Investment Rating - The report maintains a "Buy" rating with a target price of HKD 60.00 / USD 22.80, representing a potential upside of 36.2% / 36.8% from the current price [2][4]. Core Insights - The company has demonstrated significant cost reduction and efficiency improvements, leading to profitability in its "two wings" business segments [4]. - The adjusted net profit for Q3 2025 was CNY 1.29 billion, a year-on-year decrease of 27.8%, while total transaction volume remained stable at CNY 736.7 billion [4]. - The company is focusing on enhancing quality, scale, and efficiency, with a solid cash reserve of approximately CNY 70 billion, which supports its stock buyback initiatives [4]. Financial Summary - Revenue projections for 2023 to 2027 show a growth trajectory, with expected revenues of CNY 77.78 billion in 2023, increasing to CNY 113.32 billion by 2027, reflecting a compound annual growth rate (CAGR) of 16.4% [3][5]. - The net profit is projected to decline from CNY 5.89 billion in 2023 to CNY 3.60 billion in 2025, before rebounding to CNY 8.88 billion in 2027, indicating a recovery phase [3][5]. - The adjusted net profit is expected to follow a similar trend, with estimates of CNY 9.80 billion in 2023, dropping to CNY 5.76 billion in 2025, and then rising to CNY 9.67 billion in 2027 [3][5]. Business Performance - The company's existing home transaction volume reached CNY 5,056 billion in Q3 2025, a year-on-year increase of 5.8%, while new home transaction volume was CNY 1,963 billion, down 13.7% [4]. - Non-property transaction services have increased their revenue contribution to 45%, with a profit contribution of 39.7%, indicating a diversification in revenue streams [4]. - The home decoration and rental businesses achieved profitability at the city level, contributing positively to the overall financial performance [4].

Core Viewpoint - The company has received an upgrade in its ESG rating from "A" to "AA" by MSCI, marking the third consecutive upgrade from 2023 to 2025, reflecting its strong commitment to promoting ESG practices in the industry [1] Group 1: ESG Rating and Performance - The company achieved a notable score of 6.6 in the governance category of ESG, surpassing the industry average [1] - The improvement in the company's ESG environment score is attributed to the implementation of the "Apartment Environmental Pact," which encourages tenants and property managers to adopt green practices [1] Group 2: Company Mission and Strategy - The company is dedicated to reshaping the residential service industry in China through infrastructure transformation and technology-driven innovation, aiming to create long-term sustainable value [1] - The mission of the company is to provide "dignified service for a better living," focusing on empowering the professional growth of service providers and enhancing consumer living experiences [1]

Core Insights - The company Beike-W (02423) has received an upgrade in its ESG rating from "A" to "AA" by MSCI, marking the third consecutive upgrade from 2023 to 2025, reflecting its strong commitment to promoting ESG practices [1] Group 1: ESG Rating and Performance - The company achieved a notable score of 6.6 in the governance category of ESG, surpassing the industry average [1] - Significant progress in corporate behavior has been made through the continuous improvement of business ethics and anti-corruption policies, along with the implementation of comprehensive business ethics training programs [1] - The company's score in the environmental category of ESG has also seen a significant year-on-year improvement, attributed to the implementation of the "Apartment Environmental Pact," which guides tenants and apartment managers in adopting green practices [1] Group 2: Mission and Vision - The company adheres to the mission of "Dignified Service, Better Living," aiming to reshape the residential service industry in China through infrastructure transformation and technology-driven innovation [1] - The focus is on creating long-term sustainable value while empowering the professional growth of service providers and enhancing the living experience for consumers [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚 賴該等內容而引致的任何損失承擔任何責任。 （股份代號：2423） 自願性公告 MSCI ESG評級上調至AA級 本公告乃貝殼控股有限公司（「本公司」）自願作出。 本公司今日欣然宣佈，摩根士丹利資本國際公司（「MSCI」）在其環境、社會和管 治(ESG)評級中，將本公司ESG評級從「A」上調至「AA」，標誌著從2023年至2025 年連續三次評級上調。這一成就彰顯了本公司在行業內對推動ESG實踐的堅定承 諾。 在MSCI的最新評估中，本公司在ESG管治類別中獲得了令人矚目的6.6分，優於 行業平均水平。通過持續完善商業道德與反貪污細則政策，並實施全面的商業道 德標準培訓計劃，本公司在企業行為方面取得顯著進展。本公司在ESG環境類別 中的評分也同比顯著提升，這一成就得益於本公司推行《公寓環保公約》，該公約 引導租戶與公寓管理人員踐行綠色實踐，並通過公寓項目推動城市社區發展。 KE Holdings Inc. 貝殼控股有限公司 （於開曼群島註冊成立以 ...

Core Insights - Liu Jinling, a senior R&D engineer at Beike, has significantly contributed to the digitalization and intelligence of the housing service industry through her innovative technology solutions [1][11] - The company has developed a comprehensive "real estate transaction process map" that standardizes the transaction process, improving efficiency for both service providers and consumers [5][10] Group 1: Innovation and Technology - Liu Jinling has applied for 18 domestic patents and has 6 patents pending, showcasing her commitment to technological innovation in the housing service sector [1] - The introduction of the "online signing room" and the "online loan signing" feature has streamlined the loan process, allowing clients to complete loan agreements in as little as 17 minutes [9][10] Group 2: Industry Challenges and Solutions - The complexity of second-hand housing transactions, which involve various stakeholders such as government offices and banks, has been a significant challenge for both service providers and consumers [2][5] - Liu Jinling's efforts in standardizing transaction processes have addressed these challenges, enabling new service providers to offer professional and efficient services [5][10] Group 3: AI and Standardization - The exploration of AI large model applications in the housing service industry has led to the creation of standardized agreement templates, enhancing the accuracy and compliance of transactions [10] - Liu Jinling emphasizes the importance of standardization for the healthy development of the industry, aiming to instill confidence in consumers during the home-buying process [10]

Core Insights - Beike and Tencent Cloud signed a strategic cooperation agreement to enhance digital transformation in the residential service industry [1][3] - Beike has expanded its services from real estate transactions to home decoration and furnishings, leveraging AI tools to create value for millions of users [3][4] - The partnership aims to provide a flexible and secure hybrid cloud architecture, supporting Beike's rapid development and intelligent upgrades across multiple business scenarios [3][4] Group 1 - The strategic cooperation builds on years of collaboration, focusing on public cloud, artificial intelligence, and real-time audio and video technologies [1][3] - Tencent Cloud will offer high-performance network support and elastic computing to ensure data security and compliance for Beike [3] - The collaboration will enhance user experiences in online property viewing, signing, and remote collaboration through improved interaction capabilities [3][4] Group 2 - The Chinese home decoration industry is undergoing a digital transformation, moving from traditional construction to digital services [4] - Beike's "AI Design Cow" platform utilizes AI models to significantly reduce design cycles from weeks to hours, improving efficiency [4] - Future efforts will focus on creating user-centered delivery environments and exploring new digital development solutions in the residential service industry [4]

Core Insights - Beike's Q2 2025 financial report shows robust performance with total transaction volume of 878.7 billion, net income of 26 billion, and adjusted net profit of 1.821 billion, indicating resilience during the real estate adjustment period [1] - The company is transitioning from a scale-driven growth model to an efficiency-driven approach, leveraging AI technology to enhance productivity and meet changing consumer demands in the real estate sector [2][3] Financial Performance - In Q2 2025, Beike's existing home business generated a GTV of 583.5 billion and net income of 6.7 billion, while the new home business achieved a GTV of 255.4 billion, reflecting an 8.5% year-on-year growth in GTV and an 8.6% increase in net income [2] - Non-real estate transaction services accounted for 41% of total net income, with home decoration and rental services showing significant growth [4] Business Strategy - Beike is focusing on a multi-faceted strategy, referred to as "one body and three wings," to expand its home decoration, rental, and other service offerings [4] - The company is implementing AI-driven tools to enhance operational efficiency in both home decoration and rental services, leading to improved service delivery and customer satisfaction [6][7] Technological Innovation - Beike has introduced AI tools such as the "Lai Ke" marketing intelligence system to assist real estate agents in customer acquisition and lead conversion, with over 335,000 agents using the tool by mid-2025 [3] - The company has launched an AI online service assistant named "Pudding" to provide market analysis and property comparisons, which has seen a 59% increase in conversation volume since its launch [3] Market Positioning - Beike is shifting its focus from broad market coverage to deep community engagement, aiming to become the primary choice for real estate services within local communities [8][9] - The company is exploring community-based service models, including opening home decoration showrooms that reflect local housing needs and preferences [9][10] Future Outlook - Beike aims to adapt to the new normal in the real estate industry by enhancing its service offerings through technology, product innovation, and community-focused strategies, as stated by CEO Peng Yongdong [10]

Core Viewpoint - Beike demonstrates resilience and growth during the real estate adjustment period, with a total transaction volume of 878.7 billion, net income of 26 billion, and adjusted net profit of 1.821 billion in Q2 2025, indicating a strong performance despite industry challenges [1] Financial Performance - In Q2 2025, Beike's GTV for existing housing reached 583.5 billion, with net income of 6.7 billion, while new housing GTV was 255.4 billion, showing a year-on-year growth of 8.5% and net income of 8.6 billion, also reflecting an 8.6% increase [3] - Non-property transaction service revenue accounted for 41% of total net income, with home decoration and rental services contributing significantly to growth [8] Technological Empowerment - Beike is leveraging AI technology to enhance operational efficiency, with tools like the AIGC marketing intelligence system and AI CRM helping agents improve customer acquisition and conversion rates [4][5] - The AI online service assistant "Pudding" provides consumers with market analysis and property comparisons, showing a 59% increase in conversation volume from May to July [6] New Growth Areas - Beike is expanding into home decoration and rental services, with home decoration revenue reaching 4.6 billion in Q2, a 13% increase, and rental service revenue growing by 78% to 5.7 billion [8] - The company is transitioning towards a "one-stop new living service platform," enhancing product offerings and operational capabilities in home decoration and rental services [9][12] Community Engagement - Beike is shifting from broad market strategies to deep community engagement, establishing community-based service centers and optimizing operations to better understand local market demands [14][15] - The company aims to reduce the physical and psychological distance between services and users, evolving from a city-level service provider to a community-level partner [15] Operational Efficiency - Beike is refining its platform management and operational strategies to enhance agent performance and transaction conversion rates, focusing on scientific management and community governance [16] - The company is committed to continuous innovation through technology, product iteration, and community engagement, positioning itself for future growth in the evolving real estate landscape [16]

Core Viewpoint - The article emphasizes that long-term investment opportunities lie in undervalued companies with potential for growth, particularly in the real estate sector, which is undergoing structural changes and opportunities despite recent downturns [2][11]. Group 1: Structural Opportunities in Real Estate - The real estate industry still presents structural opportunities driven by population migration and capital flow, which maintain market confidence [3][4]. - The demand for "smart money" and genuine housing needs is crucial in identifying investment opportunities in the current market [3][4]. Group 2: Beike's Position in the Market - Beike is highlighted as a unique player in the real estate sector, achieving a total transaction volume (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, and a net income of 26 billion yuan, up 11.3% [4]. - The company has successfully adopted a light asset strategy, leveraging data-driven operations and network effects to enhance its business model [5][14]. Group 3: Investment Cycle and Business Resilience - The article discusses the cyclical nature of the economy, where long-term trends can lead to downturns that require a shift from growth-focused strategies to value-based investments [10][13]. - Companies that can adapt quickly and maintain strong cash flow will be better positioned to navigate these cycles [11][25]. Group 4: Growth Potential in Home Decoration and Rental Markets - Beike's home decoration business has seen significant growth, with net income reaching 4.6 billion yuan in Q2, a 13% increase, and a profit margin of 32.1% [17]. - The rental market is also expanding, with Beike focusing on service quality rather than price competition, resulting in a 78% year-on-year increase in rental income to 5.7 billion yuan [18][20]. Group 5: Long-term Viability and Market Validation - The growth potential of Beike as a technology-driven residential service company has been validated by market performance, similar to successful companies like CoStar in the U.S. [21][24]. - Beike's ability to create a sustainable business model through digital transformation positions it as a key player in the evolving residential service market [26][30].

Core Insights - Beike's Q2 2025 financial performance shows a total transaction value (GTV) of 878.7 billion yuan, a year-on-year increase of 4.7%, with net revenue reaching 26 billion yuan, up 11.3%, and a net profit of 1.307 billion yuan, with adjusted net profit at 1.821 billion yuan [2] Group 1: Business Performance - In the first half of the year, Beike's second-hand housing business volume increased by 26% year-on-year, with second-hand transactions accounting for 76% of the platform's total real estate transaction volume [2] - The GTV for Beike's existing housing business reached 583.5 billion yuan in Q2, with net revenue of 6.7 billion yuan [2] Group 2: New Housing Business - Beike's new housing business GTV was 255.4 billion yuan in Q2, reflecting an 8.5% year-on-year growth, with net revenue of 8.6 billion yuan, also up 8.6% [3] - The company utilized AI technology to enhance project management precision and activate more existing projects, while also improving customer engagement through AI tools [3][4] Group 3: AI Integration and Services - Beike has integrated AI large model technology to develop various AI tools for both B-end and C-end users, with over 335,000 agents using the AI CRM tool "Lai Ke" to enhance customer acquisition [4] - The AI online service assistant "Pudding" provides clients with real estate market analysis and property comparisons, showing a 59% month-on-month increase in conversation volume since its launch [4] Group 4: Strategic Expansion - Under the "One Body, Three Wings" strategy, Beike is actively expanding into home decoration, rental, and other services, with non-real estate transaction service revenue accounting for 41% of total net revenue in Q2 [4]