Core Insights - In Q1 2025, smartphone shipments in Europe decreased by 2% year-on-year, totaling 32.4 million units, primarily due to weak demand for entry-level devices [1] - Demand for high-end models remains strong, driven by Apple and Samsung, with devices priced above €800 accounting for a record 32% of shipments in the first quarter [1]

Core Insights - In Q1 2025, smartphone shipments in Europe (excluding Russia) declined by 2% year-on-year, totaling 32.4 million units, primarily due to weak demand for entry-level devices [1] Group 1 - The decline in smartphone shipments is attributed to a lack of demand for entry-level devices [1] - Google entered the top five rankings in the European smartphone market for the first time, with shipments of 900,000 units [1]