Core Insights - A young family purchased a renovated Federation-style home in Marrickville for AUD 3.5 million, which was above the initial guide price of AUD 3.25 million [1] - The property attracted four registered bidders, with two competing intensely during the auction [1] - The home features a mural in the backyard and a window seat overlooking Henson Park, appealing to buyers due to its location and design [1] Market Trends - The property was last sold in 2018 for AUD 1.43 million, indicating significant appreciation in value [5] - Domain data shows that the median house price in Marrickville increased by 4.2% over the past year, reaching AUD 2,037,500 as of March this year [5] Sales Strategy - The selling agent utilized innovative marketing strategies, including Google ads and collaborations with influencers, to attract attention to the property [3] - The competitive nature of the current market necessitates unconventional approaches to achieve ideal sale prices [3]

《悉尼晨锋报》5月10日报道，周六，一个来自Freshwater的年轻家庭在拍卖会上 以722.5万澳元的价格 购入一处位于Collaroy Plateau的已故遗产，这里有令人瞠 目结舌的海洋和海岸线美景。 这处位于52 Edgecliffe Boulevard的五室三卫房产，被誉为一个"黄金机会"。 在 推广期间，买家反馈的价格为520万澳元，LJ Hooker Mona Vale的Ryan Petrie拒 绝透露底价。 共有6名注册竞拍者，其中5人竞争激烈。起拍价为"保守"的450万澳元，拍卖过程 十分激烈，竞价幅度 各不相同。 Petrie表示，最终买家计划将该房产改造成他们的梦想家园，他们的出价高于一个 当地家庭和开发商。 （图片来源：《悉尼晨锋报》） Petrie还表示，除了壮观的景色外，还可以在获得市议会批准的情况下，对这1018 平方米的土地进行细 分。 Auction Works的拍卖师Jake Downs称这一结果"非同寻常"。 他说："我没想到它能这么高，我以为只能卖到600万澳元。" （图片来源：《悉尼晨锋报》） "我认为这展示了一块1000平方米、临街面积大、且有潜力分割成两个地块的 ...