Core Insights - The Chinese smartphone market is experiencing a decline, with Q2 2025 shipments at 69 million units, a year-over-year decrease of 4.0% [1][2] - Huawei regained the top position in the market with a shipment of 12.5 million units, capturing an 18.1% market share [1][2] - Other major players include vivo, OPPO, Xiaomi, and Apple, with respective shipments of 11.9 million, 10.7 million, 10.4 million, and 9.6 million units [1][2] Market Performance - The total smartphone shipments in China for Q2 2025 were 69 million units, down from 71.8 million units in Q2 2024, reflecting a 4.0% decline [2] - The market share distribution for Q2 2025 shows Huawei leading with 18.1%, followed by vivo at 17.3%, OPPO at 15.5%, Xiaomi at 15.1%, and Apple at 13.9% [2] - Year-over-year growth rates for major companies indicate a decline for Huawei (-3.4%), vivo (-10.1%), OPPO (-5.0%), and Apple (-1.3%), while Xiaomi experienced a growth of 3.4% [2] Year-to-Date Performance - In the first five months of 2025, smartphone shipments totaled 109 million units, a decrease of 4.9% compared to the same period in 2024 [1] - The domestic market's performance in May 2025 showed shipments of 22.5 million units, marking a significant year-over-year decline of 21.2% [1]

Core Insights - The smartphone market in Q2 2025 shows a shift in market share among leading companies, with Huawei leading at 18.1% [1] - Total shipments in Q2 2025 decreased to 69 million units from 71.8 million units in Q2 2024, indicating a decline in overall market activity [1] Company Summaries - **Huawei**: Achieved 12.5 million shipments in Q2 2025, maintaining a market share of 18.1%, slightly up from 18.0% in Q2 2024 [1] - **vivo**: Reported 11.9 million shipments, with a market share of 17.3%, down from 18.5% in the previous year [1] - **OPPO**: Recorded 10.7 million shipments and a market share of 15.5%, a decrease from 15.7% in Q2 2024 [1] - **Xiaomi**: Had 10.4 million shipments, holding a market share of 15.1%, up from 14.19% in the previous year [1] - **Apple**: Achieved 9.6 million shipments with a market share of 13.9%, slightly increasing from 13.5% in Q2 2024 [1] - **Others**: Combined shipments of 13.8 million, representing 20.0% market share, down from 20.2% in the previous year [1]

Core Insights - The global smartphone market is projected to decline by 1% year-on-year in Q2 2025, marking the first drop in six consecutive quarters, reflecting cautious consumer sentiment and macroeconomic uncertainties [1][2][4] - Samsung maintained its market leadership with a 19% share, followed by Apple at 16% and Xiaomi at 15%, while Transsion and OPPO each held 9% [1][5] Market Performance - Despite a slight decrease in shipments, major manufacturers demonstrated stability and resilience amid a slowing market due to the waning replacement demand from the pandemic and ongoing weak consumer demand [2][4] - The U.S. market is an exception, where manufacturers like Apple, Samsung, and Motorola maintained high inventory levels in response to geopolitical and regulatory uncertainties [2] Consumer Behavior - Many consumers who delayed upgrades in early 2025 are expected to make purchases during year-end shopping festivals and promotional events, with effective pricing strategies and promotions being crucial for success [4] - Price-sensitive consumers remain the primary drivers of upgrade demand, preferring to replace old devices at reasonable prices [4] Market Share Data - The preliminary market share data for Q2 2025 shows: - Samsung: 19% - Apple: 16% - Xiaomi: 15% - Transsion: 9% - OPPO: 9% - Others: 33% [5] Industry Outlook - The smartphone industry is anticipated to stabilize in 2025, with manufacturers prepared to address the expected flat market, leveraging new product launches that emphasize design, ecosystem innovation, and privacy features [4][6]

Core Viewpoint - Apple plans to release the iPhone 17e in spring next year, aiming to maintain annual iPhone shipments between 220 million and 230 million units [1][3]. Group 1: iPhone 17e and OLED Display - The iPhone 17e will continue to use the 6.1-inch OLED display from the iPhone 16e, which itself reused the display from the iPhone 14 [3]. - BOE, Samsung Display, and LG Display are involved in the OLED screen development for the iPhone 17e, with BOE having the highest shipment share for the iPhone 16e's OLED screen [1][3]. Group 2: iPhone SE Series and Market Strategy - The iPhone SE series has historically reused components from previous models while incorporating the latest application processors to compete in the market [3]. - The first-year shipment of the iPhone SE series was approximately 20 million units, and the iPhone 16e series is expected to have similar shipment figures this year [3]. Group 3: Market Dynamics and Future Releases - Apple increased its annual iPhone shipments to 230 million units during the home office period in 2020, while Samsung's Galaxy smartphone shipments fell to the same level [3]. - Analysts predict that Apple will continue to release iPhone E series models annually after the iPhone 17e, reflecting a consistent market strategy [4].

Core Insights - In Q1 2025, smartphone shipments in Europe decreased by 2% year-on-year, totaling 32.4 million units, primarily due to weak demand for entry-level devices [1] - Demand for high-end models remains strong, driven by Apple and Samsung, with devices priced above €800 accounting for a record 32% of shipments in the first quarter [1]

Core Insights - In Q1 2025, smartphone shipments in Europe (excluding Russia) declined by 2% year-on-year, totaling 32.4 million units, primarily due to weak demand for entry-level devices [1] Group 1 - The decline in smartphone shipments is attributed to a lack of demand for entry-level devices [1] - Google entered the top five rankings in the European smartphone market for the first time, with shipments of 900,000 units [1]