30 Under 30 Marketing & Advertising 2026: How Community And Commerce Are Fueling Marketing’s Next GenMeet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.https://t.co/VlPFsoTIZR #ForbesUnder30 https://t.co/S8rt0ZqBCO ...

Core Insights - The appointment of Liz Williams as CEO of El Pollo Loco in early 2024 aims to drive new unit growth and establish the brand as a national presence, despite the chain's historical stagnation between 400 and 500 units over the past decade [1][2] Financial Performance - El Pollo Loco has made significant progress in improving restaurant margins, increasing from 13.2% in 2022 to 18.3% in Q3 2025, with expectations of margins between 17.5% to 17.75% for the full year and over 18% in the following years [3] Operational Strategies - The company has focused on enhancing unit economics and operational efficiencies, including a thorough review of the profit-and-loss statement to identify pathways to higher margins and better unit economics [4] - Simplification of the chicken marinating process and improved communication of standards have been implemented, alongside a learning management system for training and real-time customer satisfaction feedback [5] - The introduction of effective practices from company-owned stores to franchise locations has led to operational improvements and labor savings [5][6]

Yesas. I heard so many amazing things today that with each speaker I was pulling out things that I wanted to refer to. But I'm staying with what one speaker said.Sharon, where are you. Sharon said the hive is on fire. And she spoke about bees and this incredible sense of community and common purpose that bees have got.and the way they all work together to protect the hive. And I think there's a massive lesson inside there. I always say the best way to predict the future is to create it.That's not easy, but ...

So Guinness is I mean it's 70 years old and for a good chunk of that 50 years was purely book sales and the problem now I suppose is the internet the the competition for kids attention with video games streaming music and TV and we have had to find as a commercial entity different ways of exploiting the name and the brand and how do we keep going for the next 70 years and what we found is like any business if you get an opportunity you go with it. So we've developed the consultancy business which is means n ...

Customer Experience & Psychology - Companies should focus on understanding customer psychology to improve customer experience, as 95% of decisions are made by the subconscious mind [1] - Psychological and neuroscientific approaches are applicable not only to marketing and advertising but also to customer experience [1] - A simple question can change the customer journey and lead to a purchase [1] Branding & Marketing - Branding is not just a logo or colors, but the feeling associated with the brand; companies invest millions/billions in advertising to maintain this emotional connection [1] - The difference between marketing and neuromarketing is that marketing targets the conscious mind, while neuromarketing targets both the conscious and subconscious [2] - Content is not king, but the "Pawn" (sales) is, because sales has one-on-one interactions; reaching the end of the board transforms the pawn into something else [2] Case Studies & Strategies - The mirror strategy at a coffee shop created FOMO (Fear Of Missing Out) and built a strong community base [1] - Nestlé targeted children in Japan with Kit Kat to cultivate a taste for coffee later in life, resulting in Japan becoming a leading coffee importer after 30 years [1] - Companies should view customers as human beings, not just sources of revenue, to ensure sustainability and brand longevity [1]

Business Strategy & Growth - Never miss an opportunity for a sale, always be selling [1] - Getting a deal is just the beginning, requiring responsibility to live up to investor expectations [3] - See the opportunity, seek it out, and try new things [7] - Pivoting is crucial for survival in a dynamic business environment [8][12] - Long-term sustainability requires a win-win situation for everyone involved, including suppliers and partners [26][27] Supply Chain & Manufacturing - Initially importing luggage from China, the company shifted to developing an Indian supply chain [13][14] - Over 60-65% of goods are now from India, with a goal to reach 90% by the end of the financial year [14] - The shift to Indian manufacturing is primarily business-driven, with patriotism as a secondary benefit [14] Branding & Marketing - Shark Tank was a game changer for brand recognition, increasing awareness from 2 out of 10 to 4-6 people [18][19][20] - The company is now present in 1200+ stores across the country and expanding into its own stores [20] Entrepreneurial Mindset & Learning - The speaker considers himself an accidental entrepreneur, emphasizing the importance of seizing opportunities [4][7] - Financial training is important for scaling a business, even with professional help [22] - It's important to push boundaries and not stay in a comfort zone [22][23] - Experiencing field sales, especially for young people, teaches resilience, empathy, and how to handle rejection [23][24][25]

Key Takeaways on Personal Branding & Entrepreneurship - The speaker emphasizes the importance of standing out and being visible in any room, highlighting the need to be perceived in a specific way [3][4][7] - The speaker advocates for consistency over frequency, suggesting that consistent effort leads to a more impactful presence [6] - The speaker stresses the significance of branding, defining it as how one wants to be perceived, and linking it to preparedness and value [7][9] - The speaker encourages embracing failure as a learning opportunity, emphasizing the importance of "failing forward" [19][20] Collaboration & Networking - The speaker underscores the power of collaboration and networking for entrepreneurs, particularly in the beauty and lifestyle industries [13] - The speaker highlights the importance of networking over a longer period (two years) to connect with key individuals [14] Strategic Business Development - The speaker shares her journey of starting multiple businesses (modeling agency, clothing brand, marketing agency, rental company, food hub) driven by strategic thinking and identifying needs [16][17] - The speaker emphasizes the importance of having a clear focus and a "mood board" to guide business decisions [16] - The speaker started with a small loan of 1,500 Nigerian Naira (NGN) and turned it into millions, demonstrating the power of belief and determination [17][18] Mindset & Motivation - The speaker encourages listeners to define their goals for the next five years and to focus on self-improvement rather than competition [3][9] - The speaker highlights that your "no" is an inspiration for expansion, using rejection as motivation to dream bigger [11][12]

RT shoku (@sershokunin)Units branding has always been legendary, and the run continues at token. https://t.co/f99WMPteXM ...

Marketing Strategy - When not the market leader, companies should focus on a unique angle [1] - Fast food brands like Five Guys advertise as premium due to McDonald's market dominance [1] - Ride-sharing apps like Lyft emphasize friendliness because Uber is the largest [1] - Online retailers like Etsy promote uniqueness given Amazon's size [1] - Coffee brands like Duncan highlight daily routine due to Starbucks' market position [1] - Fashion brands like H&M advertise affordability because Zara is the biggest [1]

RT Filippo Franchini (@filippoweb3)Today's panel about Polkadot's JAM clarified once and for all a few things 👇29:51-32:51 Communication and Branding, the relay chain will be swapped for the JAM chain. It will be like rebranding Windows 95 to XP, but still under the Microsoft umbrella. Polkadot will be the brand, the tech powerhouse, JAM the tech. Still, OpenGov will have the final say, but:32:55-35:02 Leadership opinion is still key to the community voting on OpenGov regarding branding and other sensitive ...