以技术为笔，书写"安居答卷" ——贝壳找房（北京）科技有限公司资深研发工程师 刘金玲 刘金玲，女，中共党员，出生于黑龙江齐齐哈尔市，毕业于哈尔滨工业大学，硕士学位。目前担任贝壳找房（北京）科技有限公司资深研发工程师。自 2017年加入贝壳，她一头扎进居住服务行业，一心钻研居住服务线上化和智能化建设。仅用8年，她在二手房交易数据模型和配置化方案等技术方面，已 经申请并获批了18项国内专利和6项专利在途审核。她凭借技术创新能力，带领团队通过智能房产交易数字化技术解决服务者、消费者的实际难题，帮助 近50万服务者提高工作效率，更助力广大消费者实现安居梦，她用创新实践推动居住服务行业的智能化变革。 脚踏实地深入行业一线，让服务更专业 "李姐，我客户是外地户口，已婚买房要带哪些材料，会不会和本地不一样？"每次跟着城市交易专员跑一线，刘金玲总能听到这样的困惑。她渐渐发现， 二手房交易就像一张 "复杂的网"—— 一头连着政务大厅、银行、评估公司等众多单位，另一头牵着服务者和消费者，光是贷款顺序、材料清单，不同城 市、不同购房类型就有天差地别，不少刚入行的服务者跑三趟都办不明白，消费者更是看得一头雾水。 贝壳资深研发工程师刘 ...

贝壳作为国内领先的一站式新居住服务平台，基于楼盘字典、经纪人合作网络（ACN）等行业基础设施和底层操作系统，已从房产交易横向拓展到家装、 家居等多个服务领域，为数亿用户提供一站式居住服务。近年来，贝壳融合AI大模型技术，面向盘源端和客源端打造了一系列AI工具，持续为居住服务行 业创造更大的价值。 此次战略合作是双方多年合作基础上的进一步升级，腾讯云将继续为贝壳提供灵活、安全的混合云架构，在保障数据安全和合规要求的前提下，提供弹性计 算与高性能网络支持，支撑贝壳多业务场景的高速发展和智能化升级。同时，双方将围绕贝壳智能化需求持续发力，基于腾讯云实时音视频TRTC延续并拓 展实时音视频、大数据、智能客服等服务能力，优化线上看房、签约、远程协作等用户与经纪人的互动体验。这些能力将持续帮助贝壳优化客户体验、提升 运营效率，推动其在居住服务领域打造更高品质的数字化生态。 在房地产政策深化与存量房时代加速到来的背景下，中国家装行业正经历从传统施工向数字化服务的深刻转型。贝壳自主打造的"AI设牛"平台已搭载AI大模 型，实现拍照生图、户型生图等功能，将设计周期从周级压缩至小时级，显著提升设计与服务效率。腾讯云为该平台提供高 ...

Core Insights - Beike's Q2 2025 financial report shows robust performance with total transaction volume of 878.7 billion, net income of 26 billion, and adjusted net profit of 1.821 billion, indicating resilience during the real estate adjustment period [1] - The company is transitioning from a scale-driven growth model to an efficiency-driven approach, leveraging AI technology to enhance productivity and meet changing consumer demands in the real estate sector [2][3] Financial Performance - In Q2 2025, Beike's existing home business generated a GTV of 583.5 billion and net income of 6.7 billion, while the new home business achieved a GTV of 255.4 billion, reflecting an 8.5% year-on-year growth in GTV and an 8.6% increase in net income [2] - Non-real estate transaction services accounted for 41% of total net income, with home decoration and rental services showing significant growth [4] Business Strategy - Beike is focusing on a multi-faceted strategy, referred to as "one body and three wings," to expand its home decoration, rental, and other service offerings [4] - The company is implementing AI-driven tools to enhance operational efficiency in both home decoration and rental services, leading to improved service delivery and customer satisfaction [6][7] Technological Innovation - Beike has introduced AI tools such as the "Lai Ke" marketing intelligence system to assist real estate agents in customer acquisition and lead conversion, with over 335,000 agents using the tool by mid-2025 [3] - The company has launched an AI online service assistant named "Pudding" to provide market analysis and property comparisons, which has seen a 59% increase in conversation volume since its launch [3] Market Positioning - Beike is shifting its focus from broad market coverage to deep community engagement, aiming to become the primary choice for real estate services within local communities [8][9] - The company is exploring community-based service models, including opening home decoration showrooms that reflect local housing needs and preferences [9][10] Future Outlook - Beike aims to adapt to the new normal in the real estate industry by enhancing its service offerings through technology, product innovation, and community-focused strategies, as stated by CEO Peng Yongdong [10]

Core Viewpoint - Beike demonstrates resilience and growth during the real estate adjustment period, with a total transaction volume of 878.7 billion, net income of 26 billion, and adjusted net profit of 1.821 billion in Q2 2025, indicating a strong performance despite industry challenges [1] Financial Performance - In Q2 2025, Beike's GTV for existing housing reached 583.5 billion, with net income of 6.7 billion, while new housing GTV was 255.4 billion, showing a year-on-year growth of 8.5% and net income of 8.6 billion, also reflecting an 8.6% increase [3] - Non-property transaction service revenue accounted for 41% of total net income, with home decoration and rental services contributing significantly to growth [8] Technological Empowerment - Beike is leveraging AI technology to enhance operational efficiency, with tools like the AIGC marketing intelligence system and AI CRM helping agents improve customer acquisition and conversion rates [4][5] - The AI online service assistant "Pudding" provides consumers with market analysis and property comparisons, showing a 59% increase in conversation volume from May to July [6] New Growth Areas - Beike is expanding into home decoration and rental services, with home decoration revenue reaching 4.6 billion in Q2, a 13% increase, and rental service revenue growing by 78% to 5.7 billion [8] - The company is transitioning towards a "one-stop new living service platform," enhancing product offerings and operational capabilities in home decoration and rental services [9][12] Community Engagement - Beike is shifting from broad market strategies to deep community engagement, establishing community-based service centers and optimizing operations to better understand local market demands [14][15] - The company aims to reduce the physical and psychological distance between services and users, evolving from a city-level service provider to a community-level partner [15] Operational Efficiency - Beike is refining its platform management and operational strategies to enhance agent performance and transaction conversion rates, focusing on scientific management and community governance [16] - The company is committed to continuous innovation through technology, product iteration, and community engagement, positioning itself for future growth in the evolving real estate landscape [16]

Core Viewpoint - The article emphasizes that long-term investment opportunities lie in undervalued companies with potential for growth, particularly in the real estate sector, which is undergoing structural changes and opportunities despite recent downturns [2][11]. Group 1: Structural Opportunities in Real Estate - The real estate industry still presents structural opportunities driven by population migration and capital flow, which maintain market confidence [3][4]. - The demand for "smart money" and genuine housing needs is crucial in identifying investment opportunities in the current market [3][4]. Group 2: Beike's Position in the Market - Beike is highlighted as a unique player in the real estate sector, achieving a total transaction volume (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, and a net income of 26 billion yuan, up 11.3% [4]. - The company has successfully adopted a light asset strategy, leveraging data-driven operations and network effects to enhance its business model [5][14]. Group 3: Investment Cycle and Business Resilience - The article discusses the cyclical nature of the economy, where long-term trends can lead to downturns that require a shift from growth-focused strategies to value-based investments [10][13]. - Companies that can adapt quickly and maintain strong cash flow will be better positioned to navigate these cycles [11][25]. Group 4: Growth Potential in Home Decoration and Rental Markets - Beike's home decoration business has seen significant growth, with net income reaching 4.6 billion yuan in Q2, a 13% increase, and a profit margin of 32.1% [17]. - The rental market is also expanding, with Beike focusing on service quality rather than price competition, resulting in a 78% year-on-year increase in rental income to 5.7 billion yuan [18][20]. Group 5: Long-term Viability and Market Validation - The growth potential of Beike as a technology-driven residential service company has been validated by market performance, similar to successful companies like CoStar in the U.S. [21][24]. - Beike's ability to create a sustainable business model through digital transformation positions it as a key player in the evolving residential service market [26][30].

Core Insights - Beike's Q2 2025 financial performance shows a total transaction value (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, with net revenue reaching 26 billion yuan, up 11.3%, and a net profit of 1.307 billion yuan, with adjusted net profit at 1.821 billion yuan [2] Group 1: Business Performance - In the first half of the year, Beike's second-hand housing business volume increased by 26% year-on-year, with second-hand transactions accounting for 76% of the platform's total real estate transaction volume [2] - The GTV for Beike's existing housing business reached 583.5 billion yuan in Q2, with net revenue of 6.7 billion yuan [2] Group 2: New Housing Business - Beike's new housing business GTV was 255.4 billion yuan in Q2, reflecting an 8.5% year-on-year growth, with net revenue of 8.6 billion yuan, also up 8.6% [3] - The company utilized AI technology to enhance project management precision and activate more existing projects, while also improving customer engagement through AI tools [3][4] Group 3: AI Integration and Services - Beike has integrated AI large model technology to develop various AI tools for both B-end and C-end users, with over 335,000 agents using the AI CRM tool "Lai Ke" to enhance customer acquisition [4] - The AI online service assistant "Pudding" provides clients with real estate market analysis and property comparisons, showing a 59% month-on-month increase in conversation volume since its launch [4] Group 4: Strategic Expansion - Under the "One Body, Three Wings" strategy, Beike is actively expanding into home decoration, rental, and other services, with non-real estate transaction service revenue accounting for 41% of total net revenue in Q2 [4]

Core Insights - Beike achieved steady growth in Q2 2025, with a total transaction volume (GTV) of 878.7 billion RMB, a year-on-year increase of 4.7% [1] - The company reported net revenue of 26 billion RMB, up 11.3% year-on-year, and a net profit of 1.307 billion RMB, with adjusted net profit at 1.821 billion RMB [1] - The shift in consumer demand and advancements in AI technology are seen as significant opportunities for productivity enhancement [1] Financial Performance - In Q2 2025, Beike's GTV reached 878.7 billion RMB, with net income of 26 billion RMB and net profit of 1.307 billion RMB [1] - The non-real estate transaction service revenue accounted for 41% of total net revenue, marking a historical high [1][2] - The second-hand housing business volume increased by 26% year-on-year, with second-hand transactions making up 76% of the platform's total real estate transactions [1] Business Segments - The home decoration and furniture business generated net income of 4.6 billion RMB, a 13% increase year-on-year, with a profit margin of 32.1% [3] - The rental business managed over 590,000 properties, achieving net income of 5.7 billion RMB, a significant year-on-year growth of 78% [4] - Beike's AI tools for both B-end and C-end users have shown promising results, with over 335,000 agents using the AI CRM application [2] Strategic Initiatives - Beike is transitioning towards a "one-stop new residential service platform" under its "one body, three wings" strategy, expanding into home decoration, rental, and other services [2][5] - The company has extended its share buyback program from 3 billion USD to 5 billion USD, with the buyback period extended to August 31, 2028 [1]

Core Viewpoint - Beike-W (02423) reported a total net revenue of RMB 49.339 billion for the six months ending June 30, 2025, representing a year-on-year increase of 24.13%, while net profit attributable to Beike Holdings Limited decreased by 7.2% to RMB 2.157 billion [1] Group 1: Financial Performance - The net income for the first half of the year was RMB 49.339 billion, a 24.13% increase year-on-year [1] - Net profit attributable to Beike Holdings Limited was RMB 2.157 billion, a decrease of 7.2% year-on-year [1] - Basic earnings per share for ordinary shareholders was RMB 0.64 [1] Group 2: Business Strategy and Operations - The company is transitioning from scale-driven growth to efficiency-driven growth, leveraging AI technology and scientific management in property transaction services [2] - In the home decoration and furnishing business, the company is focusing on community cultivation and enhancing user trust and convenience through productized model homes [2] - The rental service is improving operational efficiency through product iteration and AI-driven operations [2] Group 3: Market Position and Growth - The platform's non-chain active store count increased by 36.8% year-on-year, and the number of non-chain active agents grew by nearly 24% [3] - Non-property transaction services accounted for 41% of total net revenue in the second quarter, marking a historical high [3] - The company has repurchased approximately USD 394 million in shares, representing about 1.7% of the total shares outstanding as of the end of 2024, and has increased the share repurchase authorization from USD 3 billion to USD 5 billion, extending the plan until August 31, 2028 [3]

Core Viewpoint - The recent joint issuance of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments aims to enhance consumer spending as a key driver of economic growth, focusing on three main areas: goods consumption, service consumption, and new consumption [1][2]. Summary by Relevant Sections Financial Support for Consumption - The "Opinions" outline 19 key measures across six areas to provide comprehensive financial support for consumption growth, utilizing tools such as credit, bonds, and equity financing [1][2]. - Emphasis is placed on "precise drip irrigation" of financial support, particularly in service consumption sectors like culture, tourism, sports, and education, with innovative financing models and extended loan terms [1]. Consumer Market Dynamics - China's consumer potential is significant, with retail sales reaching 41,326 billion yuan in May, a year-on-year increase of 6.4%, marking the highest monthly growth rate in 2024 [2]. - The growth was driven by policies encouraging the replacement of old goods and early promotional activities for the "618" shopping festival, which boosted consumer enthusiasm [2]. Role of Financial Institutions - Financial institutions are urged to enhance their service capabilities and focus on key consumption areas to meet diverse financing needs, thereby facilitating high-quality consumption supply [2][3]. - The collaborative efforts of multiple departments and effective policy implementation are expected to provide strong support for consumption's foundational role in economic development [3].

Core Viewpoint - The recent joint issuance of the "Guiding Opinions on Financial Support for Boosting and Expanding Consumption" by six Chinese government departments signals a strong commitment to expanding domestic demand, stimulating consumption, and promoting high-quality development [1][4] Group 1: Policy Measures - The "Opinions" propose 19 key measures across six areas, providing a clear direction for financial support of consumption and a roadmap for consumption upgrades [1] - Specific measures include innovative financing models, extending loan terms, and developing intellectual property pledge financing to address challenges in service consumption [2][3] Group 2: Consumption Trends - China's retail sales of consumer goods reached 41.326 trillion yuan in May 2025, with a year-on-year growth of 6.4%, indicating strong resilience and potential in the consumption market [1] - The focus on improving service consumption, particularly in sectors like cultural tourism, sports entertainment, and education, highlights the importance of these areas for driving consumer spending [2] Group 3: Financial Support Mechanisms - The need for systemic reforms to establish a long-term financial support mechanism for consumption is emphasized, aiming to enhance residents' consumption capacity and willingness [1][3] - The integration of data credit, consumer finance, and supply chain finance is proposed to improve financial understanding of emerging consumption industries [3] Group 4: Implementation and Collaboration - The "Opinions" call for a collaborative approach among various departments to ensure effective implementation, including data sharing and resource integration [3] - Establishing a classification assessment mechanism and incentive system for financial institutions is suggested to enhance their role in supporting consumption [3]