Summary of Conference Call Records Industry Overview: China Consumer Staples Key Themes and Trends 1. **Cautious Outlook for 2026**: The industry is observing a cautious outlook into 2026, with a focus on the trends surrounding the Chinese New Year (CNY) [2] 2. **Mixed Performance in Beverages**: - Nongfu and Eastroc maintained strong momentum with double-digit growth despite being in a slack season, driven by strong product cycles [1] - Tingyi and UPC beverages experienced a decline in December due to heightened competition, although subsidies for freshly-made drinks have retreated [1] 3. **Beer Demand**: - Overall beer demand remains subdued, particularly in on-trade channels, with Bud China seeing a deeper sequential decline [1] - CR Beer and Chongqing Brewery managed slight volume growth, while Tsingtao's volume increased by 12% on easier comparisons [1] 4. **Condiments and Frozen Foods Recovery**: - Haitian reported sustained growth in the mid-single to high-single digits, with a faster quarter-on-quarter growth in Q4 [1] - Anjoy's growth accelerated in December despite a higher base, indicating a favorable setup for Q1 [1] 5. **Dairy Sector Stabilization**: - Liquid milk demand is stabilizing after a period of destocking, with herd downsizing settling at a 4.5% year-over-year decline [1] - Raw milk prices held steady at approximately Rmb3.03/kg in December, with a 3.0% year-over-year decline in average prices for Q4 [1][24] Company-Specific Insights 1. **Yili**: - Management highlighted an improving raw milk supply-demand balance supported by herd downsizing, although demand remains lackluster [2] - The company is focusing on channel inventory discipline and targeted marketing to sustain performance [8] 2. **Haitian**: - Noted a sequential acceleration in Q4 and sees potential for consumption upgrading in chained restaurants [2] 3. **Anjoy**: - Resumed double-digit sales growth since September, driven by enhanced execution and channel strategies [8] 4. **CR Beer**: - Expects no incremental SG&A investment impact in 2026, focusing on maintaining margins amid cost pressures [8] Market Dynamics 1. **Expense Outlook**: - The expense outlook remains cautious, with a focus on margin expansion for beer, dairy, and food & beverage sectors amid diminishing cost benefits [8] 2. **Channel Health**: - Companies are making efforts to sustain channel health throughout 2025, which is expected to underpin recovery in 2026 [8] 3. **New Product Cycles**: - A sequentially improving outlook for both Yili and Mengniu is anticipated, supporting volume and margin accretion [8] Investment Preferences 1. **Preferred Sectors**: - Beverage, pet foods, and condiments/prepared foods are highlighted as sectors with potential for growth [9] 2. **Key Stock Ideas**: - Recommendations include Eastroc, Nongfu, Weilong for visible growth, and Haitian H-shares/Anjoy as early beneficiaries of on-trade recovery [9] Additional Insights 1. **Snacks Performance**: - Weilong sustained strong sales growth in December, with vegetable snacks up over 30% year-over-year [1] 2. **Pet Foods**: - China Pet Foods led in year-over-year growth in December, while other covered names weakened compared to previous months [32] This summary encapsulates the key points from the conference call records, providing insights into the current state and future outlook of the China consumer staples industry.

Summary of Key Points from the Investor Presentation on China Consumer Trends Industry Overview - **Industry Focus**: China Consumer Sector - **Presentation Date**: November 14, 2025 - **Research Firm**: Morgan Stanley Core Insights and Arguments - **Consumption Trends**: The presentation discusses current trends in consumer spending in China, highlighting a shift towards "New Consumption" categories, which include innovative and experiential products [9][12][24]. - **Market Performance**: Key "New Consumption" stocks have shown significant growth, with some companies experiencing share price increases of up to 174% year-to-date [43][44]. - **Retail Sales Growth**: Overall retail sales in October 2025 reported a year-over-year growth of 2.9%, with specific categories like Gold & Jewelry seeing a remarkable increase of 37.6% [76][78]. - **Consumer Sentiment**: There is a noted decline in consumer confidence, with expectations for household financial situations decreasing over recent months [64]. Financial Metrics - **Market Capitalization**: The market cap of key "New Consumption" stocks has been highlighted, with significant figures reported for various sectors [10][11]. - **Earnings Growth**: The average earnings growth for consumer stocks is projected at 6% for 2025, with a compound annual growth rate (CAGR) of 4% from 2024 to 2026 [27][80]. - **Price-to-Earnings (P/E) Ratios**: Current P/E ratios for consumer stocks are compared against historical averages, indicating a discount to the 15-year average for several segments [48][50]. Important but Overlooked Content - **Sector Divergence**: There is a notable divergence in performance within consumer segments, with some categories outperforming others significantly [45][46]. - **Macro Drivers**: The presentation touches on macroeconomic factors influencing consumer behavior, including GDP growth and inflation rates, which are critical for understanding the broader economic context [54][55]. - **Consumer Credit Trends**: The report indicates trends in consumer credit, which may impact spending patterns and overall economic health [59][60]. Conclusion - The presentation provides a comprehensive overview of the current state of the China consumer market, emphasizing the growth of "New Consumption" sectors, the performance of key stocks, and the macroeconomic factors at play. Investors are advised to consider these insights when making investment decisions in the consumer sector.

Summary of China Consumer Sector Conference Call Industry Overview - **Industry**: China Consumer Staples Food Sector - **Quarter Reviewed**: Q325 - **Outlook**: Q425 Key Points Q325 Results - Among 16 companies under UBS coverage, 11 reported Q325 results: - **Beats**: Anjoy Food, WH Group, Yankershop - **Misses**: Haitian-A/H, Jonjee, Juewei, Chacha, Three Squirrels - **In-line**: Fuling Zhacai, Shuanghui [2][10] Demand Trends 1. **Sluggish Restaurant Demand**: - Restaurant sales increased by only 1.3% YoY in Q325, down from 5.1% in Q225 and 4.7% in Q125 - Condiments and frozen food companies are facing sluggish demand, particularly in B2B channels, which were previously growth drivers - Elevated selling expense ratios noted due to sluggish topline growth and intensified competition, although gross profit margins remain steady due to favorable raw material prices [3][4] 2. **Niche Growth Opportunities**: - Certain categories, such as snacks, are experiencing rapid growth despite overall consumption trends - Konjac snacks, led by Weilong and Yankershop, are highlighted as a booming niche category - Product innovation and channel reshuffle are expected to drive high growth opportunities in the snacks sector [4][6] 3. **Global vs. Domestic Exposure**: - Companies with international operations are better positioned than those focused solely on the domestic market - WH Group has significant overseas exposure, with 43% of its operating profit from China, 46% from the US, and 11% from Europe in Q325, providing a diversified business portfolio [5][6] Q425 Expectations - A conservative outlook is maintained for the staples food sector in Q425, with no significant improvement in consumption trends anticipated - The calendar shift of Chinese New Year (February 2026 vs. January 2025) may negatively impact distributor inventory stock-up in Q425 - Preference for sectors/companies less affected by macro trends, such as niche snack companies and those with substantial overseas exposure [6][7] Stock Recommendations - **Top Picks**: - Weilong (BUY, PT HK$16.50) - Yankershop (BUY, PT Rmb90.00) - WH Group (BUY, HK$8.50) - Focus on companies with rapid growth potential supported by favorable product cycles and channel expansion, or those with steady earnings and attractive shareholder returns [7][9] Risks - Key risks for the sector include: - Demand recovery variability - Cost inflation or deflation - Competitive landscape changes - Price volatility of agricultural commodities and livestock - Food safety and industry regulations [11][12][14] Valuation Insights - Valuation methodologies include DCF for Yankershop and Weilong, and SOTP for WH Group - Downside risks for these companies include shrinking demand, economic slowdown, and increasing competition [12][13][14] Conclusion - The China consumer staples food sector is currently facing challenges with sluggish demand and competition, but there are pockets of growth in niche categories. Companies with global exposure and innovative product offerings are positioned to perform better in the upcoming quarters.

China Consumer Sector Staples food monthly: what does September's data tell us? Company tracker: Q325E preview and channel check updates 1) Q325E preview—Haitian: We expect +7%/+13% YoY revenue/recurring NP growth in Q325, progressing with its annual double-digit profit growth target. We think Haitian's solid product category expansion and channel management can help it maintain steady growth and outperform peers amid a challenging industry environment. Jonjee: We expect -11%/-22% YoY revenue/recurring NP g ...

Summary of Key Points from the Conference Call Industry Overview - The conference call primarily discusses the **China Consumer Sector**, focusing on the **Staples Food** industry, particularly **condiments, frozen food, instant noodles, beverages, meat, and snacks** [2][3]. Core Insights and Arguments 1. **Condiments and Frozen Food**: - Q2 2025 was challenging due to slowing consumption, especially in the 2B channel, leading to sluggish sales for major companies. - Favorable raw material prices resulted in gross profit margin (GPM) expansion for most companies, offset by significantly higher sales and marketing expenses. - Only Haitian's results exceeded expectations in Q2 2025, while others were in line or missed [2][2]. 2. **Instant Noodles & Beverages**: - Tingyi and UPC reported strong profit growth in Q2 2025 due to favorable raw material costs supporting GPM expansion for beverages. - However, intensified competition is expected to challenge beverage sales in Q3 2025. - Sales checks for July-August indicated a year-over-year decline for Tingyi's beverage sales and flat sales for UPC [2][2]. 3. **Meat & Snacks**: - WH Group's Q2 2025 results beat expectations with strong performances in the US, China, and Europe. - Sustained strength in the US business and a recovery in China are anticipated to lead to another resilient quarter in Q3 2025. - Weilong's results showed robust growth in vegetable products, with expectations of maintaining 15-20% topline growth in Q3 2025. - Chacha's Q2 margin was disappointing due to raw material cost pressures, with expectations of flat year-over-year revenue growth in Q3 [2][2]. 4. **Restaurant Sales**: - Restaurant sales in China rose by 2.1% year-over-year in August, with above-scale restaurant sales increasing by 1.0% [3][3]. 5. **Cost Trends**: - Continued pressure from milk powder and palm oil price hikes was noted, with milk powder prices rising by 19% year-over-year and palm oil prices also increasing by 19%. - Declining prices were observed for soybeans (-13%) and sugar (-6%), while packaging materials saw a price downtrend [4][4]. Additional Important Insights - **Valuation Summary**: - The report includes a valuation summary for various companies in the staples food sector, with ratings ranging from Buy to Neutral. - Notable companies include Haitian, Anjoy, Jonjee, and WH Group, with respective price targets and market caps provided [6][6]. - **Key Risks**: - Risks for the China Consumer Staples sector include demand recovery variability, cost inflation or deflation, and changes in the competitive landscape. - Specific risks for WH Group include integration challenges post-acquisition and international operational risks [48][49]. - **Investment Recommendations**: - The sector's top picks are WH Group and Weilong, with detailed price targets and expected growth rates outlined for various companies [2][6]. This summary encapsulates the critical insights and data points from the conference call, providing a comprehensive overview of the current state and outlook of the China Consumer Sector, particularly in the staples food industry.

Summary of Key Points from the Investor Presentation on China Consumer Trends Industry Overview - The presentation focuses on the **China Consumer** sector, particularly the **"New Consumption"** stocks and their performance trends in the Asia Pacific region [1][2]. Core Insights and Arguments - **Market Capitalization Trends**: Key "New Consumption" stocks have shown significant market capitalization growth, with notable companies including Pop Mart, Bloks, Mixue, and others [6][7]. - **Consumer Industry Performance**: The overall consumer industry has experienced fluctuations, with a notable annual price movement of key indices and sectors, indicating a mixed performance across different consumer segments [10][11]. - **Price Movement Analysis**: The price movement of overall Chinese consumer stocks has been compared against major indices, revealing a decline in certain periods, particularly in 2022 and 2023 [10][11]. - **Earnings Growth Estimates**: The projected earnings growth for consumer stocks is estimated at **6%** for 2025, with a historical average of **15.1%** from 2010-2014 [75]. - **Retail Sales Trends**: Retail sales in July 2025 showed a year-over-year growth of **4.3%**, with specific categories like **Gold & Jewelry** and **Home Furnishing** performing particularly well [69][70]. Important but Overlooked Content - **Consumer Sentiment and Economic Indicators**: The presentation highlights the importance of consumer sentiment, with metrics such as household savings rates and youth unemployment rates impacting consumption trends [60][64][66]. - **Sector Valuation**: Current P/E valuations for various consumer segments are compared against their historical ranges, indicating potential investment opportunities in undervalued sectors [46][49]. - **Divergence in Performance**: There is a notable divergence in share price performance within consumer segments, with some categories like **IP Products** and **Gold & Jewelry** outperforming others significantly [42][44]. Conclusion - The China consumer sector is experiencing a dynamic shift, with "New Consumption" stocks leading the way in growth. However, macroeconomic factors and consumer sentiment will play crucial roles in shaping future trends and investment opportunities in this sector.

Summary of Key Points from the Investor Presentation on China Consumer Trends Industry Overview - The presentation focuses on the **China Consumer** sector, particularly the **"New Consumption"** trend, which includes companies like **Pop Mart**, **Bloks**, **Mixue**, **Guming**, **Giant Biogene**, **Weilong**, **Maogeping**, and **Laopu Gold** [6][19][39]. Core Insights and Arguments - **Market Capitalization Trends**: The market capitalization of key "New Consumption" stocks has shown significant growth, with some companies experiencing year-to-date share price increases of up to **239%** [38][39]. - **Consumer Industry Performance**: The overall consumer industry has seen varied performance, with certain segments like **IP Products** and **Gold & Jewelry** outperforming others, while traditional sectors like **Restaurants** and **Large Appliances** lag behind [35][40]. - **Price Movement Analysis**: The price movement of Chinese consumer stocks has been volatile, with major indices reflecting a decline of **-12%** to **-16%** in recent years, while some consumer segments have shown resilience [9][10][11]. - **Earnings Growth Estimates**: The projected earnings growth for the consumer sector is estimated at **6%** for 2025, with a compound annual growth rate (CAGR) of **4%** from 2024 to 2026 [25][72]. Important but Overlooked Content - **Consumer Sentiment and Spending**: Consumer confidence remains a critical factor, with a notable **youth unemployment rate** of **15%** impacting spending behavior. The household savings rate has also increased, reflecting a cautious approach to spending [57][60][63]. - **Retail Sales Trends**: Retail sales in July 2025 showed a year-over-year growth of **4.3%**, with specific categories like **Home Furnishing** and **Gold & Jewelry** performing particularly well [67][68]. - **P/E Valuation Insights**: The current price-to-earnings (P/E) ratios for various consumer segments indicate a discount to historical averages, suggesting potential undervaluation in certain areas of the consumer market [43][44]. Conclusion - The **China Consumer** sector is undergoing significant transformation, driven by the rise of "New Consumption" companies. While there are challenges such as economic volatility and consumer sentiment, the growth potential remains strong, particularly in innovative and emerging segments. Investors should closely monitor these trends for potential opportunities and risks in the market [4][49][72].

Summary of Key Points from the Conference Call Industry Overview - **Industry**: Greater China Consumer Sector - **Period Covered**: H125/Q225 results and H2 outlook - **Key Findings**: - Weighted average revenue and net profit grew by 11% and 12% YoY in H125, respectively, compared to 7% and 16% YoY in Q125, indicating a deceleration in net profit over Q2 [2][3] - 37 companies had positive EPS revisions while 36 had negative revisions, with the percentage of companies with positive revisions declining from 60% in Q125 to 51% in H125, although this still marks a YoY improvement from 41% in H124 [2][3] Earnings Performance - **New Consumer Names**: Companies like Younghui Superstores, Laopu, Pop Mart, Guming, and Arashi Vision are leading positive EPS revisions, with Yonghui Superstores showing the largest EPS revision for the next 12 months due to a potential turnaround in 2026 [2][3] - **Consumer Staples and Home Appliances**: Most companies in these sectors underperformed due to slowing demand recovery, intensifying competition, and phasing-out subsidies. However, established leaders like Nongfu, CR Beer, and Weilong showed positive EPS revisions [2][3] Market Performance - **MSCI China**: Delivered a 30% return YTD, with the Consumer Discretionary sector posting a 22% return, supported by resilient demand among new consumer names. The Consumer Staples sector lagged with a 19% return due to soft overall demand [2][3] Economic Indicators - **Retail Sales Growth**: China's retail sales grew by 4.0% YoY in July 2025, up from 2.7% YoY in July 2024. Restaurant sales rose by 1.1% YoY, down from 3.0% YoY a year ago, reflecting the impact of delivery subsidies [3][4] - **Government Policies**: Supportive policies introduced by the Chinese government, including childcare subsidies and interest subsidies on personal consumption loans, are expected to boost consumption in H2 [3][4] Stock Recommendations - **Preferred Stocks**: - Stocks benefiting from domestic consumption policies (e.g., Yum China, DPC Dash) - Value plays with decent shareholder returns (e.g., WH Group) - Structural growth opportunities (e.g., Pop Mart, China Pet Food) - Home appliance makers with overseas earnings potential (e.g., Roborock, Midea) [4][5] Sector-Specific Insights - **Agriculture**: Hog prices stable YoY in H125, with Muyuan increasing its dividend payout ratio to 47.5% [7] - **Baijiu Sector**: Notable revenue and NP declines in Q225, with Kweichow Moutai showing resilience [8] - **Beer Sector**: Yanjing Brewery and CR Beer reported revenue/NP growth, attributed to premium product growth [9] - **Beverages**: Freshly-made beverage chains reported strong revenue growth, driven by store expansion [10] - **Condiments and Frozen Food**: Sluggish sales in Q225, with Yihai expected to accelerate growth in H225 [11] - **Dairy**: Liquid milk sales under pressure, while infant milk formula showed recovery signs [12] - **Pet Food**: Strong domestic growth, with both China Pet Foods and Gambol reporting 40% YoY growth [14] - **Next-Generation Tobacco**: RLX and Smoore saw strong revenue growth, with RLX benefiting from regulatory tailwinds [15] Conclusion - The Greater China consumer sector is experiencing a mixed performance with notable divergences among companies. While some new consumer names are thriving, traditional sectors like consumer staples and home appliances are facing challenges. Government policies aimed at boosting consumption may provide a tailwind for the sector in the second half of the year.

Investment Rating - Industry View: In-Line [6] Core Insights - In June 2025, there were inflows to 30 major HK-listed consumer stocks covered in the Shanghai/Shenzhen-Hong Kong Stock Connect, with average Southbound holdings as a percentage of free float increasing by 0.4 percentage points month-over-month for the 66 major HK-listed consumer stocks eligible for Connect trading [6][10] - Year-to-date 2025, average net flows from Southbound were up 2.9% compared to the end of 2024, with 40 stocks showing inflows and 26 showing outflows [2][3][6] - The top five stocks with inflows in June were Xiaocaiyuan (7.5 percentage points increase), Maogeping (5.8 percentage points), Topsports (5.6 percentage points), CR Beverage (4.5 percentage points), and Chervon (4 percentage points) [9][10] - The top five stocks with outflows included Wisdom Education (-3.2 percentage points), UPC (-2.8 percentage points), XBXB (-2 percentage points), Weilong (-1.8 percentage points), and JS Global (-1.6 percentage points) [9][10] Summary by Category - In June 2025, categories such as HPC, Agriculture, Home Appliances, Toys, Education, Luggage, and Duty-free recorded average outflows, while other categories experienced average inflows [9] - Year-to-date 2025, Beer, HPC, Education, Home Appliances, and Luggage recorded outflows, while other categories had average inflows [9]