Core Viewpoint - Shanghai Kaijie E-commerce Co., Ltd. (Kaijie E-commerce) has submitted a listing application to the Hong Kong Stock Exchange, with CITIC Securities International as the sole sponsor [1]. Company Overview - Kaijie E-commerce is a leading digital retail solutions provider in China, offering comprehensive digital retail solutions across the entire value chain of the e-commerce ecosystem, including brand positioning, product development consulting, retail operations, channel management, marketing promotion, order fulfillment, and data and IT services [5]. - According to Zhaoshang Consulting, by GMV in 2024, the company ranks as the fifth largest digital retail solutions provider in China and the largest O2O digital retail solutions provider [5]. - The company has served over 200 brands, including more than 100 international brands, with partnerships spanning various industries such as food and beverage, beauty and personal care, baby products, trendy toys, pet care, health, outdoor sports, and chain enterprises [5]. Business Relationships - Kaijie E-commerce maintains an average partnership duration of over eight years with major brand partners, with over 90% of these partnerships still active as of May 21, 2025 [5]. - Nearly 50% of the company's brand partners are from the Fortune 500 fast-moving consumer goods companies [5]. Market Position and Recognition - The company has established a multi-channel network covering over ten core digital retail platforms, including Tmall, JD.com, Douyin, and Pinduoduo [6]. - It has been recognized as a Tmall Six-Star Service Provider for seven consecutive years since 2018 and has received various accolades from Alibaba's ecosystem, including Tmall and Alimama [6]. Financial Performance - For the fiscal years 2022, 2023, and 2024, the company reported revenues of approximately RMB 1.83 billion, RMB 1.72 billion, and RMB 1.70 billion, respectively [6][8]. - The net profits for the same periods were RMB 86.47 million, RMB 67.59 million, and RMB 60.43 million, respectively [6][8]. - The gross profit margins have shown a declining trend, with margins of 24.0%, 22.9%, and 21.8% for the years 2022, 2023, and 2024, respectively [8].

Core Insights - The capital market's attitude towards the digital retail industry is becoming more cautious due to changing market conditions and increased risk awareness among investors [2] - In 2022, China's digital retail sector experienced a significant decline in financing activities, with a total of 97 financing events, down 45.8% year-on-year [2] - The total financing amount for digital retail in China in 2022 was only 4.49 billion yuan, a drastic decrease of 93.65% compared to the previous year [4] - Despite the overall downturn, specific segments like live e-commerce and digital collectibles saw substantial growth, with the latter experiencing a 1100% increase in financing events [4] Financing Trends - In 2022, the digital retail industry in China recorded 97 financing events, a 45.8% decrease from the previous year [2] - The total financing amount for the sector was 4.49 billion yuan, reflecting a 93.65% year-on-year drop [4] - Live e-commerce reached a market size of 3.5 trillion yuan in 2022, growing by 48.21% [7] - Digital collectibles had 24 financing events in 2022, with a total financing amount of approximately 170 million yuan, marking an 84-fold increase [4] Industry Structure - The digital retail industry can be categorized into three tiers: - The first tier includes live e-commerce, social e-commerce, maternal and infant e-commerce, and automotive e-commerce, all reaching a GMV of over one trillion yuan [7] - The second tier consists of fresh e-commerce, second-hand e-commerce, and beauty e-commerce, each with a market size in the hundreds of billions [7] - The third tier includes retail e-commerce SaaS, nearing a thousand billion yuan [7] Research Methodology - The research team employed a combination of desktop research, quantitative surveys, and qualitative analysis to assess the digital retail industry's market capacity, industry chain, operational characteristics, profitability, and business models [6] - Various analytical models such as SCP, SWOT, PEST, regression analysis, and SPACE matrix were utilized to evaluate market environment, industry policies, competitive landscape, technological innovations, market risks, industry barriers, opportunities, and challenges [6] Future Outlook - A comprehensive report titled "2024-2030 China Digital Retail Industry Market Development Monitoring and Investment Strategy Consulting Report" is being prepared to guide investment decisions and strategic planning for enterprises, research institutions, and investment organizations [6]