Core Perspective - JETOUR's initiative "Life's a Journey" aims to redefine brand storytelling in the automotive industry by focusing on the emotional aspects of travel rather than technical specifications [3][5][13] Group 1: Brand Strategy and Evolution - "Travel+" has been JETOUR's strategic direction for eight years, evolving from a functional concept to a broader cultural expression, contributing to over 2.15 million cumulative sales [4][13] - The "Life's a Journey" project is a natural extension of the "Travel+" concept, emphasizing movement and lifestyle [4][8] Group 2: Storytelling and User Engagement - The initiative features filmmakers exploring universal themes like love and self-discovery, positioning the vehicle as a companion rather than the focal point [5][10] - The short film "First Encounter" exemplifies this approach, receiving multiple awards and recognition, which highlights the project's cinematic quality and brand values [7][8] Group 3: Community and Co-Creation - High-quality storytelling has led to organic user participation on social media platforms, with users sharing their own journey stories inspired by the films [9][12] - JETOUR's shift from a traditional commercial framework to a model that places users at the center of the narrative transforms the brand-user relationship, fostering a dynamic, globally-shared community [10][14]

Core Insights - JETOUR has launched the third season of its "Wonder For JETOUR" project, collaborating with renowned nature photographers to explore South America, showcasing the capabilities of the JETOUR T1 in diverse and challenging environments [1][9] Performance in Extreme Conditions - The JETOUR T1 successfully navigated the Punta Olímpica Tunnel, the highest tunnel globally at over 4000 meters, demonstrating its power and stability with a 2.0T turbocharged engine and sixth-generation BorgWarner Torque Management 4WD system [3] - The vehicle's Intelligent XWD Drive system proved effective in adapting to various terrains, such as gravel and mud, during the journey to Ecuador's Sangay Volcano, overcoming significant challenges posed by severe weather [5] Comfort and Versatility - The JETOUR T1's cabin design significantly reduced driving fatigue during long-distance explorations across varying climates, from the heat of Termas de Morales to the cold of Andean glaciers, ensuring a comfortable experience [7][8] - The vehicle's robust carrying capacity allowed it to accommodate diverse equipment, enhancing its utility for both coastal and wilderness adventures [8] Brand Image and Market Positioning - The "Wonder for JETOUR" project not only highlights the natural wonders of South America but also positions JETOUR as a brand that fosters cross-border trust and resonance through genuine exploration and courage [9]

Core Insights - JETOUR has launched the third season of its "Wonder For JETOUR" project, collaborating with renowned nature photographers to explore South America, showcasing the capabilities of the JETOUR T1 in diverse and challenging environments [1][9] Group 1: Vehicle Performance - The JETOUR T1 successfully navigated the Punta Olímpica Tunnel, the highest tunnel globally at over 4000 meters, demonstrating its power and stability with a 2.0T turbocharged engine and sixth-generation BorgWarner Torque Management 4WD system [3] - The vehicle's Intelligent XWD Drive system adapts to various terrains, ensuring exceptional performance in challenging conditions such as muddy roads and blockages encountered on the way to Ecuador's Sangay Volcano [5] - The T1 provided a reliable and comfortable experience for explorers, maintaining consistent torque output and offering a sense of security amidst the harsh landscapes of the Andes [4][6] Group 2: Comfort and Versatility - The JETOUR T1's cabin design significantly reduces driving fatigue during long-distance explorations, accommodating various gear for activities like coastal tracking and wilderness camping [8] - The vehicle maintains a stable and quiet temperature in drastically changing environments, from the heat of Termas de Morales to the cold of Andean glaciers, ensuring passenger comfort throughout the journey [7][8] Group 3: Brand Image and Market Positioning - The "Wonder For JETOUR" project not only highlights the natural wonders of South America but also positions JETOUR as a brand that builds cross-border trust and resonance through genuine exploration and courage [9]

Core Insights - The LIWA International Off-Road Festival in Abu Dhabi attracts over 600,000 visitors annually, showcasing off-road culture and community [1] - JETOUR serves as the Chief Partner of the LIWA Festival, hosting the 2025 JETOUR Global Fan Festival under the theme "GO WILD GO BEYOND" [3] - JETOUR's success in the Middle East is attributed to its localized operations and a Research Institute that develops region-specific upgrades [4] Company Performance - JETOUR has sold over 2.1 million vehicles globally in 88 months, with the T2 series alone accounting for 414,000 units sold in 26 months [5] - The brand operates in 100 countries and regions, supported by over 2,000 sales and service networks [5] Strategic Approach - JETOUR's "Travel+ Lifestyle" strategy aims to transform the brand from a product provider to a lifestyle co-creator, engaging users as active participants [6] - The company organized product co-creation sessions during the fan festival to gather feedback from global distributors and users, enhancing brand-user interaction [8] Product Development - JETOUR competes in the premium off-road segment by innovating locally and co-creating with users to optimize product experiences [9] - The brand promotes a "Product + Modification" approach, allowing for personalized vehicle modifications and fostering community through exclusive owner clubs [10] Future Direction - JETOUR aims to deepen its strategy by integrating product excellence with lifestyle elements, replicating its successful model in global markets [11]

Core Insights - JETOUR Auto hosted the 2025 Global Fan Festival at the Abu Dhabi LIWA International Festival, showcasing its commitment to the off-road lifestyle and engaging with users and media through hands-on experiences [1][2] Company Performance - The T Series leads the light off-road SUV market in the Middle East, holding the top position in the UAE, Saudi Arabia, and Qatar, with the T2 Series achieving over 410,000 units in global sales within 26 months [2] Event Highlights - The LIWA festival attracts over 600,000 visitors annually and features various automotive activities, including professional stunts and off-road championships, making it a key event for off-road enthusiasts [3] - JETOUR collaborated with Dakar Rally legend Robbie Gordon to create an "Off-Road Master Class," combining theory and practical driving experiences for attendees [5] - The JETOUR G700 demonstrated strong performance on tough terrains, balancing off-road capability with on-road comfort, aided by smart technology for first-time drivers [6] Community Engagement - The event featured a desert parade with nearly 100 vehicles and a display area showcasing personalized builds from global owners, reflecting the creativity of the JETOUR community [6] - A co-creation workshop with over 60 dealers and user representatives was held to integrate user feedback into the R&D process, emphasizing the company's philosophy of co-creating value with users [7] - The festival concluded with a live concert and the worldwide release of JETOUR's global user anthem, celebrating the brand's community spirit [7] Brand Strategy - JETOUR's "Travel+" philosophy aims to connect with users through experiential events, integrating exploration into daily travel and positioning the brand as a leading off-road brand globally [8][9]

Core Insights - JETOUR has successfully completed the JETOUR T1's cross-continental journey along the Pan-American Highway, covering over 25,000 kilometers across nine countries, establishing the T1 as a benchmark for adventure-ready SUVs [1] Performance and Capability - The JETOUR T1 features the XWD intelligent system, which is crucial for navigating complex terrains, and is equipped with the sixth-generation BorgWarner torque management system that offers X+7 off-road modes [3] - The X Mode of the T1 adapts to off-road conditions by automatically sensing road conditions and switching to the optimal driving state, enhancing its capability on various terrains [4] - The vehicle boasts impressive off-road specifications, including a 28° approach angle, a 28° departure angle, a minimum ground clearance of 190mm, and a wading depth of 600mm, showcasing its outstanding off-road performance [5] Comfort and Connectivity - The JETOUR T1 is designed as a "home on wheels," providing a spacious cabin with a length of 4705 mm and a wheelbase of 2800 mm, ensuring passenger comfort during long journeys [7] - The vehicle is powered by the Qualcomm 8155 chip, enabling a responsive touchscreen that offers a wide range of functions and entertainment options for passengers [7] - A 10.25-inch digital instrument panel enhances driving safety by clearly displaying key information, integrating comfort, intelligence, and safety throughout the cabin [8] Overall Experience - The journey along the Pan-American Highway serves as an intensive validation for the JETOUR T1, demonstrating its ability to blend everyday comfort with the spirit of adventure, transforming it into a trusted companion for exploration [9]

Core Insights - The G700, an all-new hybrid off-road vehicle, was showcased at the Hongyangshan Automotive Sports Park, emphasizing innovation and future mobility [1] Performance and Technology - The G700 demonstrated exceptional all-terrain capabilities during field tests, effectively navigating challenging courses with its Intelligent XWD System, which showcased superior recovery and control [3][5] - The GAIA Chassis, featuring electromagnetic air suspension and a Hydroformed One-Piece Frame Rail, provided enhanced comfort by absorbing impacts on rough terrain [6] - The Intelligent X Mode integrates ADAS vision with multi-dimensional perception data, automatically adjusting driving strategies based on road conditions, receiving positive feedback from media participants [8] Hybrid Technology - The GAIA iDM-O system, JETOUR's flagship hybrid off-road technology, combines a 2.0T engine with dual electric motors, delivering a maximum system torque of 1,135 N·m for effective low-speed climbing and recovery [9] - The G700 achieves impressive acceleration, going from 0-100 km/h in just 4.6 seconds, and boasts a combined range of 1,400 km with a fuel consumption of only 8.8L/100 km, highlighting its performance and energy efficiency [10] Future Outlook - JETOUR aims to redefine premium hybrid off-road vehicles through advanced intelligent manufacturing, aspiring to become the "World's Leading Hybrid Off-road Brand" [11]

Core Insights - JETOUR hosted over 130 media members and influencers at Auto Shanghai 2025, showcasing its "Travel" culture and unveiling new technologies [1][4] - The company introduced its GAIA architecture, featuring advanced power systems and intelligent off-road capabilities [5][6] - JETOUR launched the JETOUR Media Alliance (JMA) to enhance global engagement and brand positioning [9] Group 1: Event Highlights - The event included a city tour of Shanghai, allowing media and influencers to experience iconic landmarks [2] - Guests were immersed in the "Travel+" lifestyle, showcasing outdoor gear and JETOUR's conservation initiatives [3] - Test drives of the T1, T2 i-DM, and G700 models provided hands-on experience with JETOUR's latest innovations [10][12] Group 2: Product Innovations - The GAIA architecture supports two advanced power systems: Super Hybrid iDM-O and Amphibious Off-Road Range Extender iEM-O [5] - The G700 and G900 models are positioned as premium off-road SUVs, exceeding expectations in design and performance [6] - The T1 features an innovative XWD intelligent four-wheel drive system, enhancing off-road capabilities [11] Group 3: Strategic Developments - The media workshop engaged over 40 automotive journalists to discuss JETOUR's global expansion and product positioning [8] - The JETOUR Media Alliance aims to create systematic engagement with media partners to drive brand strategy [9] - JETOUR plans to expand its "Travel" lifestyle mantra through global partnerships [16]

Core Insights - JETOUR hosted a test drive event for over 200 global media and influencers, showcasing its technological advancements in off-road capability, hybrid power, and intelligent innovation [1] - The event highlighted the T1, T2 i-DM, and a preview of the G700, demonstrating the brand's commitment to technical expertise and innovation [1] JETOUR T1 - The T1 is a lite off-road SUV featuring a 2.0T engine and an 8-speed automatic transmission, providing smooth performance in urban and highway conditions [2] - The XWD intelligent four-wheel drive system allows for instantaneous power redistribution, enhancing off-road capabilities and driver confidence [3][4] - The T1 offers seven driving modes, including Sport, Snow, and Sand, catering to various driving preferences [4] JETOUR T2 i-DM - The T2 i-DM combines rugged design with eco-friendly efficiency, featuring a fifth-generation 1.5TGDI hybrid engine with a thermal efficiency of 44.5% [5] - The vehicle's electric motor enables quiet starts, while the hybrid system provides robust torque for off-road performance [7] - Advanced features like hill descent control and electronic suspension enhance off-road capabilities and stability [8] G700 Preview - The G700, a premium all-terrain SUV, showcased its autonomous parking capabilities, utilizing 12 ultrasonic sensors and four 360° cameras for effortless navigation [9] - Anticipation for the G700's global debut in September in the UAE is high, with expectations for it to lead in the premium SUV segment [10] Global Expansion and Strategy - JETOUR is expanding its presence in the Middle East and plans to enter markets in Africa, South America, Asia-Pacific, and the CIS region [13] - The company's multi-technology strategy includes traditional fuel, hybrid, and intelligent systems, addressing diverse consumer needs [13][14] - JETOUR aims to redefine adventure travel, making it accessible and enjoyable for families worldwide [15]

Core Insights - JETOUR has officially launched the GAIA Architecture, marking a significant evolution into the premium and intelligent 3.0 era of luxury hybrid off-road travel [1][3] - The company achieved record-breaking sales of over 560,000 units in 2024, representing an 80.3% year-on-year increase, and expanded its presence to over 67 countries with more than 2,000 sales and service outlets [2] - The GAIA architecture signifies a deeper investment in off-road technology, hybridization, and intelligence, aiming to redefine the travel experience [3][10] GAIA Architecture Features - GAIA represents a next-generation hybrid off-road platform that combines power with cutting-edge intelligence for modern exploration [5] - It includes two advanced power systems: the iDM-O Super Hybrid System for high-efficiency off-road performance and the iEM-O Amphibious Range Extender System, providing up to 18,000 N·m of wheel torque [6] - The architecture features a dedicated off-road chassis with adjustable suspension travel up to 150mm and maximum ground clearance of 350mm, enabling advanced capabilities like tank-turning and crab-walk mode [8] Innovations and Technology - GAIA incorporates six core innovations: low-orbit satellite communication, onboard oxygen generation, an AI-powered cockpit, advanced terrain navigation, vehicle-cloud integration, and over-the-air updates for continuous system upgrades [9] - The JETOUR G700, powered by the iDM-O super hybrid system, boasts an industry-leading 45.5% thermal efficiency and produces up to 210kW of max power [11] - The G900 features the iEM-O amphibious system and a vector quad-motor drivetrain, setting a new benchmark for off-road luxury with advanced navigation and smart cockpit features [12] Strategic Partnerships and Future Goals - JETOUR continues its global strategic partnership with the Cheetah Conservation Fund, emphasizing its commitment to environmental and wildlife preservation [4][7] - The company aims to become the world's leading hybrid off-road brand, focusing on R&D for new energy-powered vehicles and establishing an intelligent off-road lifestyle framework [13][14]