投资建议：公司作为领先的一体化房产交易服务平台，房产经纪优势明显，止跌回稳政策导向下规模发 展存在支撑，家装家居快速突破，房屋租赁及贝好家能力构建、未来可期，重视股东回报，预计公司 2025-2027 年EPS 分别为1.58 元、1.83 元、2.11 元，当前股价对应PE 分别为28.7 倍、24.8 倍、21.5 倍， 首次覆盖给予"推荐"评级。 风险提示：1）楼市修复低于预期风险：若购房需求释放有限，二手房景气度下滑，新房受新增优质供 应不足、二手房分流影响修复缓慢，将对公司房产经纪业务交易量、收入等产生负面影响；2）佣金费 率下行风险：若房产经纪竞争加剧，行业格局恶化，可能导致二手经纪佣金率持续调整、新房分销佣金 率高位回落风险；3）三翼业务发展不及预期风险：家装家居规模发展受限、省心租盈利困难、贝好家 模式验证时长超出预期风险。 领先的线上线下一体化房产交易服务平台。贝壳2001 年通过北京链家开始经营业务，2018 年推出线上 线下一体化平台，2020 年纽交所上市，2022年返港完成两地上市。公司确立"一体三翼"战略方向，以 房产经纪为主体（含存量房交易、新房交易），同步驱动整装、惠居、贝好家 ...

行情走势图 证券分析师 房地产 2025 年 06 月 10 日 贝壳-W(2423.HK) 经纪为核根基深厚，三翼齐飞行以致远 推荐（首次） 股价：49.55 港元 主要数据 | 行业 | 房地产 | | --- | --- | | 公司网址 | inv estors.ke.com | | 大股东/持股 | Propitious Global/23.4% | | 实际控制人 | 创始人团队 | | 总股本(百万股) | 3602.16 | | 流通 A 股(百万股) | 0 | | 流通 B/H 股(百万股) | 3458.90 | | 总市值（亿港元） | 1784.87 | | 流通 A 股市值(亿元) | 0 | | 每股净资产(元) | 19.01 | | 资产负债率(%) | 47.21 | | 杨侃 | 投资咨询资格编号 | | --- | --- | | | S1060514080002 | | | BQV514 | | | YANGKAN034@pingan.com.cn | | 郑茜文 | 投资咨询资格编号 | | | S1060520090003 | | | ZHENGXIWEN239@ ...

Investment Rating - The report gives a "Buy" rating for the company, Beike-W (2423.HK), with a current stock price of HKD 49.55 [1]. Core Views - Beike is a leading integrated online and offline real estate transaction service platform, with a strong foundation in real estate brokerage and a strategic focus on three wings: home decoration, rental services, and Beihome [6][11]. - The company is expected to achieve a total transaction volume of CNY 3.3 trillion in 2024, with net revenue reaching CNY 934.6 billion, marking a historical high [6][21]. - The company emphasizes shareholder returns, with a significant cash reserve and a share buyback plan in place [28]. Summary by Sections 1. Leading Integrated Real Estate Transaction and Service Platform - Beike began operations in 2001 and has expanded its services to include second-hand and new home transactions, home decoration, and rental services [11]. - The company has established a "one body, three wings" strategy, with a projected total transaction volume of CNY 3.3 trillion in 2024 [6][11]. 2. Real Estate Brokerage: Strong Leadership and Operational Advantages - Beike holds a dominant position in the real estate brokerage industry, with a total transaction volume of CNY 3.3 trillion in 2024, significantly ahead of competitors [51]. - The company has implemented the "True Source" standard and the ACN network, enhancing service quality and operational efficiency [54]. 3. Three Wings Business: Home Decoration, Rental, and Beihome Potential - The home decoration segment is rapidly growing, with a projected transaction volume of CNY 169 billion in 2024, reflecting a CAGR of 329.7% from 2021 to 2024 [6]. - The rental business has expanded significantly, with managed properties increasing from 70,000 in 2022 to 420,000 in 2024 [6]. 4. Profit Forecast and Investment Recommendations - The report forecasts EPS of CNY 1.58, CNY 1.83, and CNY 2.11 for 2025, 2026, and 2027 respectively, with corresponding P/E ratios of 28.7, 24.8, and 21.5 [7]. - The company is expected to maintain a stable commission rate in the new home market, while the second-hand home commission rate may face pressure [6].

本订阅号中所涉及的证券研究信息由光大证券研究所编写，仅面向光大证券专业投资者客户，用作新媒体形势下研究 信息和研究观点的沟通交流。非光大证券专业投资者客户，请勿订阅、接收或使用本订阅号中的任何信息。本订阅号 难以设置访问权限，若给您造成不便，敬请谅解。光大证券研究所不会因关注、收到或阅读本订阅号推送内容而视相 关人员为光大证券的客户。 报告摘要 贝壳是国内最大的房产交易及服务平台 贝壳前身是2001年成立的北京链家，2008年链家开始打造行业首个房源数据库"楼盘字典"，2015年起开启 全国化并购扩张，2018年贝壳找房平台上线，发展成为全国最大的房产交易及服务平台。2023年贝壳发布 以房产经纪和家装、惠居、贝好家为核心的"一体三翼"战略，致力于从传统的房产交易服务平台转型为综 合性的居住服务提供商。 房产经纪业务 线上线下一体化平台优势突出，ACN机制+数字化能力构筑深厚护城河。截至24年末，贝壳线下拥有活跃 门店5.0万家、活跃经纪人44.5万人；线上整合链家、德佑及其他房产经纪品牌，平台规模优势突出。贝壳 通过"楼盘字典"及ACN机制，有效解决了房产交易大额、低频属性下的假房源与吃差价现象以及经纪人之 ...

——贝壳-W（2423.HK）投资价值分析报告 2025 年 5 月 26 日 公司研究 从交易走向居住 要点 贝壳是国内最大的房产交易及服务平台。贝壳前身是 2001 年成立的北京链家， 2008 年链家开始打造行业首个房源数据库"楼盘字典"，2015 年起开启全国化 并购扩张，2018 年贝壳找房平台上线，发展成为全国最大的房产交易及服务平 台。2023 年贝壳发布以房产经纪和家装、惠居、贝好家为核心的"一体三翼" 战略，致力于从传统的房产交易服务平台转型为综合性的居住服务提供商。 房屋租赁与住宅开发：租赁以"省心租"为核心，"贝好家"探索 C2M 住宅开 发新模式。"省心租"摒弃"做二房东吃差价"的以租金差为主要盈利来源的商 业模式，以"微利可持续"为战略导向，通过提升出房效率，快速去化，缩短出 房的实际周期，挣"空置期"的钱。截至 24 年末"省心租"在管房源超 43 万 套，未来有望继续扩容。"贝好家"已在西安、北京、杭州等城市落地，25 年 重点在北京、上海、广州、成都等十余个城市开展业务。 盈利预测、估值与评级：贝壳是国内最大的房产交易及服务平台，有望受益于地 产修复，其他三翼业务渐成第二曲线。 ...

Core Viewpoint - The real estate market is recovering, and with the successful implementation of the "One Body, Three Wings" strategy, the company has achieved stable performance in Q1 2025, showing significant growth in transaction volume and net income [1][5]. Group 1: Financial Performance - In Q1 2025, the company achieved a total transaction volume (GTV) of 843.7 billion RMB, a year-on-year increase of 34.0%, and net income of 23.3 billion RMB, up 42.4% year-on-year, with a net profit of 855 million RMB [1][2]. - The company's operating efficiency has improved, leading to a decrease in operating expenses to 4.2 billion RMB, down 31.3% quarter-on-quarter, and an adjusted net profit of 1.393 billion RMB [4]. Group 2: Business Segments - The core brokerage business has shown high growth, with existing home transaction volume reaching 580.3 billion RMB, a year-on-year increase of 28.1%, and new home transaction volume at 232.2 billion RMB, up 53% [2][3]. - Non-real estate transaction services have become a significant growth driver, with net income from this segment growing 46.2% year-on-year, accounting for 35.9% of total net income [3]. Group 3: Strategic Initiatives - The "One Body, Three Wings" strategy includes new home and existing home transactions as the core, with the three wings being home renovation, rental services, and the Beihome business [3][5]. - The company has invested in AI technology to enhance operational efficiency, launching tools like the AI house-hunting assistant "Pudding" and the client communication assistant "Laike" to improve user experience and transaction rates [2][3]. Group 4: Market Outlook - The company is expected to benefit from the recovery of the real estate market, with a significant increase in transaction volume and viewing numbers since the policy changes in September 2024 [5]. - The shift towards a stock market era in real estate is favorable for the company, as the proportion of existing home transactions has rapidly increased, reaching a historical high of 46% by the end of 2024 [5].

贝壳不仅保持住了逆势中的经营韧性，同时还延续了高势能成长。 作者：七佰 随着政策效应持续释放，房地产市场逐步迈入"止跌回稳"的新阶段，贝壳也在此背景下交出了一份超出市场预期的成绩单。 5月15日，科技驱动的一站式新居住服务平台贝壳控股有限公司（纽交所代号：BEKE、港交所代号：02423，以下简称"贝壳"）公布截至2025年3月31日止第 一季度业绩。 报告期内，贝壳实现净收入233亿元，同比增长42.4%，净利润8.55亿元，经调整净利润为13.93亿元。 尤其在非房产交易服务业务方面，一季度收入占比攀升至35.9%，同比增长46.2%，"一体三翼"战略效益持续显现。 历经数年房地产行业深度调整周期，贝壳凭借其坚定的战略定力与"一体三翼"战略的高效落地证明了其经营韧性，如今羽翼渐丰，即将进入云开月明的全新 周期。 核心业务愈发稳健 人效、店效表现改善 作为国民经济的重要支柱，房地产行业的兴衰与国家政策息息相关。过去数年，房地产政策核心目标是防止房价过快上涨，抑制投机性购房行为，稳定市场 秩序。 随着市场形势的变化，当前房地产政策已发生了重大转变，其核心目标转变为促进房地产市场止跌回稳。2024年9月26日中 ...

5月15日美股盘前，贝壳（BEKE.US）（02423.HK）公布了2025年第一季度的财报，表现超市场预期。 财报显示，今年一季度，贝壳实现总交易额8437亿元（人民币，下同），同比增长34%；总收入为233 亿元，同比增加42.4%。 这主要得益于存量房与新房业务的强劲表现，以及非房产交易服务（家装、租赁等）的快速扩张。 具体来看，贝壳存量房业务交易额5803亿元，同比增长28.1%，净收入为69亿元，同比增长20.0%；新 房业务交易额达2322亿元，同比增长53.0%，净收入达81亿元，同比增长64.2%。 非房产交易服务方面，一季度净收入同比增长46.2%，占总净收入的比例达35.9%。 其中，房屋租赁服务一季度净收入达51亿元，同比增长93.8%，主要由于省心租模式下的租赁房源数目 增加。此外，家装家居的净收入29亿元，同比增长22.3%；新兴业务及其他收入则同比下滑50%，至3.5 亿元。 贝壳指出，2025年4月，贝壳二手房交易额同比增长10-15%；5月到目前为止增长百分之十几；由于 2024年的高基数，预计6月同比将下降。考虑到贸易关税的不确定影响，预计2025年第二季度的二手房 交易额同 ...

房屋租赁服务的净收入，则由2024年同期的26亿元，大幅增长93.8%至2025年第一季度的51亿元，主要 由于"省心租"模式下的租赁房源数目增加。 值得注意的是，与营业收入增长同步发生的，还有营业成本的攀升。今年一季度，贝壳的营业成本总额 较2024年同期的123亿元，增加51.0%至185亿元。 细看各项成本构成，今年一季度，贝壳的外部分佣成本为57亿元，同比增加66.6%；内部佣金及酬金为 48亿元，同比增加33.1%；家装家居成本同比增加18.8%至20亿元；房屋租赁服务成本同比增加91.3%至 47亿元。 5月15日，贝壳公布2025年一季度业绩，期内实现净收入233亿元，同比增加42.4%；净利润8.55亿元， 同比增加97.9%；经调整净利润13.93亿元。 2025年第一季度，楼市仍处在"止跌回稳"过程中，贝壳的业绩也受到市场行情带动。 报告期内，贝壳平台上实现的房产交易总额为8437亿元，同比增加34.0%。其中，存量房交易的总交易 额为5803亿元，同比增加28.1%，仍占据其业务构成的大盘；新房交易的总交易额为2322亿元，同比增 加53.0%。 "2025年一季度的总交易额，由2024 ...

Core Insights - Beike (NYSE: BEKE; HKEX: 2423) reported strong financial performance for Q1 2025, driven by favorable policies and a dual focus on growth and efficiency [1] - The company achieved a total transaction volume (GTV) of 843.7 billion RMB, a year-on-year increase of 34.0%, with net revenue reaching 23.3 billion RMB, up 42.4% [1] - Beike's CEO expressed confidence in the company's long-term development under the "one body, three wings" strategy and emphasized ongoing investments in AI applications [1] Financial Performance - In Q1 2025, Beike's GTV for existing home business reached 580.3 billion RMB, a 28.1% increase year-on-year, while net revenue was 6.9 billion RMB, up 20.0% [1] - The new home business GTV was 232.2 billion RMB, reflecting a 53.0% year-on-year growth, with net revenue increasing by 64.2% to 8.1 billion RMB [1] - Non-property transaction services saw net revenue growth of 46.2%, accounting for 35.9% of total net revenue [2] Operational Efficiency - Beike's operating expenses for Q1 were 4.2 billion RMB, a quarter-on-quarter decrease of 31.3%, indicating improved operational efficiency [1] - Adjusted net profit for the quarter reached 1.393 billion RMB, showcasing enhanced profitability [1] Business Development - The number of active stores on the platform reached 55,210, with active agents totaling 490,862 by the end of Q1 [2] - Beike is focusing on optimizing developer partnerships and enhancing service efficiency in the new home business [2] - The home decoration and furnishing business generated net revenue of 2.9 billion RMB, a 22.3% increase, with a record profit margin of 32.6% [2] Rental Services - Rental service revenue surged to 5.1 billion RMB, a remarkable year-on-year growth of 93.8%, supported by a rapid increase in managed property scale [3] - The company managed over 500,000 rental units, with the "Worry-Free Rental" program accounting for over 490,000 units [3] - An AI assistant for rental services, "Xiao Hui," is being tested in 13 cities, achieving a 25% online resolution rate for tenant requests [3]