Group 1 - The "2025 China Enterprises Going Global Summit" was held in Shenzhen, focusing on providing a high-end platform for Chinese companies to address challenges in going global and exploring paths for ecological win-win transformation [1] - The summit was co-hosted by the Global Council for Chinese Enterprises Going Global, emphasizing the theme "For an Open World" [1] Group 2 - Li Yuanjun, Vice President of Tinghuadao, expressed optimism about the overseas market for short dramas, predicting a market size exceeding $3 billion this year [3] - Tinghuadao's first overseas market is North America, as it is the largest market for subscription or pay-per-view models, with potential for expansion to Japan, South Korea, and Southeast Asia [3] - Popular themes in North America for short dramas are similar to those in China, with a focus on genres like romance and family dramas, indicating a global trend towards thematic convergence [3] Group 3 - Li Yuanjun addressed concerns about the perceived low quality of short dramas, stating that the format is evolving rapidly and now includes a variety of genres beyond just romance, such as suspense, science fiction, and realism [4] - The main challenge for short dramas going global is localization, with two approaches: translating and dubbing existing foreign dramas or collaborating with local teams in North America and Japan [4] - Over 90% of the overseas short drama market is dominated by Chinese companies, with audience preference focused on quality content rather than the origin of the production [4] Group 4 - The dominance of Chinese short dramas in the overseas market is attributed to the efficiency of the Chinese supply chain, which produces tens of thousands of short dramas annually compared to the limited output of local productions abroad [5] - China's earlier development in short dramas, approximately three years ahead of overseas markets, also contributes to its competitive advantage [5]

2025.04. 13 本文字数：5155，阅读时长大约7分钟 作者 | 第一财经 揭书宜 乐琰 2024年，中国导演、旅程娱乐创始人高峰执导的短剧《The Divorced Bilionaire Heiress》（离婚的 亿万富翁继承人）在三个月内达到了2500万美元的票房，目前票房已突破3500万美元。刷新2024年 的短剧行业纪录，位居北美短剧市场第一。而该剧成本约20万美元。 第一财经记者近期多方调研了解到，短剧出海有巨大商机，且市场增速极快，但同时也伴随高风险， 文化适配、本地化成本、合规挑战成为行业隐忧。从数据驱动的精准运营到细分市场的蓝海争夺，中 国短剧如何真正撬开海外观众的钱包？ 出海 《The Divorced Bilionaire Heiress》，这部风靡美国、创下历史的短剧背后的制作团队，竟是因为 疫情的机缘巧合而发展起来的。 2019年末，高峰来美国旅行。谁也没想到，一场疫情将原本短暂的旅程拉长，还意外让他撞上了短 剧出海的"滔天巨浪"。"当时本来没想过要在美国发展。"高峰后来回忆道，"但既然走不了，就得想 办法活下去。" 疫情初期的美国，影视行业几乎停摆。2020年，高峰这个科班出 ...