Core Insights - Vivo leads the Chinese smartphone market with a 19% market share in the first eight weeks of Q3, driven by strong performance of S30 and X200s series products [1] - Huawei, OPPO, and Xiaomi are tied for second, third, and fourth places with a market share of 16% each [1] - The overall Chinese smartphone market is expected to see a slight decline in Q3, while the annual performance is projected to remain stable [1]

Group 1 - The core viewpoint of the report indicates that the Chinese smartphone market experienced a 2% year-on-year decline in shipment volume for Q2 2025, while maintaining overall market stability [1] - Huawei and vivo both hold the top market share at 18%, reflecting a stable competitive landscape among leading brands, with companies actively responding to market changes through product innovation and strategic adjustments [1] Group 2 - Huawei's market share reached 18% in Q2 2025, showing a slight decrease of 1 percentage point from Q1 2025 but a 3 percentage point increase compared to Q2 2024, driven by strong demand for the newly launched Nova 14 series [3] - Vivo also achieved a significant market share increase to 18%, with a 4 percentage point rise from the previous quarter, although it experienced a slight year-on-year decline of 1 percentage point due to overall market conditions [3] - OPPO maintained a stable market share of 16%, with a 1 percentage point increase from the previous quarter, showing consistent brand performance year-on-year [3] Group 3 - Xiaomi's shipment volume grew by 4% year-on-year, attributed to an early release of subsidy plans that met market demand [3] - Apple's shipment volume increased by 1% year-on-year, primarily due to the introduction of the iPhone 16 series with significant price reductions, which lowered the purchasing threshold for consumers [3]

Core Insights - The Southeast Asian smartphone market experienced a year-on-year decline of 1% in Q2 2025, with a total shipment of 25 million units [1][2][4] Company Performance - Xiaomi regained the top position in the Southeast Asian smartphone market for the first time in four years, with a shipment of 4.7 million units and a market share of 19%, reflecting an 8% year-on-year increase [1][2][4] - Transsion ranked second with a shipment of 4.5 million units and an 18% market share, showing a significant year-on-year growth of 17% [1][4] - Samsung secured the third position with 4.3 million units shipped and a market share of 17%, but experienced a 3% decline year-on-year [1][4] - OPPO (excluding OnePlus) ranked fourth with a shipment of 3.5 million units and a market share of 14%, marking a substantial year-on-year decrease of 19% [1][4] - Vivo came in fifth with 2.8 million units shipped and an 11% market share, reflecting a year-on-year decline of 21% [1][4]

Group 1 - Honor's market share in Hong Kong reached 20.2% in June, marking a historical high and surpassing Apple to become the second-largest brand in the market [1] - The Honor X70 5G smartphone topped the sales charts for ten consecutive days, achieving the highest sales across all brands and models [1] - According to CounterPoint Research, driven by national subsidy policies, China's smartphone sales are expected to grow by 2.5% year-on-year in the first quarter of 2025, with Honor's market share at 13.7% [1]

Core Viewpoint - Apple is set to close its first direct retail store in mainland China, located in Dalian, on August 9, 2025, marking a rare occurrence in the company's operations in the region [2][5]. Group 1: Store Closure Details - The Dalian Apple Store, which opened on October 24, 2015, was the first Apple retail store in Dalian and the second in Liaoning Province [5]. - This closure is significant as it is the first time Apple has closed a direct retail store in mainland China, although the company has not disclosed the reasons for this decision [2][5]. Group 2: Market Expansion - Despite the closure, Apple continues to expand its presence in mainland China, with plans to open a new store in Shenzhen on August 16, 2023, which will be the third Apple store in the city [9]. - Earlier in the year, Apple opened its first retail store in Hefei, Anhui Province, indicating ongoing growth in the region [9]. Group 3: Market Performance - Apple's iPhone sales in China have shown a downward trend, with the company holding a 13.9% market share, ranking fifth among smartphone manufacturers [11][12]. - According to IDC, the overall smartphone market in China saw a 4.0% decline in shipments in Q2 2023, totaling 68.96 million units [12]. Group 4: Financial Performance Expectations - Analysts expect Apple's revenue for the third quarter of fiscal year 2025 to increase by 3.9% year-over-year to $89.1 billion, with earnings per share projected to rise by 1.4% to $1.42 [14]. - The Greater China region is anticipated to benefit from positive promotional activities, potentially boosting revenue [14][18]. - Morgan Stanley has raised its revenue forecast for the third quarter to $90.7 billion, reflecting strong performance in hardware and services [19].

Core Viewpoint - Apple is closing its first retail store in China located in Dalian, which has been operational for nearly ten years, due to changes in the external commercial environment and the departure of several retailers from the shopping center [1][2]. Group 1: Store Closure Details - The Dalian store will cease operations on August 9, 2023, and is the first Apple retail store in China to close, with the only other instance being a relocation [1]. - The closure is attributed to the departure of multiple retailers from the Dalian Baicheng shopping center, which has been embroiled in litigation since 2022 [2]. Group 2: Market Position and Sales Performance - Despite the closure, Apple continues to expand in China, with plans to open a new store in Shenzhen on August 16, 2023, marking its third store in the city [2]. - Apple's market share in China has declined, with a reported 13.9% market share in Q2 2023, placing it fifth among smartphone manufacturers [3]. - The overall smartphone market in China saw a 4.0% year-on-year decline in shipments, totaling 68.96 million units in Q2 2023 [3]. Group 3: Pricing Strategy and Financial Performance - Apple has implemented price reductions to stimulate market interest, including a 100 yuan decrease for the iPhone 16 Pro 128GB model compared to the previous year [4]. - In its Q2 2025 financial report, Apple reported revenues of $95.4 billion, a 5.1% increase year-on-year, but revenue from Greater China fell by 2% to $16 billion [5].

Core Insights - The global smartphone market is projected to decline by 1% year-on-year in Q2 2025, marking the first drop in six consecutive quarters, reflecting cautious consumer sentiment and macroeconomic uncertainties [1][2][4] - Samsung maintained its market leadership with a 19% share, followed by Apple at 16% and Xiaomi at 15%, while Transsion and OPPO each held 9% [1][5] Market Performance - Despite a slight decrease in shipments, major manufacturers demonstrated stability and resilience amid a slowing market due to the waning replacement demand from the pandemic and ongoing weak consumer demand [2][4] - The U.S. market is an exception, where manufacturers like Apple, Samsung, and Motorola maintained high inventory levels in response to geopolitical and regulatory uncertainties [2] Consumer Behavior - Many consumers who delayed upgrades in early 2025 are expected to make purchases during year-end shopping festivals and promotional events, with effective pricing strategies and promotions being crucial for success [4] - Price-sensitive consumers remain the primary drivers of upgrade demand, preferring to replace old devices at reasonable prices [4] Market Share Data - The preliminary market share data for Q2 2025 shows: - Samsung: 19% - Apple: 16% - Xiaomi: 15% - Transsion: 9% - OPPO: 9% - Others: 33% [5] Industry Outlook - The smartphone industry is anticipated to stabilize in 2025, with manufacturers prepared to address the expected flat market, leveraging new product launches that emphasize design, ecosystem innovation, and privacy features [4][6]

Core Viewpoint - The global smartphone operating system market share has seen slight changes in Q4 2024, with Android maintaining a significant lead but facing challenges in key markets like the US and India, while iOS and HarmonyOS show varying trends in different regions [3][4]. Market Insights - In Q4 2024, Android held a 74% market share, unchanged year-on-year, but recorded its lowest quarterly share in the US and India. Despite a double-digit decline in sales from smaller vendors in the US, growth from Motorola and Google helped mitigate losses. iPhone sales in the US only saw a 1% year-on-year decline [3]. - In India, iPhone sales reached a record high due to festive promotions, with older iPhone models accounting for two-thirds of Q4 2024 sales [3]. - HarmonyOS maintained a global market share of 4% year-on-year, but in China, it surged to 19% due to strong sales of new products, leading iOS for the fourth consecutive quarter [3][4]. - The smartphone subsidy policy is expected to further benefit domestic manufacturers and drive the growth of HarmonyOS [4].

数据来源：Counterpoint Research 市场监测服务自 2021 年 Q3 起，OPPO 包括 OnePlus 市场要点 中国智能手机出货量市场份额（%） 中国智能手机出货量市场份额（ Q3 2023 - Q4 2024 ） 2024 年 Q4 中国智能手机出货量同比增长 5%，环比增长 9%，标志着连续四个季度实现同比增 长。 在 2024 年 Q4，vivo 以 18% 的市场份额稳居第一，主要得益于其性价比高的 Y 系列。其子品牌 iQOO 对这一增长也做出了重要贡献。 苹果以 16.8% 的市场份额位居第二，华为紧随其后，市场份额为 16.7%。除了 Pura 70 和 Mate 60 系列外，新推出的中端 Nova 13 系列也对这一增长做出了重要贡献。 小米以 16% 的市场份额位列第四，主要得益于旗舰 Mi 15 系列的热销。该品牌在今年的高端化方 面取得了显著进展。 2024 年，中国智能手机出货量同比增长 4%，而 2023 年则同比下降 4%。展望 2025 年，中国智能 手机市场预计将继续保持低个位数的增长。1 月宣布的全国智能手机补贴计划有望成为推动销量 增长的催化剂，特 ...