专访意大利汉学家李莎：这个时代，是中国的时代 中新网北京11月24日电 (记者 上官云)"一辈子我都没能解码中国世界，我一直在学。"日前，意大利汉 学家、翻译家李莎在接受中新网记者专访时如是说道。 近日，2025世界中文大会"解码中文世界"平行会议在北京举行。期间，李莎接受了中新网记者专访，分 享了这些年来翻译文学作品的感受，并由衷感叹中国文化的丰富与博大精深。 李莎与中国的缘分，要从上世纪九十年代说起。 意大利汉学家、翻译家李莎。教育部中外语言交流合作中心供图 彼时，大学毕业后，她来到中国，逐渐对中国文学产生了浓厚兴趣。在此后的时光中，她翻译推介了刘 震云、贾平凹、莫言等多位中国作家的作品。 聊到翻译生涯，她直言，喜欢自己翻译的每一本书，有喜欢的小说，便会主动去找作者，"帮他们把作 品推介到国外，这对我来说是个非常重要的任务。" 如何翻译好一本作品？李莎也有"秘诀"：熟读原著，细致剖析内容，确定其所属的类型，然后寻找意大 利语的同类型作品进行对照，力求做到细节翻译准确、传神，语言优美。 如果在翻译过程中遇到难题，她往往会去询问作家本人，获得直接、有效的信息。 翻译《师父》，她曾经请该书作者徐皓峰吃饭，由于搞 ...

Group 1: Chinese Beverage Brands - Chinese beverage brands such as Bawang Chaji, Mixue Ice City, Nayuki, and Heytea are expanding internationally, leveraging a "culture + product" model to stand out in overseas markets [2] - Bawang Chaji's stores in Malaysia feature design elements like wooden furniture and ink wash wall decorations, creating a "Chinese aesthetic" ambiance [2] - The popularity of Chinese milk tea in Malaysia is attributed not only to taste but also to brand image, aesthetic representation, and cultural innovation [2] Group 2: Chinese Cultural Influence in Vietnam - Chinese historical dramas have gained significant popularity in Vietnam, with many young viewers actively discussing and engaging with the content [3] - Vietnamese youth are increasingly interested in Chinese culture, as evidenced by the formation of clubs dedicated to watching Chinese historical dramas [3] - The themes of loyalty, filial piety, and national sentiment in Chinese dramas resonate deeply with Vietnamese audiences [3] Group 3: Chinese Toy Brands - Chinese toy brand Pop Mart has opened 10 stores in major UK cities and plans to add 12 more by the end of 2026, indicating strong market expansion [4] - The brand Miniso has seen a significant increase in sales in the UK, with one blind box selling every three minutes, leading to a 63% sales growth over the past year [5] - Chinese toys are increasingly incorporating cultural elements, with brands like 52TOYS achieving success in Thailand through unique designs based on Chinese cultural symbols [5] Group 4: Market Trends and Consumer Engagement - The rise of Chinese trendy toys has created a fashion wave, appealing to emotional needs of consumers, which is a departure from traditional Chinese brands focused on electronics and automobiles [5] - The success of these brands in international markets highlights a new trend in cultural exchange and consumer engagement through innovative product offerings [5]

Core Insights - NetEase's open-world martial arts game "Yan Yun Shi Liu Sheng" has launched globally, achieving over 500,000 players within 40 minutes and exceeding 2 million players in 24 hours [1][2] - The game has reached significant rankings, including Top 7 in Steam's global best-selling games and Top 5 in Steam's most-played games [1] - The game reflects a new wave of Chinese games going global, supported by local government policies promoting game exports [1] Group 1 - The game is set in the historical context of the "Sixteen Prefectures of Yan Yun" and serves as an interactive museum of Chinese culture, showcasing over a hundred traditional martial arts and intangible cultural heritage techniques [1][2] - The development team conducted extensive digital scans of historical sites and artifacts, successfully recreating 1,200 pieces of cultural heritage within the game [2] - "Yan Yun Shi Liu Sheng" has garnered over 10 million global pre-registrations and ranks in the top 30 of Steam's wishlist and top 5 in active lists [2] Group 2 - The domestic player base has surpassed 40 million, fostering a vibrant cultural exchange centered around traditional Chinese culture and martial arts [2] - The game has been recognized as one of the top ten IPs in China's online pop culture for 2025, highlighting its role in promoting Chinese cultural symbols on a global stage [2]

Core Insights - The article reflects on the journey of a Chinese online literature author whose work has gained international recognition, highlighting the connection between personal growth and the development of Chinese internet literature [1][2][3] Group 1: Author's Journey - The author began writing while working as a supervising engineer in a remote construction site, driven by a passion for storytelling despite initial skepticism from peers [1] - The breakthrough came in June 2017 when the author's work "Tian Dao Tu Shu Guan" was selected for an English version, leading to immediate international reader engagement [2] - The author has experienced a transformation in lifestyle and income due to the overseas popularity of their work, moving from Delingha to Xining [2] Group 2: Cultural Impact - The success of the author's stories illustrates the broader development and global influence of Chinese internet literature, emphasizing that well-told stories rooted in local culture can resonate with international audiences [2][3] - Feedback from international readers indicates a growing interest in Chinese culture, beyond just the stories themselves, showcasing the potential for cultural exchange through literature [2] - The author encourages new writers to take their craft seriously, suggesting that their stories could reach global audiences in the future [3]

Group 1 - The article highlights the personal stories of foreign individuals who have developed a deep connection with China, showcasing their experiences and cultural exchanges [2][3][5] - The narrative emphasizes the importance of cultural storytelling and the role of foreign media in promoting a more nuanced understanding of China to the world [2][4] - The experiences shared by these individuals illustrate the vibrant and diverse cultural landscape of China, which contrasts with common perceptions [3][4] Group 2 - The article features a Dubai-based journalist, Fang Haoming, who expresses a desire for peace in the Middle East and aims to share China's stories through his work [2] - It also introduces Chen Rong'en, a South Korean who documents her life in Yichang, highlighting the rich cultural experiences she encounters [3][4] - The piece includes the story of Osama, a Pakistani businessman in Jiaxing, who actively promotes local culture and engages with the community [5]

Core Points - The event celebrated the 76th anniversary of the founding of the People's Republic of China, organized by the 15th batch of Chinese peacekeeping troops in South Sudan [1] - The cultural performance included traditional Chinese dances and music, showcasing the unique charm of Chinese culture and the soldiers' dedication to peace [3][5] - The event served as a platform for enhancing national pride and identity among the peacekeeping troops, while also promoting understanding of China's peaceful development philosophy in the international community [5] Group 1 - The cultural evening featured performances such as "When the Motherland Calls" and "Red Plum Praise," highlighting traditional Chinese art forms [3] - Interactive segments like "Balloon Stomping" and "Musical Chairs" engaged foreign guests, providing them with a rich cultural experience [7] - The event was recognized as a bridge for friendship among nations, with international attendees expressing appreciation for Chinese culture and the contributions of Chinese peacekeepers to South Sudan's stability [9]

Core Insights - The article highlights the personal experiences of content creators on platforms like Kuaishou and Douyin, showcasing their journeys and the impact of their work on audiences and local cultures [1]. Group 1: Kuaishou - A Kuaishou creator, An Wan, shares his journey from a challenging personal period to becoming a popular live streamer, engaging audiences with traditional Qinqiang stories and achieving over 2.3 billion views from more than 1,800 live broadcasts [1]. - An Wan expresses joy in mentoring a young apprentice, indicating a positive cultural transmission and the evolving nature of traditional art forms in modern contexts [1]. Group 2: Douyin - Douyin creators, Bi Xiaobin and Ma Yongyue, reflect on their travels across China, emphasizing the rich cultural diversity and the shared love for life among different ethnic groups [1]. - Another Douyin creator, He Xiangbei, discusses her global travels and the pride in showcasing Chinese culture, inspiring younger audiences to pursue their dreams and share positive energy through her content [1].

Core Points - The establishment of "South Africa Chinese Day" aims to deepen mutual understanding and cooperation between South Africa and China through language [1][2] - The growing interest in learning Chinese in South Africa reflects the increasing recognition of the necessity of Chinese language skills due to the development of Sino-South African relations [2][3] Group 1: Chinese Language Education in South Africa - South Africa has the highest number of Confucius Institutes and Classrooms in Africa, with 7 Confucius Institutes and 2 Classrooms [2] - The "Chinese fever" in South Africa has transcended the classroom, with locals often greeting tourists in Chinese and more students choosing to study in China [2][3] - Chinese education in South Africa is becoming more practical, with programs tailored to various industries, including tourism and hospitality [2] Group 2: Cultural Exchange and Impact - The celebration of "South Africa Chinese Day" serves as a significant event for promoting Chinese language education and cultural exchange in South Africa [3] - Local students are increasingly engaging with Chinese culture through various activities, enhancing their interest in learning the language [1][3] - The experience of South African youth who have studied in China highlights the transformative impact of learning Chinese on career opportunities and cultural integration [3]

Core Insights - The increasing popularity of Chinese audiovisual works, such as films and TV dramas, among international audiences highlights the cultural allure of contemporary China [4][5][9] - Foreign influencers and students express their admiration for Chinese culture through engagement with various media, leading to deeper cultural connections [5][9][14] Group 1: Cultural Engagement - International audiences, including foreign bloggers and students, are drawn to Chinese dramas like "Empresses in the Palace," which serve as gateways to understanding traditional Chinese culture [5][8] - The exploration of Chinese history and language through media has become a significant aspect of cultural exchange, with individuals sharing their experiences and insights on social platforms [8][9] Group 2: Impact of Chinese Variety Shows - Chinese variety shows have gained traction among foreign viewers, providing a window into contemporary Chinese pop culture and societal issues [9][10] - The diverse formats and themes of these shows resonate with audiences, fostering discussions and connections across cultural boundaries [10][12] Group 3: Film Appreciation - The rise of Chinese cinema, including notable films and the emergence of female directors, showcases the industry's growth and diversity [14][15] - Understanding the subtleties of Chinese films, such as cultural references and narrative techniques, enhances the viewing experience for international audiences [15][16]

Core Viewpoint - The China National Symphony Orchestra successfully completed its first performance in the UK, marking the beginning of its first European tour in 15 years, attracting around 2,000 attendees [1] Group 1: Performance Details - The orchestra collaborated with renowned conductor Zheng Mingxun and pianist Liu Xiaoyu to perform classic pieces, including Chen Qigang's "Five Elements" and Ravel's "Piano Concerto in G Major" [1] - The tour will take place from August 6 to 15, covering five cities in the UK, Spain, and Germany, along with two cultural exchange events in Edinburgh and Frankfurt [1] Group 2: Cultural Impact - The tour aims to convey Chinese stories through symphonic music, enhancing global appreciation for Chinese culture [1] - Audience members, such as French attendee Sophie Dubois, expressed that the music connected people from different cultural backgrounds, highlighting the emotional power of the performance [1]