Core Viewpoint - The Ministry of Commerce and nine other agencies have released the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to stimulate consumer spending during the Spring Festival by enhancing financial support and promoting cross-industry collaboration [1][2]. Financial Support - Financial institutions are encouraged to collaborate with key merchants to create exclusive Spring Festival activities, offering consumer red envelopes and discounts to expand the reach of these initiatives [11]. - Measures such as payment discounts and points redemption are to be introduced, promoting the use of digital RMB smart contract consumer red envelopes [11]. Cross-Industry Integration - The plan promotes collaboration among various sectors including dining, accommodation, cultural tourism, and transportation, to launch "Happy Shopping Spring Festival Ticket Benefits" [12]. - Consumers are encouraged to "book online and experience offline," facilitating balanced development between online and offline consumption [12]. Activity Details - The activities will take place from February 15 to 23, 2026, coinciding with the nine-day Spring Festival holiday [6]. - Various promotional activities will include food festivals, accommodation discounts, travel incentives, and cultural events to enhance consumer engagement [7][8][9]. Support Measures - The plan includes initiatives such as prize-linked invoices and increased subsidies for replacing old products to stimulate consumer spending [11]. - Financial support will be emphasized, ensuring adequate service availability at financial institution branches during the holiday [11].