2025.04. 13 本文字数：5155，阅读时长大约7分钟 作者 | 第一财经 揭书宜 乐琰 2024年，中国导演、旅程娱乐创始人高峰执导的短剧《The Divorced Bilionaire Heiress》（离婚的 亿万富翁继承人）在三个月内达到了2500万美元的票房，目前票房已突破3500万美元。刷新2024年 的短剧行业纪录，位居北美短剧市场第一。而该剧成本约20万美元。 第一财经记者近期多方调研了解到，短剧出海有巨大商机，且市场增速极快，但同时也伴随高风险， 文化适配、本地化成本、合规挑战成为行业隐忧。从数据驱动的精准运营到细分市场的蓝海争夺，中 国短剧如何真正撬开海外观众的钱包？ 出海 《The Divorced Bilionaire Heiress》，这部风靡美国、创下历史的短剧背后的制作团队，竟是因为 疫情的机缘巧合而发展起来的。 2019年末，高峰来美国旅行。谁也没想到，一场疫情将原本短暂的旅程拉长，还意外让他撞上了短 剧出海的"滔天巨浪"。"当时本来没想过要在美国发展。"高峰后来回忆道，"但既然走不了，就得想 办法活下去。" 疫情初期的美国，影视行业几乎停摆。2020年，高峰这个科班出 ...

Group 1 - The company announced its "1234" development strategy plan on March 31, 2025, aiming to become a platform-based comprehensive cultural media company with innovative technology genes and a diverse open ecosystem [1][3] - The company has signed a co-production agreement with iQIYI for a contemporary crime-themed drama series, with a total investment not exceeding RMB 245 million, fully funded by iQIYI [1][2] Group 2 - The company completed a private placement of 50.38 million shares at a price of RMB 8.19 per share, raising RMB 413 million to repay loans and supplement working capital, increasing the controlling shareholder's stake to 23.83% [2] - The "1234" strategy includes a foundation period of 1-2 years and a leap period of 3-5 years, with goals such as replicating mature businesses and creating a representative IP matrix for Zhejiang culture [3] - The company has a rich content reserve, with 14 TV series and several films in development, and is exploring diverse monetization paths, including interactive film and short dramas [4] Group 3 - The company forecasts revenues of RMB 298 million, RMB 407 million, and RMB 496 million for 2025-2027, with net profits of RMB 34 million, RMB 80 million, and RMB 118 million respectively, indicating a potential transformation into a diversified media company [5]