转自：扬子晚报 南通大学校长王建浦向莅临活动的领导嘉宾与师生代表致以热烈欢迎。他表示，南通作为"中国近代第 一城"，既有张謇文化、江海文化的深厚底蕴，也有长三角一体化发展的蓬勃活力。他希望留学生们牢 记习近平总书记"读万卷书，行万里路"的殷切嘱托，把江苏的所见、所学、所感转化为沟通中外、联通 世界的真知与友谊。南通大学将以此次活动为纽带，进一步发挥学科与区位优势，为江苏教育对外开放 与文化国际传播贡献更多力量。 南京大学布隆迪籍留学生班超和东南大学泰国籍学生白洛洛作为"我是说'苏'人"年度人物代表发言。作 为世界中文大会习近平总书记复信的青年汉学家之一，班超分享了自己从中文学习者到文化传播者的蜕 变，表示将不负期待，不负时代，努力成为一座连接中非的"青春之桥"。白洛洛讲述了自己参与志愿服 务的经历，她持续五年担任紫金草国际志愿者，在侵华日军南京大屠杀遇难同胞纪念馆向来自世界各地 的参观者传递和平之声。 活动成果展示环节中，南京艺术学院留学生"艺"述中国团队带来舞蹈《璀璨》，以灵动舞姿展现蓝印花 布印染技艺的多元魅力。江苏大学留学生带来诗歌朗诵《异乡人的读"苏"笔记》，用真挚文字记录留学 生眼中的江苏变迁。南通 ...

近年来，伴随着我国经济的不断发展以及实力的提升，国内消费市场正在逐渐发生趋势变化。对洋品牌 不断"祛魅"的同时，众多国货品牌以优质产品为核心，以深厚的文化底蕴为依托，成功走进大众视野。 在国风趋势的影响下，新中式餐饮也成为了高增长高占比的新蓝海。据红餐产业研究院发布的《新中式 餐饮洞察报告2024》显示，近年新中式餐饮市场规模快速扩容，从2021年的629亿元增长至2023年的907 亿元，可见新中式餐饮发展势头的强劲。 但新中式餐饮若想持续繁荣并受到更多人喜爱，找到传统文化与现代饮食消费习惯的契合度尤为重要。 近日我们从新华网和中国农业科学院农产品加工研究所、塔斯汀联合编写的《2024中式汉堡品类发展报 告》中观察到了塔斯汀一路走来以中国文化为媒，构建高质量发展生态的一系列创意举措，极具参考意 义。 塔斯汀作为手擀现烤中国汉堡开创者，自诞生起就与中华文化深度绑定，不仅产品着重强调"中国味"， 在品牌文化建设重点上也一直坚持「西式汉堡，东方诠释」，强调对延续历史文脉的使命。 品牌该如何讲好中国故事，从塔斯汀的三大文化传播案例中或许可以获得灵感。 以节日为核心，构建全方位传统文化传播体系 《国家宝藏》作为大热I ...

专访意大利汉学家李莎：这个时代，是中国的时代 中新网北京11月24日电 (记者 上官云)"一辈子我都没能解码中国世界，我一直在学。"日前，意大利汉 学家、翻译家李莎在接受中新网记者专访时如是说道。 近日，2025世界中文大会"解码中文世界"平行会议在北京举行。期间，李莎接受了中新网记者专访，分 享了这些年来翻译文学作品的感受，并由衷感叹中国文化的丰富与博大精深。 李莎与中国的缘分，要从上世纪九十年代说起。 意大利汉学家、翻译家李莎。教育部中外语言交流合作中心供图 彼时，大学毕业后，她来到中国，逐渐对中国文学产生了浓厚兴趣。在此后的时光中，她翻译推介了刘 震云、贾平凹、莫言等多位中国作家的作品。 聊到翻译生涯，她直言，喜欢自己翻译的每一本书，有喜欢的小说，便会主动去找作者，"帮他们把作 品推介到国外，这对我来说是个非常重要的任务。" 如何翻译好一本作品？李莎也有"秘诀"：熟读原著，细致剖析内容，确定其所属的类型，然后寻找意大 利语的同类型作品进行对照，力求做到细节翻译准确、传神，语言优美。 如果在翻译过程中遇到难题，她往往会去询问作家本人，获得直接、有效的信息。 翻译《师父》，她曾经请该书作者徐皓峰吃饭，由于搞 ...

Group 1: Chinese Beverage Brands - Chinese beverage brands such as Bawang Chaji, Mixue Ice City, Nayuki, and Heytea are expanding internationally, leveraging a "culture + product" model to stand out in overseas markets [2] - Bawang Chaji's stores in Malaysia feature design elements like wooden furniture and ink wash wall decorations, creating a "Chinese aesthetic" ambiance [2] - The popularity of Chinese milk tea in Malaysia is attributed not only to taste but also to brand image, aesthetic representation, and cultural innovation [2] Group 2: Chinese Cultural Influence in Vietnam - Chinese historical dramas have gained significant popularity in Vietnam, with many young viewers actively discussing and engaging with the content [3] - Vietnamese youth are increasingly interested in Chinese culture, as evidenced by the formation of clubs dedicated to watching Chinese historical dramas [3] - The themes of loyalty, filial piety, and national sentiment in Chinese dramas resonate deeply with Vietnamese audiences [3] Group 3: Chinese Toy Brands - Chinese toy brand Pop Mart has opened 10 stores in major UK cities and plans to add 12 more by the end of 2026, indicating strong market expansion [4] - The brand Miniso has seen a significant increase in sales in the UK, with one blind box selling every three minutes, leading to a 63% sales growth over the past year [5] - Chinese toys are increasingly incorporating cultural elements, with brands like 52TOYS achieving success in Thailand through unique designs based on Chinese cultural symbols [5] Group 4: Market Trends and Consumer Engagement - The rise of Chinese trendy toys has created a fashion wave, appealing to emotional needs of consumers, which is a departure from traditional Chinese brands focused on electronics and automobiles [5] - The success of these brands in international markets highlights a new trend in cultural exchange and consumer engagement through innovative product offerings [5]

Core Insights - NetEase's open-world martial arts game "Yan Yun Shi Liu Sheng" has launched globally, achieving over 500,000 players within 40 minutes and exceeding 2 million players in 24 hours [1][2] - The game has reached significant rankings, including Top 7 in Steam's global best-selling games and Top 5 in Steam's most-played games [1] - The game reflects a new wave of Chinese games going global, supported by local government policies promoting game exports [1] Group 1 - The game is set in the historical context of the "Sixteen Prefectures of Yan Yun" and serves as an interactive museum of Chinese culture, showcasing over a hundred traditional martial arts and intangible cultural heritage techniques [1][2] - The development team conducted extensive digital scans of historical sites and artifacts, successfully recreating 1,200 pieces of cultural heritage within the game [2] - "Yan Yun Shi Liu Sheng" has garnered over 10 million global pre-registrations and ranks in the top 30 of Steam's wishlist and top 5 in active lists [2] Group 2 - The domestic player base has surpassed 40 million, fostering a vibrant cultural exchange centered around traditional Chinese culture and martial arts [2] - The game has been recognized as one of the top ten IPs in China's online pop culture for 2025, highlighting its role in promoting Chinese cultural symbols on a global stage [2]

Core Insights - The article reflects on the journey of a Chinese online literature author whose work has gained international recognition, highlighting the connection between personal growth and the development of Chinese internet literature [1][2][3] Group 1: Author's Journey - The author began writing while working as a supervising engineer in a remote construction site, driven by a passion for storytelling despite initial skepticism from peers [1] - The breakthrough came in June 2017 when the author's work "Tian Dao Tu Shu Guan" was selected for an English version, leading to immediate international reader engagement [2] - The author has experienced a transformation in lifestyle and income due to the overseas popularity of their work, moving from Delingha to Xining [2] Group 2: Cultural Impact - The success of the author's stories illustrates the broader development and global influence of Chinese internet literature, emphasizing that well-told stories rooted in local culture can resonate with international audiences [2][3] - Feedback from international readers indicates a growing interest in Chinese culture, beyond just the stories themselves, showcasing the potential for cultural exchange through literature [2] - The author encourages new writers to take their craft seriously, suggesting that their stories could reach global audiences in the future [3]

Group 1 - The article highlights the personal stories of foreign individuals who have developed a deep connection with China, showcasing their experiences and cultural exchanges [2][3][5] - The narrative emphasizes the importance of cultural storytelling and the role of foreign media in promoting a more nuanced understanding of China to the world [2][4] - The experiences shared by these individuals illustrate the vibrant and diverse cultural landscape of China, which contrasts with common perceptions [3][4] Group 2 - The article features a Dubai-based journalist, Fang Haoming, who expresses a desire for peace in the Middle East and aims to share China's stories through his work [2] - It also introduces Chen Rong'en, a South Korean who documents her life in Yichang, highlighting the rich cultural experiences she encounters [3][4] - The piece includes the story of Osama, a Pakistani businessman in Jiaxing, who actively promotes local culture and engages with the community [5]

Core Points - The event celebrated the 76th anniversary of the founding of the People's Republic of China, organized by the 15th batch of Chinese peacekeeping troops in South Sudan [1] - The cultural performance included traditional Chinese dances and music, showcasing the unique charm of Chinese culture and the soldiers' dedication to peace [3][5] - The event served as a platform for enhancing national pride and identity among the peacekeeping troops, while also promoting understanding of China's peaceful development philosophy in the international community [5] Group 1 - The cultural evening featured performances such as "When the Motherland Calls" and "Red Plum Praise," highlighting traditional Chinese art forms [3] - Interactive segments like "Balloon Stomping" and "Musical Chairs" engaged foreign guests, providing them with a rich cultural experience [7] - The event was recognized as a bridge for friendship among nations, with international attendees expressing appreciation for Chinese culture and the contributions of Chinese peacekeepers to South Sudan's stability [9]

Core Insights - The article highlights the personal experiences of content creators on platforms like Kuaishou and Douyin, showcasing their journeys and the impact of their work on audiences and local cultures [1]. Group 1: Kuaishou - A Kuaishou creator, An Wan, shares his journey from a challenging personal period to becoming a popular live streamer, engaging audiences with traditional Qinqiang stories and achieving over 2.3 billion views from more than 1,800 live broadcasts [1]. - An Wan expresses joy in mentoring a young apprentice, indicating a positive cultural transmission and the evolving nature of traditional art forms in modern contexts [1]. Group 2: Douyin - Douyin creators, Bi Xiaobin and Ma Yongyue, reflect on their travels across China, emphasizing the rich cultural diversity and the shared love for life among different ethnic groups [1]. - Another Douyin creator, He Xiangbei, discusses her global travels and the pride in showcasing Chinese culture, inspiring younger audiences to pursue their dreams and share positive energy through her content [1].

Core Points - The establishment of "South Africa Chinese Day" aims to deepen mutual understanding and cooperation between South Africa and China through language [1][2] - The growing interest in learning Chinese in South Africa reflects the increasing recognition of the necessity of Chinese language skills due to the development of Sino-South African relations [2][3] Group 1: Chinese Language Education in South Africa - South Africa has the highest number of Confucius Institutes and Classrooms in Africa, with 7 Confucius Institutes and 2 Classrooms [2] - The "Chinese fever" in South Africa has transcended the classroom, with locals often greeting tourists in Chinese and more students choosing to study in China [2][3] - Chinese education in South Africa is becoming more practical, with programs tailored to various industries, including tourism and hospitality [2] Group 2: Cultural Exchange and Impact - The celebration of "South Africa Chinese Day" serves as a significant event for promoting Chinese language education and cultural exchange in South Africa [3] - Local students are increasingly engaging with Chinese culture through various activities, enhancing their interest in learning the language [1][3] - The experience of South African youth who have studied in China highlights the transformative impact of learning Chinese on career opportunities and cultural integration [3]