Pop tarts protein. Why. Oh, why.Why do we need this. I don't think that Kilonova thinks anyone is going to consider this healthier than an apple or a bowl of oatmeal. This is about people choosing between options and going for the choice that has a little bit of something extra, a little bit of a nutritional boost.And what people are looking for these days increasingly is protein. So what is this supposed to compete with. Like protein bars that you're supposed to, you know, eat this right after you go to th ...

Core Insights - The focus on fiber is increasing in the packaged food and beverage industry, with PepsiCo's CEO indicating that fiber will become as significant as protein in consumer diets [1][2] - PepsiCo is launching new products with added fiber, including a reformulated Propel beverage and a prebiotic cola, aiming to boost sales growth amid recent lackluster performance [2][7] Company Initiatives - PepsiCo is developing a fiber-rich Starbucks Coffee + Protein line and enhancing fiber content in its Quaker, Sun Chips, PopCorners, and Smartfood brands [2] - The introduction of fiber in products is part of a strategy to address consumer dietary deficiencies and improve overall health [1][8] Market Trends - The rise of weight loss medications like Ozempic and Wegovy is driving the demand for fiber, as these treatments can lead to gastrointestinal side effects that fiber can alleviate [7] - There is a growing awareness among consumers about the importance of dietary fiber, which is linked to better digestion and a lower risk of colon cancer [8][9]

How Protein-Packed Junk Food Could Make America Fit Again https://t.co/Nj6IjsperY https://t.co/Nj6IjsperY ...

How Protein-Packed Junk Food Could Make America Fit Againhttps://t.co/KagCkbPJXy https://t.co/AdAQFhEujS ...

Diet & Nutrition Strategies - Evidence-based approaches to diet, nutrition, training, and supplementation are crucial to avoid wasting time [2] - For muscle gain, protein intake should align with the goal body weight, calculated by multiplying the goal weight [3] - Calorie restriction allows for 10-20% of calories from any source, even fast food, while still enabling weight loss [3] - Diet breaks can be a useful tactic for long-term adherence to a diet plan [3] Specific Conditions & Considerations - The report highlights the importance of addressing Polycystic Ovary Syndrome (PCOS) with informed dietary prescriptions [1][2] - The report mentions the ketogenic diet, menopause, fasting, and sugars as topics of interest [4] Supplementation - Creatine is presented as a highly beneficial supplement with broad applications [1] Personal Struggles - The report touches upon personal struggles with overwork and heavy drinking, emphasizing the need to stop unhealthy habits [4]

Nutrition & Fitness Insights - Alan Aragon, a leading expert with over 30 years of experience, addresses fitness myths and diet lies using scientific evidence [1] - The discussion covers topics such as PCOS affecting weight loss, methods for weight loss, creatine's effects, belly fat during menopause, and the impact of high protein intake [1] - Optimal muscle gain is discussed in relation to meal frequency and daily protein consumption [1] - The impact of dieting on metabolism and strategies for long-term weight loss are explored [1] - The role of the gut microbiome in weight gain is examined [1] - Supplement use, including creatine, is discussed [1] - Different diets like Keto and Carnivore are evaluated for muscle gain and overall health [1] - The challenges faced by vegans and vegetarians in gaining muscle are addressed [1] - Factors hindering individuals from achieving their body goals are identified [1] - The impact of alcohol consumption and artificial sweeteners on health is analyzed [1]

Scientific Discovery - A protein potentially responsible for long-lasting pain has been identified by scientists [1] - This discovery could lead to the development of new, effective pain treatments [1]

Cavalcanti, JBS CFO. Good morning, and thank you for joining us. >> Good morning Frank.>> All right. Talk to me about the quarter here in the quarter, even though you beat expectations, you talked about a challenging geopolitical environment. What's the challenge and what has changed from a quarter ago.A quarter ago, you guys said there was strong demand for protein. >> The demand for protein still strong. So and we show this quarter I think the challenging factor is more the beef segment in us given the si ...

Market Trends - Protein is at the center of the cultural conversation, with companies increasingly offering protein-enhanced products [1] - A recent survey indicates that 44% of US respondents want to increase their protein intake, up from 34% in 2024 [2] - Protein snacks are growing at three times the rate of the overall snacking industry [3] Company Performance & Strategy - General Mills' protein cereal brand generated over $100 million (one hundred million) in fiscal 2024 [2] - PepsiCo plans to launch new protein products later this year through brands like Muscle Milk and Quaker Oats [2] - Chomps reports that protein snacks accounted for $24 billion (twenty-four billion) in revenue in 2024 [3] - Barilla has seen year-over-year growth for its protein-rich pasta since 2005, with unprecedented demand in the last 3 years, experiencing double-digit growth [3][4]

Market Trends & Consumer Behavior - A 2025 Bain survey indicated that 44% of U S respondents desired increased protein intake, a 10 percentage point rise from 2024 [2] - Cargill's trend report revealed that 61% of consumers reported increasing their protein intake in 2024, up from 48% in 2019 [13] - Chobani found that 85% of Americans want to increase their protein intake in 2025 [27] - A study by Chomps found that protein snacks are growing at three times the rate of the overall snacking industry, accounting for $24 billion in 2024 [27] Company Strategies & Product Innovation - General Mills had 78 protein related patents published between 2020 and 2024, 50% more than five years prior [3] - Protein Pints experienced rapid growth, expanding from 14 stores to over 7000 nationally in less than a year and projecting revenue to $20 million this year [5][6] - Kellogg's and General Mills have incorporated protein into various categories, with a $100 million business in cereal and protein [9] - Barilla has seen double-digit demand growth in recent years for its protein-rich pasta [4] Industry Growth & Financials - The US protein market was estimated at $899 billion in 2019 and is projected to reach $1263 billion by 2028 [14] - Premier protein shakes accounted for over 80% of BellRing Brand's net sales in fiscal 2024, with its stock price up more than 200% over five years [18] - The protein pasta market has seen growth of 20% over the last three years, year over year, of which nearly 80% is coming from Barilla Protein Plus [20]