How Prerna Ramachandra Turns Storytelling And Technology Into Product Innovation https://t.co/U6zTy9jqGZ https://t.co/Yg56pWTJ7T ...

Innovation & Technology - Prerna Ramachandra leverages storytelling and technology for product innovation [1] Leadership - The article highlights Prerna Ramachandra's approach to product innovation [1]

Branding Evolution - Branding has evolved from product-based in the 1970s, where the product was the hero, to lifestyle-based from 1990-2010, integrating the product into daily life [1] - Current branding focuses on personality, where brands need a relatable persona, even if it's not directly about the product [1] - Old branding focused on selling the product, while new branding sells a vibe or aesthetic [1] Consumer Perception & Engagement - Relatability is the new trust currency; consumers must relate to a brand to buy its products [1] - Brands need a voice that people stand for; failing to support sustainability can lead to cancellation by younger generations [1] - The average Gen Z attention span is 8 seconds, less than a goldfish, requiring brands to create relatable hooks [1] Personal Branding - Individuals are brands, building a digital personality through platforms like Instagram and LinkedIn [2][3] - Being real works for branding; Gen Z can detect when a brand is being fake [3] - In a chaotic world, a brand's story is its signal; authenticity and originality are key [3]

Career Trajectory & Industry Insights - The speaker's early success in the film industry was deceptive, promising to resolve issues but ultimately leading to alienation and loneliness [5][6] - The speaker's initial film career was approached as an adventure, lacking true investment, which led to a dead end [4][7] - The speaker transitioned from acting to filmmaking to tell personal stories and stories observed in the surrounding world [11] - The speaker emphasizes the importance of pursuing one's gift, regardless of how unconventional it may seem, for joy and fulfillment [14][15] Personal Growth & Discovery - Early business ventures faced challenges, leading to closure after three years [1] - Exposure to theater broadened the speaker's understanding of life's complexities and beauty [2] - A mentor played a crucial role in shaping the speaker's understanding of filmmaking and screenwriting [8] - The speaker's first full-length screenplay, "Shhat Busher," explored a young man's search for meaning [10] Filmmaking Journey - The speaker debuted with the feature film "Chitzu" in 2020, now available on Amazon Prime [11] - The speaker's screenplay received recognition at various script labs and was backed by a major studio [10]

There was a pivotal moment in my career. A moment that changed everything. It didn't come with an award, no applause, no ceremony.It was a conversation and then a silence so sharp it opened something within me. I was a young doctor then, ambitious, hopeful, willing to do anything for my craft. 60-hour work weeks were the norm.I missed birthdays, celebrations, irreplaceable moments in the lives of the people I loved. I told myself it was worth it, that people would notice, that my work would speak for me. It ...

AI Impact on Content Creation - Paramount believes AI is a remarkable tool for empowering artists to tell great stories and will impact every aspect of the business [1] - Frontier models will significantly impact search and discovery, improving content recommendation [2][3] - The combination of traditional machine learning and frontier models will enhance content discovery [3] Controllability and Filmmaking - The industry believes that professional content creation's main issue is controllability, as filmmakers won't rely solely on text prompts [4] - Model-based GPU pipelines will eventually offer filmmakers the same level of control as on-set cameras [5] - This level of control will enable faster iteration and better storytelling [5] Efficiency and Storytelling - The industry emphasizes the importance of rapid iteration, referencing Pixar's approach of "being wrong as fast as possible" [6] - AI could potentially allow filmmakers to iterate 10 to 16 times more within the same timeframe and budget [7] - This increased efficiency will enable filmmakers to tell better stories [7]

Core Message - The speaker emphasizes the importance of empathy and witnessing others' pain, suggesting that true healing begins when individuals feel seen and heard [1][2] - The speaker advocates for staying present with uncomfortable stories and emotions, rather than avoiding or dismissing them [2] - The speaker highlights that the world needs people who are willing to listen and hold space for others, rather than simply offering solutions or advice [1][2] Literary Focus - The speaker's writing explores themes of pain, shame, stigma, and the struggles of individuals who feel alone or unseen [1] - The speaker's stories aim to reflect real-life experiences and emotions, offering a mirror for readers to see themselves and feel less isolated [1] - The speaker's works address social issues such as physical abuse, societal pressures on women, and cultural suppression [1] Personal Journey - The speaker shares their personal journey of writing novels that delve into difficult topics, driven by a desire to connect with those who are suffering [1] - The speaker acknowledges the challenges and emotional toll of writing such stories, including experiencing exhaustion and insomnia [1] - The speaker finds validation in readers who express feeling seen and understood through their work, reinforcing the power of storytelling and witnessing [1]

Leadership Development in the Digital Age - The core message reframes leadership development with three key words: Influence, Become, and Story [1][3][4] - Influence is presented as the superpower of a great leader [1] - "Should" is identified as the kryptonite to leadership, representing unrealistic expectations that lead to conflict [1] - "Become" is the antidote to "should," emphasizing empathy and understanding others' perspectives [1] - Storytelling is the catalyst for "become," facilitating change and connection [2][3] Impact of Digital Distraction and Addiction - Digital distraction and addiction (alcohol, cannabis, screen addiction) are reshaping the workforce, leading to dysfunctional leaders and fractured cultures [1] - These addictions exacerbate unrealistic expectations and hinder cultural transformation [1] - The presentation highlights the importance of addressing these dependencies to foster healthier leadership [1] Practical Application and Techniques - Reading the room, emotional intelligence, and understanding brain chemistry are crucial for influence [1] - A "pattern interrupt" technique, like asking an unexpected question, can break emotional spirals [3] - The speaker's personal story emphasizes the importance of self-improvement and becoming a better person to effectively lead others [2]

Storytelling & Context - Stories are more than just content; they provide context and emotional connection, unlike mere data or statistics [3][4] - Understanding the context of stories is crucial for empathy and deeper understanding, moving beyond surface-level information [4] - Sharing personal experiences and emotions can create connections and transform data into relatable human experiences [3] Pandemic Experiences - The pandemic highlighted the importance of family and personal struggles alongside broader health crises [2] - Lockdown and COVID-19 brought about mental health challenges, economic disruptions, and changes in daily life [3] - Many individuals experienced similar feelings of isolation, anxiety, and disruption during the pandemic [2][3] Personal Growth & Resilience - Ordinary individuals can become heroes within their families and communities by facing challenges and supporting others [2] - People realized the importance of understanding individual journeys and struggles, such as postpartum depression or personal exploration [4] - Everyone is the real hero of their own stories, emphasizing the value of personal narratives and experiences [4]

Storytelling & Filmmaking Insights - The speaker emphasizes the power of storytelling and its impact on communication and opportunities [1] - The speaker shares personal experiences with failures, highlighting their importance in driving future aspirations [1] - The speaker discusses the journey of self-discovery and finding one's purpose in the world, particularly in the context of visual arts and filmmaking [1][2] - The speaker reflects on the influence of societal trends, such as the hype around computer engineering in Bangladesh, and their impact on individual choices [1] - The speaker explores the concept of differentiation in storytelling, emphasizing the importance of unique contributions and perspectives [2] - The speaker shares experiences in the film industry, including working with renowned directors and creating films that explore complex human emotions and societal issues [1][2] - The speaker discusses the research process for character development, particularly when dealing with sensitive topics like Alzheimer's disease [2] - The speaker highlights the power of cinema to provoke thought and challenge viewers' perspectives, even among criminals [3] - The speaker emphasizes the importance of continuous learning and practice in filmmaking, including both technical skills and understanding audience reception [3] Personal Growth & Inspiration - The speaker encourages individuals to reflect on their motivations and contributions to the world [2] - The speaker acknowledges the importance of inspiration from family and friends in pursuing one's passions [3]