 Countries to the Heart of Barcelona to Fulfill Their Dream of Playing Soccer
Globenewswire· 2025-08-11 14:54
Group 1 - Grupo Bimbo launched the second edition of "The Bimbo Dream," providing 50 girls aged 10 to 13 from 23 countries a unique training experience at FC Barcelona's facilities [1][3] - The initiative included training workshops with Barça Academy, practice sessions with professional coaches, and cultural activities in Barcelona [2][4] - Aitana Bonmatí, a key player and global ambassador for Bimbo®, emphasized the importance of inspiring young girls and promoting nutrition for optimal performance [4][5] Group 2 - The first edition of "The Bimbo Dream" took place in 2024, featuring 55 girls from 22 countries, highlighting the company's commitment to fostering female talent and equity [6] - Grupo Bimbo operates in 39 countries with a vast distribution network, including 245 bakeries and over 54,000 routes, making it a leading player in the bakery and snacks industry [7]
Registration is Now Open for the Tenth Annual Bimbo Global Race!
Globenewswire· 2025-07-21 18:37
Core Points - Grupo Bimbo, the world's largest bakery company, is hosting the tenth annual Bimbo Global Race, which will take place in-person on September 28 and virtually from September 22 to 28 [1][2] - The event aims to gather over 150,000 participants across 30 cities in 23 countries, with a goal to donate three million slices of bread to food banks worldwide [2][7] - The race promotes the company's commitment to community support and aligns with its purpose of "Nourishing a Better World" [2][3] Event Details - Participants can register for either a 5K or 10K race, with the event open to all ages, promoting family togetherness and a healthy lifestyle [4] - The in-person race will occur in various cities including Toronto, Los Angeles, and Mexico City, among others [3][4] - For each in-person registration, Grupo Bimbo will donate 20 slices of bread, while two slices will be donated for each virtual registration [2][7] Company Overview - Grupo Bimbo operates 221 plants and has over 1,500 points of sale in 35 countries, making it a major player in the bakery and snacks industry [6] - The company has a vast distribution network with more than 57,000 routes and 149,000 associates [6] - Grupo Bimbo is listed on the Mexican Stock Exchange under the ticker symbol BIMBO and in the U.S. OTC market as BMBOY [8]
Wendy's and Takis Turn Up the Heat with a Flavor-Packed Collaboration
Prnewswire· 2025-06-17 12:00
Core Insights - Wendy's has launched a limited-time collaboration with Takis, introducing the Takis Fuego Meal featuring a Takis Fuego Chicken Sandwich and Fuego Fries, available in U.S. restaurants from June 20 and in Canada from June 30 [1][2] Group 1: Product Details - The Takis Fuego Chicken Sandwich includes a Spicy Chicken filet topped with crushed Takis Fuego chips, Chili Lime Sauce, creamy corn spread, and cheddar cheese sauce, creating a spicy and savory flavor profile [2] - Fuego Fries are made from Wendy's classic Hot & Crispy Fries, tossed in a tangy chili lime seasoning, and served in a custom tear-away bag for easy access [2] - The Takis Fuego Meal also includes a bag of Takis Fuego chips, available only while supplies last [2][7] Group 2: Marketing and Promotion - Wendy's Chief Marketing Officer emphasized the collaboration as a way to engage consumers' passion for flavor, highlighting the partnership with Takis as a strategic move to enhance their menu offerings [3] - An in-app game called Spice Invasion will be available from June 20 to July 20, allowing users to earn points and win prizes, including a grand prize of $10,000 [3][8] - Takis' U.S. Senior Director of Marketing expressed excitement about the collaboration, aiming to deliver a unique and intense flavor experience for fans [4] Group 3: Company Background - Wendy's operates over 7,000 restaurants globally and is known for its commitment to fresh food and popular menu items like the Spicy Chicken Sandwich [5] - Takis is a leading brand under Barcel USA, part of Grupo Bimbo, which is recognized for its intense snack offerings and has a strong market presence in the U.S. [6]
Grupo Bimbo Reports Progress in Its Environmental Sustainability Strategy
Globenewswire· 2025-06-12 16:10
Core Insights - Grupo Bimbo presented its 2024 Annual Report titled "Actions that Transform," highlighting its progress towards sustainability goals for 2030 and 2050 [1][8] Sustainability Strategy - The company has established a comprehensive sustainability strategy called "Nourishing a Better World," focusing on three key pillars: Net Zero Carbon Emissions, Zero Waste, and Regenerative Agriculture [2] Net Zero Carbon Emissions - Grupo Bimbo aims to achieve net zero carbon emissions by 2050, implementing various strategies including sustainable mobility with over 7,757 vehicles powered by alternative fuels, of which more than 4,200 are electric, making it the largest electric delivery fleet in Latin America and Mexico [3][8] Zero Waste - As part of its Zero Waste initiative, 94% of Grupo Bimbo's packaging is currently recyclable, with a goal of reaching 100% recyclable, biodegradable, or compostable packaging by 2025. Additionally, 80 bakeries and production facilities send zero waste to landfill [4][8] Regenerative Agriculture - The company has implemented regenerative agriculture practices across nearly 300,000 hectares, aiming to source all key ingredients from land cultivated using these methods by 2050 [5] Nutritional Improvements - Under the "For You" priority, Grupo Bimbo reported that 99% of its daily consumption products are free from artificial colors and flavors, focusing on better nutritional profiles and plant-based diets [6] Community Engagement - Through its "Good Neighbor" program, Grupo Bimbo has implemented 267 community projects in 28 countries, benefiting over 530,000 people, aligning with its "For Life" priority aimed at strengthening communities [7]
Grupo Bimbo Announces That 97% of the Electricity it Uses Globally Comes From Renewable Sources
Globenewswire· 2025-06-11 14:56
Core Insights - Grupo Bimbo presented its 2024 Annual Report titled "Actions that Transform," highlighting its progress towards sustainability goals for 2030 and 2050 [1][9] Sustainability Strategy - The company has established a comprehensive sustainability strategy called "Nourishing a Better World," focusing on three pillars: net zero carbon emissions, zero waste, and regenerative agriculture [2] Net Zero Carbon Emissions - Grupo Bimbo is implementing a strategy to achieve net zero carbon emissions by 2050, with 97% of its global electricity sourced from renewable energy and 100% in 28 out of 35 countries where it operates [3][4] Zero Waste - Currently, 94% of Grupo Bimbo's packaging is recyclable, with a goal to reach 100% recyclable, biodegradable, or compostable packaging by 2025 [5] Regenerative Agriculture - The company has nearly 300,000 hectares under regenerative agriculture practices, aiming for all key ingredients to be sourced from such land by 2050 [5] Product and Community Initiatives - Under the "Baked For You" priority, 99% of Grupo Bimbo's daily consumption products are free from artificial colors and flavors [6] - The "Baked For Life" initiative has led to the completion of 267 community projects in 28 countries, benefiting over 530,000 people [7] Leadership and Achievements - Alejandra Vázquez, VP Global Sustainability, emphasized the company's significant progress in generating a positive impact on the planet and communities [8]